1/

"Do you have any thoughts on beverage endorsements?"

From City Bank, to Peak's 10-year contract, to professional basketball wearables, the topic of Stella Qin's conversation finally came to this pile of sports drinks in the corner of the room.

"This..."

Seeing that Yu Xiaochun was hesitant, Yang Yiming, who had never been afraid of saying the wrong thing, spoke: "I'm thinking about taking it." With an endorsement fee of 5 million a year, it is not difficult to take the time to shoot a few advertisements. ”

"Have you drunk this bunch of drinks?" Stella didn't rush to answer, and pushed the gray bottle she had just tasted to the center of the table, "What do you think of the taste?" ”

"I drank it, and it felt no different from Gatorade, it was on the weak side."

Everyone shook their heads, and only Meritis spoke. Indeed, as everyone reacted, the pile of drinks in the corner had almost no traces of unpacking and reduction.

"Peggy, honey, you taste." Stella called for everyone to realize that Penelope hadn't spoken since just now. She took the bottle, unscrewed the lid, and took a sip, the liquid in her mouth for a few seconds before she saw her throat move and swallow it.

"It doesn't taste good." Penelope's originally stretched and generous facial features were all screwed together at this time, "not sweet enough, not fresh enough." The flavor and additives are a bit strong, but they don't feel like other functional drinks... In short, the positioning is very vague. ”

"Just as I thought, my dear." After listening to Penelope's comment, Stella asked, "Then who of you has ever known how much it costs and how much is a bottle?" Where is the market for sales? Who is the marketing targeting? ”

This time everyone shook their heads.

According to their assumptions, an advertising endorsement, a few films, the star holds the product and makes an action to read the designated lines, and the money will be in hand. What exactly is being promoted, and does anyone really care?

"You're wrong." At this point in the conversation, everyone will listen to Stella's every remark, "In my philosophy, doing business because of money is the stupidest thing to do." It's not because money is bad, but because if you are deceived by money, you will often backfire. ”

A blind eye is, of course, an idiom paraphrased in Koharu's mind, and Stella uses the English expression "can't see the whole picture".

"It's like this bottle of drink..."She picked up the bottle and played with it in her hand, the bottle was labeled with paper, but the name was not printed, "This should be a new model that has not been listed, and the manufacturer hopes to make a hit through Yang Yiming's rising momentum." But as Peggy just said, this is a semi-finished product with an unclear positioning, and once Yang shoots an ad for it, consumers will associate the drink with his image — Yang can make a name for them, but what can this product give Yang in return? Except for money. ”

Reasonably, but the "money" you are talking about is 5 million!

Although Yu Xiaochun thought so in his heart, he didn't dare to make a mistake, and quietly listened to Stella continue to talk about her philosophy: "The mature approach is to choose the product that best meets Yang Yiming's personal image positioning. Drinks, or whatever, were good. But always keep in mind what his positioning is and whether the chosen endorsement can show that positioning. ”

Personality? This is probably the concept of celebrity personality often said in China!

"Then your suggestion is that we look for other suitable products and wait?" Or Yang Yiming dared to say and ask.

"Not necessarily... Peak had an idea just now, which I actually think is very good..."Stella brought the drink bottle in front of her eyes and looked at it carefully, turned around and put it down, "Peak has a proposal to develop and launch sneakers with Yang, targeting the post-90s and millennial market, you can learn from it and cooperate with this manufacturer to improve this product." ”

Improve?

If the development of sneakers using smart wearable devices is still related to Yang Yiming's industry, where does this improved drink start?

And why should manufacturers accept the advice of laymen? Isn't it enough for a basketball player to shoot a good advertisement and get money?

"I know the manufacturer of this beverage, it is a Sino-Taiwan joint venture, so I'll go talk to their senior management." Confused, Stella pointed to a line of small Chinese and English words on the bottle and spoke, "Don't worry, making a drink with a distinctive personality is also good for them." ”

This theory seems to be very similar to Yang Yiming's pursuit on the Xiaochun court!

"Well, thank you very much!" Yang Yiming half-jokingly bowed his hands. At this moment, no one dares to question the true strength of this little Asian woman in front of her!

"Well, you're welcome, it's just one thing..."

Yes? Is she finally going to talk about the conditions?

Sure enough, there is no free help!

"It's just that if it's negotiated, and the improvement of the product, you're going to get Peggy, well, Penelope involved."

Mexican housekeeper?

What kind of condition is this?!

2/

On November 28, 2017, the Houston Rockets continued to host the Brooklyn Nets at the Toyota Center.

117-103, almost the same score as the New York brothers Knicks in the previous game against the Nets, the Rockets won again and continued to sit first in the West.

James Harden had 37 points, 10 rebounds and 8 assists, Chris Paul had 4 points and 14 assists, and Yang Yiming had 12 points, 4 rebounds, 2 assists and 1 block.

Hu Zideng, who missed the best in the West again, concentrated on cutting points in this campaign, hitting all 5 shots outside the three-point line in the first quarter, and there was also a Zhao Zilong's seven-in-seven-out Nagasaka-style performance - when he was fast, he first made a quick vanguard, advanced to the top of the free throw arc, and then dribbled under the waist and crotch to the three-point line to form a one-on-one, several changes of direction and false sudden shots, deceived the defender into losing the center of gravity, and only pounced back to block when Harden raised his hand to shoot a three-point shot, but it was obviously too late - Harden hit a three-point shot, and caused the opponent to foul, Played four points in the final round!

The 37-point single-game score that night made James Harden the first player in the league to score more than 600 points this season; The Rockets' small record was also broken, and he opened the season with 20 consecutive games scoring more than 20 points each, becoming the first player in team history.

After this game, Yang Yiming also appeared on the rookie list for the first time, ranking fourth behind Ben Simmons of the 76ers, Kyle Kuzma of the Lakers, and Jayson Tatum of the Celtics. In the three games before the week, against the Grizzlies, Nuggets, and Knicks at home, Yang Yiming could average 18.0 points, 5.0 rebounds, 1.7 assists, 2.3 blocks and 1.7 steals.

ESPN's review was full of praise: "China's young Yang Yiming has skyrocketed across the league like his team. After receiving nominations for the rookie list last week, Young, who had more playing time, remained steady, and just looking at this week's scoring has the capital to compete with the undisputed rookie king Ben Simmons (Simmons 18.1 vs. Young 18.0). Slightly different from Simmons' 'triple-double' route, Young's talent for blocks and steals is surprising – he always seems to have a way of discerning his opponent's next move and taking action. With Paul's comeback, rookie Young may be able to play more focused and with ease. Perhaps in the near future, the new name of 'Dr. Yang' may really be as loud as his predecessor 'Yao' in the sky above the Toyota Center. ”

Although Yang Yiming did not score much in this game, ESPN's judgment on "more concentration and more relaxation" is really true. Yang Yiming's performance in the third quarter of the last game is still fresh in Yang Yiming's memory, and he resolutely implemented the principle of opening up space to find outside opportunities, and every time he fell into the open position, the two passers on the team, Harden and Paul, came with the ball as scheduled. Yang Yiming's 12 points came from three-point shooting, hitting 4 of 10 shots, which is exactly 40% of the shooting rate.

"Good vote!"

"It's okay, come on!"

Even if he misses those shots, his teammates will encourage him when he returns to the half.

Get in the right place, strike when the opportunity arises, and help the superstar share as much as possible.

The basketball philosophy of the Rockets, Yang Yiming feels that he has understood more and more.