Chapter 40: "Miracles and Everyday Life"
"If you distinguish whether it is profitable or not, animation is nothing more than commercial animation and non-commercial animation, and it is naturally easier to attract investment, commercial animation, after all, what investors are pursuing is nothing more than return on investment. And if investors can see this kind of 'profit point' when they can realize it, they will naturally be able to get the investment with a high possibility, which must be regarded as mutual cause and effect. "Gong Daisheng said a truth that no one needs to talk about at all, and anyone can understand it.
Similar to commercial films and art films, not all animations put profit first.
To give a simple example, the four works that are close to the core of the story, such as the insect master, the monster cat, the history of the Hanada boy, and the Natsume friend's account, the first three are clearly different from the latter. Represented by the monster cat, its gorgeous colors and characters in the ukiyo-e style, as well as the obscure and inexplicable performance methods, are seriously separated from the aesthetics of modern audiences, so they are not rushing for sales at all.
In terms of story depth and composition, the insect master and Hanada are significantly better than Natsume, but why is it Natsume who has the highest popularity? Because the first two were born to serve a part of the audience and only seek the understanding of this part of the people, while Natsume asks for the aesthetics of the majority of people as much as possible.
At the extreme, there are also independent animations that are detached from commercial operations and purely to express the author's personal subjective wishes, and the source of funding for such animations is often the director's personal capital, and the works produced often have special styles and meanings.
But this is negatively related to sales, the more personal it is, the more it can't be sold.
"In other words, there is something in this plan that investors value and see future sales?" Mai Iwami asked.
Miyayo smiled and continued to explain, "I wonder how much Rinka-senpai knows about photography techniques? Until now, the mainstream use of photography is still the treatment of light and shadow, color and texture of the overall picture, such as the color change of the morning sun or the setting sun, etc., and the intention of this work is to apply photographic techniques to special local areas. ”
"In more detail, it is necessary to apply photography techniques to the costumes and other details of the characters...... In terms of traditional coloring, whether it was celluloid era or computer coloring at this time, the clothes of the characters were filled with color blocks, black was black, and white was white. ”
"If you apply photography technology to this aspect, you can achieve a 'color mixing' effect that can't be achieved by just coloring...... For this animation project alone, what we want to do is to make 150D stockings into 15D stockings. ”
To explain, this is to make the black autumn pants really into black stockings with a significant "flesh-through" visual effect, which is a realistic approach, and needless to say, it is also known that this is a very popular practice with the audience.
Compared with pure black stockings, this kind of flesh-penetrating stockings will greatly increase the degree of color of female characters, and this color is the "selling point" of the work.
Neither crossing the line nor crossing the line, this is an absolute all-age work, and this appropriate "implication" will become a key factor in determining the sales of a work.
The principle is similar to that of a nude apron to be "romantic" and attractive?
Aside from the storytelling of the work, it is a form of graphic expression that attracts the viewer to buy and collect the work. Or more simply, it's a piece that sells legs and stockings...... Of course, it is carried by female characters.
Compared with selling people, Gong Daisheng took another "specific and subtle" step, and changed it to the lower body of selling people.
In the future, this is a fairly common practice, especially in some campus and harem animations, which will almost inevitably use this kind of photography to achieve the effect of color mixing, the most typical of which is called "the cultivation method of the passerby heroine".
The passerby heroine can be described as a popular work of fame and fortune, but how good is its story? How elaborate is the plot? No,There's no more vulgar campus harem than this in terms of plot.,How many works of this kind are.,But why are otaku willing to pay for its disc?
The answer is for Kasumigaoka-senpai's legs and black silk...... The thinking of anime otaku has always been so easy to understand.
At this time, the animation industry did not use this kind of processing, firstly, the technology has not yet matured to that extent, and secondly, this practice of increasing the details of processing has not yet been recognized by the industry that "can save money". The so-called "experiment" of Miyadai is because of this, and this is indeed an experiment in photographic technology.
Miyadai had already asked the head of Mad Poihat's photography department, Jomon, and that this kind of photography was technically feasible, so such an attempt could be made.
The sales of anime are often limited by different generations, and works that sell well now may have a mediocre response in the future, while works that sell mediocre in the future may have a great effect now with the freshness of "first" and "debut...... And the kind of experiment that Miyayo said almost certainly produced a positive chemical reaction at this time.
This is also the reason why he dares to ask Aniplex for money...... Isn't it worth investing in such a good and industry-leading idea?
Trust Aniplex's vision and judgment here.
Senior Sister Rinka glanced at the unhurried, generous, and eloquent Gong Dai, and then silently adjusted her sitting posture and tucked her legs into her skirt.
"Throughout the ages, have men's thoughts been so easy to guess?" She asked in a rather subtle tone.
"Nature, nature, from its nature, everything can be discussed." Miyadai said...... God knows which sex he's talking about.
Theoretically, it is also possible to sell wool pieces to the Qin Dynasty.
However, Gong Daizu changed the conversation and said, "Of course, we are only talking about the form of expression, and the story of the work is the more important thing. ”
Miyadai didn't want to do that kind of plot that was too explicit, or he wanted to make a plot that was good enough to take on the external form of expression.
"I like the daily drama very much, and it would be best if it didn't have the kind of performance you just said." The senior sister seemed to be a little angry and said.
Naturally, she has already read the plan and story synopsis of Gong Daiyu.
"There's no way, if an animation company wants to survive, it naturally has to pursue the sales of discs, and the way I have taken has been to avoid destroying the story of the work as much as possible......" In order to cater to the mood of the senior sister, Gong Dai's tone was more or less helpless.
This animation project should be classified as a "daily work" without high-intensity conflicts in terms of story, but at the same time, life is full of countless "miracles", and these miracles are hidden in the seemingly ordinary daily life day by day.
To express the core of this story in one sentence, it should be said: "Every ordinary daily life we spend may be a miracle that happens continuously." ”
In the animation project submitted by Miyayo to Aniplex, the beginning of this story synopsis is written:
"Witches are a special profession that has been passed down from ancient times, and they use all kinds of magic that are unimaginable to ordinary people, so they are called 'miracle people'.
According to the rules that have been passed down since ancient times, witches become adults when they reach the age of 15, and in order to stand on their own, they need to step out of the house and step into society alone.
The protagonist Kihata Makoto is such a witch.,In order to follow the rules of the witch world.,She came to Aomori in the Tohoku region alone from Yokohama at the age of fifteen.,In order to be on her own, she began to train as a witch.。
She moved into her relative's Kuramoto family, transferred to a local high school, and started a new life in this small town of Aomori.
Even though she can only fly into the sky on a bamboo broomstick at her current level, she still works hard to learn magic...... A seemingly non-everyday adventure begins. ”
So, the title of this story is called "Flying Witch".
The Flying Witch.