Chapter 158: Aomori and the Little Forest

After entering the new year, the release of the small forest is coming.

On the way back from Hokkaido, passing through Aomori Prefecture, Miyashiro and Iwami Mai made a short stop, and Mad Poihat's main production team would also arrive later, so the two of them could be considered a front stop in the final phase of the animation production part of the project.

This is also a necessary social behavior, although because of the reason and purpose of this project, to a considerable extent, the film of Little Forest should be counted as a city promotional film, but the production team is indeed trying their best to give this film a special breath of life, and Gong Dai's behavior can be regarded as a kind of foil to this "best effort".

In addition, as the "head" of an animation production company that is quite weak, he should also show the attitude he should have, although the cooperation with this side can basically be determined to be only this one, but he still needs to worship the mountain when he should worship the mountain.

Anyway, what he has to do is just talk about it, and as for the things he communicates, they are just superficial topics such as "happy cooperation" and "box office success".

Therefore, the pause in Aomori was really a pause, and even before the supervisor Yukiko Ryugen and the others arrived here, he had already returned ahead of schedule, and he had no intention of converging at all.

As for the topic of box office expectations, to be honest, there is not much room for communication, and some things can be determined from the nature of the work to the scale of the release, so the commercial performance is not difficult to evaluate......

In terms of distribution, the summer and autumn chapters of the small forest only got 50 screens, although it is nothing compared to big-budget movies, but if you compare it, Miyadai Song thinks it is already very good...... The original release scale of live-action movies was only 30 yuan, and now it is an increase of nearly 70%.

The purpose of the production staff going to Aomori was to make a simple premiere announcement, which was small in scale, but because it was in the local area where the film was staged, it could be regarded as a "home advantage", and in terms of the support received, it must have been a simple and enthusiastic event.

By the beginning of February, Little Forest was officially released.

From the use of wide shots and monotonous tones at the beginning of the film, to the detailed settings involving courtyards and interior scenes, and the rich color layers of near, middle and far, the life of the young heroine "Shizi", who lives alone in a mountain village, is shown little by little.

The character himself is a rather silent person, and the whole story is interspersed with a large number of inner monologues of the characters, but the advantages brought by the special picture form of color, character design and animation make this film quite free from the dullness of live-action movies.

Closed living places, silent people, tranquil environments, and gentle narratives, the things that spice up all these things are hand-made gourmet dishes, and what is placed in the food is life itself.

The attitude embodied in making food is a concept of life that is almost contrary to modern society.

…………

"The animation has more freedom in color and shots, and it allows for more vivid colors and moods...... In other words, the most appropriate means of expression is photographic technology. And this time, Mad Poihat's ability in this regard has also been fully exerted. ”

"So the reviews we get are pretty good." Three days after the film's release, Gong Daisang was browsing the comments from the Internet, and the public evaluation, as he said, was positive.

After the film was released, Gong Daiyu did not go to the theater to watch it again, after all, he had seen it many times before, and after expecting the release result, he did not take any more actions for field investigation.

"Judging from the feedback in the past few days, the audience's satisfaction is more than eighty percent, which should be good news, but the corresponding occupancy rate of the theater is quite average." Yukiko Ryugen said that after attending the event, which was barely considered a premiere, they soon returned to Kyoto.

After the release, the audience satisfaction of the summer and autumn chapters of Little Forest was maintained at a relatively high level, which is naturally a gratifying thing for the supervision that produced it, but audience satisfaction is one thing, and the attendance rate that is more meaningful to investors or production committees is the opposite.

That is to say, at the box office, it probably won't exceed expectations.

"This is a normal phenomenon, maybe the praise rate will rise in the future, after all, after these early film reviews, people who are not interested in this kind of story that is too slow to be slow will probably not go to the theater anymore." Miyadai said.

“…… In other words, is the increase in praise rate based on the decline in the number of moviegoers? Long Yuan asked.

"Niche works, most of them are like this."

The more niche the work, the more exaggerated the name of "masterpiece" will often occur, because there are only a handful of people who like it, and the rest of the people are not suitable for such an "aesthetic", nor do they care about that special "style".

"Longyuan supervisors may be worried about commercial or box office problems, but in essence, it's nothing, not because we don't contribute to the production committee, but simply because Little Forest is not a movie that goes to the box office."

As the first work he overlooked, Long Yuan naturally paid a considerable amount of attention to the small forest, so although these words had been said before, he still needed to repeat them now.

If you direct a film, probably everyone hopes that the film can achieve commercial results, but the wish is one thing, and the reality is another.

Which is more difficult to produce, a commercial film with public taste or a "connotation" and niche art film? It's hard to say, but there is a contradiction between the two.

Of course, the small forest is somewhat ambiguous, it is neither commercial nor literary enough.

"In terms of work, so far, Mad Poihat has completed the small forest, so you don't have to worry too much, and if you want to make a blockbuster work, the next film is really about paying attention and attention." After thinking about it, Gong Daiyu changed his words, "You have to be attentive and careful." ”

Long Yuan nodded, she could understand what Gong Daiyu meant, but now she thought that he was reminding her to concentrate on the next work.

However, the truth is more literal, and if we talk about the original work of commercial value before it is made into a picture, then it is impossible to get around the work of Shigetsu in any way.