"In their brief experience in the industry, Mad Poihat seems to have oscillated between sticking to their own production style and commercialization, not because they would make works like 'IS' and 'The Flying Witch', but because even when they made works like The Flying Witch, there was an element of blockbuster sales that they had done, and even though they had tried their best to avoid those elements that would be detrimental to the story itself, the obvious traces remained.

Of course, this is understandable, a commercial company will inevitably prioritize its right to exist, so commercial interests are indispensable, especially in the highly competitive animation industry.

Maintaining one's own characteristics and style is not actually applicable to an animation company, even if it is an animation company with distinctive production characteristics, this kind of speciality is not determined at the beginning, but gradually accumulated in the process of taking one step after another...... To put it simply, there is no possibility for the average animation company to be 'capricious'.

But even in this environment, Mad Poihat still makes works like 'Little Forest'.

The animation company that was suddenly full of ambition before,It seems to be a little too 'silent' in the last year.,But in terms of the production cycle of animation,,This seems to be very normal.,But I have to say,Personally, I think the 'suddenly' release of the small forest is a kind of surprise.。

Exaggeration and impetuousness are a trend in the development of this industry, but Little Forest is a rather quiet work, and the realistic treatment allows people to read the film calmly and gradually immerse themselves in it.

For those who have watched the film, if someone tells him that there really is such a village and such a character in Aomori Prefecture, it is not something to accept. The work created based on the real stage itself has a sense of substitution for reality, so as long as this film can be watched, it seems to be able to be in it.

If I were to give this half of the movie a score, I could give it a score of 8 very straightforwardly, and then I would prefer to give a score of 9 if I were to speculate from the current story to the expectation of the second half of the winter and spring chapters that had not yet been released......"

…………

"In terms of material selection and concept, there will always be people who regard the unpopular as maverick and unique style, the non-commercial as art, the incomprehension as everyone drunk, the technology as showing off, manipulation and even playing with the camera, piling up and indissolving colors......

If you want to show off the food, why not just go to the housekeeping show and waste time running to the theater?

The so-called integration of atmosphere and story into the environment is nothing more than simply giving meaning to the boring daily life that does not exist at all, beautifying and even eulogizing the countryside, which is undoubtedly expressing an overly subjective emotion, which is contrary to modern society.

So this is a city propaganda film that is completely devoid of novelty and sincerity, and full of a sense of nothingness...... Or the animated version.

In a word, 'little forest', makes people drowsy......"

"These two evaluations, the former sounds as if we spent money, and the latter seems to know that we spent money for the previous one and didn't give him money, so we are full of resentment, and it is really strange that a movie will have such opposite evaluations." Mai Iwami is still paying attention to the evaluation of the small forest.

"Any movie, if there is no such polarized evaluation, it is strange, how can this group of people's 'self-views' be shown without fighting, only when there are differences can their views be valuable, and what do you rely on to eat if you don't fight each other?" Gong Daisheng said that his senior sister is quite a fan of the authorities, and this kind of comment has always been "you say yours, I say mine", "I have to say no if you say yes".

"It's just that part of the essence of Little Forest lies in the second half of the movie, so it's too early to make a judgment......"

Compared with the tranquil summer and autumn chapters, the winter and spring chapters are indeed the connotation of the work, but probably no one will change their opinion of this movie because of this. No matter how good things are, there are also bad sides, as long as you bite them tightly, let alone something as subjective as movies.

And this line has long been occupied by tsundere.

Don't talk about film critics, for example, one of the most well-known supervisors surnamed Gong, when he was asked to evaluate his disciple's work EVA, he said that he hadn't even seen a second or a frame, and he didn't want to know about it at all...... This completely ignores the influence of that anime, so is it possible that he really didn't know anything about it?

There is also a new supervisor with the surname.,Said that he never cared about TV animation.,Never watch TV animation.,And don't pay attention to the development of TV animation...... So how much credibility does this have?

"I'm the best, everyone else is a floating cloud", they are all a lot older, and in all senses, sometimes this group of people is quite two.

"No matter how quickly they get their point of view, they won't hit themselves in the face in the future, they will just slap each other in the face." Gong Daiyu said again.

Moreover, even if it is the latter criticism, he does not think that there is no truth at all, and even says that those statements are quite correct, but they are only amplified to a certain extent.

…………

When "Little Forest" was released, the production team that produced it had actually gone to do the "Empty Realm", so even if they paid more attention to their film debut, it would be considered a thing of the past, and more importantly, the current work.

The film was released for only 30 days, and according to rough statistics after that, it generated more than 400 million yen at the box office and was watched between 300,000 and 400,000 people.

This illustrates two problems, first, the box office seems to have exceeded expectations, at least better than expected in advance; Second, the project seems to have the possibility of recovering its costs from the box office market.

Excluding various distribution and theatrical costs, the amount of money that can be recovered by the production committee is roughly between a quarter and a third of the box office (Note: 1, a slight exaggeration here, in fact, less than a quarter; 2. This data has no scientific basis, it is only the common view that individuals see, and should not be examined).

Of course, this is only a possibility, considering the investment of Xiaolin, if you want to recover the cost from the box office, it is quite difficult to have a total box office of more than 1 billion at least the upper and lower parts.

However, this is a project that pursues comprehensive benefits, and even if it only has such a box office, it can actually be regarded as overfulfilling.

If you consider the other factors, at least in the case of Aomori's funders, they should be able to determine what they are earning from the project.