Chapter 607: Summer Strategy (I)

On the afternoon of May 21, Li Mudi and Lin Yun'er took their daughter to the capital of the Celestial Empire on an international flight, and many of the locations of his itinerary after returning to China were concentrated in several cities in the north, so most of the time, he would temporarily stay in the capital of the motherland to attend various activities more efficiently.

Although the focus of his life and work has been on the European side for many years, his popularity in China has not decreased because he rarely appears in front of everyone, but has further improved in the pinnacle of the cultural and sports circle as he led the team to win heavy championship trophies.

According to statistics from time to time on the Internet, among the domestic players who have appeared in the professional arena in the past six or seven years, the proportion of those who are eager to play for Li Mudi has reached 100%, if it is not so exaggerated to say that there is a relationship in the same industry, then many new generation actors, singers and little fresh meat in the entertainment industry regard the Real Madrid coach as their idol, which can show how great his influence is in the minds of the people of the Celestial Empire. Idols of idols, national idols, these words that were originally unrelated to Li Mudi's very ordinary face, have gradually become synonymous with him, which was really unimaginable many years ago.

So for many years in a row, the Real Madrid coach has become the star with the highest domestic commercial endorsement fee in the Celestial Empire, and it is far from the extent that he is far behind others, if it is not for the fact that he is more inclined to domestic brands in many endorsements, and has not signed contracts with more luxury merchants, in a year, the income in this area alone can easily reach 500 million soft girls, which is simply a set of human-shaped money printing machines!

However, in reality, in the first half of 2024, he already has a business income of up to 21 million euros, plus the wages and bonuses paid by Real Madrid, and he can properly rank in various "clothes without tearing" lists. From a penniless ordinary person, to going abroad to inherit his grandfather's million-dollar inheritance, to becoming an inspirational idol for all the younger generations, Li Mudi only took about ten years to say that he is a legend, at least in the minds of the domestic people, there will be no doubts.

And he not only has a super high influence among the ordinary class, but also has a very good reputation in the official, in addition to having fans such as the country's big leaders, those excellent results in Europe, the center of world football, can also make the brain-disabled people in a certain department recognize their identity and status, and will not make any rash requests to cause unnecessary trouble.

For example, after the national football team and the national Olympic team missed the finals of the 2020 and 2024 World Cups and the Olympic Games in a row, even if people with ulterior motives always shouted the slogan of finding Li Mudi to coach from time to time, the leaders of the Football Association ignored it and took the initiative to stand up to help the first brother in the national sports world resolve the possible prestige crisis. When it comes to managing the country's football development industry and formulating a reasonable development plan, these people are absolute laymen, but when it comes to managing contacts and engaging in some small actions in the workplace, they are all time-tested veterans, and they can't be admired.

No, in order to prepare for the men's football finals of the Asian Games to be held in Nagoya, Japan next year, the Football Association held a three-day preparation meeting in the summer of 2025, and gathered a large number of professionals from home and abroad to discuss how to improve the performance of the national football team.

Seeing the painful experience of the fans who have lived like hell for so many years and the fact that the Football Association has been quite sensible in the past many years, plus the time happens to be appropriate, the Real Madrid coach rarely agreed, thinking that even if it is likely to not change anything, at least it can be regarded as a heart.

It's just that when he really sat at the table in the big conference room of the Football Association, watching the chairman who was a swimmer talking about how much effort their managers had put in in the past few years and how difficult it was, and then looking at the unknown French coach who was not even a third-rate coach in the FM system and talked about his team leadership concept through a translator, except for a sentence of MMP, I really didn't know what to complain about.

The football of the Celestial Empire in 2025 does not seem to have changed significantly from ten or even twenty years ago, and it is still so hopeless.

At least the Football Association has successively introduced a series of imaginative and brain-opening policies such as national teams playing leagues, setting up special leagues for U23 and even U20 echelons, limiting the salary of domestic players in clubs, restricting the use of foreign aid and even setting a ceiling on transfer fees per season, the total number of domestic registered players has finally "surged" from about 8,000 in 2018 to 9,500 in 2025, in the words of the Football Association. It's just that the progress is very gratifying.

It's just that in the eyes of discerning people, in addition to giving birth to a number of yin and yang contracts and black-box operations, that is, they have completed the role of continuing to serve as a target for the people of the whole country to vent well through scolding, because in terms of results, all national teams still maintain a long historical tradition, continue to miss the finals of the World Series, and play the role of cannon fodder in Asian competitions for the second time, and their performance is very stable.

Fortunately, our celebrity Mr. Fan Zhiyi can't think of any predictions, because after his classic complaint "Thailand lost to Vietnam, and then lost to Myanmar" really became a reality, even the big guy himself didn't know who the national football team could lose to, it can really be said that all teams in the world can lose!

So without knowing what advice he could put forward, Li Mudi really experienced what it was like to sit on pins and needles and live like a year on the bench in the conference room of the Football Association, and finally dealt with it hastily with a few unnutritious words, and then took the opportunity of the lunch break to escape the scene and do what he thought was more meaningful.

On this afternoon, the coach of Real Madrid, who had "escaped from the meeting", met with Zhang Luzhang, a well-known domestic football commentator and former vice chairman of the Beijing Guoan Club, in advance to learn from the old-timers who have been operating in a private capacity since many years ago to improve the promotion of the domestic youth football environment, and what he can do for the Celestial Empire football, which still has no hope after some blind tossing.

As a top coach with a high influence in the football circle, Li Mudi has never forgotten his mission as a footballer in the Celestial Empire after he has basically gained a firm foothold in European football, hoping to make some contributions to the development of football in the motherland. Therefore, whether it was when he was coaching Castile or later went to Italy and England, he used his own unique ways to achieve this goal, such as providing various resources to European clubs controlled by domestic people such as coach Xu Gengbao, and introducing some outstanding young players from the Celestial Empire to Europe for training.

It's just that in a few years, except for a few people's life circumstances may have changed a little, the impact on the overall environment can be said to be minimal, in a practical sense, it is not as effective as the original "let children fall in love with football" project.

At the very least, the latter can provide children in poor areas with a free glass of milk every day, which can indeed play a role in improving their physical fitness, and with the increasing investment year by year, as many as 300,000 primary school students across the country have enjoyed this benefit by the end of 2024, which is far more meaningful than providing a platform for a few players who can establish themselves in European teams.

However, even if all children in the country can drink milk, it does not seem to have a positive impact on the development of domestic football. Previously, Li Mudi had sponsored several privately run youth training centers, and had also provided bonuses and even team travel expenses for some private competitions several times, but he also failed to set off even the slightest wave in this pool of backwater.

To this end, he has had many telephone exchanges with Xu Laoshuai, who has entered his old age, hoping to get the guidance of the founder of the new youth training in China. It's a pity that the old coach's football school and youth training base have gradually fallen silent due to the restrictions on material selection after a wave of results broke out a few years ago, which has made this old man who has contributed to the football career of the Celestial Empire all his life lose his ambitions.

Moreover, Xu Laoshuai's body also began to show symptoms of various chronic diseases due to his age, and he was indeed a little powerless, so in desperation, Li Mudi had to choose to change to a reliable professional for advice, and Zhang Lu's guidance entered his field of vision.

In 1979, after the 28-year-old Zhang Lu retired from the then Beijing football team, he was assigned to the Beijing Sports Research Institute to do youth football work. After more than 30 years of various attempts at "failed routes", he boldly issued a remark of "how the youth training of the Celestial Empire was collapsed", which also caused a lot of controversy at that time.

Coach Zhang believes that due to the conflict of ideas between sports limited by the cultural education of young people in China, it is most undesirable to adopt the method of school team to initially select football talents in primary school, which is the stage that can best cultivate a person's interests and hobbies. This has directly led to a small number of "talented" people who are seriously detached from the formal education environment, so that the general literacy is not high when they grow up, so that most of the domestic professional players have no chance to love their jobs, be civilized and trustworthy.

What's even worse is that the vast majority of children who can't become talents have also delayed their homework and become "wasters". This situation has increased the resistance of parents to send their children to work in football, resulting in fewer and fewer children willing to play football at this age.

When I heard the sentence mentioned by Director Zhang, "Playing football is education, it is educating people, so that children can develop in an all-round way, exercise a healthy body and a sound personality, which is the fundamental meaning of football." Playing football is part of quality education", Li Mudi can't be said to have suddenly opened up, at least he had an epiphany in his heart.

This is the general environment of the Celestial Empire, and the concept of a future in academic studies is the most ingrained way of thinking in the minds of the Chinese people since the beginning of the feudal imperial examination system for more than a thousand years, which is not something that the director, minister, or even prime minister can solve.

Even in the capital and the magic capital, where the equipment is the most modern and the vision is broadened, there are still many schools that have no venue, no time, parents do not allow (because it will delay learning) or schools do not allow students to play football (for fear that children will be responsible for injury), not to mention other areas where the economy and ideology are not too developed and advanced.

Therefore, fundamentally speaking, it is absolutely impossible to achieve the development of youth football in China to catch up with the level of Europe and even neighboring countries in a short period of time.

However, this does not mean that we can only watch the football of the Celestial Empire continue to be depressed and do nothing, as fans, we can minimize the negative behavior of brainless spraying and deliberately slandering; As for the officials, they can really be conscientious and deal with all kinds of problems with intelligence; As for the players, they must know how to cherish this hard-won position like people in other industries, and spend more effort to improve their skills and moral standards, otherwise it is not only the football of the Celestial Empire that will be unlucky in the end, but they themselves will also be carved into the pillar of shame and spurned forever.

And Li Mudi's idea is also very simple, he has a lot of funds in hand, and a large number of business partners are willing to stand up together to contribute to the development of national football.

However, his previous attempts have not had much effect, and as a foreigner with a Spanish passport, he cannot be elected as a deputy to the National People's Congress or a member of the Chinese People's Political Consultative Conference, so as to influence the formulation of policies by submitting proposals. So from the perspective of a wealthy and influential football insider, there really isn't much he can do, and it would be better to go behind the scenes and become a supporter and help the professionals who are better suited to do the job.

As a result, Zhang Lu's guidance, which has promoted the concept of "healthy and happy football" in Beijing for many years and has achieved certain results, has become a partner selected by Li Mudi. After learning the details of the operation from the senior, the Real Madrid coach, who returned to his hometown in northern Xinjiang two days later, took the opportunity to attend a sports fair held there and had a brief exchange with several leaders in the province. And soon issued a statement in the media in his personal name that he would hold a free large-scale football training camp during the summer and winter holidays from next winter, aiming to give more children who usually concentrate on their studies and rarely have access to sports to feel the opportunity to enjoy football.

ZF also quickly selected two cities in the province as pilots, and set aside one lesson from the three physical education classes a week in the primary school to conduct a 5-on-5 football game in the class, without too complicated rules, that is, to cultivate their hobbies. In the future, when the opportunity is ripe, it can also hold intra-school or even city-wide competitions to gradually enhance the positive image of football in the minds of students and parents, so as to expand the audience of the sport among young people.

Although the proposal to provide additional points for students with football specialties is considered to be a reversal of history, and the proposal to set up various sports clubs in schools in schools to fully emulate Japan cannot be realized in China for various reasons, at least it can be used to allow children to have more exposure to some sports, including football, at the elementary school level where the pressure of cultural classes is not too great, which can still play a big role in enhancing the national physique and improving the football environment. This can be regarded as Li Mudi's dedication to the football cause of the motherland.