Chapter 138: Berry Littering (I)
"For a long time before, if you blame an animation company Mei Otaku, then the animation they make is often the story of a teenager and a girl driving a bulky and huge robot to fight in a relatively grand background, but now the situation has changed greatly, and everyone's preference for those thick and hard objects is changing to a creature called a beautiful girl." As he spoke, Miyadai made a gesture from big to small.
There is basically some truth in his statement, and it can even be corroborated to some extent: more and more otaku are spending money on robot assembly models on beautiful girl figures.
"On a macro level, this may be related to the change in the pace of society, in short, whether it is in reading or listening, people's appreciation direction is beginning to be more inclined to the word 'light' - relaxed, brisk, lightweight, and so on."
When you can laugh, most people don't pay attention to the ideology of any work, and they can understand things that can be understood by turning their brains, and no one wants to earn two circles...... Compared with the purpose of learning or recharging, the purpose of reading is overwhelmingly locked in the word "pastime".
"Light novels should be regarded as a kind of representative, as for animation, simple plots, exquisite characters, lively daily life, humorous atmosphere, vivid performances, and so on, these aspects will gradually become a trend."
"On the other hand, although the brain-burning plot-oriented animation can become a high-quality product no matter what era it is placed in, it requires an excellent script and considerable production difficulty, and with the passage of time, the living space of this kind of animation is constantly being reduced."
"Catering to the audience is one of the basic points considered in animation production, in fact, even if it is a plot-oriented animation, the plot elements have to give way to some other elements, even if these elements will affect the rhythm of the whole work in an objective sense."
In addition to the elements of drawing, more and more animation is beginning to rely more on characters and performances than on scripts...... In a word, it means to be "cute".
Light daily, light lily, light campus, and other types of works will sell better and better...... Of course, Gong Daisheng is just casually talking about some trends, his language is neither rigorous nor accurate, and everything is not so "light". For example, there is a magazine called Yurihime, which was first known for its serialization of a manga called "Swinging Lily", and later it will focus on manga such as "Citrus Flavor" and "Fabricated Trap".
Therefore, the objective impact of these changes on the character setting is as follows...... Although most of the anime is sold to otaku, the presence of the male protagonist and the male character is sometimes really irrelevant. β
It seems that Gong Daisheng is seriously discussing the development of the animation industry.
"So-kun, although you have elaborated on these arguments in some comprehensive terms, ...... Is this just to illustrate the Lori animation? The more explanations there are, the more cover-ups, which only make one suspect that someone is a hopeless lolicon. β
"What's more...... There is also this kind of homely propaganda language......" Iwami Mai said, and the words of the palace dai made the senior sister suspicious of some things that did not need to be doubted at all.
"No, no, there's no meaning of speaking for otaku here, but that's just the way it is...... Well, most of the time that's how it should be. β
There was once a man named Meat Floss, who brushed the long hair on the forehead of a man named Aiyi with one hand, and then reiterated a sentence that many people can call the truth: "There is only one unchanging justice in this world, and that is cuteness!" β
In a word, this sentence should say something like this:
"Cuteness is justice!"
"βat first glance it does seem quite impactful, especially for a certain type of person." Mai Iwami glanced back at Miyadai with a strange look, and at the same time dotted the web page displayed on the screen with a pencil in his hand.
This sentence is marked on the new animation campaign promotional image.
"Cuteness is justice", if you want to blame the source of this statement, it should be this anime called "Strawberry Marshmallow" (actually the promotional slogan of the manga monobook).
Shin Eun, who almost stabbed Kenshiro to death with his fingers, probably didn't expect that his sentence of "power is justice" would be carried forward in such a form.
In addition to such promotional language, "Strawberry Marshmallow" should be regarded as a "canonical" animation in a sense. For a certain type of animation enthusiast, "don't look at the berries and throw them around, and be lolicon" is the best description of it...... At the same time, this anime is often associated with the trend of "pilgrimage to the Holy Land".
The stage where the story appeared later became one of Lolicon's "holy places", and the tour of the holy land was a "pilgrimage".
But strictly speaking, there is still a certain difference between such works and "moe series", not to mention the abolition of moe. It's just that this kind of performance theme has always been an important part of the moe system.
There is still a difference between the line "cuteness is justice" and the line "elementary school students are amazing".
But in general, it's the kind of work that is more suitable for the transition to the moe system, whether it's in style, subject matter or story type, so Miyadai is ready to do such an "original".
A new production team was formed for the sake of "new trends", and preparations were made for new works, as well as ...... Enable new supervision.
"Aside from the problems of the work, the production team is inexperienced after all, and the same is true of the new supervisor who is ready to use, so how can the quality of the work be guaranteed? If the process is weak in the middle, a wonderful original work does not equal a wonderful animation. Iwami said.
"The problems that the senior sister said are all real, but in fact this situation is just a second repetition, because if you think about it a little, this is just a repetition of Mad Poihat at the time of the 'Black Rock Shooter', and if you compare it, the basic situation now is much better than at that time, referring to the Black Rock, I think the basic sense of trust can still be had." Miyadai explained, however, there was some comfort in these words, and it was actually more advantageous when it was still Black Rock.
This is true both in terms of the experience of the production team and the experience of supervision.
In fact, the senior sister is more worried about the latter, Kuroiwa's supervisor is Kishi Seiji, at that time he already had a considerable degree of experience, but the supervision to be used now is much more inexperienced than Yukiko Longyuan.
Because she only did one performance before she was willing to be the supervisor of the other party...... And this is the only time it should be said to be in the state of "in progress". So the identity of the young superintendent is also obvious - that is Naoko Sugida, a "foreign player" from Kyoto Animation next door, who is doing the performance of "Little Forest".