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July 5th. The day of the meeting between Yang Yiming and the marketing director of Nike stars.

Portland, Oregon, USA.

Portland's air is humid due to the Pacific Ocean breeze, and even in July, it is cool and breezy with rainfall. Compared to the hot and dry weather in Texas, I don't know how much better.

The meeting is scheduled for the afternoon. In the morning, Yang Yiming and Meritis walked the streets of Portland, enjoying a rare leisure time before leaving the United States.

On the unfamiliar street, there don't seem to be so many people chasing and paying attention to Yang Yiming. Portland is a city with an independent and literate temperament, and even if there are occasional pedestrians who are attracted by Yang Yiming's height and take a look, they will immediately walk away quickly and devote themselves to their own affairs. Yang Yiming can rarely relax himself completely, arm in arm with Meritis, and go shopping like an ordinary couple.

"Yiming, you're going back to China in two days, how are you feeling? Ever excited to see family and friends? ”

"Of course I'm excited - Yu Xiaochun has a full schedule for me, but in fact, it's mainly a lot of business activities, and family and friends can only see the stitches. Eight cities in two weeks, more than our road trip. It's a pity that you don't go with me..."Yang Yiming said with some regret.

"It's okay, you can take more pictures of me. I also had a team job to do – and don't forget, there's going to be a summer league soon. After saying goodbye to Yang Yiming in Portland, Meritis will immediately head to Las Vegas to join the Rockets' summer league team (including China's Zhou Qi). But she couldn't hear a trace of regret, and said: "Which cities are you going to go to when you go back to China, and you can tell me again?" ”

"Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Chongqing, Chengdu, Xi'an. These eight cities. Yang Yiming slowed down his speech and pronounced the names of the eight cities in a pronunciation as close to English as possible.

"It's so much fun." Meritis shook her hair, raised her head and asked, "I remember you said, is Chongqing your hometown?" ”

"Yes."

"Great. Although the event was very busy, at least my Yiming would have a chance to go home. Meet the family. ”

Meritis smiled sincerely, but Yang Yiming only nodded, with mixed feelings in his heart.

"I hope you have a chance to go with me."

"Invite me to your house? Mr. Yang Yiming, are you sure? It's a serious matter, hahaha. ”

"I want to let you go to China with you, and wait for the next holiday." Yang Yiming thought for a while, and added, "This vacation is too short, and I haven't stayed with you for a few days." ”

"It's already good." Meritis's optimism is contagious," Brazil said. The island and the beach, once you go to it, you can't forget it. It's so good, thank you. ”

The two walked and talked, turning left and right aimlessly through the streets of Portland, and then entered a pedestrian street full of craft shops, cafes, and dessert houses.

The pavement is embedded with large pieces of gravel, the facades of the shops on both sides are wrapped in dark brown wood, and the large floor-to-ceiling glass is not only exquisite and antique, but also convenient for tourists like Yang Yiming and Meritis to walk through the windows.

"It seems that the astronomical telescope I gave you last time was also bought from this street." As soon as Yang Yiming walked on the street, he had a familiar feeling.

"Oh yes? Which one, take me to see it. Meritis shook Yang Yiming's arm and pretended to beg, "I still like the gift of that telescope." ”

"Okay."

Yang Yiming pulled Meritis and wandered around the pedestrian street of Stone Road for another ten minutes, and with a good sense of direction, he finally found the shop that sold all kinds of telescopes, magnifying glasses and old-fashioned clocks.

I saw that the sign "open" in front of the store was upside down, and a notice was posted on it, which read:

"Stargazing last night, sleep lazy today, open the door in the afternoon!"

Yang Yiming and Meritis exchanged glances with each other after reading the notice, and laughed out loud. It's really a wayward shop, and it really fits the characteristics of Portland's Wenqing.

"There's a café over there, let's go there and have lunch." Meritis leaned on the window pane and looked at it for a while, then turned around, looked at an open-air café across the street, and proposed to Yang Yiming.

"Okay, I happen to be hungry too."

Yang Yiming ordered a pan-fried salmon and avocado salad, a walnut nut muffin, and a large cup of black coffee.

Meritis ordered a traditional American breakfast with side dishes of sausage, bacon, beans and potatoes, and a latte. While sipping coffee, we talked about the afternoon meeting with the marketing director of Nike stars:

"Who will receive you at the afternoon meeting?"

"A Thomas. Thomas Van Lung. It has always been Yu Xiaochun who communicated with him by phone and email. ”

"Hmm." Meritis nodded.

"You know him?"

"I don't know. But I've heard his name — it seems like a designer, but he signed several of Nike's players this year. I remember him trying to contact Harden through me before..."

"Hmm. Are you going to come with me at that afternoon's meeting? ”

"I'm not going." Meritis took a piece of muffin from Yang Yiming's plate and ate it herself: "But I would like to hear about your and Yu Xiaochun's plan." How are you going to negotiate with this Fan Lun? ”

"The anchoring effect." Yang Yiming finished his coffee and slowly explained to Meritis the negotiation strategy he had agreed with Yu Xiaochun.

To put it simply, it is to use the psychological anchoring effect, that is, the conditions that one party in the negotiation prescribes first, and the final deal will not be far from the conditions. Yang Yiming and Yu Xiaochun are ready to use this strategy to make an offer to Nike first, and strive for Yang Yiming's status and value as a future Nike star.

2/

"Yiming, Mr. Yu, hello." In the huge conference room, the man sitting in the middle of the other side of the silver curved conference table is undoubtedly Thomas Van Len. He has a big belly, a suit jacket with gloves over his Nike Just Do It T-shirt, a pair of beach pants and cave shoes, and his unkempt hair looks like it hasn't been washed for days, and he completely looks like a dead fat house:

"Welcome to Nike's global headquarters today. Of course, what you're seeing now is only a fraction of the size we have today — we're building a new headquarters of more than 300,000 square meters on the outskirts of Portland, which will surpass Apple to become the world's largest headquarters. ”

"But that's all second..."Fan Lun stood up, put his big belly on the table, and clicked with the keyboard in his hand, the curtains of the fan-shaped windows of the entire conference room slowly closed, a projection screen was lowered, and then a slideshow with LeBron James, Kevin Durant, Kyrie Irving, Anthony Davis, Russell Westbrook and many other stars hit the projection screen.

"Let's take a look at the lineup of Nike's star stars first."

The dead fat house in front of him said with a smile.

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