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Yang Yiming received a sponsorship contract offer from Thomas Van Len, Nike's director of global star marketing.

After Thomas introduced Nike's signing lineup and brand advantages in a preconceived and straightforward manner, and did not hesitate to make some coercion and inducement, the offer sent by him will obviously not be very beneficial to Yang Yiming and Yu Xiaochun.

Anchoring effect.

Offering a price in the negotiation and setting the whole tone in his favor, Thomas Fanlun's set is the strategy that Yang Yiming and Yu Xiaochun were originally prepared to adopt.

It's a pity that only one side of the negotiation can throw down this iron anchor first.

Once abandoned, the other party can only be like a tethered ship, up and down, struggling left and right, but unable to set sail.

$5 million for 3 years. Plus a 1.5% sales dividend.

These three figures did not meet the expectations of Yang Yiming and Yu Xiaochun.

Three years is undoubtedly too short.

The endorsement fee of $5 million, on average, is less than $2 million per year, which is completely the treatment of NBA third-tier stars. Referring to James Harden, a teammate who switched from Nike to Adidas, he received a 13-year, $200 million contract; Kevin Durant, who has been under Nike, also signed 300 million for 10 years.

The 1.5% sales dividend is more like an addition to make up for the endorsement fee. If Yang Yiming's signed sneakers sell well, everyone will be happy; But if sales are not good, Nike will not lose money.

The only thing that can make them feel more relieved is that Nike proposed that Yang Yiming be selected for the All-Star team for three consecutive years, and the contract will be automatically converted into a lifelong condition. On the one hand, this is the treatment that LeBron James has also enjoyed, and Nike at least recognizes Yang Yiming's potential, and the future is promising. On the other hand, this is also Nike's shrewd way of doing business:

As long as you have what it takes to be a superstar, I can send out matching offers.

But until then, please, you can only be placed behind the other stars.

After all, Nike's English originally stood for the goddess of victory. When did her brilliance shine for the losers?

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Hesitant to agree to the offer, Mr. Yang and Mr. Yu boarded a flight from Portland to Seattle and back to China for a two-week business event in eight cities in China.

From the day in mid-October 2017, the two of them impulsively boarded a flight to the United States together, and now they have returned to the East, and nine months have passed unconsciously.

Young people have won the first stage of their American journey – and many more are coming to the basketball hotspot of the United States.

Las vegas.

Scott Kalonsky II is sitting on the sidelines, watching the NBA Summer League Chinese derby.

Zhou Qi represents the Houston Rockets, and today he happened to face the Golden State Warriors represented by Abdul Salamu.

The second tier of Western Conference Finals contestants will be back in the Summer League.

In his hand was a brown cover notebook with various scratch papers, and a tortoiseshell ballpoint pen. A SONY camera propped up on a tripod was recording, and from time to time he held up his glasses behind his hand to observe the situation on the field, while quickly writing down various experiences in his notebook.

Zhou Qi, the tallest guy on the field, he is the most familiar.

Not only is he the tallest, but he is also the thinnest and thinnest. His limbs were almost as slender as his torso, and he stood out from a crowd of relatively stocky black Americans, like a large spider that had fallen out of nowhere. After a season of injury recovery and NBA-level strength training, Zhou Qi is already much stronger than the "Great Devil" that Kalonsky II first saw in Xinjiang, China, but once he is put with other muscle sticks, his physical disadvantage is still exposed.

Zhou Qi is thin, but he is indeed like a spider monster on the field, invisibly weaving a soft web. His power may take time to get used to in the NBA, but it's more than enough to do it in Summer League. The Rockets started the game behind, trailing by as many as 15 points at most, but Zhou Qi immediately turned the tide as soon as he got on the court. He was stationed in the restricted area and stopped two Warriors layups in a row. One was a forced frontal breakthrough by the Warriors' small guard, Zhou Qi collided with the opponent in the air, although the small defender hit Zhou Qi's waist with a bullet-like attack and pushed him away. But Zhou Qi's Luffy-like super long arms are already like a net, blocking all the angles of the little guard. The latter had to half-turn in the air and turn his back to the basket before barely throwing the ball out of the way, and the ball hit the board and went wide.

The next goal was Zhou Qi's co-defense. It's still the little guard, but he learned to be good, and when he rushed to the joint collision zone, he split the ball in advance and handed the basketball to his teammates who slipped on the baseline. The teammates were about to shoot, but they didn't expect Zhou Qi to immediately adjust his pace, and before the basketball flew to the top of the track, he waved his palm and directly fanned the ball to the audience!

These two successful defenses ignited the lagging Rockets, and they immediately set off a round of offensive mini-climaxes (including a follow-up basket by Zhou Qi and an aerial relay by teammates), successfully tying the score and overtaking!

But Kalonsky II's visit to the Summer League today is not all for the sake of Zhou Qi, who is already too familiar to be familiar with anymore. Before Yang Yiming, it was he who recommended the former to the Rockets management, if he hadn't been injured unexpectedly before the start of the 17 season...

Abdul Salamu.

He is the one that Kalonsky II is more concerned about in today's Chinese derbiry.

Abdul Salamu is 2.02 meters tall and plays as a small forward. He is the same age as Yang Yiming, and he is not as strong as the latter's natural strength beyond Asians, but he is faster, more flexible, and does not panic in the face of NBA players with the ball, and has a hand with aura to pass. He is like Yang Yiming, who is one size younger, but he is faster and more agile, and his foundation for breakthrough and projection is very solid...

An Asian version of Ray Allen.

Or the Asian version of the playmaker Dario Saric.

The lad's own idol is said to be Larry Bird, the originator of the organization's strikers.

But at the end of the day, it's the Asian version...

Kalonsky II takes a closer look at Abdul Salamu's performance on the field in the summer league. He's not playing for a long time, so there's not much to look at. But even if he didn't replay the content recorded by the Sony video camera, Karonsky II could completely rely on the memory of the naked eye to see the shortcomings of Abdul Salamu. His speed of action can still keep up with the rhythm of the NBA, but there is no power to guarantee it, if he can't establish an absolute speed advantage, then Abdul Salamu can only be like a kite with a broken string, blown everywhere by the wind, and run when touched. His core muscle group is also a far cry from players like Stephen Curry and Jamal Crawford, who win with agility. Unable to play against them, he had to shoot far away from the defense – not to mention whether such an opportunity would have occurred in the NBA regular season, and his shooting percentage would not allow him to score effectively...

In terms of basketball talent, if Yang Yiming is a once-in-a-20-year seedling, Abdul Salamu can only be said to be a passerby who comes and leaves every day in the NBA and the Development League...

You must know that even the marginal figures of the NBA can easily score 50 points or more in the CBA league. And Abdul Salamu's stats from last season — when Kalonsky II dug through the pile of shredded paper — were just 6.8 points, 4.1 rebounds and 0.7 assists in 18.6 minutes.

But in the young man's slightly weak body, in his startled eyes, Karonsky II clearly saw something familiar.

In time...

Maybe the next Asian to land in the NBA will be him?

So many years of career as a data strategist, tell Kalonsky II that he can't be mistaken. It is the fire of spiritual power that distinguishes all people from great individuals.

Only now...

There's a lot of work to be done. Kalonsky II watched as Abdul Salamu finally threw his first shot on the field, silently writing a new stroke in his notebook. ()

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