Chapter 302: Trademark Turmoil (I)

On September 10, 2017, at the Flushing Tennis Center in New York, Arthur Ashe Court, the final finale of this year's US Open, the men's singles championship and runner-up match, will be staged. The two sides are the 15-time Grand Slam champion, the king of clay, the current world No. 1 Spanish player Natto, and the first Chinese player in history to qualify for the Grand Slam final, Pan Xiqi. It can be said that no matter who wins in the end, it will leave a strong mark in the history of tennis for hundreds of years.

In the tunnel of players, Pansiqi, who is ranked lower in the world, is ahead of natto as usual and will be the first to take to the court. Including qualifying, Pansiqi has defeated opponents ranked above him in all nine of his previous singles matches. I don't know if Pansiqi will be able to continue this magical law and create the strongest myth of the counterattack of low-ranked players.

At this time, there were fifteen minutes before the start of the game, and Panci and Natto were already waiting at the players' tunnel, ready to be called by the organizing committee staff. At this time, the expressions on the faces of the two were quite relaxed, and there was no tension in the slightest, which made people feel that the next game was just an ordinary game. Forget about natto, he has long been familiar with such a big scene. On the contrary, Pancic, who is participating in a Grand Slam for the first time, can maintain such calm, which is really a bit unexpected by the US Open staff on the side.

Although the players have not yet played, Arthur Ashe's more than 20,000 seats are already full. Even inside the tunnel of the players, Pansiqi could hear the loud noise of the crowd outside the stadium. Feeling the sound waves coming into his ears, Pansiqi took a deep breath and glanced at Natto standing behind him, only to be sure that he was not dreaming, but was about to stand on the top stage of the Grand Slam final.

This men's singles final not only attracted huge attention in China, but also attracted quite an American audience. Although there were no American players in the final, they were very satisfied with the final lineup of the top seed Natto and the top dark horse Pancic. Therefore, in addition to the general audience, the game also attracted many celebrities from the entertainment and sports circles, making the whole game a top celebrity party.

Among them, the most eye-catching is the football superstar Cristiano Ronaldo, who is chatting and laughing with his natto girlfriend in the natto player box. As close friends with natto, it's no longer news that the two of them went to the scene to cheer for each other. And this time, in order to witness his friend's ascent to the top of Flushing again, Ronaldo also flew to New York from his busy schedule and became the biggest celebrity audience on the spot.

Compared with the infinite starlight in the natto box, Pan Xiqi's side is much dimmer. As in previous matches, Wang Yan and Lu Yanxun appeared in the box as Panxiqi's private team as usual. It's just that because Pan Xiqi announced his relationship with Wang Chang in a high-profile manner yesterday, the cameras of the media, especially the Chinese media, focused on Wang Chang for a long time, and stole a lot of Ronaldo's brilliance for a while.

Finally, with a command from the staff's headphones, in the midst of the tsunami of the audience, Pansey and Natto slowly walked up to the Arthur Ashe Stadium with their bags on their backs. As the global spokesperson of the world's most famous sports brand Hook, Natto wore a new jersey specially designed for him by Hook Company. Reasonable tailoring and fashionable color matching make natto attract the attention of countless people as soon as it appears. Judging from the actual effect, I have to say that the new product launched by Hook for natto this time is very successful.

"Case, this new product for natto will definitely be very popular in the market. If you look at this style, I dare say no other company can do it to this extent. The marketing director of the hook tennis department said proudly to the people next to him while watching the live US Open TV broadcast.

"Yes, Jack, as an important member of our company's tennis map, natto's publicity effect seems to be not much worse than Roger's. Now that our negotiations with Roger on a new contract have reached a dead end, in my opinion, it is better to give up Roger and let Natto become the company's tennis brother. Doesn't that match his world rankings? The man named Keith replied.

"You've always been talking about advertising contracts in our department, so if you think it's possible, do it." Glancing at the almost glittering costume on Natto on TV, Jack muttered for a moment before nodding in reply.

The next second after he said this, the TV cut to Pansiqi. The on-site camera usually gave Panci a head-to-toe close-up, and when the camera swept over Panci's shirt and sneakers, our director couldn't help but get up from his chair.

"Case, let's see, what the hell is this Chinese doing. Isn't he wearing the same jersey and sneakers that our company launched for Roger last year? But what exactly did he do with these products? Frank asked, pointing to the TV screen, a little surprised.

"Yes, he's wearing Roger's one. However, it seems that he has covered our company's logo with white tape, which is not unusual. At least I've never seen anything like this on such a big occasion. Keith replied in surprise.

"Hmph, anyway, his approach is not a good thing for our company. After all, we are the world's largest company, and if we are covering our trademark in front of the world, we may not know what others think. I remember his name was Pansic, right, this kind of newcomer who has just emerged in the tennis world, and he really doesn't understand any rules. Ask the in-house counsel, can we sue him for his behavior? Frank was visibly angry.

"Well, I think he doesn't seem to be the spokesperson for our company, and he doesn't have any contract with us, so he doesn't have to be bound by us. I dare say that we can't do anything about this behavior of him. Keith said, shaking his head.

"What, such a thing? So, after the US Open, you get in touch with Pansiqi's agent, and if the price is right, we'll sign him. After all, he is now the focus of the tennis world, and if we continue to indulge him in doing this, it will not be a good thing for our company. Frank gave his instructions.

Let's get back to Arthur Ashe Stadium while Panci is in the middle of a ten-minute warm-up session with natto. In the harsh sunlight of New York today, the pink tape on Pansiqi's chest and sneakers is too much to ignore. Not only Natto on the other side, but even the audience on the sidelines could notice this detail at a glance, not to mention the TV footage that took a close-up of him from time to time.

If Panci knew that his abnormal move had successfully attracted the attention of the hook company, then he would definitely snicker in his heart, because it showed that his careful thinking before the game would soon succeed. Still struggling with the latest chapter you can't find? Amway One or search for Hot/Degree/Net/Article "Remember to remove "/"Otherwise you won't be able to search", here is a young lady to help you find books and accompany you to chat!