Chapter 303: Trademark Turmoil (Part II)
In today's world of sports, tennis can be regarded as one of the most commercialized sports. Compared to many unpopular sports, tennis players' income is also prohibitive. Cows, natto and others are perennially ranked among the top ten highest-paid athletes in the world, becoming veritable gold-absorbing kings.
And in the composition of the huge annual income of these tennis players, advertising endorsements account for the vast majority of them, far exceeding the bonus income of athletes in competitions. It can be said that the reason why the players work the court, in addition to pursuing their tennis dreams, is also an important reason for playing their due commercial value.
Take cows as an example, he has cooperated with world-renowned manufacturers such as hook companies, Mercedes-Benz cars, Rolex watches, etc., which bring him tens of millions of dollars in endorsement income every year. All he needs to do is shoot TV commercials for these companies' products and attend brand campaigns organized by the companies when needed. In addition, the logos of these companies are also engraved on the cow's jersey and accompany him in every official match.
Of course, not all athletes in the tennis world can enjoy the level of a cow, natto or a goddess like Sava. There are many players with mediocre achievements who will not even receive even a commercial endorsement throughout their careers. Therefore, it is their only option to win as many games as possible to get more tournament bonuses.
And these players who do not have commercial endorsements, not to mention printing the logo of the endorsement company on their jerseys like well-known players, and even the jerseys and shoes they wear to participate in the game need to be borne by themselves. In contrast, the sports brands endorsed by cows and others will not only launch new series of products for them regularly, but also supply them with unlimited sports equipment for competitions. The treatment enjoyed between the two can be said to be worlds apart.
Tennis players who buy their own jerseys and shoes are free to choose the brands they like, and no one is going to limit them. However, due to the huge influence of the Hook Company in the tennis world, the vast majority of players wear the company's jerseys and shoes, which has led to the endless occurrence of athletes hitting shirts on the court.
As an athlete who has just debuted for half a year, Pansiczy, who was not famous before the US Open, naturally does not have any commercial endorsement contract. As a self-proclaimed veteran fan of cows, although the Beijing team can provide him with jerseys and shoes, he still follows his previous habit and always wears a full set of cows' jerseys and shoes to participate in the game. Therefore, in more than a dozen matches before the US Open, Pansiqi showed off wearing hook company sports equipment.
Originally, Pansiqi didn't think there was anything wrong with this, but after Lu Yanxun made an unintentional joke about his jersey and sneakers, he realized that he seemed to have completely ignored some important things before.
It was the end of a doubles training session, and after a sweaty wash, Pan Xiqi and Lu Yanxun were ready to pack their bags and return to their accommodation. Seeing that Pan Xiqi was still wearing a soaked jersey, Lu Yanxun couldn't stand it anymore.
"Hey, I said you, why are you still wearing this jersey? Looking at the sweat, didn't the shower just now be in vain? Lu Yanxun poked Pan Xiqi's back with a finger, looking disgusted.
"Hey, it's not because the jerseys have been washed and haven't been dried yet, so I have to make a living to wear this. I'll go back later, I'll just take another shower. Pansiqi replied with a nonchalant look on his face.
"That's not good, as a tennis player, how can you still wear less clothes. I have a new one, and we're about the same size, so wear mine. Lu Yanxun said as he took out a brand new set of sportswear from his bag.
"Yo, you're a Taiwanese brand, right? I've never worn it before. But forget it, since I like Roger, all my jerseys are hook brand, and I'm afraid I won't be used to wearing other brands. Pansiqi shook her head and refused.
"What a dead eye. You're not like a cow, and you're not a contracted player of their family, so there's no need to hang yourself from a tree. Now that your fame is growing, there will definitely be sports brands coming to you to talk about endorsements in the future. When the time comes, you will have money and free clothes to wear, so why do you have to do a thankless job to promote his family? Lu Yanxun looked like a person who had come over and persuaded Pan Xiqi.
"Brand endorsement? Isn't it too early for me to think about this? I really never thought about it before. Lu Yanxun's statement made Pansiqi feel very fresh.
"Not early, definitely not early! If you think about it, I was only in the quarterfinals of Wimbledon at that time, and at the same time, several Taiwanese sports brands came to negotiate with me and wanted me to speak for them. And you, now that you have created the history of tennis in China, after the end of the US Open, there will be countless brands that will go crazy to grab you. So, now is the time to start thinking about your next steps. Lu Yanxun hurriedly shook his head and said.
"So what should I plan? After all, I haven't been contacted by any company yet. It's impossible for me to be cheeky enough to ask if people need a spokesperson, right? Pansy asked, scratching his head.
"Of course it's impossible. But you can hint to them a little that you don't have an endorsement yet, and you have to tell them that whoever wants it needs to seize the opportunity. After all, if they take the initiative to talk to you at that time, the initiative will be in your hands. Lu Yanxun smiled mysteriously.
"Hints? How to hint? Pansiqi was completely confused.
"In my opinion, you should be so 。。。。。。 so" Lu Yanxun whispered to Pan Xiqi.
In this way, after listening to Lu Yanxun's idea, there was also the scene where Pan Xiqi wore a jersey and sneakers with a hook sealed with pink tape just now. I have to say that Lu Yanxun's trick is still very clever, and it also achieved the effect they wanted immediately.
After all, it is not the hook company that watched the live broadcast of the US Open, and other sports brands that want to expand their business territory in the tennis world are also paying attention to this tennis event. And without any surprise, Pansiqi's ingenious way of dressing also succeeded in attracting their attention.
Through this, they remembered that Pansiqi, the biggest dark horse in the limelight of this year's US Open, did not seem to have signed a contract with any sports brand. Considering Pansiqi's current popularity in China and China's huge market, if Pansiqi can be signed as the brand's spokesperson, it will definitely be a lucrative business.
It can be said that what Panci didn't expect was that the little careful thought he spent on jerseys and sneakers would successfully cause a fierce battle among many sports brand giants in the world, and also successfully won the initiative for himself in the future endorsement negotiations. Still struggling with the latest chapter you can't find? Amway One or search for Hot/Degree/Net/Article "Remember to remove "/"Otherwise you won't be able to search", here is a young lady to help you find books and accompany you to chat!