NBA business model

Strategy 1: Global promotion

The NBA is expanding its global television network to make NBA action available to fans in more parts of the world. According to the latest report on the NBA official website, the 2005-06 NBA season was broadcast to 215 different countries and regions through 43 languages and 164 different TV stations, and more than 50% of the visits to the BA official website came from users outside the United States, which also made the NBA official website a local website in the United States, and BA is also the only league in the major sports leagues in the United States that provides official websites in languages other than English. In addition, the NBA has 11 branches around the world: European (Geneva), Latin America (Miami, USA), Australia (Melbourne), Asia (Hong Kong), etc. In addition, it has offices in Japan and London.

In the 2005-06 season, the league had a total of 82 international players from 36 different countries. It was the largest season in NBA history with the largest number of international players.

Strategy 2: Strong market partners

The NBA now has two TV contracts of great value, and now the league's sneakers and sportswear partners include Adidas, Nike, Reebok, Coca-Cola for drinks, McDonald's for food, AOL (AOL) for the Internet, Disney and Time Warner for entertainment, and even children's toys are sponsored by Lego.

Strategy 3: "Star-making" campaign

NBA superstars like Yao Ming, O'Neal, and James are crucial to a team. The impact of superstars is not only reflected in the attendance of the home fans, but also in the sales of other related products of the team. Vader's continued maturation has also made his jersey the best-selling in the NBA right now, so the team itself that has the most benefit from it is the team itself that licenses all of the Heat's related products.

Strategy 4: Unlimited product extension

Games are the main product of the NBA, but 1,230 regular season games and dozens of playoff games every year are just the tip of the iceberg of NBA products. All-Star games, draft conferences, overseas games, basketball carnivals, basketball without borders, NBA training camps, and basketball caravans are all products that are directly extended from the game. In addition, the NBA produces and distributes a wide range of film and television products, including game tapes, CDs, music, and other multimedia products.

NBA's International Licensees provide NBA-licensed products (including athletic apparel, sporting goods, cards, stationery, publications, videotapes, home furnishings, video games, toys and games, memorabilia and phone cards) to fans in more than 100 countries on 6 continents. Twenty-five percent of total global sales of licensed products come from outside the United States, and there are 20,000 NBA licensed product stores in China alone. Not long ago, the NBA cooperated with the famous French supermarket Carrefour in China, and set up 24 "NBA counters" in Carrefour supermarkets in five cities dedicated to selling related products.

NBA business wisdom

NBA Smart Bricks:

The current direction of the NBA is to do everything possible to please the audience. Originally, in the early stage of the development of the NBA, the operators wanted to achieve the purpose of selling sportswear and sneakers through basketball games, but they never expected that the NBA's ticket revenue in the game greatly exceeded other income, so the NBA operators had a business direction of "all for the audience". Today, the NBA's main source of revenue is through tickets, but it also operates other businesses such as advertising revenue and the sale of apparel, shoes and other sports products.

Hype.

The most important battle for modern marketing is the "sound war", the so-called "sound war", is to let the voice we need to spread the farthest in the shortest time at the lowest cost, hear the most "fans", and the most people. Conventional publicity is not enough to make our intentions spread quickly, only hype can make the "voice" pass as quickly as possible, so as to quickly achieve the planner's intention! Therefore, today, if you want to achieve your goal quickly, if you don't have a few tricks to hype up your skills, it is impossible to quickly get rid of your opponents and achieve yourself.

The media is very important to the NBA, and BA provides the media with excellent program resources and reporting objects, so as to increase the circulation or ratings of the media, and form a pattern of common development and common prosperity.