"Hype" has been widely used since ancient times. It's just that under the conditions of today's market economy, people are more and more profit-seeking, and business behavior is more speculative, which makes speculation more hot and accepted by more and more people. Because of the huge money, fame and status that the hype brings, more and more hype myths are also spreading.

Because, now is not the era of "the fragrance of wine is not afraid of deep alleys", now there is "wine" and "wine fragrance" everywhere, why does your "wine" must sell well? Therefore, you need to do the "kung fu outside the poem" thing - to do the image and "hype" all aspects of your excellence, so that people know that you have good things to sell.

To that end, our businesses still need to raise awareness of the necessity and feasibility of hype.

In commodity exchange, the most important issue for both buyers and sellers is the understanding and judgment of the value of commodities. Hype is the most common and effective means of embodiment, publicity, and even value enhancement.

The biggest feature of hype is that you have to find a selling point. The so-called selling point is to take into account the needs of consumers; If you put it in another way, of course, it can also be said to be a preset of consumer needs. Its premise, that is, to "cater" to the consumer in some way, at least to make promises to the consumer. This is perhaps a prerequisite for the hype to be successful.

It is generally believed that the seller needs to speculate. It is true that if a seller wants to sell his goods, he must find a hollow out of his mind to hype. But hype is also needed for buyers. Buyers are faced with many sellers, and consumers are faced with a sea of goods, how to choose, is a difficult issue. Coupled with their limited time or knowledge, there is a strong need for someone to spread the word to them. The hype just meets their needs in this regard.

Without speculation, not only will we lose the liveliness of the market economy, but we will also affect the breadth, depth, and speed of market exchanges. Some people hate ads on TV, but what if they were all a dull list of product items? Advertising, the most common form of hype, plays a significant role in economic development. Foreigners regard reading newspapers and advertisements as a very important item. Advertising has become an inseparable part of people's lives.

Yes, hype is the seller's means and method of sales. But if the seller's pitch is not connected with the buyer's choice, and if it does not act on the buyer's choice, the hype will be meaningless. Therefore, from the perspective of the objective needs of the operation of the market economy, speculation must be a combination and coincidence of the seller's promotion and the buyer's choice.

Further inference, the hype should also do a good job of the two aspects and their combination. On the one hand, it is necessary to thoroughly study the characteristics of the object to be hyped (commodity project enterprises); On the one hand, it is necessary to study the needs of the market, not only the general needs, but also the detailed needs. The so-called hype is to skillfully combine the two and publicize them.

Lu Xun said back then: Referring to heroes as heroes, saying that prostitutes are prostitutes, although on the surface it seems to praise and scold, in fact, it is just in the right way, and critics cannot be blamed. The hype is probably the same, the key is to fry according to the facts, the good ones say the good, the bad ones say the bad, and the audience doesn't have much to say. But if you use prostitutes as heroes, refer to fake and shoddy products as high-quality products, or deliberately create news and "tidbits" to deceive the audience, then you will enter a dead end of hype, and when others see the truth clearly, it will inevitably end up being boring and ruined. Besides, the hype is not as fierce as possible, if the fire is too big, it is easy to fry things and make people "rebel", the better you say, the more I don't want to watch it.

The process of hype is the process of making people deeply recognized. With the progress of society and the improvement of people's living standards, people are eager for more, better and more refined spiritual food, normal and healthy hype, introduce more and better works to them, and let them absorb a variety of nutrients from them, so as to conform to the people's will and meet their needs, otherwise, this desire will become a disappointment and a regret.

In short, the most important battle for modern marketing is "sound warfare", and the so-called "voice warfare" refers to the intensity, breadth and speed of publicity. Conventional publicity is not enough to make our intentions spread quickly, only hype can make the "voice" spread quickly and accurately, so as to quickly realize the intentions of corporate planners!

Therefore, in modern society, if an enterprise wants to achieve its goal quickly, if there are not a few of the most effective hype "unique skills", it is impossible to quickly get rid of its opponents and achieve itself!

Nowadays, the most effective hype "trick" is to use the media to speculate.

Nowadays, the media is very developed, newspapers, television, the Internet, radio, etc., have a very great impact on the public. Media dissemination and coverage can make more people know and love the NBA and become loyal fans of the NBA. Fans want to see great games, star performances, reports, comments and other news about the game and about the stars, these are the needs of fans, and only the media can meet this demand to the fullest.

The generation of stars, in addition to the performance of the players, media publicity and even hype, is indispensable. Without stars, the appeal of the game to the audience will be greatly reduced. Without media, the NBA would not be able to have a wide impact, it would be difficult to attract sponsors, and it would be detrimental to the development of the NBA.

The media is very important to the NBA, and BA provides the media with excellent program resources and reporting objects, so as to increase the circulation or ratings of the media, and form a pattern of common development and common prosperity.

When David Stern took over the NBA in 1984, the NBA's total revenue was only $192 million. This compares to $625 million in professional baseball league revenue and $700 million in NFL total revenue. Today, the NBA earns well over $3 billion a year from the sale of licensed products alone. With his knowledge and mastery of the laws and mysteries of the game of basketball, as well as his prowess in law and public relations, David Stern has successfully maintained and promoted the image of the NBA in society and the public. Stern knows that if the NBA wants to make money, it can't do without stars. But just having stars, just having a good game, and no TV broadcast, it won't be much of a development either. In Stern's eyes, television is not only a form of entertainment, it is first and foremost a medium, a means of transmission, and television can deliver advertisements to any place where there is a television set. There's a golden rule in the world of modern professional sports and entertainment: what's good for sponsors is just as good for athletes and leagues. As a result, Stern used television and sponsorship as the primary means of bringing NBA basketball to the world market, and it was successful.

For any enterprise, if you want to go to the world, first of all, you can't do without publicity, and only publicity can let the world know about your company, your products, and your business model...... Propaganda, on the other hand, is inseparable from the media, and the influence of the media (television, radio, newspapers, the Internet, etc.) is huge and extensive. That's why a lot of businesses have a soft spot for advertising.