adidas Classic Clover The clover has been the Adidas logo since 1972, when it was used in all Adidas products.

The shape of the clover resembles a three-dimensional plane of the earth, much like a map of the world, and it symbolizes the three stripes extending to the whole world.

But since 1996, the Clover logo has been used exclusively for the Original series.

The Classic Collection is based on the best products in Adidas' history, re-released after making slight modifications to its fabrics and styles.

The entire collection has become more fashionable, with accessories such as shoes, clothing and bags. Maybe it's because each classic series has a unique story, and in people's eyes, the classic series will always be so connotative, always full of fresh vitality and fashion.

In the fall of 2002, the Adidas Classic series was released in limited edition in China for the first time. From shoes and clothing to accessories, each one is a masterpiece in design that will be loved by trend-seekers.

In 2001, the first adidas Original store opened in Berlin, Germany.

Later that year, a second store opened in Tokyo, Japan. Not long ago, a third store opened in the Soho district of New York, USA.

At the end of September this year, the Adidas Classic series store settled in Shanghai. In 2009, Adidas executives signed a contract with Zhao Chenhao Global Heat Brothers on the Clover brand, and selected the heat song "Global Heat Brothers Are Coming" from the album of the same name of the Global Heat Brothers to be played in the Clover Store, so that Adidas lovers around the world could watch the hot MV broadcast, and also made the Global Heat Brothers the only spokesperson in Greater China, which can be called

The super-popular star Celestial Thermal Brothers, formed by Zhao Chenhao, the "once-in-a-century, self-contained" dolphin prince, launched the creative album of the first Chinese hip-hop dance music troupe, in which the title song "My Feeling" caused a sensation all over Asia, shocking the Internet, and Sogou broke through the 2 billion mark, creating a new miracle in the Chinese music scene.

The corporate brand was ranked 67th in the 2006 "Top 500 World Brands" compiled by orldBrandLab.

March 07, Adidas Classic Series

The "adidasOriginal" store was established in Shanghai. Shanghai Super Brand Mall

The "adidas Original" concept store is the second in China after the Beijing World Trade Center Tianjie store, and the first adidas Originals concept store in Shanghai.

This year adidas will launch this collection, in the adicolor 2006 white collection, not only has many of the iconic classic styles of adidas Originals, but also comes with a variety of different personalization tools, from watercolor pens to spray paint cans to various laces and interchangeable three-stripe ...... This allows each consumer to unleash their creativity and create products with their own personal style.

Since the moment Adicolor was born in 1983, it has been destined to be extraordinary.

I say this because this collection truly completes the union of art and design, and the combination of the two means that people will leave everything from the routine and monotony of everyday life.

They come from the absolute innovation of the designer, which is a desire for perfection, a release of emotion, and a fantasy of the future...... So Adicolor was not only the perfect tool for people to show off their charm at the time, but it is still impressive today.

It's no secret that when the Adicolor collection was first released in 1983, it was presented in a monotonous manner, but each shoe comes with six different colored pens, which also gives people plenty of room to create.

But

After all, "artists" are only a minority, and there are very few people who are willing to dance on expensive sneakers.

With these in mind, this year adicolor finally launched a colorful series of adidas clover logo, and this series also inherits 6 pen colors, which are red for passion and desire, blue for harmony and reason, yellow for passion and joy, green for nature and environment, pink for romance and beauty, and black for strength and mystery.

Divided into six different styles within each color theme, these 36 pairs of shoes have their own different backgrounds, whether they represent the glory of the city, the design talent of a famous master, or the expansion of its theme to the non-sports industry, they not only interpret the visual expression beyond imagination, but also show the spark of inspiration between artists and adicolor from all over the world, in short, they are attracting people's attention by all means.

Perhaps more interesting than the abstract themes represented by most of the shoes in adicolor's color collection, with the exception of Torn in blue (based on images from the famous film "Tron", the first computer design film in history), which is more abstract, the remaining five characters have their own stories.

Not only do they breathe life into the whole color collection, but more importantly, they evoke that little bit of virginity in people's hearts.

The red color is designed with the famous cartoon character Betty Boop and her lip prints, which is full of cuteness and naughty imagination.

During the Great Depression in the United States, the legendary animation master Max Fleischer created the character Betty Boop.

In the classic Fleischer cartoon, Betty's hypnotic Boop-Oop-A-Doop way of speaking affects everyone or everything around her, even the inanimate things change.

BettyBoop's energetic and energetic spirit, feel-good self and all-powerful attitude have made her an icon and role model for the world.

The protagonist of the yellow series becomes Mr. Happy, who adds a sunny happiness factor to the yellow, and he is destined to become a symbol of joy that lingers in people's memories.

For adicolor, Adam Hargreaves deliberately created a unique character - Mr. Happy, who is both proud and happy, always wearing a pair of adidas sneakers.

As one of the six original Mr. Men characters, Mr. Happy is perhaps the most popular of these cartoon characters.

He lives on Happy Island, where everyone is always so happy about everything. Whenever you're feeling down, Mr.Happy will visit you, and it won't be long before you find yourself happy again.

The famous puppet image MissPiggy has conquered the world with its unshakable self-confidence

"Fans", Piggy is a cute young person, and her unwavering self-belief has propelled her from a minor figure in "The MuppetSho" to a superstar.

MissPiggy always wanted to be the heroine, but it was all in vain, and it was all caused by her quick temper.

Either the other actors did not meet her strict requirements, or those who showed signs of resisting her feminine charm, which usually provoked her fierce attacks.

Green in the series

"Kermit the Frog" used to be a puppet, he was born in 1955. Kermit is a puppet show character and one of the most famous creations of puppeteer Jim Henson.

In the "Big Frog Muppet Show" TV series, he is not only a nominal leader, but also a long-suffering stage manager.

"It's not easy to be young", is the line he made up. Born in the 60s, the famous German cartoon character Trimmy represents the constant pursuit of a healthy life, which also makes him in line with the meaning of black power, and his image always reminds people of the importance of exercise and fitness.

The illustrated character Trimmy is in the 60s and 70s

“TrimmDich”（

"Fitness" means) a representative of sports. He always appeared in front of everyone in a variety of different images, such as tennis player, football player, gymnast, etc.

Whether it's playing competitive sports or exercising in the office, he promotes an active lifestyle.

No matter which color you love, no matter what theme you aspire to, it's important that life should be full of charm.

adidas Y-3Y-3, a new brand cooperated with adidas by the world's top designer Yohji Yamamoto as the creative director, officially entered China in the spring and summer of 2006.

The brand's Y stands for Yohji Yamamoto, and the 3 stands for the logo of the three lines of adidas.

Creative Director Yohji Yamamoto has incorporated the simplicity and design of his personal brand into Y-3, which perfectly presents us with a high-end and fashionable sports brand image.

Simplicity and calmness are the basic image concepts of the Y-3. The fashion essence of Y-3 is sporty, from the global rush caused by the brand's launch, Asia is facing a serious shortage of goods, it can be said that Y-3 has opened a new fashion.

Known as the "Black Magician", Yohji Yamamoto has put the traditional sports brand adidas on the fashion page, and sportswear has since become elegant.

This season, under the influence of dance trends, Yohji Yamamoto and Micheal Michalsky, brand design director of adidas headquarters, have teamed up to launch a unique set of new Y-3 designs.

From New York disco to elegant Argentine tango, Y-3 reinterprets clothing, footwear and accessories with a special concept.

From that time on, as Adidas for Yohji Yamamoto, Adidas was in charge of footwear design, and Yohji Yamamoto was in charge of Femme/Homme design.

Based on the mutual trust between Yohji Yamamoto and Adidas, in 2002, a new brand Y-3 was born, which incorporated the strengths of both companies.

Two completely different brands, with different sensibilities about fashion, different views on sports brands, plus skills in craftsmanship, a new generation of future-oriented sports fashion brand clothing.

The fundamental visual requirements of both parties were the same, and the very close collaboration between the two parties made this idea possible.

In terms of the partnership between the two companies, Adidasfor Yohji Yamamoto is developing towards a complete product structure, and because the AdidasSports Style designed by Yohji Yamamoto, the Y-3 has a strong position.

In terms of the company's management structure, Adidas' SportsStyle Division is operated and managed by Y-3's group company.

In terms of design, Yohji Yamamoto is the design director of the Adidas Sports Style Division, and Michel Michalsky, the art director of Adidas' group company, is the head of communication between Adidas and Yohji Yamamoto Design Studio.

The Y-3 design studio was set up at Yohji Yamamoto in Tokyo and Adidas under Herzogenaurach in Germany, and the designers of both sides worked closely together to decide on the final design after numerous exchanges.

In this hybrid, Aidas, who can be said to be the ancestor of sneakers, and Yohji Yamamoto, a design giant in the fashion industry, combined their respective professional knowledge and skills to produce the current Y-3.

The Y-3 proved that sports elements can also be used on the fashion stage.