Chapter 415: Adidas II
adidas Clover Sport Series is distributed by Shanghai Jingli Trading Co., Ltd.! Shamrock has been an Adidas logo since 1972, when it was used on all Adidas products.
The shape of the clover resembles a three-dimensional plane of the earth, much like a map of the world, and she symbolizes the three lines that extend to the whole world.
But since 1996, the Clover logo has been used exclusively for the Original series.
The Classic Collection is based on the best products in Adidas' history, re-released after making slight modifications to its fabrics and styles.
The entire collection has become more fashionable, with accessories such as shoes, clothing and bags. Maybe it's because each classic series has a unique story, and in people's eyes, the classic series will always be so connotative, always full of fresh vitality and fashion.
In the fall of 2002, the Adidas Classic series was released in limited edition in China for the first time. From shoes and clothing to accessories, each one is a masterpiece in design that will be loved by trend-seekers.
In 2002, Shanghai Baiying Sports and Leisure Products Co., Ltd. was jointly funded and established by Yongen Group and Xingxing.
Shanghai Baiying Sports & Leisure Products Co., Ltd. has obtained the exclusive agency right of adidas Originals classic series in China (except Hong Kong and Taiwan) by virtue of its good financial strength, rich brand agency experience and professional sales team, and officially signed a contract with adidas on August 13, 2002.
The first adidas Originals store (Shibaiyi store) opened on September 21, 2002.
In 2003, Baiying became the exclusive agent of Clover, and established six regions, namely: East China, South China, North China, Central China, Northeast China and Southwest China.
In just one year since the adidasOriginals brand entered the Chinese mainland market, it can be described as fruitful, and the single store performance of adidasOriginals stores around the country has achieved good results, didasOriginals has brought mainland consumers the same international popularity at the same time, but also laid a solid foundation for its rapid development in the future.
With the continuous alternation of fashion trends, today's fashion people are no longer pursuing pure sports or simple leisure, but a new sports and leisure style that combines the two.
The adidas Originals products represented by Shanghai Baiying meet this new consumer demand.
Therefore, at the end of 2006, Shanghai Baiying expanded into 9 regions, making the organizational structure of Baiying more distinct and clear