Adidas has three major collections: the sports performance series (three stripes), the sports tradition series originals (clover) and the sports fashion series style (spherical logo) (divided into three sub-brands: Y-3, SLVR, NEO LABEL).

The three Adidas logos have not been around since the brand's inception, and it can be said that the history of the continuous evolution of the Adidas logo is also a testament to the continuous progress of Adidas, a world-renowned sporting goods company.

The Adidas three-stripe logo was first used, and it began to be applied to all kinds of adidas products in 1949, the second year after the establishment of the Adidas brand. It represents the sportsmanship of constantly moving forward and surpassing.

In 1972, adidas gradually replaced the early three-stripe logo with the clover logo, and used a more symbolic and beautiful clover to symbolize the power of sports that extended to the world, and at the same time placed its own brand on the vision of going global.

After using the clover logo for more than ten years, that is, in the late 80s and early 90s of the 20th century, in order to compete with Nike and improve its own sense of sports fashion, Adidas once again reinvented its brand's earliest three stripes into its products, as Adidas' most well-known (and most affordable) sports performance series (adidas performance).

In 1996, after a share takeover turmoil, adidas reactivated the shamrock logo and applied it exclusively to its adidas Original series, which was tailored for middle- and high-class sports enthusiasts and shoe fans, as distinguished from the sports performance series.

As for the adidas style logo, it does not have a long history, the Y-3 of the Y stands for Yohji Yamamoto, and the 3 represents the logo of the three lines of adidas, which is a new brand cooperated with adidas by the world's top designer Yohji Yamamoto as the creative director.

1920 year

In 1920, Adolf Dales began producing the first pair of training sneakers in Herzog Ohla, near Nuremberg.

1924 year

On July 1 of that year, Mr. Adolf Dales and his brother Mr. Rudolph Dales registered the "Dales Brothers Sneaker Factory" and worked together to work hard in the world.

1925 year

Mr. Adolf Dales made football boots with leather spikes.

1928 year

Adolf Dassler, the founder of aidas, sewed a pair of Olympic sneakers for athletes competing in the Olympic Games in Amsterdam.

1936 year

Owens wore Adidas spikes to win four gold medals in a row shocked the world, although the American Duan athletes won such good results made Hitler very angry, but because the world hated Nazi Germany at that time, so Owens wearing Adidas running shoes to win the championship photos were widely circulated in countries around the world, and the Adidas brand became famous all over the world.

1945 year

In May of that year, the Nazis surrendered unconditionally, Adolf and his brother Rudolph returned to their old business, and the shoe factory began to reopen after the turmoil of World War II.

1948 year

In the winter of that year, Mr. Adolf Dassler and his brother Rudolph had serious disagreements over management. In January of the following year, after realizing that the conflict could not be reconciled, the brothers officially separated, with the elder brother Rudolph taking half of the property and supporting most of his sales staff to establish a new shoe factory (later the Puma brand), while most of the operators chose to stay and work together with Mr. Adolf Dassler, and the adidas brand was officially registered.

1949 year

The adidas three-stripe logo is introduced. Adi Darez incorporated the discovery of a sneaker that could make the sneaker fit the shape of an athlete's foot into a new shoe, and the first pair of adidas sneakers with a three-line shape was unveiled to the world in 1949. In the same year, Adidas produced the first pair of football boots with rubber studs.

1954 year

The German team won the World Cup trophy with a football boot developed by Adidas with rotating embedded spikes.

1956 year

At the Melbourne Olympics held that year, adidas launched an affiliated brand, "Melbourne", which was named after Adidas' new and improved multi-stud sneakers. At this Olympics, the athletes who wore Adidas sneakers won a total of 72 gold medals, which made the Adidas brand awareness even greater. In the same year, Mr. Adi Dales creatively used nylon for the soles of football boots.

1958 year

At the World Cup in Sweden that year, the vast majority of players wore Adidas' soccer boot malls to the game. The sneakers were "groundbreaking high-tech" at the time, with a nylon heel and nylon rotating inset studs, and a specially treated upper material to make them more waterproof.

1962 year

Adidas continues to work on the innovation of footwear products. At the 1962 FIFA World Cup in Chile, adidas added new designs to its football boots, such as ankle padding, upper and back loops, and lacing loops on both sides.

1970 year

"Telstar" became the first designated ball for the World Cup. Since the 1970 World Cup, adidas has been the official FIFA ball sponsor and has not provided match balls for every subsequent World Cup.

1972 year

The adidas clover logo is introduced.

1974 year

At the World Cup in Germany, Adidas used kangaroo leather and molded spike outsole for the first time.

1977 year

Adidas developed the first pair of football boots made of two layers of material with different densities.

1979 year

Adidas launches the "Copa Mundial" series of football boots, which proved to be the best-selling football boot of all time.

1980 year

adidas sporting goods sales reached $1 billion. With a market share of 70% in the main product categories, the company produces 150 different styles of sneakers, with a daily production capacity of 200,000 pairs at 24 factories in 17 countries. Adidas' products are sold in 150 countries. It was in that year that Adidas began to pay attention to the Chinese sporting goods market and set up a brand promotion agency in China.

1983 year

For the first time, the Adicolor collection of Adidas retro products is released, and each pair comes with a set of 6 different colored pens to help people achieve uninhibited creations on pure white shoes to enjoy an exclusive pair of personalized sneakers.

1985 year

The Adidas Aps shock-absorbing running shoe is introduced.

1988 year

adidas' revolutionary "Torsion" system appears.

1991 year

Adidas launches the Equipment professional sneaker line and a new sportswear collection.

1993 year

adidas invents "Tubular Technology"

1994 year

Adidas launched a revolutionary new product, the "Predator" series of football boots, which has been popular as Adidas' flagship football boot series to this day.

1996 year

Adidas "FeetYouear" sneaker launched. In addition, from that year onwards, the Adidas Clover logo was used exclusively for Adidas Classic Series Original products. In the same year, Adidas decided to outsource its clothing distribution operations in the United States to UPS Global Logistics.

1997 year

Adidas announced the merger of Ceramont, a company known for its ski and golf equipment. IN THE SAME YEAR, THE COMPANY OUTSOURCED THE DISTRIBUTION OF SNEAKERS PRODUCED AT ITS PLANT IN SPARTANBURG, USA, TO CALIBER.

1998 year

ADIDAS COMPLETES ITS MERGER WITH SALOMON. In the same year, a comprehensive restructuring of the logistics movement was carried out within the adidas-salomon group.

Year 2000

Year 2001

Year 2002

Adidas launched the "A3" series of running shoes with the concept of "three-in-one energy management" of shock absorption, guidance and transmission. In addition, in the fall of that year, the Adidas Classic series was released in limited edition in China for the first time.

In 2003

Adidas officially established a new company on the basis of the original market to manage the market work in the entire Chinese-speaking region - Adidas merged the three branches in Chinese mainland, Hong Kong and Taiwan into a Greater China promotion agency, and regarded it as one of the strategic ways of Adidas' global development, and an important signal that Adidas began to realize the formulation of the offensive strategy.

Year 2004

The adidas brand launched the "adidas 1" computer chip smart running shoe. In the same year, following the launch of the a3 shoe in 2002, adidas once again revolutionized the "a3 ULTRA RIDE running shoe" with wear-resistant, temperature-resistant and shock-absorbing shoes, and in the same year, adidas also launched the "ClimaCool" series of 360-degree breathable sneakers.

In 2005

Adidas acquired the sports brand Reebok for 3.1 billion euros and acquired its Rockport brand. Subsequently, the adidas-GROUP was established, which owns the brands adidas, taylormade and reebok. In the same year, the Beijing Olympic Committee announced adidas as a partner of the Beijing Olympic Games, providing sports equipment for all staff and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. And Adidas's world's first pair of chip smart sneakers "adidas-1" officially landed in China on April 15, Ruiran is priced as high as 2,680 yuan, but it has still become a high-tech sports product highly sought after by Chinese sports enthusiasts.

Year 2006

Adidas launched the "adidas 1.1" upgraded version of the computer chip smart running shoe.

In 2007

In March, the adidas classic series "adidas Original" store was opened in Shanghai. The concept store is the second concept store in China after the World Trade Center Ladder store in Beijing, and the first adidas Originals concept store in Shanghai.

In 2008

adidas Custom-Made for Beijing, adidas designed a dedicated product line for more than 3,000 athletes at the Beijing Olympics, including clothing, footwear and hardware products.

In 2009

adidas has launched a new brand, SLVR, with a new brand identity of "simplicity and perfection". What we show is consistency, contemporaneity, inclusivity, loyalty, and the desire to transcend and discover unique craftsmanship. The new brand was officially withdrawn from the global market in February 2009. In addition, at the end of the year, adidas and Disney jointly announced that they would jointly launch a new line of baby and children's clothing.

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