205.Chapter 205: Be a live streaming platform

Hearing Huang Hongsheng's words, Ye Han didn't understand what he meant, he wanted to threaten him through EP.

It's a pity that Ye Han has always eaten soft rather than hard, if Huang Hongsheng said it well, maybe he would have a good talk with Huang Hongsheng, but now that Huang Hongsheng has said so, although he and Huang Hongsheng will not tear their faces, there is basically no room for talking.

chuckled, Ye Han said indifferently: "It's okay, since you can't release an EP, let's post it on the Internet and let everyone listen to it for free." ”

Ye Han is really indifferent, since he can't release an EP, then he can't release it, and posting this song on the Internet for free can also give him a lot of popularity, and, if it really doesn't work, he can't contact the manufacturer himself, directly fill the EP, and sell it on the Internet.

"Uh." Hearing Ye Han's words, Huang Hongsheng was obviously stunned, he didn't expect Ye Han to answer like this, but he also knew that now was not the time to tear his face with Ye Han, so he laughed dryly, and did not continue to dwell on this issue, and hung up the phone after saying a few words casually.

Seeing Ye Han hang up the phone, Yu Luosheng hesitated for a moment and asked out loud, "Have you signed a contract with Tencent Entertainment?" ”

"Hmm." Ye Han nodded, "Just today's matter, otherwise why do you think I came all the way to Pengcheng?" ”

"It's a pity." Yu Luosheng sighed and looked at Ye Han with a look of pity. "If you don't sign a contract with Tencent Entertainment, you can set up your own live broadcast platform and be your own boss, so who can restrain you."

"Hehe, I said that after reading the post just now, right?" Ye Han said with a smile. "Being a live broadcast platform is not as simple as it says on the Internet, and you don't even want to play this business without a few millions. And this is still the initial capital, the follow-up signing anchors, increasing servers, publicity activities, and a series of operations, without tens of millions, don't even think about this business. ”

"Not so much, right?" Yu Luosheng was surprised. "I have a friend who is a video website, from renting a server, to setting up a website platform, publicity and promotion, etc., and finally to making a profit, with a total investment of less than 20,000 yuan."

Ye Han shrugged his shoulders and said: "You also said that he is a video website, not a live broadcast website, it is very simple to make a video website, a server, copy some videos, and then ask a wave of water army to brush up on the forum post bar to brush up on popularity, even if you can't afford to hire a water army, find more friends by yourself to help promote on the Internet, in this way, a video website can be done." ”

After a pause, Ye Han drank a glass of water and continued: "The live broadcast website is different, the server set up first is different from the server of the video website, the video website does not have as much traffic fluctuations as the live broadcast website, so the server can be almost the same, but the live broadcast website is not good, if the server is too poor, then the video quality of the live broadcast will be poor, then the audience's evaluation of the website will be poor, the evaluation is poor, but the audience will not be able to retain the audience." ”

"But."

Yu Luosheng wanted to say, but Ye Han interrupted him: "You want to say that as long as you can watch the live broadcast, the anchor's fans won't care about this, right?" ”

Seeing Yu Luosheng nodded, Ye Han chuckled and said: "If you really do this, even if you are a Tianwang anchor, you will have to become a passer-by anchor one day, the enthusiasm of fans is not long-lasting, and it is unacceptable to consume the enthusiasm of fans like this." ”

"Do you know that those celebrity anchors would rather be banned and not broadcast live, and release videos when they have time, rather than go to those small platforms to broadcast live? Because they know that if they go to those small platforms to broadcast live, because the servers of the small platforms are not powerful, the fans in their live broadcast rooms will go to the live broadcast rooms of other anchors to watch the live broadcasts, which is just increasing the popularity of the small platforms in disguise, they themselves do not get half of the benefits, and as time goes by, the enthusiasm of fans will slowly decrease, and when their popularity falls to the bottom one day, what awaits them will only be kicked out by those small platforms and become passers-by. ”

"That's why they choose to release videos not to increase, but to stabilize their popularity, and they won't go live on small platforms."

Seeing that Yu Luosheng nodded as if he didn't understand, Ye Han didn't want to explain it again in the future, so he continued: "Let's put it this way, to be a live broadcast platform, in the early stage, you just have to be ready to burn money and fight for traffic, and smashing twenty or thirty million is considered less, if you really want to do it, it is not impossible to smash fifty or sixty million in the early stage, but don't underestimate the traffic, if there is no traffic, any live broadcast website will not want to make a profit at all." ”

"Why can YY official become the first live broadcast platform in China? It's because they fought hard for traffic at the beginning! That's why they have created their status as the No. 1 live broadcast platform in China today, although now their status is shaky, in fact, the main reason is that the official leaders of YY have made several unwise decisions, you look at it, and after Xia Jianguo, the official of YY, will be able to stabilize their position as the No. 1 live broadcast platform in China. ”

"However, there are a lot of gift income and advertising income, relying on these two, you should be able to break even in the early stage, right?" Yu Luosheng asked.

"Where is it that simple, just say me, you see that there are more than 10 million people in my live broadcast room now, right? Let's assume that there are 100,000 people who are willing to spend money to reward gifts, the amount, let's count it as ten yuan per person, hundreds of thousands of people, a day is a few million, it seems like a lot, right? However, these more than 10 million people are really willing to spend money to reward gifts, I am afraid that there are not even 10,000 people, and those who are willing to spend ten yuan a day to reward gifts may not even be 1,000 people, and these incomes must be distributed to the anchor at least 50%, that is to say, only 50% can be in the hands of the platform, and the newly established live broadcast platform, 50% of the live broadcast gifts will be paid, I am afraid it is unreasonable. ”

"Let's just talk about a few anchors I know, the lowest gift share they signed is also 70%, and the highest is 90%, and these gift incomes have to pay the anchor a salary, and then I'm afraid I don't even have the money to maintain the server, let alone support the operation of the entire platform."

"Let's talk about advertising, it's still the same problem as before, traffic! If there is no traffic, who will advertise on your platform, advertisers are not stupid, you are a live broadcast platform with little traffic, where can the advertising fee be high for a day, I'm afraid, a month's advertising fee will not even be able to pay the employee's salary. ”

"So, this kind of thing is an anchor platform, and now I think about it, I can't do it without money." Ye Han said with a smile, but added in his heart, "I can't afford to do it now if I don't have money, so it may not be the case in the future."

After a pause, Ye Han said: "Besides, now that I signed a contract with Tencent Entertainment, and everyone gave me the signing fee, is it possible that I still have to breach the contract?" ”

"Hmm." Yu Luosheng nodded, and suddenly asked: "You signed a contract with Tencent Entertainment, doesn't that mean that if I join your studio, then I will also sign a contract with Tencent Entertainment?" ”

"However, when I heard you just talk to Mr. Huang, I feel that you don't deal with Tencent Entertainment very well, if I want to sign a contract with Tencent Entertainment, is there really no problem?"

Ye Han didn't think about it and said, "Hehe, you don't have to worry about this, if there is any problem, the studio will solve it for you, and it doesn't tell you to sign a contract with Tencent Entertainment." ”

"Don't coax me, it's just the two of us in the studio now, just say what you have." Yu Luosheng rolled his eyes and complained.

"Since you know that it's just the two of us, you still have so many mouths, aren't you begging?" Ye Han slapped Yu Luosheng on the back of the head, "It's okay if you say it's okay, why are you doing so much, play your game well, if you can't give me the second drill tonight, don't want this month's bonus." ”

"Don't, the salary hasn't been settled yet, how can I get the bonus." Yu Luo said with a look of grievance, what is the matter, help you get points, and you are so unkind to see people.

Ye Han ignored him, tapping on the keyboard, a post was finally edited, and if he didn't say it, click publish.