To what extent is the NBA promoted in China? As we all know, as a business league, the NBA's marketing, especially on a global scale, is a matter of course.

However, not many sports, many powerful sports leagues, are doing a strong global market.

Including the remaining three of the four major sports leagues in the United States, baseball, ice hockey, rugby, including soccer in Europe.

Many football broadcasters may stay up late to see it, but it's rare to see how these much-loved European teams and players come to the world.

Except for the NBA, almost all of the four major sports leagues in the United States are complacent in North America, and they don't seem to value such a large global market.

In contrast, under the leadership of the great professional manager David Stern, the NBA's global market process will start much earlier.

Since the overseas friendly game with Maccabi Tel Aviv in 1978, the NBA has successively promoted overseas games in Tokyo, Japan, London, England, and Mexico City, Mexico.

In 1989, David Stern waited for an hour in the CCTV transmission room on Fuxing Gate Road to deliver the tape of the NBA game, only to see CCTV's overseas purchase Li Zhuang.

However, David Stern opened the window of the NBA's distribution in China with his free video. Although he was treated a little slowly, the future gains, especially the league returns after Yao Ming was brought into the NBA, told him that these grievances were worth it.

I used to ask for others, but now there are people everywhere who spend money to beg you to cooperate. If you look at LeTV, which has more users, Tencent has squeezed into Hong Kong and Macao, which has a small population and high pressure, and spent a lot of money, you can also know how prosperous the NBA's marketization promotion in China is.

Fundamentally, the rise of the NBA has come from great players who can put on great games.

But they're just the basics. There is no good means of communication, no good packaging and publicity, no good managers to take care of it, and the aroma of wine is afraid of deep alleys.

Without the media promotion of the television era, the black and white duo of the 80s would not have been so eye-catching, let alone Jordan, who later led to even stronger globalization.

Without the promotion of networking and the NBA's globalization goals, the great Yao Ming may not be able to enter the NBA in a high-profile manner, and he may not be able to be voted as an All-Star starter by the Internet in his rookie season.

Without networking and globalization, the NBA wouldn't have been much noticed, let alone an unknown athlete in a more closed country.

Technology and media are the tools for the development and promotion of the NBA business league, good players and great games are the foundation of the NBA's external operations, and it is these professional managers of the NBA led by David Stern who have been good at holding the sharp weapons, protecting and strengthening the foundation, and bringing continuous and significant profits for decades.

As for the promotion of the NBA in China, in fact, the entry of NBA game highlights into China is not the initiative of the NBA league.

In 1986, CCTV bought a program from CBS that included NBA game highlights, and in 1989, David Stern waited outside the station to deliver the tape.

Slowly, CCTV's broadcast of the NBA, from highlights to live broadcast of games. After Yao Ming entered the NBA, NBA games began to be broadcast on a large scale in TV media and online media.

Yao Ming's joining has only greatly accelerated the promotion of the NBA in China, and he is a signboard, but even in China, when Yao Ming was at his peak, there was more than one signboard for Yao Ming.

It's just that Yao Ming's identity, in the hearts of ordinary people in China, the Yao Ming era promoted by BA in China is limited to the control of CCTV, the chaos and irregularity of online media, in addition to advertising cooperation, peripheral market promotion, and making money from the NBA game itself, it seems unrealistic for the NBA league.

Fortunately, science and technology are advancing, the network is popularizing, network giants are slowly forming norms and scales, BA and network media cooperation, from the humble Tom at the beginning, to the later main Sina to take into account LeTV, Know-it-all, etc., to today's Tencent dominates the mainland LeTV to shrink Hong Kong and Macao, with a single broadcast of games in China, NBA has signed a five-year and a half-dollar contract from Tencent, and a big order of five years and $100 million from LeTV, not counting their cooperation with Besitong in Shanghai, and cooperation with traditional media such as CCTV, and income from broadcasting rights in Taiwan.

Today, when the Internet is becoming more and more open and developed, the NBA, which has been a global strategy for decades, has tasted greater sweetness.

They have already sold the rights to broadcast games in the United States for nine years, and this does not include the sale of each team's rights to local media.

In addition to the previous stadium and ball rack advertisements, starting next season, each team is allowed to add advertising endorsement logos on players' jerseys.

Driven by the influence of networking and globalization, the NBA has not only increased its revenue in the Chinese market and overseas markets.

The NBA has a diverse market in China. From the game itself to NBA merchandise, BA exports their brand, game, superstar and culture in China.

Cultural export is only a relative accessory, although in a spiritual sense, BA's brand value has become more and more important in China, and the excitement of their games has long been recognized.

Their superstars and the NBA's brand drive each other and expand each other's influence.

More and more star players have come to China in recent years, most of them used to be rocket players, and in recent years, almost all big-name stars will come to China for a spin, BA and their superstars are paying more and more attention to the Chinese market, of course, the first is that the Chinese market is still very open-looking.

With a large population base, consumers can be cultivated more deeply, and the influence of the NBA has not yet had a particularly deep impact on the lives of young Chinese people and basketball enthusiasts.

As for the secondly, China's sports manufacturers have developed well in recent years, and advertising endorsements and business cooperation can actually be further deepened, and the key is to tap consumers' consumption aspirations.

As for the third, in fact, the NBA still needs to slowly start with Chinese basketball practitioners and enthusiasts, and slowly promote the cultivation of Chinese basketball to consumer groups outside of Chinese basketball.

Of course, it is not the responsibility of the NBA to train Chinese basketball practitioners and athletes, and it is easy to be thankless in China.

But only by cultivating future consumer groups from an early age can the NBA's roots in China be more solid.

Personally, I think that the NBA should not only allow stars to interact with basketball fans and schools, but also that the NBA should open too many standard basketball camps in China.

Cooperate with many Chinese basketball teams who are willing to cooperate to train Chinese young players and even young students, and open basketball schools directly under the NBA in China, rather than just donating money and materials to those non-standard Chinese sports schools.

Let Chinese youth basketball players have more game exchanges with the United States, and slowly cultivate more Chinese players to have the ability to play in the NBA, so that the NBA's recognition in China will become higher and higher.

Of course, this is a difficult and complicated job. But if the NBA wants to go deep into China, not just make a handful of money and make an eyeball, and fundamentally penetrate the Chinese basketball industry, this road must be taken.

In terms of personal aspirations, the NBA's penetration of China's basketball industry is really not enough. However, in terms of business operations alone, the NBA has done enough.

Perhaps the only thing worth adding strength is the wanton spread of NBA merchandise franchise stores in China, including the expansion of many celebrities' exclusive brands in China, BA in the current situation of making a lot of money at home and abroad, what is their future planning and cognition, in fact, this is indeed a problem, BA in the future, will definitely move the regular season more overseas, and then the season will be extended and the game will no longer be too intensive.

The NBA league will definitely expand in the future, but judging from the current team saturation, they should not expand more than two teams in overseas markets, and one of them will definitely be in Europe.

The other, perhaps, will only be in Latin America. As for when China's basketball team will be integrated into the NBA, I think maybe 50 or 60 years will be too short.