NBA Smart Bricks:

Channeling the team culture holistically towards the spirit of entertainment is invaluable and encouraging. Many teams in this world don't do it, but the NBA does, and it's beautiful! It is it that dispels the loneliness of hundreds of millions of people on the earth, it brings countless carnivals to people, it brings people the passion of life, and it makes the whole world a better place!

Relying on a basketball, the NBA has become a McDonald's, Coca-Cola, BA with an annual turnover of more than $4 billion, not only for its 30 teams to create a lot of wealth, but also for the United States to create nearly $3 billion in export revenue.

The NBA is a vast business system under the guise of sports, and BA organizes training camps, preseason games, player appearances, and various fan events for players and coaches to foster interest in the sport. And thus attracted countless fanatics to indulge in this game. In the 2003~2004 season, NBA games and programs were broadcast in 42 different languages in 212 countries and regions, involving more than 750 million households.

With the influence of the three letters "NBA" in the world, as well as the best marketing methods, the NBA has successfully developed its brand and expanded to other areas, including: NBA, NBA also opened the NBA's first store on Fifth Avenue in New York City, USA, which displays the world's most complete, top-of-the-line NBA and NBA licensed merchandise for all ages. In addition, its licensed products are brought to more than 100 countries and regions around the world by international licensees, including sportswear, sporting goods, player cards, stationery, publications, videotapes, household goods, video games, toys and games, souvenirs and phone cards. These further enhance the NBA and the NBA's brand effect, and increase the NBA's profitability. The world's first NBA restaurant in Orlando, NBACity, is also a successful attempt by the NBA in the field of catering. For fans around the world, these NBA-licensed merchandise are always the trendiest consumer goods, and enjoying a meal in an NBA restaurant is no different from enjoying an NBA game at the highest level. Some people say that the NBA is like a grand super party, with the passionate rhythm of the court to win a large audience. Whether rich or poor, it makes people all over the world willing to devote themselves to this noisy basketball carnival.

The NBA is a business organization that perfectly blends basketball and entertainment. It is precisely because there is enough entertainment that it is easy to be accepted by people, thus forming a strong brand. And a strong brand has formed a benign social benefit. So, how do NBA stars create social value? Can a few people running into the stadium to grab a leather ball create social value? The answer is yes. The reason for this is simple, because there are many people who like basketball, so basketball stars have a market-leading significance for these enthusiasts, how many basketball stars have become product spokespersons for famous sports brands such as NIKE or ADIDAS? How many people have become symbols of the fighting spirit that has moved from the slums to high society? Aren't these social and economic values?

In addition to bringing huge profits, an organization like the NBA also brings one of the most precious gifts to mankind - the spirit of entertainment.

Can your business produce a "culture of happiness"?

If the corporate culture completely cultivates a team that dares to work hard like a wolf pack, it will be too cruel, and the society will be uneasy because of it; If the corporate culture completely cultivates a loyal customer base like a dog, it will be too philistine, and the society will regress because of it; If the corporate culture is completely cultivated as a tight organizational structure, it will be too closed, and the society will be fragmented as a result. If we can stand on the court of heaven and overlook the world, it is not difficult to find that what is in the corporate culture is the most important and the most in line with human nature.

Modern people are too painful, too stressful, too depressed, 1 billion people in this world do not have enough to eat, millions of people are still living in misery, 40,000 people die of hunger every day, and millions of people suffer from oppression or various diseases. For most people, it is also unsatisfactory nine times out of ten, people chase after each other on the competitive highway, only to find that they have gained far less than they have lost; Many people are troubled by household registration problems, employment problems, and children's education problems; Many people are depressed because they have not lost weight; Many people are annoyed that they are smart late and age too quickly...... How the world needs to be happy! If enterprises and institutions, which are the basic cells of society, create and promote a "happy culture", then the whole world will become a better place.

The philosopher Osho said, "Everything depends on something else." "You give happiness to others, and others return the happiness to you, and everyone lives in happiness. This idealism is not just religious, but all of humanity. Lincoln, the father of the United States, wrote the pursuit of happiness into the Declaration of Independence; Marx proposed to emancipate all mankind and establish "a society in which material wealth is greatly abundant, the people's spiritual realm is greatly improved, and everyone is free and all-round development." This is simply a blissful world. We are an enterprise, not only to produce happy products, but also to produce happy spiritual culture, which is where the excellence of the enterprise lies. If every company builds its own culture in this direction, then people don't have to be angry about fake, fake or inferior products or services, they don't have to be angry about some contradictions and disputes, and they don't have to panic about personal existential crises. Creating a happy life is by no means an illusory dream, in fact, it is real and can be done.

Channeling the team culture holistically towards the spirit of entertainment is invaluable and encouraging. Many teams in this world don't do it, but the NBA does, and it's beautiful! It is it that dispels the loneliness of hundreds of millions of people on the earth, it brings countless carnivals to people, it brings people the passion of life, and it makes the whole world a better place!

It is human nature to be free from suffering and seek pleasure. Nowadays, as long as you live in the city, there is a lot of pressure, and as long as you have the opportunity, who doesn't want to have some fun. The highest goal of the postmodern enterprise system is to work happily.

On April 8, 2004, Ericsson China's President Yang Mai died suddenly due to excessive work intensity, which once again aroused people's attention to the phenomenon of "death from overwork". "Treat women as men, and men as animals." In 2003, a magazine said. It reflects the current state of existence of many managers.

In the fiercely competitive market economy, managers face extremely heavy physical and mental pressure, and many CEOs are not only in a "sub-healthy" state, but even work with illness. According to insiders in the advertising industry, some large advertising companies almost every year have incidents of copywriters and planners going insane due to excessive work pressure. A designer who used to work in an international 4A advertising agency introduced that a "strong woman" he knew supported 4 companies by herself, and liked to do everything herself, but she was so tired that she vomited blood.

Managers or "business people" have become accustomed to living in pain, and most people have become helpless about seeing life as it is. Although the practice of providing psychological support to employees has long appeared in Western companies, so far there is little discussion about it in business management theory, and it seems that this is not a topic that management should pay attention to.

In the just-published book "Postmodern Enterprise and Management Revolution", the author Zhang Yi questioned the living state of "enterprise people". Zhang Yi pointed out that the current painful situation of "business people" is not the original situation. In fact, most of the pain is a product of corporate culture and institutions. Through the construction of a new corporate culture and enterprise system, we can avoid most of the pain of the current "enterprise people" in their work as much as possible.

Zhang Yi pointed out that most of the sufferings of enterprise people in their work today are caused by the modern enterprise system. The modern enterprise system is based on the "humanism" since the Western Renaissance, and this culture is precisely the opposite of "people-oriented". Because, "humanism" leads to anthropocentrism and egocentrism, which leads to man's crazy plundering of nature and indifference between people.

The post-modern enterprise system focuses on the survival of "business people", including the survival of bosses, CEOs, white-collar workers, and blue-collar workers, which is not only a kind of human care, but also a kind of corporate ethics construction. The result of this attention is a double harvest of employee happiness and corporate profits.

In the post-modern enterprise, it is not that people can get rid of the challenges and tense rhythm at work, nor can they relieve all the pain in life at the same time. The road to return is to avoid the unnecessary pain of the work of "business people". The highest goal of the postmodern enterprise system is to achieve happy work. When "business people" work happily, no matter how complex the environment and how difficult the task, they will not be pushed into the abyss of pain. Therefore, from a certain point of view, postmodern management is a kind of management that returns to the basics. The rule of postmodern management is very simple, that is, to focus on employees, and achieve the profit goals of the enterprise while achieving employee happiness.

At present, the world's corporate brands will face the big problem of "humanized" design, who does a good job in this regard, who will be the first to put humanization into new products to get rich.

Let's take a look at the "must-win" trick of Pizza Hut, a wealthy man - "change face" for joy.

In 1990, Pizza Hut opened its first Chinese branch in Beijing. In 1993, as the only franchisee of Pizza Hut in Chinese mainland, Hong Kong Jardine Matheson Group seized the beach in South China. Since then, Pizza Hut has embarked on a difficult expansion journey.

From "casual dining" to "happy restaurant", Pizza Hut is positioned for the second time, what does "drunkard" mean? A "pizza", a culture, what is the scene of Pizza Hut's "cultural offensive"? The per capita consumption is 40-60 yuan, but it is still a hot scene of waiting in line, what is the reason?

"We are trying to bring a new food and beverage fashion, actively seeking to break through ourselves. When a consumer's standard of living has surpassed your level of service, you have to think about how to redirect them to a higher level. Happy life is a major trend in the world, and it is also the meaning of life. A Pizza Hut executive said.

In January 2003, Pizza Hut opened more than 100 stores in China, taking this as a new starting point, Pizza Hut gradually moved from "casual dining" to "happy restaurant". In October, after half a year of adjustment, Pizza Hut has achieved a comprehensive transformation of its image. Luo Weiren, general manager of Pizza Hut China, attended the celebration of "Pizza Hut Happy Restaurant" in Guangzhou, and declared that from now on, Pizza Hut will bring consumers a new experience of "Happy Restaurant" with more delicious food, more comfortable environment and more humanized service. This marks the official launch of Pizza Hut's new development plan.

First of all, the joyful food. The consumer base here is mainly young, and the trendy, trendy elements provide a joyful backdrop for Pizza Hut. There are no choking fumes, no disgusting mosquitoes and flies, just clean tables and chairs and bright windows, and the mood is naturally comfortable and happy. Pizza Hut, which is always looking for innovation, has recently launched a new menu: Norwegian red trout. Pizza Hut's pizza experts have finally found a rare sight in the Norwegian fjords - Norwegian red trout, and another miracle of the "Universal Wonder Series" was born. At the same time, pay attention to local conditions, for example, the "Shuzhong General" has Sichuan characteristics in terms of material selection and taste.

Secondly, the convivial environment. To accentuate the convivial atmosphere, all restaurants have added abstract Western-style murals, fireplace-like cake counters, small kitchen toys everywhere, and many tailor-made games for young people and children. For example, in the "salad bar" before the pizza is served, expand your mind and "assemble" a fresh and delicious salad meal.

The décor of Pizza Hut is more emotional, with dim lights flowing down and reflecting on the abstract oil paintings attached to the walls, forming a circle of dark images, giving people a hazy warmth, as if a quiet encounter in a faint twilight: only a pizza away, food and culture encounter.

The warm and comfortable restaurant allows you to enjoy coffee and refreshments while also enjoying the environment and taste brought to you by Pizza Hut. Three or five confidants sit in a circle, drink coffee and black tea, accompanied by exquisite snacks, or chat, or read magazines, relaxed and happy, very comfortable.

Again, joyful service. After the guest is led to the table by the waiter and sits, the waiter is not around the customer. This is the distance service of "Pizza Hut", and there is distance in order to create no distance in the customer's feelings. Waiters have a good "eye", and when a customer has a need, they will read the customer's expectation from the customer's eyes, expressions, or movements, and provide service at the right time. It is precisely because of this series of joyful elements that the brand spirit can be reflected in the details, so that a foreign brand can take root in the ancient land of China.

The second positioning of Pizza Hut's image is undoubtedly to expand the consumer base, and the target is clearly aimed at young people, white-collar workers and families, and its consumption forms are also dominated by friend gatherings, family dinners, and couple dating. What is particularly striking is that the adjusted Pizza Hut in South China has brought new surprises to consumers in terms of product prices: the reduction of various products has reached 15%, which can be regarded as a "happy price".

Pizza Hut advocates the concept of "crazy for customers" and "customers are our only", creates a "happy and leisure", "relaxed, friendly and trustworthy" catering atmosphere and culture, and transforms this catering culture into the enterprise to form a set of corporate culture with corporate characteristics. Let employees accept and identify with this corporate culture, so that employees inadvertently influence customers, and produce a perfect combination between taste and taste.

In this era of the experience economy, happiness comes first. With happiness, digging out money is a small consciousness. So, as a company, how do you make sure that your employees are happy and your consumers are happy?

First, find a way to adjust your mood. As long as employees feel that they are being treated fairly, they are psychologically balanced; Knowing that the working environment is safe and suitable for personal development, the mentality is normal; Everything you see is pleasing to the eye, and your mood is beautiful. When people's hearts are full of joy, everything in their eyes will become very beautiful, and happiness will be in it. There is a piece of sunshine in the hearts of employees every day, and the power and efficiency generated are beyond the reach of "duck-catching" management. If you are in a bad mood, you will not be able to be motivated and creative at all. Happy culture is a symbol of the enterprise from good to excellent.

Second, find a way to change attitudes. No one doesn't want to be happy, but often can't, because being a person is difficult and there are too many troubles, so once there is an unexpected gain, show happiness, and when the dream comes true, it will be happy. Being a man can be fun, entertain others, and be more enjoyable. It can be seen that happiness and unhappiness all lie in the influence of the outside world, so there are phenomena such as joy, extra happiness, dumb laughter, and more than laughter. Since happiness is interactive, it is absolutely necessary for enterprises to create a happy atmosphere, convey some happy messages and happy eyes, and give employees more surprises. The company's reward will be the loyalty of employees, love the company, and work happily.

Finally, find ways to motivate in a variety of ways. There are many conventional incentive methods, such as monetary incentives, honor incentives, material incentives, power incentives, and so on.