Chapter 207: New Shoes Released

When Joseph excitedly asked Turner, Okafor, and Vaughn about Li-Ning's offer contract, they were collectively rejected by the three. After all, they are all serious Americans, just like the Spanish footballer's son Meng'er Sameng, Turner and they also have Ernaimeng and Erdimeng, so they did not hesitate to reject Li Ning's team sneaker contract.

Indeed, Turner and Okafor received similar offers from Nike and Li-Ning, and they were naturally more inclined to accept Nike's contract. However, the offer that Vaughn received from Adi and Nike was far lower than the friendship price given by Li Ning, so Joseph devoted all his energy to attack Vaughn, and persuaded him to recognize the reality and obediently accept Li Ning's contract.

After a lot of effort, Joseph finally made Vaughn realize that playing in Adinac is not more face-saving than wearing Li-Ning, and only real money in his pocket is the most real. Because of the Rashad . Vaughn's positioning is different, Li Ning's contract is three times that of Nike and Adi's offer, if he is still in a hurry to sign Nike Adi to sign the unequal contract of "losing power and humiliating the country" to practice himself, then it is really MDZZ.

And when Joseph used the terms negotiated by Haugist and Li Ning to politely reject Nike and Adi, these two wealthy traditional sports brand empires were also shocked, and the total value of cash and shares in the contract was more than 100 million yuan for 5 years, and it was a big deal to build a sub-brand like Wade's Way! Wouldn't giving such treatment to a rookie be fueling the seedlings?

However, in this signing negotiation, Li Ning Company has a means that Nike and Adi are convinced, that is, efficient design speed, Nike originally wanted Hougist to endorse the HYPERDUNK series for a period of time, and then launch the signature shoes after he hit the results, Adi is the same, I wanted Hoggist and Wiggins to endorse the crazy explosive series together, and wait until he wins the championship to activate the contract additional terms and then launch the signature shoe series, Unexpectedly, Li Ning had already designed a variety of signature shoes, team shoes and casual shoes for his reference and tasting before signing the contract. This speed is beyond the reach of the two of them.

However, Adi and Nike misunderstood on this point, but they did not know that the design speed was not the decisive factor for Hoggist to choose Li Ning, but the sincere attitude behind the design speed was the reason for Li Ning's victory.

Ming Jiu adjusted the density of the clouds according to the needs of Haugist, but Haugist was always unwilling to waste shoes like this, so the witty Ming Jiu made some articles on the insole, so that the durability of this pair of Tianzuo was greatly improved while ensuring the soft elasticity of the hind palm, and since then this pair of shoes has really reached perfection in the eyes of Haugist.

The day before the opening game of the summer league, the Lakers moved to Vegas, and Li Ning also held a new shoe launch and signing session at the largest local Li Ning store in Vegas.

It is undoubtedly a wise choice to develop a conference in Vegas, which has long been the "sphere of influence" of Hoggist, no matter which star is not as appealing as Hoggist, the press conference at 10 o'clock in the morning, the door of the store at 7 o'clock was crowded with fans and media reporters from all walks of life, and the store opened at half past 9 o'clock, and the crowd surged, and after a while, the store of nearly 600 square meters was crowded. At this time, there are still many fans who cannot enter the store.

The press conference started on time at 10 o'clock, and Li Ning also came to the press conference site. People who pay attention to this sneaker have learned about its materials and configuration from the news, the first only pure white home color and Lakers exclusive purple and gold away color, and there is also a Bucks away color with no release plan on the booth "Tianzuo", looking at the details should be for Rassad. Vaughn prepared PE.

Hougist and Vaughan walked up to the press conference booth together, and under the guidance of the host, they promoted the sneakers and the brand together, and when the announced launch price was much lower than everyone expected, only $130, and in China it was even cheaper, only 699 yuan, which is a breath of fresh air in the signature shoe market. And Vaughn's face was full of smiles, and the grudges before signing had been swept away. Because when Vaughn finally agreed to sign Li-Ning's contract, he realized what a wise choice he had made, saying that it was Haugist's team shoes, but the designer still fully referred to Vaughn's own wishes, from the appearance to the sole shock absorption technology all according to Vaugne's preferences, and even said that this is RV1.

Of course, Vaughn knows that Nike or Adi will never make signature shoes for themselves, and it is probably an extra grace in their eyes to be able to design a personal logo for themselves, right? So Vaughn has now become a diehard of Li Ning without hesitation, wearing a themed short sleeve with three big Chinese characters written on the iron harrier, and Vaughn's face is full of pride. And because Vaughn signed a contract with Li Ning relatively late, the final version of the team shoes is still in production, and Vaughn is currently wearing the PE of the buck color.

When the press conference went to the question session, some reporters with ulterior motives began to throw out some trap questions to try to sow discord, and a big-ass female reporter asked: "Mr. Hurley, you are another player signed by Li Ning Company after Mr. Wade, and the total value of the contract is said to have also exceeded 100 million, according to the contract, you should be a player of the same level as Wade, and through the treatment of Li Ning setting up a sub-brand for you and building a team, it does prove that Li Ning attaches great importance to you......"

The big-ass female reporter scratched her head and threw flattering eyes at him while talking, and Vaughan's saliva on the side was about to drip to the floor, but Haugist didn't eat it, but her heart became alert, this female reporter's words didn't sound right, and the words and sentences seemed to be praised, but it always made people feel that there was a twist, and what does this coquettish look mean? Is it to distract me so that I can take the opportunity to ask tricky questions to embarrass me? Could this be a spy sent by some friendly businessman?

Just when Hoggist was distracted by arousing vigilance and thinking about the purpose of the female reporter, the female reporter thought that the time was ripe, and Hoggist had been tempted by her, so she directly threw out the question, "Since Li Ning attaches so much importance to you, why do your signature shoes sell so cheaply, and even less than the mid-range shoes of some friends?" And the price of Wade's Way is also more than $200, do you have any doubts about Li Ning's pricing? ”

Sure enough, it came! When Hoggist heard this question, he knew that this big-ass female reporter was really not good, and asked hesitantly: "Are my signature shoes too cheap?" So how much do you think my signature shoes sell for? ”

At this point, the vast majority of local fans in the stadium began to exchange heads, "Ho's this stupid fat ass? ”

"Does this 'noble' bitch get paid well? Is $130 a bargain in her eyes? ”

"What media would pay a salary to such a fool who only asks stupid questions?"

Because Hougist is a star who came out of the slums, so there are more poor children in his fans, they usually save money to buy a pair of Jordan shoes of two or three hundred dollars is not easy, but also accompanied by the danger of life, such as Hoggist "Tianzuo" such good-looking and cheap sneakers are definitely good news for them, and at this time there are reporters who stand up to question the price, which directly offends the anger of the public, the children in the slums are more concerned about their vital interests, and the quality is not worth mentioning at this time, so they can say anything ugly.

The female reporter found that she couldn't provoke, but set herself up as a target for everyone to shout, and when she was discouraged, Haugist raised the microphone and replied with a smile: "When I was a child, I also experienced the time when I saved money to buy shoes, a pair of two or three hundred star signature shoes required me to cut down on food and clothing for a long time to buy, so I discussed with Li Ning Company, can this pair of shoes be sold cheaper, so that my fans can buy it at half the price of other signed shoes, and the rest of the money can be used to improve the diet, I personally think, Eating better is more helpful for one's skills than a good pair of sneakers. ”

Hoggist's humorous answer caused the fans to burst into laughter, such a cordial and deep socialist answer among the masses made many fans feel unparalleled warmth, many fans think that with inflation, the price of Hougist's shoes in the future is understandable, as long as the rise is not so outrageous, they will always support Hoggist.

Another reporter continued to fire: "Mr. Hurley, I heard that you promised LeBron that you would give priority to cooperating with his sneaker brand, but you turned against it and chose to join Li Ning, I don't know what you think about the character of honesty and trustworthiness?" ”

"First of all, I don't know where you heard about it, LeBron has been sponsoring my team since I was in high school, and I do like his branded sneakers, but I'm talking about prioritization, not prioritization. Even if I say the preferred choice, it does not mean that I will definitely choose, after all, the two contracts are relatively different, and the sincerity of Li Ning company I believe you can also see, from the signing of the contract to the launch of new shoes took less than 1 week, I think normal people will make such a choice, if the brand gives the same treatment, even a little worse I will also fulfill the word priority! Hoggist didn't think carefully about the words, just said what was on his mind, but by this time the fans were already so impressed by his previous comments explaining the price of the sneakers that everyone applauded Hoggist's statement almost without thinking.

Next, a few reporters put away the bitter questions with interest, said a few polite words, and added a painless question to withdraw the troops. After the Q&A session, Hogist began to sign for everyone, the first two colors can be purchased separately, there are also home and away color suits to choose from, a single purchase will come with a "Iron Harrier" theme T-shirt on the upper body of Vaughn, and the set not only has an "Iron Harrier" theme T-shirt, but also an additional theme T-shirt with "Tianzuo Helian" printed on the front and the words "THE EMEPEROR" printed on the back. This kind of square word is very popular in the United States, and although most fans don't know these words, they just think they are cool.

Hoggist took the trouble to sign his name on each pair of sneakers, shook hands with every customer and took a group photo, and when the long signing was over, Hougist even felt that his facial muscles had hardened.

"Looks like we're not wrong! Your popularity is really not covered! It looks like we're going to step up the development of by-products! Mr. Li Ning leisurely blew the hot air in the teacup on the sidelines, and said slowly.

"That's not a hurry," Haugist patted his cheek and said: "Tianzuo has just been launched, we have to wait for the fans to wear it for a month or two, ferment the word-of-mouth, let everyone understand that this pair of shoes is indeed great value for money, and wait until the discussion has decreased before launching team models and casual models, which can not only use everyone's remaining enthusiasm to promote sales, but also use excellent products to re-stimulate everyone's enthusiasm for buying." ”

"I didn't expect that the little brother Helian Wu still has such a good economic mind, it seems that the success of the Tielin plan is not accidental, I am waiting for the news that the stock price of the domestic company has risen sharply tonight. I heard that you are going to return to China in August to prepare for the Asian Championships in Changsha? Li Ning asked.

"That's right, I'll be back in late July after the summer league. Hurry up and train with my teammates in China, after all, I've never been in contact with them! Haugist nodded.

Li Ning smiled and nodded, "This year's Asian Championships will depend on you to contribute a lot, so can you spare a day to hold a signing meeting in China at the end of July?" After all, you have a lot of fans in China, and I believe there will be more after the end of the summer league, so we can't favor one over the other and treat domestic fans badly, right? ”

Hoggist thought about what Li Ning said was very reasonable, and he really had no reason to refuse, but he was not confident in his popularity and appeal in China, "I don't know how popular I am in China, after all, I haven't played any games in China, and I haven't played for the country, and the fans may not be familiar with me, so I'm afraid that there will be an embarrassing scene of coldness at that time." ”

"Don't worry! We will not fight unprepared battles, we must have done market research before we dare to hold a signing meeting! It's just that the host city hasn't been decided yet, do you have any cities you want to visit? Ming Jiuri added on the side.

"Well, I'll fly straight from Vegas to Beijing after playing the Summer League, and then go from Beijing to Changsha, and the signing session will be in Beijing! My plane arrives in Beijing in the morning, I sign it during the day, and then I take a night flight to Changsha in the evening, so that I can meet the team the next morning without delaying training. Hogist suggested.

Li Ning's face was embarrassed, "This is too hard for you, right?" After a long-haul flight, you don't have to go straight to the event, and then follow the red-eye flight to participate in the next day's training, so your body will not be able to stand it, we understand that you are eager to develop a tacit understanding with your national team teammates, but there is an old saying that if you want to hurry, you don't need to be in such a hurry, it is better to leave plenty of rest time. After all, the body is the capital of the revolution, and your body is the capital of my country's men's basketball team to strive for rankings in international competitions! ”