On July 29th, the 2010 CGS date, one of the world's four major interactive entertainment exhibitions, arrived, and at this time of the year, the eyes of gamers and netizens across the country once again converged on the Huangpu River.

With the prosperity of the domestic game industry and the gradual increase in influence and attention, CGS has long been not only a carnival in the game field, but also the whole society is paying attention to it and the various manufacturers that appear in it.

As early as November last year, the CGS exhibition organizing committee released the bidding information for booth builders, and dozens of builders submitted bids, striving to build the best booth effect for exhibitors. It can be said that whether it is the venue, the booth, the flow of people and the number of people affected, CGS stands on the top of the world.

However, the scope of influence is relatively limited, and the influence mainly depends on the exhibitors, and many people may seem to be Chinese players entertaining themselves.

But this year is different.

This year, more international giants joined the feast, bringing their games and hardware, PS3 and XBOX360 appeared for the first time in a large-scale comprehensive exhibition after officially entering China, attracting countless players to come to watch, experience, and try to play.

In this year's No. 1 exhibition hall, the organizing committee arranged a total of 8 companies in the middle of the venue.

When the list of exhibitors was announced, the media exclaimed that this was definitely the highest quality of exhibitors.

The leader is naturally the local bigwig, the herring network.

Soni and Giant Hard followed, EA, Activision, Glass Slag, Yubi...... There is even Ren Bliss.

It's not the first time EA has been exhibiting at the show, but it has been mainly online games before, and this year it has also jumped on the bandwagon, bringing the latest products from the prestigious franchise of Need for Drag Racing, FIFA and Virtual Life.

Although Activision and Glass Slag merged into one company, they still operate independently, and the two companies appear at the same time, each with its own show.

Activision also brought "New Year's Calling", "Transformers" and "Wolverine", etc., the first six parts of the COD series did not involve politically sensitive topics related to our country, and it was officially introduced to the mainland when "New Year's Call 2", and the current policy is more inclusive than before. As for the seventh part, Activision is still in development, but if you want to introduce it into China, it will pass the review...... There may be some minor changes to the Chinese Simplified version.

The focus of glass slag is the just-released "Star Wars 2" and the "Diablo 3" that continues to jump tickets, which are both works that are extremely popular in Chinese and have a considerable number of fans. The former was just launched the day before yesterday, with frequent good news, with sales exceeding one million within 24 hours of release, and reaching 1.5 million within 48 hours, which is an unprecedented peak for a real-time strategy game.

And the latter has been hanging dark fans all over the world,Officially announced in June 2008,Until now, there has been no official release time,Only occasionally some concept drawings or demo animations are released in the middle,This year's CGS,Glass slag has brought players a demo animation。 However, this time it was said that it was a combat demonstration, which showed that the degree of completion had reached a certain level.

Yubi also brought a lot of its works, and their company has always been very popular in China.

The most surprising thing for players and the media was Ren Jile.

Many of their games have grown up in China, and they are fond memories of childhood when they left school and started in society, but in recent years, their influence seems to be much weaker than that of Soni and Giant Hard, and it seems that it is not easy to hear from them.

But who would have thought that this year would actually appear at the CGS exhibition.

There are even some Chinese players who think that Ren Jile is not looking down on the Chinese market...... In fact, they had officially entered China as early as '03, established a joint venture with domestic entrepreneurs called iQue, and then launched an "iQue Machine" based on their previous generation console, the N64...... The price of the console itself is very cheap, only 498, and the iQue machine takes it home, which is much lower than the PS2 and XBOX of the same period.

The game is only available in a digital version, and the price of each is 48 yuan, which is also very conscientious.

This is actually a test of Ren Jile, if this console can be successful, then it can be promoted to other countries with lower income levels.

Tsk, this is really a game console exclusive to Chinese mainland.

The results are obvious.

There are many reasons, but it boils down to nothing more than: parallel imports, piracy, and the player's ability to buy...... and policies.

Parallel trading is at least somewhat beneficial, and the iQue initially cooperated with parallel trading channels. Piracy is a cliché, and this problem is not Chinese characteristics, but is common all over the world.

Now, a few years later, the increase in players' purchasing power has been proven many times, with the total output value of China's game industry reaching 52.5 billion yuan last year, accounting for about 12.5% of the total global game output value, and the growth rate is astonishing. And the sales of Qingyu Network's own games in China also prove this.

Of particular importance are policy changes.

Even if Soni's PS2 was released in Chinese mainland, it was also the slogan of "Soni Computer Interactive Entertainment Platform", and did not dare to mention the word game.

Today's China is starting to become different from the beginning of the century, although there may still be many parents who talk about games, but the country's attention, and even the opening of game majors in colleges and universities, and the ban on game consoles of the year, so that PS3 and XBOX360 began to be sold in the mainland.

For them, the time has come to really enter China.

Even they have long thought about it, after all, how can they turn a blind eye to the market of more than one billion.

This is the change that the rise of a giant enterprise with real core technology will bring to an industry in a country.

The leaders above know, those exhibitors know, the media with the ability to interpret know, some players who pay attention to the development of the industry know, and the herring network itself certainly knows.

……

The three major host manufacturers, this time came neatly, the three booths were lined up one by one, with different styles: Soni is a simple black and white tone, showing fashion and high-end; The giant hard is green, green, the giant hard is green; And Ren Jile is a variety of colors, colorful, full of innocence.

The rest of the houses are also showmany, showing off their own style.

Before the exhibition began, the Chinese media issued one after another, as if dreaming back to the Tang Dynasty and seeing the prosperity of all nations.

Foreign media also paid attention to it, and even sent reporters to follow the interview throughout the process to get first-hand information. Giant manufacturers participating in this kind of large-scale exhibition will definitely not come empty-handed, and will bring exclusive materials announced for the first time and become the focus of public opinion.

Other domestic manufacturers can't say it, and the limelight is estimated to be ripped off by Hall 1, taking up all the blessings and luck of the cave, and everyone's focus will be on Hall 1, worried that their attention will be affected.

It may be a little bit of traffic, or it may be that no one cares...... In fact, this concern is justified, but it is not necessary, the content on display by the manufacturers is limited, and no matter how good it looks, it can't be seen all day. After visiting Hall 1, people always have to go to other places to see other things, try out games, receive free gifts, and watch Shogirl......

Players also call Hall No. 1 "Immortal Pavilion", just like going to the Qinglou to have fun, and all the Oiran of the entire Luoyang City are gathered in one room...... It's like an imperial enjoyment, and at the same time, I'm worried about what to do if I can't squeeze in......

Someone comforted: "Find the seam with your heart and drill hard." ”

The organizing committee has even considered whether to sell tickets for Hall 1 and other exhibition halls separately...... Of course, this kind of idea was quickly rejected internally, and this kind of behavior was too annoying and explicit...... Take a long-term view.

This year's herring network is still the leading position, the No. 1 position in Hall 1, and the big brother Carry position...... After all, it's your home field...... If it were an exhibition held abroad, it would definitely not be their turn now.

Since last year, this feng shui treasure has belonged to them. At that time, Shengda occupied this position for 5 sessions, but now it has retreated from Hall 2, from 04 to 07 (04 held two sessions).

Who knows how many years the herring network will occupy it.

……

Perhaps after the news network officially reported on the E3 exhibition in Los Angeles last year, the organizing committee of CGS also learned from others to hold a pre-exhibition press conference, but there was no such link before......

It is a pity that Ye Shenxi was still on a business trip in the United States at this time and was unable to participate.

Xia Qingyu, with Vice President Li Zhi, announced several contents of the company's next plan at the pre-exhibition press conference of Qingyu Network.

The most heavyweight is, of course, that Qingyu Network officially announced its shark studio's new large-scale martial arts-themed 3DMMORPG online game "Chang'an Road", which was established only one month later than "Getaway...... As a result, "Getaway" sold more than 10 million yuan, and Li Zhi, the old brother, was officially announced.

This can't be blamed on Lao Li...... It's not that Li Zhi is incompetent, he really doesn't have the special function of Ye Shenxi, everything he wants to do has to brainstorm in his own group first, and then try to find as many games as possible to refer to on the market, whether it is success or failure, where it is success, and where it is defeated. Then we will discuss it internally again and again to determine the ideas and plans, and we are also faced with the possibility of adjusting the direction.

Can't compare......

Online game masterpieces of this magnitude, not to mention the domestic Huang Yi, Tenghua, Jin Chan and Gua Niu, are South Korea's online game manufacturers Nsoft, which one doesn't need to start in three years?

Now that it has been a year and a half since the official project was established, Li Zhicai feels that the direction has been set and can be officially announced, according to the production efficiency of the Qingyu network, it is estimated that in another 9 to 12 months, it should be able to officially meet with players.

In the middle, Ye Shenxi made some suggestions and made some directional elaborations, and that's all...... This buddy's heart is really big, Li Zhi himself is still a little uneasy in the face of such a big project, and he is quite worried, for fear of messing up. I have a small face, I'm afraid of smearing the Qingyu network, which game the company has produced since its establishment is not a real phenomenon, and it can even be said to be of epochal significance, but don't go to yourself and smash the golden signboard......

In his opinion and many others, this game will not be the first in the country...... That's already a smashing sign.

The story of "Chang'an Road" is set in the last years of the Sui Dynasty, which is also the result of repeated considerations, and other dynasties have been used by other companies...... In the Song Dynasty, there was Meihu Changyou's "Tianlong Babu", as well as his old club Jin Chan's "Sword Net" was also the Southern Song Dynasty, and the "Sword Net II" he did himself was the Northern Song Dynasty, and the current "Sword Net III" was the middle of the Tang Dynasty.

The "Nine Yin True Scripture" that Gua Niu is developing is naturally the Ming Dynasty......

Tenghua's "Jade Dragon in the Sky" in full swing is the end of the Eastern Han Dynasty, the Three Kingdoms fought for hegemony......

The Yuan Dynasty had "Genghis Khan" by the capital Qilin...... Even the Qing Dynasty had NetDragon's "Casting Names Online......

There is nothing to choose from, although it doesn't mean that people can't do it, but Li Zhi still wants to do something different, and the troubled times at the end of the Sui Dynasty are also a good era for the rise of heroes, and "Romance of the Sui and Tang Dynasties" has laid a certain player base, and some of the heroes in it are also talked about by everyone, and they can compose a touching epic that can be sung and cried.

This game also inherits some of the related art resources of "Getaway", the scene model can't, but Cao Ruoruo and the creative materials left by them all over the country, some scene original paintings or something can still be used...... There are also resources such as props.

Eh...... In this way, the construction period can be shortened again.

There has been some news about this game on the Internet before, but the herring fish network itself has never confirmed it positively, and now players can finally put down the new one.

After all, in China, online gamers still account for the majority, and Qingyu Network itself also started as an online game, although it is a web game.

In fact, Li Zhi himself is not it.,He doesn't want to do a page game himself.,It used to be fresh.,Later, I made a piece and got bored.。

Another announced project is called "Wind Journey", which is under development by its dace studio, with Chen Xinghan as the producer, and is also a continuation of the concept and style of his other three previously well-received works "Cloud", "Flow" and "Flower", which will land on PS3, XBOX360, PC, ii, and will be ported to portable game handheld and mobile phone platforms in the future.