Chapter 362 Comprehensive Internationalization

Who can represent the ideas of young people today.

Piracy incidents.

Entering the apartment with the female star, Xia Qingyu expressed the newcomer, I don't know you yet, do you have that guts.

The rise of the live broadcast industry and the expansion of Li Yihui.

Xia Qingyu's buying, buying, buying, she doesn't do real estate, she doesn't open hotels, but she wants to intervene in game-related fields. Live video, game promotion entrance. In the field of network text, IP integration.

Of course, there was also the acquisition of a CG company and the start of a series of short films, which was also part of the branding.

The "Getaway" team was formed, and Xu Ke met.

The promotional video of "The Origin of Everything and the Blue Fish Network" was finally completed and then released.

At the press conference before the exhibition, the leaders of the GD General Administration delivered an important speech and welcomed the international friends who came from afar, which is also relatively rare...... The head of the department gave a speech at the launch of the game show...... It is estimated that the spokesmen of those companies are quite confused.

The leaders happily affirmed the development speed of China's game industry, and were very pleased to say that some excellent products have enriched the leisure and entertainment life of the people, and enhanced the national self-confidence and pride in aesthetic pleasure and artistic enjoyment. He praised by name four or five domestic stand-alone and online games, including "Getaway", which emerged last year, and gave an evaluation of excellent cultural products.

The leader also said that CGS has become one of the three major interactive entertainment exhibitions in the world, and the "Big Three" are E3 in the United States, Cologne in Germany (formerly Gamescom, moved to Cologne last year), and CGS in China......

Anyway, the industry insiders present at the time had a somewhat strange expression.

In fact, there is no official evaluation of the term "the world's big", and the world's largest E3, Europe's largest Cologne, and Asia's largest TGS (Tokyo Game Show) were recognized worldwide...... Two years ago, CGS organizer Hanwei Xinheng once proposed the "world's big four" in a public relations manuscript, and CGS also counted it, but the leader directly kicked the Tokyo Game Show out of the "world's big" team......

Looks a little more confident.

This year's CGS exhibition lineup, there are indeed several giants, but there are also many strong backbones who have not participated, such as Japan's Square Enix, Capcom, Konami, as well as European and American TAKE-2, THQ, one is still waiting to see the policy and market here, and the other is that it is not certain whether the products submitted for review can pass the review, and there is nothing to exhibit now.

With the official sale of PS3 and XBOX360 in Chinese mainland, it is basically a reopening of the door to the introduction of game software. It's just that this market has just opened, and there are still a large number of games in the queue for review, and the standard of review is difficult to say, but the order of review must be given to the giants first.

China is studying the world, and the world is also studying China.

These companies must also choose mainland companies as agents, and more manufacturers are handed over to the China Television network element that has successfully released the physical version of "Getaway" in the mainland, and there are some other agency companies. In fact, the demand for agents is not as high as in Europe and the United States, but the policy stipulates that foreign game manufacturers engaged in game operation and sales in China must be represented by domestic companies.

It means that if you want to come to China to make money, you must share our people's pie.

Of course, this only refers to the physical version.

They see the potential of the digital version in the mainland, and they do have some games sold to Chinese players on the FG platform.

In this land, there is indeed no better sales platform than the blue fish network, with government support, a large number of server nodes set up in Chinese mainland in the past three years, and optimization in line with the usage habits of Chinese players, not to mention EA's Origin, Yubi's Uplay, two digital distribution platforms under development, even big brother steem cannot compete with it in China.

Even with the excellent user experience, sticky community features, and discount promotions that are launched from time to time, FG's global influence and number of players are quite close to steem, and it is only a matter of time before it overtakes...... Villefort and G-Fat (Gabe Neell, founder of Villefort) are under pressure right now.

If there are no significant changes, it may officially become the world's largest digital distribution platform within the next six months.

In G's view, FG's biggest advantage over steem at present is two, the first is the depth of the community, so that players can get almost all game-related one-stop experience on the platform in addition to the game itself, including communicating with like-minded fans, consulting guides, watching game-related videos, and finding good games through one of the most authoritative player ratings recognized as the most authoritative player ratings, etc.

At this point, they are also optimizing themselves, of course, by following FG, such as changing the discount display to a green percentage to make it more intuitive, such as adding a "library" to display the games that players have, so that when he has a large number of games, it will be easier to find the one he wants to play.

Prior to this year, steem users were not able to enjoy this convenience, and these optimizations slowed down the defection of steem users to FG.

And the second reason is "Eternal War". G Fat desperately needs a decisive, phenomenal game with absolute magnitude worldwide to keep users active online and penetrate the market in more countries, and if you want to play this game, you must first download steem.

Although this is not the case with Eternal War, and it is not mandatory for players to enter the game only through the FG platform, that is, to promote the platform initially through some activities, but even so, the number of people who use FG to eventually convert into paying users because of Eternal War is too large. Because this game is like this, it has now more than 6 million concurrent online users and 35 million monthly active users, which is undoubtedly the world's number one online game in the world when Warcraft has begun to decline, at least in terms of user base.

He now has two cards in his hand, the first one called Counter Terrorism and the second one called Rota 2, and he's pushing his staff to finish the development of both games as soon as possible.

The former itself is their own and is developing a new work "Global Offensive", while the latter Although they invited the original "Rota" developer Ice Frog to join, the glass slag appeared at the right time to block it, saying that you can't use the name "Rota", that is the intellectual property of the glass slag company, this game is carried forward in "Warcraft 3", without "Warcraft 3" there would be no game, so his ownership should be glass slag, all the things made with their editor, Ownership should be glass slag.

In the face of players, glass slag has always been like this, with a "I am your father" attitude.

So the two companies began to tear up, tearing back and forth without a result, and it is estimated that they will finally go to court.

At the very least, Villefort is now developing the game internally with Rota 2, because no matter what the outcome of the lawsuit, it will not affect the core content of gameplay and hero skills, which are the player's own creativity, and there will be no so-called copyright disputes. At most, you can't use the corresponding hero avatar, or Rota, Scourge legion, which already appears in AR3.

Whether the battle between FG and steem can turn around, whether it is a temporary success or a dissipation, depends on the two games, and the final date for users is set for next year.

It's the feeling that there will be a war next year. The main force is Rota2, which is the same type of head-to-head confrontation, while Counter Terrorism: Global Offensive is responsible for recruiting FPS users outside of MOBA.

Therefore, with FG's current influence and digital sales, these manufacturers may be more ambitious except for EA and Yubi, and uploading them to FG and waiting for the money to count the money is almost the best choice, and they don't need to look for other routes.

The only possible hidden danger is that the sales of those games on the FG platform are indeed the current relevant departments turning a blind eye, and they can't tell when they will be asked to take them off the shelves with a notice, which makes people unguardable. There is no official answer as to what kind of work can pass the review and what cannot, so it's a fog.

Of course, SQ, violent instigation, and politically related, there must be no need to think about it, as for the rest, it can only be notified by the department, and the Qingyu network will be removed from the shelves.

It's just that except for some things that are really too large, such as the previous "GTA4", more than a dozen games have been banned since then, and more games are not explicitly banned.

Since there is no explicit prohibition, the herring network will continue to sell, and it has maintained a tacit understanding with the official and maintained a balance.

Because the FG platform is the signature of Qingyu Network, China's largest game company.

This is China's own company, WTO regulations cannot tax overseas non-physical goods, but the revenue of Qingyu Network has to pay taxes.

……

Because of these giants, as well as more international manufacturers, this year's CGS international influence is also unprecedented, and hundreds of media from all over the world have tracked and reported on the exhibition, far exceeding the previous editions.

The significance of participating in this game interactive entertainment exhibition is not only to sell games to Chinese players, although most of them are, but also to show the world and promote their products.

The number of exhibitors reached a new peak, reaching 361, which is the second in the world, second only to the Cologne Games Show in Germany, because there are too many European countries, and some small companies from small countries will also run over to join in the fun, which has been at the level of six or seven hundred in recent years. There are only about 200 E3s, which are recognized as the world's No. 1 E3s, and there are only more than 100 at the Tokyo Game Show.

Among the 361 exhibitors, 276 are from China and 85 are from overseas, with the proportion of overseas companies as high as 5%, coming from the United States, Europe, South Korea, Southeast Asia and other regions to realize their Chinese gold rush dreams, including some independent game manufacturers funded by publishing companies.

There are more than 530 participating games, of which online games are still the majority, compared with Chinese characteristics, 365, the proportion is close to 70%, there is no strict distinction between stand-alone and console games, and some stand-alone games have also increased networking cooperation and even battle functions, which can only be judged by whether it is a buyout system (that is, you can enjoy the game content forever by spending money once, even if there is a new paid DLC, it will not affect the ontology content), or whether it has a single-player experience of the game content.

In this way, there are also 124 stand-alone games, including some triple-A masterpieces from major manufacturers, as well as some indie and lightweight games.

There are even 35 mobile games, and Unicom has officially announced that it will introduce the iPhone4 into China, and according to media reports, it should start pre-orders in August. After the advent of the 3G era, China Unicom swept away the grievances of the 2G era, but pressed the mobile under its body, and their CDMA system is more advanced than the mobile one.

The iPhone 4 mobile phone was officially launched in North America on June 24, and 1.7 million units were sold in three days.

Naturally, there are parallel goods in the country that have begun to circulate, but the price is quite high, in June and July, the price was as high as 10,000 yuan, and the goods could not be obtained, and now it has dropped some, and it is still more than 7,000 yuan.

In the 3GS era, there have been companies in China that specialize in developing APP for the IOS system, and now with the iPhone4 entering the country, it is obvious that the plate of the mobile game market will become bigger and bigger.

Not only the games themselves, but also game-related manufacturers also appeared at this exhibition, including hardware and game peripherals.

There are also stars, performances, Shogirl, this CGS is really lively.

As well as a technical forum, the Fry Team of the Blue Fish Network, which is the company's in-house team dedicated to providing technical support for the research and development of various projects, currently has a total of 18 people from different countries such as the United States, the United Kingdom, India and South Korea, led by Ye Shenxi, and Doug's engine team is part of this group.

Each of these 18 people has their own areas of expertise, such as Doug's game engine. There are also people who are proficient in the underlying system of PS3 or XBOX360, responsible for game porting related content support, and strive to tap the maximum skills of the game console to ensure the effect. There are also people who are responsible for building, maintaining, and optimizing the battle network, so that the server can accommodate more players for data exchange, while ensuring low latency and preventing packet loss.

I have a specialization in the art industry.

Of course, this group is also the best-paid non-management position in the company, not to mention paid annual leave, insurance, enterprise annuity, salary allowance, etc., but also includes free fitness, yoga classes, providing places to participate in top international technical exchange forums and conferences, Qingyu Network bears the whole cost, and even has a child care plan, and there is no time to watch the children at work? The company will help you get it.

At this year's CGS Technical Exchange Forum, the fry team and the technicians from Invida jointly announced a new technology to mine the performance of the SPU (co-processor) to reduce the computing burden of the graphics card GPU, so that the game can run smoothly with maximum dynamic data throughput and high image quality with various rendering effects.

In addition to the lack of fresh technology and cutting-edge hardware, this year's CGS is really a bit comprehensive, and the meaning of an international interactive entertainment exhibition.

However, Ye Shenxi did not appear at this CGS.