In fact, some viewers called Columbia TV CBS that night to ask about the game that appeared in "The Big Bang Theory", and the reply was "The Origin of Everything", the specific content is inconvenient to reveal too much, if you want to know more details, please log on to the official website of the game.

In addition to the focus on the game itself, there is also a focus on this type of advertising.

Product placement can be traced back to the 19th century French writer Balzac, who wrote his tailor friend into his book, with his real name and address, so many readers came to visit, and Bouisson's tailor shop was booming.

1929's "Popeye" was really sponsored by a spinach company, and this popular cartoon even formed a spinach effect, and spinach sales in the United States increased by more than 30% in the 30s of the 20th century......

In the 21st century, the first decade, the United States is the most developed region of product placement in the world, 06 years of the global 7.7 billion product placement advertising market, the United States accounted for two-thirds, China can only be said to be the fastest growing market.

The popular live-action animated film "Transformers", which was released last year, was complained by many fans as the most movie-like commercial, with a variety of brands in it, the protagonist selling his grandfather's glasses on eBay, the maniac found the protagonist through a Yabluff search, the American GI made a call with a VISA credit card, and a Nokia mobile phone has also become a robot, and Optimus Prime is so big a GM logo......

The American people have seen a lot, but this is the first time that game advertisements are implanted in TV dramas.

On well-known foreign game forums, NeoGAF, gamefaq, and gamespot, there have been many discussions among players.

"You know what? Yesterday's "The Big Bang Theory", there was a game, I'm not sure if it was a product placement, but it gave several close-ups. I've never seen a game like that, like a product of the last century, like a pixel drawn game, but in 3D. ”

"I ALSO SAW THAT IT WAS BY NO MEANS AN OLD GAME, OBVIOUSLY, BECAUSE IT SUPPORTS XBOXPAD ACCOUNT LOGIN AND SPLIT-SCREEN PLAY." This player's reasoning skills are okay.

"Don't guess, I've already called CBS TV and asked, this game is called "The Origin of Everything", oh...... Terrible name. ”

"I saw it on Activision's official website, it's going to be released on Christmas, and it's a Chinese game company, so I think if we could meet Chinese players in this game, I've met them in Wrath of the Lich King."

"I also saw that it already has its own official website, and I can see more information about the game."

"I know this company, Fisoa! I only saw their ad on TV about two weeks ago? I remember their logo, which was very distinctive, it was a fish, blue and white. ”

"You mean TV commercials? That's going to cost a lot of money, right? ”

"They've been promoting another product of their own last month, which is a game like Rota, and there's a gaming platform, like steem, where you can buy games. I tried it out, and there are quite a few games out there, and while not as many as steem, their platform offers interesting features that seem to be a bit easier to use than steem. ”

"Really? What's the interesting feature? ”

"There are some virtual items that can be traded, accounts and levels, some games that unlock achievements, badges, official discussion community groups, and a feature called Innovation Works. Oh my God, when you asked, I realized that they are quite powerful. ”

"Hey, I've played Fisoa's game, don't you know Survival? I was also recommended by a friend, it's very fun, that is, in the innovation factory mentioned above, there are a lot of very interesting mods, which can be downloaded and installed directly, don't you know that there are many people in the United States playing this game now? ”

"Wait a minute, can someone tell us about that Rota-like game? Is it an online game? Is there an official server and a lot of players are matched against each other in it? ”

"Yes, [], give you their official website, check the information to download the game, and you can also log in through their FG platform."

"Okay, thank you very much."

……

After the launch of their respective advertisements for Bluefish and Activision, the name of Fisoa began to be recognized by more and more North American gamers.

After all, after spending money, there is still some effect.

The games that have been negotiated with so many companies have been docked one after another, and they have landed on the platform, and Qingyu Network has directly launched the welcome promotion.

Christmas hasn't even come yet.

Of course, this requires email communication with game manufacturers in advance, but fortunately, many companies are reasonable and willing to make less money, and in this case, they each bear a part of the loss, and the herring network has also reduced some sales commissions accordingly.

Compared with the relatively recent launch time, the corresponding discount ratio of games with relatively large volumes will be lower, generally between 20% and 40%.

And some of the old works themselves are not very sellable, players open the platform and directly pop up a green -60%, or even -75%, the original price is $25.99, and the current price is 6.49, which makes people unable to hold it at all.

Some manufacturers Qingyu Network didn't ask at all, such as Take-To's Rockstar Games' "Grand Theft Auto 4", which was newly launched in December, and there was no reason to discount it. The approach of the herring fish network is that it does not make money directly on these games, and even a certain degree of loss is willing to accept, and every time it is sold, the amount of money given to Rockstar Games is how much it should be, and the discount is completely borne by itself.

Because almost all of them are games that sell for more than $40, the money they make on those old games may not be enough for them to lose.

For most of the Internet industry, a company must be the most money-burning in the early stage, investing a lot of money into it, and even many people are willing to spend money to raise users first when they don't have a single spectrum of how to achieve profitability.

As long as the user can stay, there is a hope of making a profit, and the bicycle will become a motorcycle.

Where does the money come from? Round B, round H, round Z, round by round, there are always people who are as optimistic about the prospects of this project as you are.

Herring does not need to be melted, but many things are the same, throwing money and accumulating.

There's nothing more appealing to an online store that wants to quickly nurture its user base than a super discount.

Chinese manufacturers are particularly good at attracting users.

Xia Qingyu's hard order to the operation department is that there are games on both steem and FG, and FG must not be more expensive than steem, not one, not even $0.01.

The world is bustling, all for profit, and it is applicable everywhere.

Foreign players are not stupid, the same game, the same content, whoever is cheaper will definitely be more inclined to choose.

It's just that many people's distress is that users are attracted, but they can't be retained. When users find that in addition to discounts, red envelopes, etc., the products have no advantages at all, which is not easy to use, inconvenient, and uneasy...... Once the dividends have passed, they will not be lost as fast as they were when they were gathered.

But is this a problem for FG?

After the players come, it is time to really compete with the strength of the platform, and the user stickiness of the FG platform will be stronger than that of steem, and it has a rich and colorful player community that has gradually formed; The service of the herring fish network will definitely be better than that of Villefort, this is not a groping out, from the very beginning of the two bosses for the positioning of this platform is the best stand-alone game service platform.

So why not choose FG?

Because steem has been online for so long, it has begun to form a brand among players, and is it synonymous with digital distribution of games?

Then it is only a matter of time before the herring network will also build its own brand.

Because steem has a massive library of games and a variety of options?

The herring fish network library is also constantly putting new goods on the shelves, and the speed of accumulation is still very fast, it is still a matter of time.

Because steem has their own games in Villefort, the steem platform is exclusive?

The same is true of the Qingyu Network, and Xia Qingyu believes that her own game will not lose to them, and her confidence in Ye Shenxi has always been stronger than that guy himself.

……

As the promotion unfolded, the number of users of the herring network began to increase rapidly, both the "Eternal War" and the FG platform.

The media are more sensitive than the players, and from the beginning of the advertisement, a number of local media outlets have arranged interviews online or directly in Seattle.

This is really the best content for the media, especially since this company is an authentic Chinese company, and if you explore their history, it can be described as a phenomenon in China.

Young, established for a year and a half; Undefeated, every game is absolutely hot; There are many fans, and they have a large following; The rich will directly drop millions of dollars in a month; Ambitious, it came to the United States from the other side of the Pacific to open up markets that its predecessors in China had not conquered.

This kind of story is so enjoyable and exotic that it will definitely be a popular piece of content.

On the most important day, Xia Qingyu and Ye Shenxi accepted three exclusive interviews, and they also did not refuse to come, the more the merrier, and the more people who helped to publicize, the better.