Copas Christi in southern Texas is a seaport city located in the south-central part of the United States, which is a bit more closed off than other famous big cities in Texas such as Houston and Dallas.

When it comes to Texas, perhaps more people's first thoughts are cowboy hats, cowboy boots, and revolvers, which are very American and very Texas. It is reasonable that Texas is a bit similar to China's Sichuan and Shu relative to the United States, not referring to the economy, Texas is the top three states in the United States in terms of economic aggregate, but that the style is relatively conservative and independent, and it is a school of its own.

A lot of people have Texanism, and they're going to move from Houston to Dallas, or from Dallas to San Antonio, but they're just not going to leave Texas. Especially in a border city like Copasta Christi, many of the older generation have never left here in their lives, at most they have been to a big city like New York.

Moreover, there is mahjong in Sichuan and Shu, and there is also Texas Hold'em here.

Seventeen-year-old Julio attends a public high school in the city, and the semester has just ended and entered the winter break. The winter break in the United States is much shorter than in China (if you don't count the remedial classes in the third year of high school), covering Christmas and New Year's Day, generally about three weeks to a month.

Next semester, Julio will enter the twelfth grade (the third year of high school in China) and start thinking about the rest of his life.

So far, he has no definite idea of whether to continue his studies, apply to a university or get a job.

When it was time for dinner, his father, Julio Sr., returned from the city center with a cardboard box.

As a previous agreement, this year, Julio got a C (75% to 79% score) and a score of C or above in all seven subjects, and the old Julio happily fulfilled his promise, a PS3,349 dollar, after all, it has been on sale for two years, which is much lower than the initial price, and it is only a 20G hard disk version.

Soni's PS3 didn't sell as much as XBOX360 in the early days of its release, it was launched later and more expensive, because of the new technology, it was priced at $499/$599 for the 20G and 60G versions when it first launched, and even so, Soni was still selling the machine at a loss.

The XBOX360 cost around $320 to build and sell for $399, while Sony's PS3 costs a whopping $800!

Julio waited at the door of his house all afternoon, and before the old Julio car was parked, he had already moved the main engine out of the co-pilot, and carried the machine to give his father a bear hug: "Thank you, Dad, I love you so much, handsome guy." ”

"I'm just doing what I say, and I want you to do what you say."

"Yes, I promise I won't get addicted to the game and my homework won't drop." Julio gave a thumbs up and winked.

"Also, you can't refuse an invitation to a class reunion, I don't want to see you leave the house for three days in a row, I don't want you to become an otaku, like you did when you first got your XBOX two years ago."

"Of course, I can't ask for it. By the way, Dad, did you buy the game for me? Metal Gear Solid 4 Guns of the Patriots. ”

"You don't think you told me about it?" Old Julio can't remember, and the name of the game is not easy to remember.

"No, I told you, I told you a month ago, I want Metal Gear Solid 4, but it's a PS3 exclusive, and I want to buy a PS3 for it! There would be no Metal Gear Solid 4 without PS3, and no perfect winter vacation without Metal Gear Solid 4......"

"It's over budget, kid, I'll only consider it if you have a B average in your homework."

Julio instantly cried with a sad face: "No...... What's the use of having a console without a game......"

"You can drive yourself to the city center tomorrow and buy it."

"The game costs $55...... I don't have that much money. ”

"Then you need to find a way to make some money, and there is still a long way to go during the winter holidays."

"No...... My Winter Break...... Ruined by you. Julio felt himself in despair.

"Boy, I just gave you a PS3, and you're talking to me like that?"

"I'm sorry, Dad...... I'm just so sad. ”

It's not that it's hard to earn $60, it's just that it's a long-awaited game night and a few days of delay.

……

After dinner, a family of three sat on the couch in the living room watching TV, and today is Monday, and CBS (Columbia Television) has put their hugely popular comedy "The Big Bang Theory" in the traditional Monday comedy night to take the lead.

This series has now aired to its second season, and the average rating of the last season is about 3.3, which is not a hit, but the growth is gratifying, and it will not decline significantly like most other TV series, but the ratings are stable and rising, and the ratings have reached 3.9 in the current key period, and the number of viewers has exceeded 14 million.

On the TV, the main characters sit on the couch in the living room and start playing a game.

Xie Er introduced to everyone: "This is a highly simulated game, which requires learning countless weapons, vehicles, strategies and tactics, philosophical thoughts, and various physics knowledge. Not to mention the epic story background, as well as the tear-jerking main story. ”

Leonard said, "I don't look like it." ”

The camera is now given to the TV screen, a world full of squares, which looks a little ...... Childish feelings, it seems that there are still mosaics.

A burst of canned sound effects, hahaha laughter.

Xie Er said with a serious face: "This is how games of all ages look. ”

Penny was already moving around the game with her XBOX controller: "This house looks familiar. ”

"This is our apartment," Leonard said. ”

Penny double-clicked, then said, "Oh, I think I dug a hole in the wall of someone's room?" ”

Xie Er said solemnly, "That's my room......" and then arrived: "But it's okay, I can restore it soon." ”

I tell you, "Now I know what to do." ”

Rajesh chimed in: "I seem to have seen you dig up materials and build last week, adding up to three or four days? ”

Xie Er said again: "Believe me, the recovery will be fast." So he also picked up the handle and crackled and pressed the button: "Look, it's another warm apartment." ”

Penny said, "But the texture of the walls looks a little different?" ”

Xie Er said: "Yes, I used the wrong material. It should be made of marble bricks, we only have gray bricks in our warehouse. ”

"It looks terrible, like a big piece of white carpet that's wet," Penny said. ”

"Shouldn't that be your responsibility?"

"Why don't you use marble tiles?"

"I told you, we don't have this kind of resource anymore, it's a very precious resource in the game, as rare as the equipment dropped by fighting bosses."

"So how do you get it?"

"Just dig underground......"

It doesn't seem very rare.

So the four of them each operated the controller and headed towards the underworld, and the camera switched to the TV screen again.

……

The episode of "The Big Bang Theory" had a 4.0 rating, and 14.8 million people across the U.S. saw the game on the show, and while the name of the game wasn't explicitly mentioned on television, many people had started asking each other online.

"Did you watch yesterday's The Big Bang Theory?"

"Look, you're trying to ask what's the name of that game?"

"Yes, how do you know?"

"You're the third person to ask me that question today."

"Do you know the answer?"

"I also asked three people today, and no one knows."

This is the promotion method proposed by Xia Qingyu and Activision's Smith when they signed the agreement, which can be implanted through some TV episodes with an audience base, without being too deliberate and obvious, and can arouse the audience's interest and trigger some discussions, so as not to cause disgust.

Part of the reason why I chose the series "The Big Bang Theory" for implantation is cost-effective, this is a young drama, compared with those American dramas that have four or five seasons and seven or eight seasons, it is a croaking baby, with a weak audience base and relatively cheap advertising placement.

And its theme itself is also more suitable for young people, which is more in line with the positioning of the game.

In the show, this game has attracted the attention of a considerable number of players because of its unique graphics style and gameplay, especially the apartment built by Xie Er, and many players are searching and asking whether they can really build the buildings they imagine as they want.

It is worth mentioning that the house in the game was built by the operation team of Qingyu Network North America in three days when it was broadcast on TV, of course, not Xie Er.