During the promotion season, not only Activision is making efforts, but Qingyu Network has also produced a TV commercial itself, not only in North America, but also on major TV networks around the world. It is said that it is the world's major, but in fact, there are only a few, the four major TV stations in the United States, CANAL+ in France, TBS in Japan, etc...... Without the UK, the UK's TV advertising law stipulates that advertisers can only buy advertising time from TV stations, and are not allowed to participate in the production of advertising content at all, which is stricter than the censorship of advertisements in newspapers and magazines.

Anyway, the ad quickly went viral through social media and video sites, and in fact, it was played 4.83 million times on its first day on YouTube.

This advertisement is produced by the herring network itself, and the content is a short film combining CG and real people, not just the content of a game, but for the entire FG platform, the name is "A Digital Dream"...... The protagonist of this commercial is a number "1", and its name is Xiaoyi......

From the very beginning of the video, the audience saw that when Xiao Yi was a child, he insisted on exercising every day, doing push-ups, sit-ups, pull-ups, and also paid great attention to diet, and there was a picture showing that its recipes were very healthy...... He also finds time to meditate in an oriental-style wooden hut and run to a hillside in the evening to watch the sunset...... The sunset turns the sky a fiery red.

When all the audience saw this paragraph, they could feel a powerful power in Xiao Yi's heart, it has what it wants to do, it wants to be a person, it is a "1" with a dream.

Soon the little one grew up, and it became a sturdy "1", and it carried a bag on its back, which was the kind of shoulder bag wrapped in a piece of cloth...... Wave goodbye to the villagers who are also all kinds of numbers and mathematical symbols, most of the village are Arabic numerals, but also Roman numerals, pi π, four operations +-*/, logarithmic log, curve integrals∮...... There are also Chinese capital numbers 壹贰三 foreigners may not recognize it, but they should also know what it is.

Xiaoyi is also resolute in nostalgia, and he stepped on a train that he didn't know where to go.

The scenery outside the window quickly passed back, like a glimpse of light, from the rice fields and land in the countryside to the high-rise buildings, steel and water concretion of the city......

Xiao Yi came to the metropolis, like an ordinary country boy who walked into the metropolis for the first time, but it was different, it was not confused by the flashing neon, nor was it lost in the drunken gold, it knew where its destination was going, and it has been steadfast since it was very young, and it is getting closer to its dream step by step.

Of course, it has experienced several crises in between.

Once it passed by the school and was almost absorbed by a textbook, but it struggled to escape and almost became knowledge.

On the stock exchange, it is almost a number on the big screen, symbolizing wealth.

But it always adhered to the direction of progress, crossed thousands of mountains and rivers, experienced difficulties and dangers, and finally, it reached its destination, the office building of the herring network.

Just like the "Mission Impossible" and "007" series, Xiao Yi quietly avoided the report downstairs, and then sneaked into the office of the Qingyu Network, and bypassed the front desk, Ye Shenxi and Xia Qingyu both showed their faces in this advertisement, and when the two bosses were exchanging work, Xiao Yi walked behind a programmer.

This programmer is Shan Jie, the department boss of the Henggong Studio of Qingyu Network, and the computer screen in front of him displays the integrated development environment, which is covered with code, next to the logo of "Getaway", a debugging window.

Taking advantage of the moment when Shan Jie was called over by Ye Shenxi to discuss the problem, Xiao Yi resolutely climbed onto the desk, and that picture was the satisfaction of finally realizing his dream, and the reward of all the hardships along the way.

It stands at the top of the monitor, followed by a close-up of an expression, with Murong's original magnificent and sentimental movement, like the climax in "Heaven and Earth Lonely Shadow Let Me Go", it leaps down in faith.

Immersed in the computer, the camera follows it into the depths of the computer and arrives at the binary world, a dark and silent world, where the green numbers "0" and "1" converge and flow non-stop, like the Milky Way rippling in the night sky, emitting a faint green fluorescence, beautiful...... Xiao Yi became one of them.

At the end of the advertisement, Xiaoyi and countless other Xiaoyi and Xiaoyi together formed a game, which became "Getaway", which landed on the FG platform and finally presented to all players...... And in all the games on the FG platform now, there are thousands of them.

……

After watching this advertisement, the audience said that they felt a little refreshed.

"Oh my God, why did you watch this advertisement, it's obviously funny, but it's still a little touching?"

"yes, I even feel a little sorry for Xiaoyi if I don't buy these games......"

"I saw this ad on TV and almost squirted out the coffee, which is a really peculiar perspective."

"At the end, when Xiaoyi jumped into the computer screen, I even felt a tragic aura, I didn't know whether to be sad for Xiaoyi's 'sacrifice' or happy that it finally realized its dream, I felt like Xiaoyi was like a hero."

"No, no, no, Xiaoyi didn't 'sacrifice', it just became a part of the game."

"Anyway, it's the most innovative game ad I've ever seen. Fisoa is still so interesting, their games and their ads, everything that makes the company special. ”

On some foreign forums, gamefaq, and NeoGAF, this advertisement has also been discussed very hotly. On Twitter, it has been retweeted countless times by various accounts, becoming one of the most popular topics nowadays. Many people who didn't pay attention to the game field also recognized this company and the game "Getaway".

In the midst of this popularity, on June 7, "Getaway" opened its pre-sale on the FG platform five days in advance.

Ye Shenxi was alone in the United States at this time and did not return to China, and his own mission on E3 had been completed, standing for Activision, Ju Hard and Soni......

However, according to Activision's request, on the day of the game's release on June 12, Activision also held a small launch ceremony in Hollywood, a suburb of Los Angeles, at the Hollywood store of the giant retailer Gamestop. Not only in the store, but also in the entire street in front of the store, in the open field, but fortunately, it is a pedestrian area, so you don't have to worry about traffic jams.

The whole press conference is, of course, a variety of singing and dancing performances, project introduction, and there will be a large number of trial equipment for players to try out, all three major platforms, and ...... The producer's book signing ......

At that time, Activision's employees proposed to add such a clause in the cooperation agreement, and when producer Pasca needed to be present, Xia Qingyu and Shan Jie and their group were happy.

Shan Jie didn't dare to speak, Xia Qingyu said: "You really have the prospect of developing in the direction of entertainment stars, go to Hollywood for a signing meeting, poofhahaha...... Mr. Ye, consider hiring an agent? ”

These words caused the audience, including Dawson and Activision employees to cover their mouths and laugh, and the inside and outside of the conference room were filled with a happy air.

Ye Shenxi said: "You have more Weibo fans than me, and so does Twitter." ”

Xia Qingyu said: "You don't care on the surface, you seem to have always cared." ”

Of course, this is all a joke, Dawson and their small Activision team also felt the active atmosphere in the herring network company, and they also completely felt it in the few days in Funan, but deep down they still have a subtext like begging you to stop showing, and I really want to say it.

……

Harbor City, Texas, Copas Christi, Julio has finished his twelfth year of high school. As early as March, he applied for the SAT test, and got a good score, and successfully passed the University of Houston's admission application, although it is not a prestigious school, ranking one hundred and seventy or eighty in the national university rankings all year round, but he is not a little learning expert, there are many students in their small town who have graduated from high school and have begun to help in the cafeteria, and he is also a prospective college student.

Before school starts at the end of August, he will have a wonderful summer vacation.

After graduating at the end of May, Julio began his career saving money, working at a tortilla soup restaurant two blocks away. The main goal is very clear, part of the cost of living after the start of school, and the $60 for "Getaway", which is a small part of it.

For him and Fa Xiao Stan, some games can be rented and played at Gamestop, but some games need to be bought and collected. If it's the kind of single-threaded game that doesn't have much exploration and collects elements, you can put it down after renting it once within a week, especially those broadcast games, unless you are obsessed with platinum trophies and have to play multiple endings yourself, you won't have the idea of inserting discs into the game console for a long time.

But obviously "Getaway" is not, a world of more than 60 square kilometers, showing a vast prehistoric exotic world, it is obvious that there is too much content worth exploring, not only a weapon to kill time, even after the main plot is cleared, there is also a lot of content that can continue to play.

So this game can only be bought, and in the previous year's "The Origin of Everything", Fisoa brought them too much enjoyable time.

After Activision announced that on June 12, local time in the United States, the premiere ceremony of "Getaway" and the signing of Pasca will be held in Hollywood, Julio and Fa Xiao Stan had an idea that began to become clear.

"Let's go to the launch ceremony, Stan." Julio said, with a serious face.

"Are you serious?" Stan frowned.

"Yes, I'm serious."

"But we haven't even been to Santa Fe [the capital of New Mexico with Texas......"

"Don't you think there's something calling us?"

"Have you played too much in "New Year's Calling"?"

"No, Stan, I'm not asking for your opinion, I'm just asking if you want to go with me, and if you don't go, then I'll go to Los Angeles and Hollywood alone."

Stan looked at his long-time best friend and imagined that the two of them had known each other for almost twelve years, and it seemed that apart from being naughty and playing games together, there really hadn't happened anything memorable.

Stan stretched out his hand: "You know I've been serving plates for two weeks in a row, and I also want to find a chance to ask my boss for a vacation, I want to take a break." ”

Julio said that he didn't want to joke with him, and that it seemed to him something very meaningful, even something sacred: "Don't force yourself, if it's just a reason to take a leave of absence, I can go alone." ”

Stan changed his tone, "I mean, let's go see the outside world, I'd love to see Pasca." ”

Julio then gave him a good slap: "Yes, yes, I knew that you would definitely agree." ”

So they decided to go to Los Angeles, leaving Texas for the first time to see what America's busiest city was like and the game producers who had been with them for much of the past year. 18-year-old boys are not easy to admit who is their idol, and when discussing with their classmates, they usually disguise their attitude with disdain, but when they really encounter things, they behave very positively.

At that moment, the young man's passionate soul was ignited, so the two decided to drive to Hollywood on their own, and this journey would also be a wonderful life experience before they entered college. They have also seen many stories of high school graduates traveling around the world before entering college, and they don't have to think about it, and the financial conditions don't allow it, but they feel that this trip has the same meaning.

Both Julio and Stan told the family what they thought, and their parents supported them and offered to provide them with transportation and fuel...... Parents are happy to see that they have something they want to do and can act on it, and they want them to stick to it once they do it.

This is the quality that you should have to grow into an adult.

What enlightened parents, this is also a gift to them in coming-of-age.

It's still a bit of a stretch from Copas Christi to Los Angeles...... The U.S. has a well-developed interstate highway system, covering a distance of about 1,500 miles (about 2,400 kilometers) and a 30-hour drive. Follow Interstate 10, passing through the cities of San Antonio, El Paso, Phoenix, and crossing the Palm Desert and Palm Springs to their destination, Los Angeles.

As they made plans and planned their driving routes, Julio and Stan felt more and more excited.

On the morning of June 9, local time, they said goodbye to their parents and family, and drove a pickup truck, which was also loaded with luggage and a change of clothes, and kicked a total of $1,000 from the salary of their part-time work and their parents in the bag, and set off for Route 10.

Like cowboys.

Thankfully, unlike many people in Copascriti, they usually speak Spanish, but they also speak English very well.

The two switched cars one by one, resting overnight at a motel on the side of the road, and finally arrived in Los Angeles on the third day, June 11.

The journey may have been a little different from what they had expected, without the unrealistic road movies that might be unrealistic and fantasizing about the unknown journey, without the eyes of the mountains and without fatal curves, but fortunately, they also met a bunch of elderly couples, a wandering singer, a homeless man and a warm family of three in the motel.

They can't wait to join their chat and then want someone else to share his story. Fortunately, the motel has such an atmosphere in this scene, and the group chatting in the restaurant downstairs may be regarded as a nervous teenager who has exploded in the middle and second time if they were in another place.

Although there is no inexplicable epiphany and personal emotion, which also makes them feel that this trip is worthwhile, in fact, many experiences when you are young may not feel anything at the time, and you can't think of anything more profound, that may be many years later in retrospect, with enough experience accumulation, maybe you can find a trace of life philosophy flavor.