After the Chinese New Year, another piece of news about Activision's exclusive agency for the release of Qingyu Network's annual masterpiece "Getaway" is that on February 20, the website of the Huangpu Municipal People's Government published a report on the content of the "Implementation Rules for the Cultural Market Opening Project of the China (Huangpu) Pilot Free Trade Zone".

It is described in its detailed rules that foreign-funded enterprises will be allowed to engage in the production and sale of game and amusement equipment, and game and amusement equipment that has passed the content review of the competent cultural department can be sold to the domestic market.

This means that foreign-invested enterprises can obtain a business license issued by the industrial and commercial department in the Huangpu Pilot Free Trade Zone, and then apply to the Municipal Bureau of Culture, Radio, Film and Television for content review, and then sell game consoles to the domestic market. Of course, it must be a device with legal intellectual property rights, and it must not contain any gambling functions such as charging points, returning coins, and returning steel balls.

Subsequently, the two companies, BesTV and Oriental Pearl, stood up and said that they were in contact with Juhard and Soni, preparing to introduce XBOX360 and PS3 to China.

This means that the ban on game consoles, which began in June 2000, has been broken for the first time in nearly a decade. Although the ban has not been fully lifted, there is no doubt that it means that the direction of the route has changed. It all seems logical to pilot a trial operation, and then roll it out nationwide after achieving certain results.

Of course, according to the old rules, if foreign companies want to make money in China, they must still have corresponding trade-offs and concessions. Obviously, if the two game consoles are to enter the domestic sales, BesTV and Oriental Pearl will become domestic agents and get a piece of the pie, and behind these two state-owned enterprises, Huangpu Media and Media are behind.

It is worth noting that this announcement was issued on the second day of the announcement of the cooperation between Qingyu Network and Activision, and the meaning is also more obvious, in addition to the interests involved, it is also to pave the way for the sales of "Getaway" in China, and the official entry of game consoles into China still needs negotiations between several companies, division of interests, and wait until the first XBOX360 or PS3 The national version of the bank really starts selling in China, isn't it about the same time when "Getaway" is officially launched worldwide.

Chinese players, who have bought the national version of XBOX or PS, how can they not buy a set of domestic masterpieces "Getaway" by the way for the first time.

The distribution of the domestic physical version of the CD, the herring fish network has also been handed over to the distribution company in the context of CCTV, CCTV network elements. Activision obtained the global distribution rights, and this "global" naturally does not include the mainland.

Meng Xianmin, CEO of CCTV NetElement, said at the press conference that the company is honored to be able to act as an agent for the domestic distribution of Qingyu Network's 3A-level masterpiece "Getaway" to promote traditional Chinese culture, which is the first domestic game company to independently develop and be recognized as a top-level work by the global media.

That's right...... It's like "Getaway" is a lifesaver for domestic stand-alone masterpieces, but it's ...... It seems to be about the same.

Of course, Meng Xianmin looked complacent at the press conference, and when he met Xia Qingyu in private, he could only laugh and cry.

Because of their own "Ancient Sword Story", Meng Xianmin's re-established company called NetElement Shengtang's upcoming products, the release time was originally set for June this year...... Crash.

Huangpu Zhulong and Beijing Softstar have always communicated, most of the people in the two companies used to be colleagues, Zhang Yijun, general manager of Zhulong, and Yao Xian, general manager of Softstar, were also superiors and subordinates, and they were friends. What everyone talked about the most in the subsequent casual conversation was not their own project, but "Getaway".

Before Ye Shenxi went to the capital, Lu Minghui, the main planner of "Sword and Fairy 5" (the name of Wanwan, that is, the planning), said that they were working hard to make "Sword and Fairy 5" go on sale before "Getaway" went on sale...... Because I am afraid that "Getaway" will nurture the players' tastes...... As a result, their efforts were indeed fruitful, and Shengsheng advanced the construction period by more than half a year, and it could be listed in early 2011.

However, it can only be said that people are not as good as heaven, and "Getaway" is more advanced, directly mentioning that it went in June 2010.

"The Legend of the Ancient Sword", which was originally smiling, suddenly felt MMP in his heart, so he didn't have such a fun...... After the official release time of "Getaway" was announced, Chairman Meng Xianmin and General Manager Zhang Yijun immediately convened Zhulong and Shengtang NetElement senior executives to negotiate collectively, and then decided to postpone it for a month to avoid some edges, and then think on the bright side, maybe they can rub the heat.

An employee asked: "Boss, isn't this the way to rub the heat?" ”

Meng Xianmin glared back: "Then is there any other way, say it and discuss it." ”

The employee was silent.

And Beijing Soft Star, Yao Xian and Lu Minghui are a lot more down-to-earth, since they are all like this, it means that they really still have a lot of time to optimize in the later stage, and strive to look at it with "Getaway", there will not be such a big gap.

……

At the beginning of April, Huang Yi and Tenghua, two first-tier domestic companies that took the lead in setting up a stand-alone game research and development team, announced the official establishment of their first project. The two companies seem to have made an appointment, and they are both RPG works with the theme of Xianxia and martial arts.

This is normal, in the current domestic environment, in the field of single-player games, where the risk is already high, the theme of martial arts and Xianxia is still the safest plan.

Huang Yi's Hongjun Studio officially established a Xianxia RPG game called "The Battle of the Mountains and Seas", which sounds like a Chinese core with Japanese gameplay. As for the scale of the game, the R&D cycle, the estimated launch time, etc., there is no such thing as yet, but everyone knows that for Huang Yi's project...... A team of 100 people at home and abroad, three years of dedicated research and development, costing hundreds of millions, this is standard.

And Tenghua's newly established Zhurong Studio also came up with another IP, "Tianya Mingyue Knife". Tenghua has seized this powerful IP this time, and two studios in Huangpu, Zhurong and Aurora, have simultaneously developed their stand-alone and online game versions. In other words, Tenghua is equivalent to announcing two new projects at one time, both of which are called "Tianya Mingyue Knife". Compared with Huang Yi's various disclaimers, Tenghua revealed more things.

For example, the two games will be built using Tenghua's new self-developed engine "Quicksilver", which is an engine built in depth with international manufacturer Invida and will be used in multiple projects of Tenghua's next generation. Tenghua's spokesperson is very proud to say that this is a self-developed engine with international standards, and their goal is to be on par with Athena 2.0 of the herring network.

Commenting on the announcement of the two projects, Video Game magazine wrote: "At the end of last year, Huangpu Qiqi Games' 'Fantasy Movement), a side-scrolling game that sounds more like a music game but is very hardcore, landed on the FG platform, and won the favor of the herring network, which was placed in the position of 'big seal push' for a whole week. As of the end of February this year, we learned from Poor Odd Games that the game has sold 197,000 units in three months, and will soon break the 200,000 mark. ”

"This is only a work independently developed by a so-called small manufacturer, but with its excellent quality, it has achieved 4 million sales. In addition, last year, more than 100,000 domestic stand-alone games were sold on the FG platform, and our statistics may not be very accurate, but there are still more than 15 games. ”

"We are very happy to see that large companies like Huang Yi and Tenghua have embarked on the path that Qingyu Network has stepped out of, and have also started the development of stand-alone games. Don't forget that there is also "The Legend of the Ancient Sword", which will be released in July, which is also a new series created by the original team of Huangpu Soft Star. It seems that domestic stand-alone games really have a taste of starting to bloom. ”

……

The time finally came to June, and "Getaway" officially started the sales campaign. Activision's first focus is in North America, where they are based, as well as several Western European countries with strong purchasing power, such as the United Kingdom.

In the first week of June, a total of 29 TV commercials were broadcast by 11 companies across the United States, which were broadcast 6,000 times and spent a total of $30 million. Of the $30 million, Activision alone accounted for one-third.

Surely the scale of each manufacturer's promotion is in line with the release date of their games, and there are no other major titles released this June, there is no doubt that "Getaway" is the top name in the global gaming circle. Of Activision's 10 million advertising dollars this week, 90% went to "Getaway" and 10% went to its other products, including "Transformers: Cybertron Wars" developed by High Moon.

Not only on TV, various magazines, Internet advertising, and even offline advertising, covering various bus stops, shopping malls and advertising spaces, subway stations, countless players can have many opportunities to see those exotic oriental faces on the posters every day, and the strange mountains and rivers from the other side of the ocean.

They don't understand the costumes of the characters on it, it's not a Tang costume, it's not a cheongsam, it's obviously designed by the game company's own art, and it has both exotic traditions and fashion beauty. At the E3 show in Los Angeles in early June, in addition to the traditional COS of various superheroes and game characters, players and reporters who went to the scene could also see some blonde and blue-eyed foreigners in Tang costumes.

The characters of "Getaway" itself have not been announced, and they themselves don't know who they are COS, but they just think that dressing up like this is similar to that of the promotional picture, and it is purely self-congratulatory to put on a soft promotional animation and their own imaginary moves and actions for others to take pictures.

This year's E3 Xia herring did not participate, and the project is about to be launched, she is really busy. On the contrary, Ye Shenxi is a little more leisurely, the client has been packaged and pressed, pasted and packaged, put it in a beautiful box, and shipped it to various countries and cities, the project team is developing the update and optimization content of the first patch, these things have been planned, and it is okay to have Shan Jie staring at it.

At the press conference, among the Big Three, Soni and Ju Hard put the upcoming "Getaway" in the main position, Qingyu Network did not hold its own press conference, Ye Shenxi appeared in Soni's press conference as a guest, like all the guests and the media, as well as all the players who followed the exhibition, introduced some very rough content about "Getaway". To sum it up, it seems to be a lot of talking, but in fact, nothing has been revealed, all in all, everyone will be able to play soon, and the answers you want to know are all in the game.

This is a gift that Qingyu Network has dedicated to everyone for a year and a half, and I hope you can like it.

The official price of "Getaway" has also been officially announced through the official website of Qingyu Network.

The physical version is undoubtedly the benchmark price of $59.99, which is known all over the world, mainly about the price of the digital version, and the price difference between different countries is very obvious.

The benchmark price of the digital version on the FG platform is still $59.99, and like the physical version, many players also said that they had expected it.

This is not the first time that the herring network itself has started this precedent, as early as last May when Activision's "X-Men Episodes: Wolverine" landed on the FG platform, and the price of the digital version and the physical version was exactly the same, and it was later reflected that this was the right strategy both through sales and comments from players and media.

On the one hand, in terms of the total cost of the game, the pressure plate and the packaging box themselves occupy a very small proportion, especially now that these 3A masterpieces often cost tens of millions of dollars in research and development, and then tens of millions of dollars in the publicity and distribution of dollars, the packaging box and the disc are not the focus at all.

The second is that the players of the FG platform themselves can enjoy some very convenient services provided by the platform itself.

So this time, the benchmark price, that is, based on the mainland of the United States, is still set at $59.99 for the digital version.

Among the 35 countries and regions that the FG platform has officially entered, the most expensive is still Japan, whether it is FG or steem, Japan is the most expensive country in the world. In Japan, the PC side and the console side are basically the same price, so I can only say that it ...... As a developed country, after all, your GDP is so high...... This has nothing to do with whether the angry youth is angry or not.

Mainly because PC players are a minority in Japan, not only Qingyu Network and "Getaway", but other manufacturers who sell games on the FG platform will also set the price in Japan very high, this strategy is to maintain the PC profit that is not very good at changing itself.

Japanese players who want to buy "Getaway" on the FG platform will need to spend 8,100 yen, or about $73.

The EU countries are similar to Japan, they need to pay 59.99 euros, about 72 dollars, and their spending level is very high in itself.

The price of Xiangjiang is 429 Hong Kong dollars, and Wanwan is 1619 New Taiwan dollars, which is almost about 55 US dollars, and they have been used to buying games from foreign publishers for so many years.

Among the two low-price regions, there are a large number of player groups, contributing more sales, but the price is very low, Russia is 1999 rubles, about 35 US dollars. Don't ask why the Russian zone sells so cheaply, because the Russian people are really not rich......

In 2009, the per capita monthly income of Russia was about 3,000 yuan, which was ...... Large cities such as Moscow and St. Petersburg can exceed 6,000, while the Far East is even lower, much lower.

As for China, the herring fish network has set a very auspicious number, 198 yuan, and it will be sent after a while, just 30 dollars, half of the standard price.

This price, domestic players are mixed, everyone knows that it will be more expensive, but all of a sudden from the original price of 79 yuan increased to 2.5 times, this kind of leap, there are also some players, especially the student party, said that it is a little difficult to accept. At this time, 198 yuan is almost equivalent to a quarter or even a third of the monthly living expenses of many students.

At present, all major game manufacturers need to face a dilemma, and many players' perception of the value of games is inconsistent with the manufacturers themselves.

But fortunately, most players still say that this is absolutely to support, because the significance of this 198 yuan is that China's stand-alone games have been going on for 15 years since 95, and there is finally a work that can be done in front of the world's peers, and its significance is not just a game.

Compared with the online games that everyone has played for so many years, 198 yuan is actually just the price of a gift package.

And other domestic game developers, especially those who make stand-alone games, are overjoyed. If the standard of the herring fish network is 198, then their selling price of 69 and 79 will not be said at all...... If "Getaway" also sells 79, they really don't know where to cry, so how much does "Sword and Fairy 5" and "Ancient Sword Story" sell, 49 or 39?