On September 5th, the Hanbok of "Eternal War" was officially launched.

is different from the previous time when the national server was launched, this time Ye Shenxi does not need to stare at it all the time, that is, go up and take a look and feel the status of the server.

I have to say that the Internet speed in South Korea is really fast, Ye Shenxi played casually, and the ping value has been maintained at 5 milliseconds, and it is very stable.

On the one hand, they are only a corner of the world, so they are quite close to the server nodes (which play a role in transit, load balancing, etc. for the Eternal War cluster servers).

In addition, since the end of the last century, South Korea has raised the construction of high-quality networks to the height of national strategy, provided a large number of financial subsidies and policy support, invested billions of dollars in the construction of optical fiber backbone networks, and the development of basic network facilities has been rapid.

Finally, although they also have three major telecom operators, SKT, KTF and LGT, the South Korean government has a fairly strict anti-monopoly system, and now they are already considering introducing a mobile virtual operator system, which is estimated to issue dozens of licenses, and the competition is quite fierce. If you can't provide high-quality network services, you are in danger of being eliminated, and under a strong regulatory system, a healthy competition is formed.

Qingyu Network did not take the route of two clients, in fact, Hanbok and Guozhi are the same client, because there is no difference in the content itself, but the Korean language has been added, and there is a language selection box.

After all, everyone's aesthetics, policies and the like are similar.

Therefore, the version number of the hanbok is the same as that of the national server, for this kind of thing that has been tested for so long, Ye Shenxi is not worried about bugs, mainly the ability of the operation team, including dealing with emergencies, player communication, and the like.

The biggest benefit of this is that it reduces the workload of the R&D team, and there is no need to make two packages for each version update.

Of course, in the future, other regions such as Europe and the United States may be different, where there is more to be localized than just the language.

……

The Seoul branch of Qingyu Network now has more than 30 people, in fact, this is a relatively large scale in the overseas team of Chinese game companies.

Because in addition to the traditional game operation, in a market like South Korea, they are also responsible for the promotion of events, including cooperation with various event parties, including esports associations, as well as major TV stations and media, and all this needs to be built on the premise that "Eternal War" can be popular.

A small number of them are recruited by Xia Qingyu from China, who are proficient in at least Chinese and Korean languages, and are mainly responsible for communicating with the Huangpu Global Operations Headquarters, docking, and then conveying the strategic policy to the employees of the branch, and they are also responsible for the decision-making of some specific matters, which generally belong to middle and senior management positions.

Most of the employees in the company are former JOYTO employees, some are willing to stay in this foreign company with deep pockets, and many are looking for other jobs.

These people themselves have a wealth of experience in online game operations, and some of them are even old people who stayed in the era of their own game "Big Merchant" in 02, which is their most glorious past. This game once won the highest award in Korean games, the 2002 South Korean President's Award, but the industry itself is like this, the ups and downs, who knows that six years later, the company has not been saved, and it was sold to a young Chinese game company that has just been established for a year, and the boss is still only a 23-year-old woman.

They are well aware of the habits of Korean players and related policies, which is also the goal of Xia Qingyu's previous investigation.

The promotion plan of "Eternal War" in South Korea was made by the employees of these marketing departments, and it was much rougher than that in China half a year ago.

When he got off work a few afternoons ago, Xia Qingyu abandoned his scooter in Han and dragged Ye Shenxi to take a subway, and he didn't say why.

Ye Shenxi was also in the clouds, and as soon as he entered the subway station, he knew that he was greeted by a 48-letter super light box, a super large advertisement of 6 meters * 3 meters, and there were three directly up.

He couldn't understand the Korean in the poster, but the main body was still a monkey brother with his eyes burning with a blazing samadhi real fire, and there were group portraits of dozens of heroes behind him, and the visual effect was quite shocking.

"It's kind of amazing."

Xia Qingyu smiled: "I bought it for a week." ”

"Why did you think of using monkeys, are Koreans so good?"

"Don't underestimate Brother Monkey's influence in South Korea."

Indeed, the famous work "Journey to the West", the character of Monkey King has a great influence in the world, and this story has also been remade in many versions around the world, including the American version, the Japanese version, the Korean version, and the Vietnamese version...... Everything, but usually with their own jumbled interpretations.

In the early 90s, Koreans themselves also made a set of 54 episodes of "New Journey to the West" animation, also translated as "Monkey King".

Inside, Tang Seng is driving an off-road vehicle, Zhu Bajie is a hot pig wearing sunglasses and holding a bazooka, Sha Seng is a purple monster that can't tell what kind of species it is, and Sun Wukong, Monkey King, has become a little monkey with skateboard shoes, nunchucks, and extreme sports helmets and goggles.

We have also introduced ...... in China

There are also some Korean live-action remakes, which are also usually the subject of funny comedies.

"Let them see what the real Monkey looks like." Xia Qingyu said.

"Also, I'm afraid it's not just this station."

"All of Seoul, there are 20 high-traffic subway stations, covering four subway lines, all for a whole week."

"Heroic, Mr. Xia."

Xia Qingyu smiled: "Look at your little talent." ”

"You should say, I like you who haven't seen the world."

"I don't say you know."

"I'm just asking for the price, I'm afraid I'll be scared." Ye Shenxi pretended to shake his head and close his eyes.

"There are also TV commercials on the three major TV stations, but I didn't choose prime time, which feels a bit uneconomical."

"I know, it's not about money, it's about cost performance, we have money, but we're not stupid." Ye Shenxi followed.

There are also online and print media, seven portals, and three print magazines, including their best-selling Game Poer and PC poer zine. It's hard for Koreans to think about this game! ”

"Tut-tut......"

"As well as the large electronic screens of the three popular shopping malls, which are located in the highest-traffic areas of Myeongdong, Apgujeong and Dongdaemun, all of which are at least 10 meters high and 5 meters wide."

"Ouch, stop, no, shut up, I can't take it anymore!" Ye Shenxi waved his hand and made the kind of posture that we don't make an appointment.

"In fact, it's not as expensive as you think, I asked about the billboard in Times Square in New York, just the 300,000 people flow every day, 18 meters high, 11 meters wide, every day from 6 o'clock in the morning to 2 o'clock in the morning the next day, guess how much the price is?"

"I don't guess, you really asked."

Whether you guess it or not, Xia Qingyu just wanted to say: "It's only 500,000 a week." ”

"Renminbi?"

"That's right, just RMB, broadcast 7 days a week, a 30-second advertisement, broadcast every two minutes, 600 times a day, a total of 2,100 minutes a week, only 500,000."

Ye Shenxi did the math in his heart: "Then if you calculate it like this, it's only 4 yuan for 1 second?" So cheap? ”

"That's right, it's all hyped up by the merchants, what New York Times Square, it's just a gimmick, how many people can see this kind of physical advertising, and how many people who see it are your target users, the effect is really average, but it's just a pomp."

"Learned, Mr. Xia." Ye Shenxi nodded honestly.

"But when it comes to pomp, when has Qingyu Network lost?" Xia Qingyu said proudly.

"Your round of overwhelming advertisements has been smashed, and the Koreans are afraid to make all this money and laugh."

[Laughing] is a southern dialect, Ye Shenxi has also learned some of it when he hears it and sees it, and he deliberately said it like this, simply playing treasure.

Xia Qingyu covered his mouth and smiled: "The wool is out of the sheep, and they will have to return it sooner or later." ”

Ye Shenxi glanced at the poster on the billboard again, tsk, it was really shocking.

……

The "Eternal War" Theme Art Exhibition held by the Korean branch of Qingyu Network was grandly opened from September 4th to September 10th at the GANAINSA Art Center in Insadong, Jongno-gu, Seoul, South Korea, and lasted for a total of one week.

The exhibition is open from 10 a.m. to 7 p.m. every day, and the adult ticket price is 3,000 won (about 20 yuan...... Admission is free.

Really cheap.

Insadong Art Center is a multi-functional art space with a unique appearance, similar to the round hat in ancient Korea, the kind seen in Korean dramas.

Some themed art activities are often held, and some local painters often come here, as well as stars from the entertainment industry. It's not unprecedented, but this is the first time a game company from China has held it.

This time, Qingyu Network exhibited nearly 50 works of art about "Eternal War", including various heroes, eternal battlefields, and the combination of characters and scenes in some overhead backgrounds.

The theme is a perfect combination of ink style and gameplay.

Koreans are not without ink style, their own history is originally passed down from China.

Although Ye Shenxi and Xia Qingyu don't dare to say whether this kind of ink painting that integrates modern aesthetics can still be called original, but for Koreans, it is enough for them to exclaim.

For example, the nameless sword master meditates under the Lushan Waterfall.

The Monkey King held a golden hoop stick and a horizontal knife and immediately stood in front of the Nantian Gate.

Even the boss Uba Ken has his own exclusive display, standing in a forest field, looking up to the sky and roaring, and finally no longer a supporting role.

Even many people who don't play games are interested in this art from China.

Ye Shenxi and Xia Qingyu also went to see it on the first day, and there were actually a lot of Koreans present, and there were some things housewives who came to observe with their children, holding children in one hand and carrying a vegetable basket in the other.

It feels like bringing a child to sign up for an art training class for young children.

Of course, after all, it was exhibited in South Korea, and it also catered to the Korean audience, and some female heroes also wore local costumes in South Korea, Ye Shenxi looked at it, and felt ...... Dae Jang Jin.

"How can there be portraits of real people?" At that time, Ye Shenxi pointed to a painting and asked Xia Qingyu.

"We wanted to be esports stars." Xia herring road.

Ye Shenxi almost didn't laugh, the people in the painting were Tracy and her "exclusive" hero Cui Qian, Tracy was sitting on a wooden chair, and Cui Qian was standing behind her like a guardian spirit.

"It's not much like it."

"Yo, you'll recognize it pretty quickly."

"No, it's hard not to recognize the ME club uniform that this hero is wearing."

Qingyu Network is really comprehensive in the promotion of games, of course, in addition to the game itself, there is also the e-sports industry, including the strongest team in China on this project now.

"It's about letting them know what they should be trying to do next." Xia herring road.

……

That night, the hourly news of several local TV stations in South Korea was also interspersed with the news of the special style game art exhibition held by this herring fish network in South Korea.

At the level of traditional art, the height of art is obviously not much higher.

But the main thing is a sense of freshness, and the source of their native culture, this "Shaolin authentic" feeling.

After TV and news media coverage, the show saw a sharp increase in footfall from the second day, with visitors from nearby Seoul cities like Incheon, Suwon, and even as far afield as Busan in the southeast.

Of course, as far as South Korea is concerned, this kind of travel is not far away.

The number of visitors on the second day reached 2,000 directly, and it continues to increase, and with other "Eternal War" far EasTone telecommunications promotion activities, the game's social media discussion is also rising.

South Koreans don't seem to have much interest in Twitter, but they are more enthusiastic about Facebook and Tang Bu Re, light blogs like Tang Bu Re, which share a lot of photos, and pictures of ink-style game characters have started to be reposted wildly on it these days.

This exhibition does not prohibit the audience from taking pictures, and it is impossible, it is for the purpose of promoting the game.

Xia Qingyu casually paid attention to it, and the most one had a record of a player visiting the art exhibition, and the number of retweets reached more than 13,000, which is definitely incomparable with the number of retweets of Chinese.

Especially Brother Monkey's one, which has become the star with the most comments.

"I saw this monkey in the subway station, Monkey King, from China."

"Is Sun Wukong like this? I always thought it was a funny character. ”

"It looks vicious."

"Look at its eyes, there's a flame burning."

"I know that in China he has always been a monster, and he is a very evil and powerful monster."

"He looks like he's going to fight someone, and who knows who he's going to fight against?"

"Maybe you need to go to the library to find out if there is a book called "Journey to the West", I heard that there is a Korean version."

"I even think this monster is a little cute, is there something wrong with my aesthetics?"

……

In fact, before the promotion of "Eternal War", some players in South Korea had already begun to quietly start Amway's game.

Compared to those players in North America and Europe, they are much happier, after all, they are so close to China, and sometimes the ping is no different from Chinese players, although in their own opinion, it is already in the category of a bit high latency.

However, at that time, after all, there were too few people, coupled with the language barrier, Koreans did not have a special historical tradition of running to the outer server to play games, and they did not make waves and cause repercussions.

Now that they know that the game has finally been officially launched in South Korea, they are confident all of a sudden.