Chapter 241: A Different Chinese Game Company

The official forum of "Eternal War" Hanbok is not set up under the first-level domain of their own international server official website, but is established in cooperation with GameKr, the largest game forum in South Korea.

In South Korea, GameKr is not only one of the forums with the most registered users and the largest number of unique IPs per day, but also one of the forums with the most professional posts, the most harmonious discussion atmosphere and the highest technical content.

Now one's official forum belongs to one of the more than 130 sub-editions of GameKr, and the sorting of sub-editions in the GameKr forum, in addition to the editors according to the influence of the company and the game as a criterion, the popularity parameters of the section discussion and the number of daily posts are also very important criteria.

So the "Eternal War" subreddit ranks relatively low...... Fortunately, some big manufacturers such as glass slag, Nsoft and Next and other popular companies have opened special areas, otherwise it would be even more difficult to find.

Cooperate with a third party to build a forum, this is also because it is true that GameKr has a lot of traffic, and there are more professional game community management and operation personnel, and the Qingyu network, which has just come to your realm, does not have any substantial influence now.

At least the official website is still its own......

The official website domain name of the "Eternal War" international server is [], for example, the Hanbok [] is prefixed with [Kr], and the future European and North American servers will also be prefixed with [EU] or [na].

The official website of the national service is under the company's official website [one.], Xia Qingyu originally wanted to be globally unified, but after all, the national conditions are special.

To be honest, this domain is a bit long...... She also wants the first-level domain name of [], but this domain name is now in the hands of a deadly foreign hosting manufacturer, which was registered in 1992, and it will be registered for 30 years, and it will expire in 2022.

The estimate is about 5 million yuan, it's not that you can't afford it, and you can afford to increase the price, one is that people don't sell it at all, and the other is that it's really not necessary for Qingyu Network.

After all, the entrance to the client game is not a website.,Many domestic players have played for nearly half a year, and it is estimated that the official website has not been to once.,And it's not a page game, so there must be a short and easy to remember [].

Like those portals or e-commerce websites, it is important for them to remember the domain name, so later Jingdong only bought [] for 30 million, and Xiaomi bought [] for 22.43 million These high-quality domain names.

……

Before the official launch of "Eternal War" Hanbok, the official forum was already online when the publicity was just rolled out.

At that time, there were about 100 new posts a day, from players who had played the game on the national server and seen advertisements in various media.

The content is also some:

"Very seriously recommend a game to everyone, which is Chinese, but we can also play it directly, and the delay is tolerable."

"I haven't touched Rota-choas in three days of playing this game."

"But there is no Korean version yet, so I made a simple translation of the hero's skill description~ [Reply visible]."

"I saw this game in the subway station, and the ads appealed to me, do they have an official website, and when will it be officially launched?"

Such a post.

The layout is also ranked lower in the main interface of GameKr, and it is not easy to find.

With the official launch date approaching, one's section is like a mountain picker, climbing up every day at a speed that can be distinguished by the naked eye, and under the influence of GameKr, some other game forums have also opened "Eternal War" sections.

Especially after the game-themed art exhibition was held, it directly ushered in a wave of significant growth.

The day before the official launch, on September 4th, the number of new posts in this section has reached 3200 per day, and the number of posts must not be compared with domestic forums, and the game forum in this era is no longer the most important communication medium for players, but this number has climbed to the top 20 positions in the whole forum.

……

Also on this day, GameMeca's veteran reporter Kim Jae-hee published a detailed article on "The Eternal War" on the main page of his website, the most obvious headline position, the scrolling screen picture is a photo taken by the two bosses of the company before.

Anyway, it's all my own company, and it doesn't matter if I use a magazine photo, I took so many photos.

As for the interview with producer Pasca Ye Shenxi, it will be placed in the physical magazine on September 15.

Prior to this, GameMeca has opened a game zone for Eternal War, which is currently the most authoritative game portal in South Korea, and their impact on Korean players is obvious.

"This is the third Chinese game to land in South Korea, but it looks very different from its predecessors." Kim Jae-hee wrote in the article.

"In '05, we introduced a game developed by a Chinese game company called "Voyage Generation", I don't know if you still remember this game. At that time, the operator Seven Brothers (SevenBrothers) signed an agency agreement with the Chinese company Game Guaniu, and we at GameMeca also reported that the agency fee at that time was 1.5 billion won (PS.05 exchange rate, about 80 million yuan), which was even higher than many of our local large-scale games. ”

"That was the first time we saw the marketing tactics of a Chinese game company, in a three-day closed test in April '05, they only provided 999 game accounts, and at that time there was a trend of grabbing closed beta accounts on the Internet, and those who were selected felt that they were the lucky ones, and there were even people auctioning off the beta at G-Market. This kind of marketing and free operation in the early days of the launch did make the game a lot of attention in the beginning, and it was ranked 9th and 6th on the list of most popular and anticipated games when it peaked in June '05. ”

However, after the actual online operation, the quality of the game itself and the lack of operation ability of the Seven Brothers were quickly exposed. Now the game is gone. ”

"Last year, we also imported "Perfect Realm" from another company in the country, E-space, and the agency CJ Internet also adopted an interesting marketing strategy in the test in September last year, opening the public beta with 300,000 registered members. At that time, this number was reached in 5 days, and then the official public beta, and now exactly a year later, the game ranks 43rd on the game share list of Korean Internet cafes, with a share of 0.12%. ”

"Now it's the Eternal War, which will be officially launched in closed beta tomorrow, and I want to say that this company seems to be completely different from its two predecessors."

"The first thing is that they go online directly and don't delete the test, which is full of confidence. We have begun to get used to the promotion methods of many manufacturers, and various tests have been carried out one after another, including technical tests, sealed tests, stress tests, limited number tests, deleted file tests, non-deleted internal tests, and public tests...... You see, just one example can go on and on. This situation is more common in China, and they have even invented a lot of strange adjectives themselves, such as moving internal test, shocking closed test, chivalrous bone deletion test, tender open test...... There are too many, but in fact, we all know that most of these tests are just slogans for game manufacturers to attract players, and even in the process of flipping through the materials, I also saw some directly change the name of the game, add a 2, 3 so that people think it is a new game, and promote it again. ”

"For players, game testing is nothing more than focusing on two points, whether to limit the number and whether to delete the file. I can tell you that this "Eternal War" closed beta will not be limited or deleted. The company has just set foot in South Korea and looks confident. ”

"The second is the game type, at present, MMORPG occupies more than 40% of the market share in the Korean online game market, which is also the most fundamental and most player-based game type of all online games, and it is also the easiest direction for a new company to try to make large-scale PC client online games. Just like its two predecessors, "Voyage Generation" and "Perfection", "Eternal War" is not at all. ”

"A few days ago, I did an exclusive interview with the producer of this game, Minister Ye Shenxi of Qingyu Network, and he told me that this game type is called MOBA, I always thought it was called Rota or Chaos, but in China, tens of millions of players already know this game type, and millions of players are active in Eternal War every month."

"As for the full interview, I will see you in the "GameMeca" magazine in the middle of the month~"

"The third is that the products of the game Guaniu and E time and space are all contracted to South Korea's local agency companies to operate as agents, but Qingyu Network is not. Gamers who are more interested in the game industry will know that in early July, the original JOYTO was acquired by the Chinese company. JOYTO ONCE BROUGHT US FOND MEMORIES, THE OPERATION OF THE GAME "BIG MERCHANT" HAS NOW BEEN TRANSFERRED TO AK INTERACT, AND THE NAME JOYTO HAS BECOME HISTORY, AND NOW IT HAS BEEN RENAMED THE SEOUL BRANCH OF HERRING NETWORK. ”

"The thing to note here is that this is a branch, not a subsidiary. After the completion of the wholly-owned acquisition, we understand that the company structure of the company has changed rapidly. The subsidiary is still an independent company, but the branch is already a subordinate department of the herring network. This means that they are operating the game in South Korea on their own, which is the same as the Korean operation strategy of Glass Slag Warcraft. ”

"The results of the first two games from China are there, and I can't say how optimistic I am about the path of Eternal War in South Korea, but I love this company, they are confident, direct, and different."

……

"I also went to the China server to experience the game early on, and my most shocking feeling was that I only had to wait no more than 20 seconds for almost every match to be matched with an opponent. The number of Chinese players is really large, and this game is really popular in China. In their gaming community, they have been ranked first on many of the search engine rankings, they have held an unprecedented esports tournament before, and now the league has begun, and as far as I know, there are more than a dozen professional esports clubs and dozens of teams joining the league at all levels. ”

In this article, Kim Jae-hee also introduced the development history of the company and the extraordinary achievements they have achieved in China in the past year.

It also attached the live photos of the stadium full audience and the professional soundproof glass room at the Qingyu Cup finals at that time, of course, this was provided to them by Xia Qingyu.

Suddenly, this article also sparked a wave among players on Korean social media, and was quickly reposted and discussed, becoming the most mentioned article in the Korean game media circle in recent days.

Kim Jae-hee was also praised by his own leader, and other more media also tightened their grip on the pen and hurried to experience the game, or went to the Chinese Internet to collect information about the company and production team of Qingyu Network, and of course, they also asked around for the contact information of the Korean branch of Qingyu Network, and asked if the producer and boss were still in South Korea and could be interviewed.

"I've heard the name of this game, and I've mentioned it many times in the past few days. But I always thought it was just a small company with a small name, and the only Chinese game manufacturers I knew were Shengda and Shicheng, and I also knew that they represented many of our games in China. It's no wonder that you can see their ads in many places, and it turns out that it is also a strong game company. ”

On the Korean game forum, a player said this.

"Is there a game company in China? I always thought that their games were all about reselling our products. There was no sarcasm in the other player's message, and he really thought so......

"I've played the game "Perfect Realm" before, and their art style is very attractive to me, it's called Xianxia in China, why doesn't this Chinese company make Xianxia themes, if so, it should be more Chinese."

"Is the owner of this company in the photo of the article? I thought they were stars in the Chinese entertainment industry, and I wanted to ask my friends if they had ever made a movie or released a music album and wanted to see it. ”

There are also players who have played the game: "I have played this game and told you that it is really very popular in China, with tens of millions of players. This game is really very fun, I used to prefer the MMO genre, but now I'm completely tired of those cookie-cutter game modes, constantly doing quests, running maps, fighting monsters, leveling up, and blasting equipment. This game is both casual and fun to feel the fun of esports, and believe me, he will definitely succeed in Korea. ”

"Is Eternal War finally operating in South Korea? I've been waiting for months, why didn't anyone tell me before! ”

"That's all I can say about the best game to go home and rest after a busy day at work."

"Eternal War" is also starting to have its own group of fans in South Korea, although there are not many for the time being.

For the majority of Korean gamers, that's when they realize that the company has a lot of roots in China, and the game itself has been a big success, even though it's in China, and it may not seem like it's an advanced game market.

But it's enough to keep them interested and go to the game to find out.

Strictly speaking, "Eternal War" is even more popular than "Eternal Tower" during this time, although Nsoft has just announced that "Eternal Tower" will be officially launched in October.

Because gamers of "Eternal Tower" have been discussing it for a long time, and they have been announcing the launch time since the beginning of the year, and it has been almost a year since then...... All kinds of character images, scene design, and game system characteristics should have been announced, and "Eternal War" was suddenly explosive.

Some media have already thought of the next hype hotspot, "Eternal War" and "Eternal Tower", two of China's hottest and South Korea's most anticipated games head-to-head.

But before that, they need to get into the game and give a full review report.

……

On the day when the "Eternal War" Hanbok officially opened the server, by 20 o'clock in the evening, the number of active players on the entire server had reached 80,000, and the highest number of simultaneous online users was 47,000, which had greatly exceeded the expectations of Ye Shenxi and Xia Qingyu.

On the day the national server was launched, the highest number of people online at the same time was only 97,000, and the population of South Korea is very different from that of China.

However, it can be seen that Korean players are receptive to fresh games, and the two people's estimate for the stable number of simultaneous online users in South Korea for "Eternal War" within half a year is 300,000, accounting for 15.6% on the first day, and half a year later, the national server is now 1.5 million online at the same time, accounting for only 6.4% on the first day.

So far, among the online games operated in South Korea, the highest number of non-MMORPG online games online at the same time is 200,000 created by "FIFA Online2" in 07, and the data of 70,000 on the first day of "Eternal War" is enough to make the local media shocked.