b= 11b 2 VA8 .' P}o hb؇ f| r j N , ռ Just before Ye Shenxi was about to leave for the capital, Xia Qingyu from Huangpu received a call from Zhou Xilin.

On the phone, Zhou Xilin was a little speechless and stopped, and he inked for a long time before saying: "Mr. Xia, a company has reported that your FG platform sells some violent and abetted crime game ...... on your FG platform."

Xia Qingyu's first reaction was not to ask which games they were, but to ask: "Which company reported it?" ”

Zhou Xilin said with a bitter face: "Mr. Xia, don't be embarrassed for me, I am an office director, and I can't manage things, I can only contact and communicate ......."

This old brother is also a deputy director-level cadre, so he won't talk to businessmen in this tone. It is one thing to be familiar with Ye Shenxi Xia Qingyu, and they can be regarded as friends, among the friends of these two people, the attitude towards Xia Qingyu is basically ...... Queen......

Chatting with Ye Shenxi, he also pays attention to the image, between men, but Xia Qingyu is a little bit of a younger brother and sister, and he is not just the boss of this top domestic game company, sometimes the wording seems more unorthodox.

Moreover, Zhou Xilin also knows Xia Qingyu's background, as well as Xia Yuyu, who is in the southwest.

Xia Qingyu is an anxious child, at this time, I especially want to know who is so unaccustomed to his company, and before, when "The Origin of All Things" was just listed, the first group of people in China to be blackened, and anyone with a discerning eye can see that it is a water army, who hired it, and the herring fish network itself is still investigating.

Of course, it is normal for companies to make a stumbling block, especially after the company grows bigger, it is possible for everyone to be targeted, whether it is envy, jealousy and hatred, or to occupy other people's cakes in the process of growth.

However, it is still difficult to tear the skin of the face, but it is also possible to exchange courtesy.

Zhou Xilin can't say that it's because they have discipline rules, so you can guess for yourself, right?

"Milestones?" Xia Qing's first reaction was actually this company......

"Oops...... Mr. Xia......"

"Shengda?" Maybe it's because he's in crisis the position of the industry leader?

"Sister Yu...... The ...... who is disciplined in the organization "Zhou Xilin is five years older than Xia Qingyu.

"Tenghua?" Lost this battle of e-sports?

"The Fish Emperor!" Zhou Xilin is really out of luck, and he dares to call out any name.

"Okay then." The fish emperor called out, what else did Xia Qingyu have to say: "What are the specific games?" ”

"No, there's just one at the moment."

"Grand Theft Auto?" Xia Qingyu's first reaction was this.

"The Fish Emperor is wise!" Zhou Xilin gave a thumbs up on the other end of the phone, and the drama was enough, even if Xia Qingyu couldn't see it at all.

"Grand Theft Auto 4" is from the end of December last year on the BG platform of the Qingyu Network, steem currently has no mass base in China, of course, after the FG platform is born, there may not be much in the future.

The FG platform is almost the only way for domestic players to be able to play many international masterpieces, under the premise of genuine.

After "Grand Theft Auto 4" landed on the FG platform, it has sold 225,000 units in a little more than two months in China, and a total of 409,000 units have been sold worldwide, accounting for more than half of the world's total, which fully demonstrates the attractiveness of this game to domestic players.

After all, this is GTA, the prestigious Grand Theft Auto, has always had a super high popularity, and I don't know how many players in China have downloaded "Sin City" and "San Andres", traveling through Miami, Los Angeles and other cities.

After negotiating and reaching an agreement with Take2, the price in China was as low as 188 yuan, which is almost half of the 60 US dollars abroad, which surprised and surprised many Chinese players, and even thanked them for living within the wall for the first time in their gaming careers. This is still not a discount, before the Chinese New Year, as a local game platform, sorry, the Spring Festival is a big promotion, in the three days before and after the Chinese New Year's Eve Festival, domestic players can even buy a set of as low as 120 yuan...... It may not be accurate to say that you can get a license to the original Grand Theft Auto 4 game.

"Just this game?" Xia Qingyu asked.

"So far, this is the ......"

"Does that mean the rest is still being studied? How many were reported on the other side? "Xia Qingyu is very straightforward.

“emmm……”

"I didn't ask who it was, I can't reveal this?"

"Total ...... 27 ......"

"Yo ho, that's a lot. What about the others? ”

"We're still in the process of reviewing it."

"Let's just say two, let's prepare in advance."

"And the "New Year's Call" series...... "The Witcher Enhanced Edition", ...... "The Ancient Scrolls", ......" Zhou Xilin read one after another.

"Okay, I kind of know which ones." Xia Qingyu directly interrupted: "Almost everyone who is a little famous in China has reported it." ”

As long as you concentrate on looking for these games, you can always find something that does not match the core values of the new SH doctrine, and it depends on how the regulatory authorities evaluate them.

"The fish emperor is angry, just a report, the audit result is not necessarily to be banned, we will also take into account the contribution made by Qingyu Network to Chinese games, and will also take into account the future of the game industry, which is certain."

"Nudity, suggestion, instigation of criminal acts, promotion of YH, SQ, gambling, violent elements, large-scale text and language content...... But can't anyone who has anything to do with them appear in the game? ”

"Alas...... We're also discussing options. ”

"Lao Zhou, have you seen it on the FG platform, GTA4 store interface clearly shows that it has an ESRB rating of M, for teenagers over 17 years old, this game has not been introduced in China at all, and we are not its publisher, we are just a store selling it. It still does not have an official Chinese Simplified Chinese version, only Chinese Traditional, and players need to apply Chinese patches themselves if they want Chinese Simplified. ”

"We know ......"

"You should also know that the FG platform has long been connected to the real-name registration and anti-addiction system, right? In every game with an ESRB rating of M or above, you need to go through real-name verification, enter your ID number, and confirm that you are an adult player over 18 years old before you can view and purchase. That's not what you're asking for, is it? It's just a player screening and filtering measure that we take our own initiative. This is an exclusive measure for Chinese players. ”

"We know ...... too"

"Lao Zhou, Qingyu Network is not a company with only interests in its eyes, in order to sell games to make money, you can ignore everything. There have been media accuses us of "Eternal War" before that opening the case is gambling, you know, but sorry we don't think so, our box is completely available for free, and the items that are opened will not affect the balance of the game, just pure decoration. ”

"Now that someone has reported the game we sell for violating the rules, we ourselves have tried our best to prevent minors from accessing such games from the very beginning, and adults have the ability to self-discernment, do we need to beat them to death with a stick, as long as Chinese players are forever insulated from games that are tainted with those elements?"

Zhou Xilin also knew that Xia Qingyu was a little angry now, but he didn't know how to be relieved, so he could only say: "We are also studying such a system now." ”

In the past, it was the era of physical versions, and those games could not enter China at all, but now that the Qingyu network has risen from the ground and the FG platform has expanded rapidly, these games have begun to circulate in China, and the relevant departments have to consider countermeasures.

"Lao Zhou, let me ask, if we were an American company, would you have no choice?"

Zhou Xilin was suddenly asked.

Just like the current FG platform and even steem in many countries in the European Union, according to the WTO's General Agreement on Trade in Services, no member state has the right to tax such virtual items that do not need to go through customs for the purchase of games on digital distribution platforms.

But it's just that Qingyu Network is a Chinese company, so it must be regulated by the relevant domestic authorities.

"If Steem sells so many copies of Grand Theft Auto 4 in China, you can't do anything now, right?"

"Ahem......" Zhou Xilin was a little embarrassed.

"Why are we so restrictive because we are a Chinese company? Of course, I know that the rules are not made to limit us, but to protect players from bad games. Xia Qingyu was quite rational and saved a little face for Zhou Xilin.

"It seems to me that the market and policy have two completely opposite directions, as long as there is no regulation prohibiting things can circulate in the market, and your department has no right to interfere as long as there is no authorization."

"Indeed...... That's right. ”

Xia Qingyu also knew that this matter could not be solved by a dispute with Zhou Xilin on the phone, but he was just a little angry and a little emotional.

"Old Zhou, I'm sorry, I was a little excited just now."

"It's okay, Mr. Yu, everyone is not an outsider." Xia Qingyu's reaction was much more amiable than what he imagined before Zhou Xilin called.

"In any case, Qingyu Network will definitely resolutely implement and enforce the policies and regulations issued above, and our company's attitude has always been like this, not breaking the law and not doing evil."

"Well, it's not just me, but I also believe in you." Zhou Xilin said seriously.

So what was the outcome of the discussion? Taken off the shelves, right? ”

"Yes, this game needs to be removed from the shelves as soon as possible, and our office will send an official notification letter and relevant documents to your company later."

And so it was.

"In addition to being taken off the shelves, what about the hundreds of thousands of copies that have been sold?"

"Hundreds of thousands? Have you sold so much? Of course, Zhou Xilin knows that this game is selling well, but it seems that it hasn't been long since it was launched on the FG platform, right? He is still clear about the domestic stand-alone game market, in fact, better than many players.

In addition to those few national-level "sword" games, well, you have to get rid of the blue fish network's own, their company is an outlier, an outlier who is good at creating miracles......

What game can sell hundreds of thousands of units in China in two months?

"How many sets exactly? Mr. Xia. ”

"225,000 sets." There is no need to mix the summer herring with water on this number, and it is easy for the other party to find it out.

"Country?" Zhou Xilin was a little surprised, he still knew the word "national region".

"Chunguo, I don't count the foreign service, I'll take a look at ......" Xia Qingyu operated the computer: "226742 set, now real-time data." ”

"That's a lot......"

"Do you still want us to get a refund?"

"That can't be!" Zhou Xilin immediately patted his chest: "It's impossible, you haven't violated any rules and regulations, it's just that our system is not perfect enough, but I'm a little worried about whether it will affect your business." ”

"Of course it will have an impact! That's what you ask. ”

Domestic players have not yet formed the habit of finding games that suit their tastes, although the FG platform already offers a large number of such features, including a variety of different types of lists, lists of games created by each player themselves, praise lists, and so on...... There are also active recommendations based on the type of player preferences, which are an internal analysis of the player's preferences on the game through their searching, downloading, purchasing, following, etc.

Not only is the game simply divided into rough traditional categories such as RPG, RTS, FPS, and SLG, but also the game art style, theme, side-scrolling/3D, and even the operation method are more detailed and then pushed to players.

It's actually a bit of a personal DNA customization.

This is a function that the FG platform is deploying, and of course, it is still not in the stage of perfection, but it will continue to iterate in the subsequent versions of the platform, optimize it, adjust the algorithm, and finally polish the function that can accurately push the player's favorite products.

Not only the herring network, in fact, players still have a long way to go in this regard.

Because at the current stage, players, especially domestic players, when they choose to buy games, most of them will choose hot, hotly discussed, famous, high-cost development and publicity works, or the follow-up works of traditional series of emotional works This series chooses to pay.

This will be the mainstream way for players to choose games for a long time, and it will not even change at all, but Ye Shenxi also hopes that players will consciously screen the games according to their own preferences, and choose the games they are really interested in for an experience, even if those things are niche, and some aspects may not be so outstanding works.

It's a great expectation, a kind of independent thinking, choosing what you really need, even if it may not seem so worthwhile to others.

"Then, I'm really sorry, Mr. Yu ......" Zhou Xilin used the title of "Mr. Yu" instead of "Mr. Xia", which seemed to be a little closer.

Xia Qingyu won't say anything like "it's okay", the impact is actually quite big, but it's okay...... Blue Fish Network FG is not only done in China, if that's the case, these big games are banned, it's really over.

"Anyway, we just don't provide any follow-up services? Players who have bought it can continue to play, but they will no longer enjoy free updates, and they can no longer automatically search for mods in Innovation Factories to download and install these? ”

"Yes, this is a stand-alone game after all, and we don't care if the player has downloaded it and continues to play."

"That's fine, but we always have to let the player know in advance, and we can't say no, let's not say no."

"Of course, we won't ask for it to be taken off the shelves immediately, two weeks should be enough, right?"

"Okay."

"Mr. Yu, brother, let me tell you something from my heart."

"Eh, Brother Zhou, you say." The name of Xia Qingyu has also changed.

"Please believe that we also hope that the domestic game industry can have perfect rules and regulations to follow, and we also hope that we can have a vigorous and healthy and positive game market, and we are also working hard for this. Whether it is policy support for the company or the improvement of relevant laws and regulations, we are trying our best to formulate, but this still needs time and must also consider the national situation. ”

……

"Brother Zhou, we believe this, there is no doubt about it. Just think about one thing, who can really lead the Chinese game industry to take off. ”

“？”

"Everyone is our own person, and I may say something loud."

"It's okay, I'm still outside of me, and besides, you Qingyu Network, what you say won't be a big deal."

"What can really lead an industry to maturity, stability and prosperity is not capital, not like them looking for game companies everywhere overseas to invest money, and then acting as an agent, introducing excellent products into China, and customizing and optimizing them. Rather, it needs to have a real core competitiveness, which comes from development and game production. Do you agree with that? ”

"Hmmm......"

"There are not many companies in China that can do this, and they can really develop games that are competitive in the world."

"Such a company can lead the entire domestic game market, I will put it bluntly...... This company is not Shengda, not Huang Yi, not Tenghua. ”

"There is only a herring fish network in China."