Chapter 283: Herring Motion Capture Studio
x =4 ?h e " Er *4" 3ÚD Pr X[7v / 6 said that the only one that can really lead the entire Chinese game industry to the world is Qingyu Network.
Of course Zhou Xilin understands what she means, not only him, but more people above know that Qingyu Network is the one that seems to be the most likely to do it at present.
It's not a game empire built with gold bricks from capital, but really through the game itself.
After the reform and opening up, our country has developed rapidly, but compared with our position and role in the world economic and political system, compared with our long history and culture and great charm, it has always been difficult to further improve the scale and quality of our foreign cultural export and cultural trade "going out".
In fact, it is true that our cultural trade is still in its infancy, the foundation of industrial development is very weak, compared with the cultural trade of developed countries, there is still a big gap in the quantity and quality of our cultural products and services, and the trade structure needs to be further optimized.
"Lao Zhou, do you know how much the overseas box office and sales revenue of our entire film industry last year was?"
"2.34 billion." Of course, Zhou Xilin is aware of this data.
"Then do you know how much sales revenue of Qingyu Network's "Origin of Everything" from December 25 last year to the present, in less than three months, just this game, our company?"
"There should be 500 million ......" They have also investigated this data, which will probably be around 4 to 450 million, but it is not very accurate, but since Xia Qingyu took it out, it should be a data to be proud of, so he said a little bit larger according to the survey results.
"530 million."
"Hiss......"
"It's just one of our games, and Lao Ye only took more than three months to complete, we still have the FG platform, and the Eternal War."
"Don't show it...... Total ...... I know what you mean. ”
"Hollywood is the engine of the American economy, and the success of their films around the world has not only brought great benefits, but also conveyed American values to the world through the export of films. That's the pride of Americans, and that's the goal of the Blue Fish Network, and I'm sure everyone will be happy to see us grow and become the engine of China. In this process, the support of government departments is indispensable. ”
I don't know why, Zhou Xilin suddenly thought that at the end of last year, Qingyu Network relied on the Ministry of Culture to put pressure on Jinyou and took back the agency of "Immortal Dao", at that time, part of it relied on the relationship of the Xia family, and they also regarded this company as a promising emerging online game company in the western region.
A top student with a lot of potential.
Now more than a year has passed, and the development of the herring network is rapid, and this building can almost be described as rising from the ground.
Seeing his tall buildings, seeing him feasting guests...... I can't see the possibility of the building toppling at all, because he has enough foundations.
This foundation is its own R&D capabilities, independent intellectual property rights, the company's innovative thinking, and the accumulation of game development technology, rather than the capital market.
In China, the first agents that foreign netizens want to find are almost all them, as well as the offline point card sales channel network laid out in the previous era, every Internet café can buy their card;
The foundation of Stone City is ...... Warcraft...... Well, this is still someone else's product, and the lifeblood is pinched in the hands of a foreign company;
Huang Yi's foundation is "Dream Qiankun" and "Dahua Qiankun", two turn-based games, the theme and genre are difficult to promote overseas, with deep cultural barriers and national limitations. Tenghua's foundation is the unrivaled success and monopoly in the field of social networking, but its self-research ability has not been able to do it for many years.
It has really risen by independent research and development, and has gained a firm foothold overseas, and even began to become synonymous with Chinese game companies. "Most people will react first.
There is only a herring network.
This is how this company has been able to become a domestic giant in such a short period of time, and it can keep pace with those established game companies that have been in business for several years or more than ten years, and even have a foundation in overseas markets.
It's also its confidence.
If we want to export our own culture, we can only rely on such companies.
The wings are stiff...... What Zhou Xilin thought in his heart was.
"Lao Zhou, believe me, this is just a casual talk with your own people, and the specific situation is up to you to judge."
"Yes, yes, I'm personally sure of that." Zhou Xilin added: "My own subjective attitude does not represent the official opinion, but I think the above should think the same." ”
"By the way, there is another one, about our company's next project, Lao Ye did it himself, I will tell you in advance, this matter has not been announced to the public."
"Lao Ye has a new project again?"
"Well, yes, an RPG with a fairy tale theme, I plan to do a big one."
"Xianxia's ...... Big, how big? ”
"Estimated R&D investment...... Starting at 200 million. ”
"Renminbi?"
"It can't be $200 million......
"Pure R&D investment of 200 million?"
"The total of publicity and distribution is estimated to be 400 million."
"Smack!" On the other end of the phone, Zhou Xilin patted his thigh: "Awesome! Then he asked, "Has construction started?" ”
"The construction began at the beginning of the year, and soon our art team will run all over China, sketching materials, and reproducing the great rivers and mountains of the motherland in the game world, and the costumes, folk customs, culture, and art in the game will be as exquisite as possible, and perfectly reproduce a fascinated ancient Xianxia world."
“…… Globe...... Is it distributed worldwide? Zhou Xilin's tone trembled slightly uncontrollably, not only him, but also many people in the industry, players, netizens, and people who are concerned about this game market are speculating about what the next move of Qingyu Network will be.
Continuing to consolidate the two brands of "Eternal War" and "The Origin of Everything" may be further iterative optimization, or the development of derivative related products, and continue to explore the e-sports market and the FG platform itself.
Of course, the herring fish network did not fall behind in this regard, and then, this directly came up to make such a big news.
"Yes, of course it will be released globally, even bigger than the initial market of 'The Origin of Everything.'"
"The Origin of Everything" initially targeted the world's top three major markets, North America, Europe and Japan, and then after a solid increase in sales, more regional players began to call for it to be released in other markets, such as European countries outside the European Union, Russia, Turkey, Switzerland, as well as Brazil and Argentina in South America, as well as Australia and New Zealand, which will go on sale in early March.
Although many people in these regions have already started to play the game through the FG platform.
"Still working with Activision?"
"This is not necessarily, Lao Zhou...... We are wholly owned and do not accept investment from any issuing company, which would interfere with our decision-making. "This guy is thinking too far.
"Isn't it a pleasure to work with Activision?" These things last week Xilin really didn't understand too much.
"It's really pleasant, but the development cycle of this project is quite long, and I'm sure I'm not lying to you about the future."
"Okay...... So what is this game about? "He's really interested in the project, and I'm sure he's not alone in the ministry.
"Some ancient folk tales, Taoism and nature, the unity of heaven and man, and so on."
"It's ...... It's a big project......" is a heartfelt exclamation.
"You and Lao Ye have known each other before, you should know his thoughts, you wanted to make such a thing a long time ago."
"You're really willing to pay him to play...... He's a man...... Hey...... I understand, Mr. Yu, don't worry, I will also convey this clearly to the above, we will definitely support such a project, and I can pack a ticket with you myself. ”
Awesome, awesome, Zhou Xilin is really happy in his heart, and he does believe that such a large project will not be just a matter of Qingyu Network, after all, this is the first time that domestic game manufacturers have set foot in what they often say, the traditional sense of the 3A field.
In traditional Chinese culture, there is a face, and there is light on the face.
"Then thank you, next time I go back to Huangpu and invite you and my sister-in-law to dinner." Xia Qingyu said.
"What? You're not in Huangpu. ”
"Now in London, England." Xia Qingyu is now leaning on the handrail of the balcony and looking at the sky, it is overcast...... It looked like it was going to rain again, and it was wet and cold.
"Ah...... Go to your UK branch, in London. ”
"Not exactly, but also come and visit Oxford Rhythm."
"What? Oxford Rhythm, are you going to go to school? "Zhou Xilin thought it was the Faculty of Arts of Oxford University or something, did he write poetry, and he still had this idle thought.
"It's a British company, no Chinese name, I call it myself. Oxford Metrics Limited (OML), the full name is a professional provider of optical motion capture systems and related solutions. We're going to need to use this technology for our next project. ”
Zhou Xilin really doesn't understand this thing. "Ouch, then I didn't disturb your rest......" Zhou Xilin looked at his watch, two o'clock in the afternoon Beijing time, then it should only be six o'clock in the morning in London......
"It's okay, I'm up early." Ye Shenxi is not there, she has always gotten up quite early, and she is getting up to go for a morning jog in the hotel garden: "We want to build a motion capture studio in China, so we want to investigate this technology, the British Oxford rhythm is quite famous." ”
"Or is the fish always arrogant...... That's a good thing, you need space to build a studio like this, right? ”
"It's still going to have to be hundreds or thousands of square meters."
"That's good, I believe the above will help with the problem of the site, although you are not short of this money, you can also rent it to other companies in China after it is built......
Zhou Xilin was a little far away.
"Let's talk about that."
It's true that it's hard to talk about this kind of thing now.
"Okay, I won't delay your international roaming charges...... You don't care about that, but the thought of that money ticking up every minute makes us feel terrified...... A little panicked. ”
"Help me communicate with the above, we really don't mean that at all, in short, we just obey the organization unconditionally, you know."
"Know, know, understand."
"Thank you very much, Old Zhou."
……
……
Hanging up the phone, Xia Qingyu was still a little annoyed, but he didn't have much heart to find out who was reporting.
After all, this kind of thing is in China, and a game like "Grand Theft Auto 4", even if no one reports it, the relevant departments will eventually react.
That is, the matter of time, the difference between early and late delisting.
But it's not a problem to be like this all the time...... The influence of the herring network is still not big enough......
I want to call Ye Shenxi immediately to complain about my grievances, be coquettish or something, and seek comfort...... But don't think about it, that guy must not have gotten up, forget it, don't bother him.
In addition to the operation of the British branch, she came to the UK this time, mainly to investigate OML's VICON optical motion capture system, which has been widely used in movies. Cameron's "Avatar" has not yet been released, but in the industry, well-informed practitioners know that it has once again raised the threshold of film special effects technology, and even reached the delicate places such as facial expressions and lip movements.
Film and television special effects and game production have never been separated.
In fact, as early as 94 years, when he could still follow Ren Jile, Soni divided the world into three parts of the world, Sega used motion capture technology on their arcade product "VR Warrior", Sega was indeed a pioneer of avant-garde consciousness back then, with this realistic and smooth movement stunned a vote of arcade and home machine players at the time, and a year later, Homco's "Knife Soul" was the same, which was also a success.
The game field is no later than the movie field.
The biggest advantage of having a mature motion capture system is, of course, that the movements will be more realistic, natural, and smooth, and there is no doubt about that.
At the same time, what is more significant is the significant improvement in efficiency.
Some difficult actions, even if the animators of the art department of the Qingyu Network can make them manually in the software, take 10,000 steps back, this animator is very good, with a high level of professionalism and rich experience, and the beauty of the action can meet Ye Shenxi's requirements (in fact, this is very difficult), even so, I am afraid that a ten-second action in a day will be the sky.
Too inefficient.
For Xianxia projects like Project B, the whole game will have a lot of action resources, and it is a complex martial arts action, and it is not a simple walk, hugging fists, drinking tea, and clapping hands. Different main characters, different weapons, different sects, and different exercises have different movements, and such a huge workload makes people manually adjust, so I really don't know if I want to do it in the Year of the Monkey.
Motion capture, on the other hand, can produce up to tens of minutes of animation in a day, and this efficiency is very different.
Using a motion capture system frees up a lot of time and energy for the development team to focus on other aspects of the game, such as optimization, detailing, and even product creation.
Of course, after motion capture, let the animator adjust it by hand, and the final effect will be more perfect.
This technology in China started very late, and so far there are no motion capture systems and solutions with independent intellectual property rights, and most film and animation companies are still using second-generation products eliminated in Europe and the United States, so Xia Qingyu can only come out to find it.
Then buy equipment, lease space, and build its own motion capture studio in China, which should be the first in China, not only for ProjectB, but also for the future.
The target of his expedition this time was not only the VICON of the OML in the United Kingdom, but also the San Francisco in the United States. The imocap system of ILM created by Lucas has a better reputation, but people only rent it, not sell it...... There is also the Motion system of the American Demon God Corporation.
Xia Qingyu also seems to have a strange self-obsessive-compulsive disorder, she doesn't like to rent ......