The time will soon come to January 11th, and today Qingyu Network's "Proud Sword" will start the first deletion test.

"Proud Sword" is about to open the first set of test servers, which is expected to import 2,500 players, and the purpose of the test is to collect player and server data and bugs, and collect the first wave of player feedback.

The Qingyu game platform was also officially launched a week ago, and it can still be called quiet in general, because of Ye Shenxi's promotion on his personal blog, as well as the placement of some promotional advertisements in the early stage, the platform attracted about 150 IP visits on the day it was launched, but everyone didn't even have a game at first glance, and left quickly.

As for the opening of the "Proud Sword" test, after the two bigwigs discussed, they officially formulated a promotion plan, and the advertisement is of course based on the game itself, but the goal is to accumulate users for the game platform.

Because it is not yet the time for large-scale promotion, the promotion plan is very simple, the CPC (Cost Per Click) advertisement placed on the video game magazine portal, that is, pay by the number of clicks, and the single-category placement is to verify the lead effect of different advertisements.

There are many ways to promote a game, but in any case, you need to optimize and deliver it to the user group you are targeting, after the birth of "The Way of the Immortals", the number of web game users began to grow rapidly, but the more deformed game form of browser games is only a relatively niche choice. You're going to a subway mall, and of course no one can stop you from advertising in the TV media, but how many of these people will play page games? How many users will convert from your ads that you spend a lot of money on?

Why are many manufacturers of mobile games willing to advertise and promote in the subway, because when mobile games first appeared, they were the best game choice on the way to and from work, buses and subways, so this placement is targeted.

And the best choice for web games now is game portals,Let's not talk about all kinds of illegal websites for the time being,Uncle, do you love to visit the web page,How about playing web games?

Come on~~~Uncle~~~

CPC advertising is an advertising model that deducts fees according to the number of clicks by players, that is, it is displayed somewhere on the web page, and the advertiser's account is deducted every time the user clicks, and when the fee is deducted, the ad is offline and replaced by the next advertiser.

Obviously, this method also requires bidding, you pay 2 cents for a click price, and others are willing to pay 3 yuan a time, then the publishing platform will of course give priority to the 3 yuan one, and wait for the money in the other person's account to be deducted before it is your turn.

The more obvious the position on the page, the larger the position, and of course the more competitors and the higher the price.

At this time, the cost of page game user acquisition is not very high, although "Fairy Road" has a certain upward trend after the market heats up, but it is also about 3 cents for a page game user, which is more than ten times different from a few dollars of the terminal game, of course, this is for those mature operators who already have fixed channels, and the price of a platform with independent traffic like Jinyou will be cheaper.

And in order to seize the best advertising space, on the video game magazine portal, the most trafficked game media, Xia Qingyu offered a price of two cents per click, which is already very high.

There is no way, the platform is built from scratch, and in order to acquire the first batch of users, the initial marketing investment must be greater.

If the conversion rate is calculated, assuming that 1 in every 10 netizens who click on the ad will be willing to enter the username and password to register a game account, and then endure the process of choosing a role and entering the username, and finally become a game user of the Qingyu Network, then the acquisition cost of a user will reach two yuan, much higher than the normal price of 3 cents.

That's why those game ads are so simple, 3 seconds can let you register an account, the name is still directly random to help you come up, you can enter it yourself if you are not satisfied, if you don't care, you don't even need to enter the game name to directly select the profession to enter the game. Every step here that is a little cumbersome can drain the player's patience and further reduce the conversion rate.

Xia Qingyu directly deposited 4,000 yuan in the advertising account, that is, 20,000 clicks, according to expectations, if the conversion rate is 1/10, then it is about 2000 players, plus other press releases and old fans who pay attention to the dynamics of Qingyu's network, almost between 2500 and 3000 people.

Of course, the expectation may not be accurate, after all, this is only the first promotion of the herring game platform, and it is not only the game that needs to collect data for analysis, but also the promotion method and channel selection.

At twelve o'clock at noon, the entire P03 "Proud Sword" project team showed no sign of a lunch break, everyone was sitting in front of the workstation, the younger brothers were running the game, and the two bigwigs were closely monitoring the real-time data of the game.

It rained outside the window, and the atmosphere was not harmonious.

Ye Shenxi looked at the background data, opened the service at ten o'clock in the morning, two hours passed, and now there are less than two hundred players who have entered the game, which is the cumulative number, and the highest online at the same time is one hundred and two.

This statistic makes the atmosphere of the team even more depressing.

Abnormally, with the traffic of video game portals, even if the advertising interface is not done well, it will not attract people to click. Moreover, the interface is still carefully deployed by Cao Ruoruo, the head of the art team, with all his life's work, and several Leaders unanimously agree that it will not be worse than that of several mainstream platforms.

Is it a question of click-through rate or conversion rate? Is it because players aren't interested in clicking on the ad or don't want to sign up at all after clicking on it?

"Ding Ding Ding ~~~~" The bell rang, it was Xia Qingyu's phone, and his tone was a little anxious: "It's a little strange." ”

"Well, how many ad clicks are there right now?" You can't see this data development here.

Xia Qingyu lowered his voice: "This is what is wrong, it is gone, and it is all over 20,000 times." ”

"Huh?" Ye Shenxi immediately opened the video game portal, and sure enough, that advertising slot had been replaced by another game.

20,000 clicks converted into 200 registered users, with a conversion rate of 0.1%! No way, this has already refreshed the lower limit of the industry.

"Li Zhi, let's see if there is any problem with opening the registration page of "Proud Sword", and go through the jump process from the advertising industry to the registration page and then to the landing page." Ye Shenxi shouted to Li Zhi not far away, if the player encountered a network failure and could not open it on the way from the video game webpage to the Qingyu platform, then it may still make sense, but this is obviously something that has been tested.

Sure enough, Li Zhi soon replied: "No problem, okay." ”

Ye Shenxi frowned, and said to Xia Qingyu: "Yu'er, you go and check when these clicks are used up first." ”

"Ah...... Okay, I'll go. Xia Qingyu quickly understood what Ye Shenxi meant, and then hung up the phone to check the background data of the promotion account.