The ad officially started at 10:15, and then within half an hour, all 20,000 clicks were exhausted.

Video game sites have a lot of traffic, but not every user is interested in clicking on ads.

In the previous communication with the marketing department of the video game portal, with the traffic of their website, according to the normal data of other advertisements, 20,000 times should be gradually consumed within four hours, and the lunch break at 12 o'clock at noon will be slightly higher, because there are more people online at that time, but it should be a smooth curve anyway.

Well, now Ye Shenxi is almost certain that the advertisement was maliciously clicked.

The advertising space is limited, so the operators of many companies generally have the habit of clicking on other people's advertisements after seeing them, but this kind of small fight and accumulation of small means will never cause such crazy clicks in such a narrow period of time.

In the third quarter of 2007, according to the market research of the ferry search engine, the malicious click-through rate of CPC advertising has been as high as 16%, which is only the result of the promotion of the ferry according to its own search engine, and the anti-malicious click network shield tool of the ferry is basically the best in China.

In fact, on other and more media, the actual malicious click-through rate can even be as high as 20%! This means that for every four clicks on your ad, less than three of those clicks are clicked by real users.

Ye Shenxi asked Xia Qingyu to check the distribution of click IPs to see which way the other party used, of course, different ways have different ways to deal with it.

If the other party has a fixed IP, just block the IP directly from the background; If you use a VPN to change different IP clicks all the time, but as long as he is using the same computer, you can also block the machine code for computer locking.

The most annoying thing is that this kind of malicious click or brush traffic has become an industry underground, and there are a large number of such online earning organizations among the people, organized into a QQ group, with thousands of good people under their hands, collecting people's money and making crazy points for others.

And they are all clicks of real users, which cannot be identified and cannot be guarded.

The point is, who is behind the trouble?

Malicious clicks are nothing more than two sources, the first is of course competitors, quickly take your ads offline, and they will naturally go on top, or the same type of games launched at the same time, there is a certain competitive relationship.

The second possibility is that the advertiser will allocate more advertising dollars in order to consume the advertiser's CPC ads as soon as possible, but they will not do it so aggressively, so obvious that everyone can see that there must be something strange in it, and Ye Shenxi is still confident in the level of the old authoritative media such as video games, and it is not to this point.

……

……

In Huangpu Jinyou's office, Cai Ping sat on the boss's chair, operating the mouse in his hand, and he was also playing "Proud Sword", cutting monsters and leveling up, quite devoted.

Since the start of the server at 10 o'clock in the morning, he has been the first player to enter, and now he has risen to more than 20 levels, and he is also in the middle of the upper ranks in the server. Hold down the thought of wanting to recharge several times, otherwise his combat power can rush up again.

This game made him feel as if he was back in the CGS Pavilion five months ago, when he first saw "The Way of the Immortals", it was as amazing.

That kind of almost strict control of the novice experience makes him whenever he is a little tired, or tired of a certain system, he immediately opens a new stimulation point, so that he does not hesitate to fully devote himself to the goal given by the plan, to chase, non-stop.

In this way, I was addicted to the east and west, and the time passed quickly, and the character had grown to a certain height.

The peak of a gamer's churn is within three minutes of entering the game, and after being attracted by the advertisement, they find that the genre is not right, the picture style is not good, and even the music is not good.

For more normal games, the churn rate in the first 3 minutes is usually as high as 20%, and this group of players will come in and take a look at it and click [×] in the upper right corner to close the page, and they are also introduced by you at your expense.

When the player has a certain accumulation in the game, it is not so easy to lose, even if he does not charge the money, but time is also paid. It's the same with everything, and it's not so worrying to give up all the things you've given up for.

Ye Shenxi did this before, and Qingyu Network is doing it now, Cai Ping deeply admires this company, they can predict the behavior of players to such an accurate point, as if they are standing next to each player and watching them play, knowing what kind of experience they want to have at each time.

This level of understanding of the player is like finding the Nine Yin True Scripture in the martial arts, and it will almost be invincible.

It's just a pity that this project is not represented by Jinyou, and the contract of "Immortal Dao" is only two months left.

Cai Ping called his assistant into the office and asked, "How is it?" ”

The female assistant nodded and said, "Their ad today has been offline, I don't know if it will continue to run in the afternoon or tomorrow." ”

Cai Ping knocked on the table: "How many teams did you find?" ”

"Initially, only one was contacted, and there are more than 3,000 people under my hands, so it should be enough to deal with this kind of water test promotion, and there are two spare ones to contact after they increase the amount of delivery."

Cai Ping lit a cigarette, he actually didn't want to engage in this kind of black hand, but his purpose was very simple, and he didn't want to bring down the Qingyu Network, he just wanted their platform to be unable to do it.

To put it bluntly, there is no contradiction between Jinyou and Qingyu Network itself, "Immortal Dao" also helps Jinyou make a lot of money, and now Jinyou has a total of 8 games, and "Immortal Dao" accounts for sixty percent of the total income.

Cai Ping believes that as long as Ye Shenxi can really realize that the platform is not so easy to do, and can retreat in the face of difficulties, then the agency of "Immortal Dao" and the other three games will still be Jinyou.

He felt that he was so bitter to persuade a child who was about to go astray to go the way you should go.

According to his inference, the three projects of the Qingyu network should be launched at about the same time, with the current completion of "Proud Sword", it will be officially tested without deletion at the end of January, as long as the Qingyu platform can't be done at that time, these products will always have to be operated by others...... Right?

It's just that the other party has already opened a branch in Huangpu, which shows the determination of independent operation, whether to fight to the end of the dismal operation, or to act as an agent for the product, Cai Ping is not 100% sure.

But what else could he do with his current position? Take 10,000 steps back, even if the fish dies and the net is broken in the end, it will not be handed over to others as an agent, it is also a competitor of the same page game platform, and it is not impossible to suppress it while the seedlings are just born.

"Keep following up, be careful not to get exposed." Cai Ping waved his hand to signal that the assistant had nothing else to do.