The barrage function is actually part of the social system, and "Eternal War" is not a heavily social game, and the social functions are basically initiated by players themselves, making an appointment with friends in a double row, or opening a black offline Internet café. With-Dream- . lā

In terms of social intensity, several online games from Shark Studios are much stronger than Eternal War.

This time, in addition to the barrage system that was thrown to "Eternal War", Ye Shenxi also threw another function to Li Zhi by the way, allowing him to add red envelopes to all MMO games under Qingyu.

This is the real social killer.

All planning documents of Qingyu Network must be in accordance with a strict document format, so that it is simple, clear and intuitive. This is the "family law" that Ye Shenxi set up when he was originally developing "Immortal Dao", and he initiated it, and he naturally abides by it very much.

The first page of any project must be: the purpose of the design.

If you don't even understand the purpose, no matter how subtle and technical the design is, it's nonsense.

In the design purpose of the red envelope system, Ye Shenxi wrote:

"1. Enhance the interaction between players and improve the mutual stickiness;"

"2. Promote the quick payment of Scanfubao in the game;"

……

Since May last year, Peng Le, who was then the vice president of human resources of Ali, and her husband Sun Ye, who had just stepped down as the president of Dibao.com, came to Funan to travel and relax, accompanied by Ye Shenxi and Xia Qingyu for a few days, and talked about it several times, Ye Shenxi put forward the concept of "fast payment", Peng Le returned to Qiantang and immediately reported to the boss Niu Ni, and then quickly organized internal discussions.

The efficiency of Internet companies has always been very high, and Sao Fubao quickly passed this plan, formally established the project, mobilized personnel to set up a special team, and then began to carry out detailed functional design, as well as more difficult ...... Lobbying and negotiation with various banks.

Naturally, it is indispensable to send emails to discuss with Ye Shenxi, or ask for advice.

At that time, Niu Ni realized that the original game was not playing, it was also a down-to-earth design, serious about the product...... At the beginning of the year, he just made a statement that "starve to death and don't make games".

Peng Le is very optimistic that Qingyu Network will become the hegemon in the field of games in the future, and the goal of Sao Fubao is the overlord in the field of third-party payment, and the two future overlords can cooperate more deeply, in fact, as a payment entrance, they can cooperate with all Internet products that will use money.

Especially after Xia Qingyu wanted her to reveal that she would build an empire of global game digital distribution through the FG platform and control the future of the entire P-end game, they ...... Well, I didn't quite believe it at the time, but waited and watched for a while.

Later, in June, Ye Shenxi went to the capital to lobby major domestic game publishers, and Xia Qingyu also did the same work in Huangpu, and operated the acquisition of South Korea's JOTO, officially embarking on an overseas journey;

In August, the FG platform mall was launched, and with the linkage activities of "Eternal War" and "Survival", as well as a powerful "welcome discount", it quickly began to accumulate a large number of users and paying users in China;

Then go to sea, and then officially enter the North American and European markets...... "The Origin of All Things" was officially launched, in order to clear the ** and appear in front of the world with the trend of sweeping the eight wildernesses......

It has also been recognized by them.

They are visionaries and down-to-earth people, not necessarily knowing what the future holds, but at least they can see much more clearly than the average person, turning it into a percentage of possibilities and thinking that it is worth it...... Of course, in terms of foresight, there is still a gap compared to Ye Shenxi.

By June this year, the number of global users of the FG platform has exceeded 80 million (the statistical method is different from that of active users), and the two sides are officially in partnership, Xia Qingyu spent 17 million yuan to acquire 7% of the equity of Sao Fubao.

At the same time, Niu Ni transferred 70% of the equity of Safubao, an offshore company registered by Alibaba Group in the British Cayman Islands, to Ali E-commerce Co., Ltd. in Qiantang for 167 million yuan.

It should be noted that Ali Group and Ali E-commerce Co., Ltd. do not have a half-dime relationship, the former is a foreign-funded company jointly controlled by the team of Yava, SoftBank and Niu Ni, while the latter is a domestic enterprise held by Niu Ni and another founder, Xie Shihuang, 8 to 2.

In that wave of changes, Sao Fubao also changed from a wholly foreign-owned enterprise to a Sino-foreign joint venture. The shareholding structure is 70% for Qiantang Alibaba, 2% for Alibaba Group, and 7% for Qingyu Network.

At this time, the sweeping treasure was far from the height and volume that followed, so the valuation was not so terrible. Later, Peng Le became the president of Sweeping Fubao, which itself has been speculated by the outside world for a long time, and it is a natural thing to start her career as a strong woman.

Until August, Peng Le spent almost a year to persuade several major banks to officially launch the "fast payment" service, allowing users to directly bind their Scanpay account with their bank cards, and they can also consume without opening "online banking".

There are only two elements of Internet payment, security and convenience. The former is a security brand built by this company since it was launched in 200 years, initially attached to Dibao, and built after six years of operation, while the latter can reach an extreme through the "fast payment" method.

Naturally, the herring network was one of the first companies to start using this payment method, and only Dibao was the first to do so.

Of course, this new type of payment method needs to be promoted, and the best way to promote it is, of course, social, so Ye Shenxi designed this system for the online games under Qingyu Network.

Of course...... Players who recharge through quick payment methods will definitely have greater discounts than other methods, such as more extra ingots and the like.

But Qingyu Network will not lose, because as a shareholder of Scanfubao, in the agreement, the rate of players recharging through Scanpay is almost negligible.

Of course, there is a rate for recharge channels, like other third-party payment channels, the average rate is about 2%, which needs to be excluded from several major telecom operators...... Their rates are horrible, such as telecom recharge cards or something, the rates are as high as 50%...... What is the concept, simply put, the player uses a 100 yuan phone recharge card to charge money into the game, and gets an ingots worth 100 yuan, but the herring fish network can only get 50 yuan, that's how it is...... And that's not even counting, in fact, players may buy a 100 recharge card for 90 yuan or even less, and the game company can get even less.

After all, not everyone has online banking now, and game manufacturers can only "endure humiliation", but they will also guide players not to use these messy recharge methods in the game, such as recharging with a phone recharge card, and there is no gift of half an ingot! And it must be placed in the most inconspicuous position.

Red envelopes in the traditional sense are a standard "zero-sum game", where someone receives a red envelope, someone must send it out, and the sum of what both parties gain and lose is zero.

But in fact, this is not the case, because everyone is social, and when we say "come and don't be rude", it is actually an effective measure that we have made in order to consolidate and expand social relations. What we gain on a psychological and other level is always something that goes beyond the meaning of the red envelope, which is a little bit of money itself.

In the game, because of the carrier of the game itself, the red envelope can be designed with a variety of fancy gameplay, including grabbing the red envelope can fight hand speed, random red envelopes can be compared with the size, and the password red envelope is all kinds of strange, which adds a lot of fun to it. When it comes to games and social media, you may be willing to send red envelopes to strangers, whether it's novelty, fun, fun gambling, or even ...... Show off your wealth.

It's almost the end of the year again, and there are more festive festivals, and it's time to give out red envelopes again.

In the plan given by Ye Shenxi, in addition to the interaction between players on weekdays, there is also the official regular distribution during the festival, set a time, notify players in advance, and then you can imagine how many people will be online at the same time, ready, look at the chat channel, wait for the appearance of the red envelope icon, and start to swipe the screen desperately.

When Li Zhi got this case, he was amazed and said: "I can almost imagine the scene when the players are crazy to rob, how did you come up with these strange things?" ”

Ye Shenxi could only say: "Think with your heart." ”

Li Zhidao: "This thing will become standard in the future." ”

Not to mention the trend of following the trend in China, even abroad, anywhere, after a novel but effective way appears, there will be a large number of followers and imitators.

And as a form of play or expression, this kind of design must not be patented, otherwise you can't do it if you do it...... What can be patented is the code of the algorithm and solution of the herring network, unless the code of other companies is the same, it will constitute infringement.

Ye Shenxi shook his head and said, "The things made by the Qingyu Network have become the standard, are there still few?" ”

Li Zhi smiled: "That's right. ”

Ye Shenxi said: "And his biggest application field is not actually in games, but in the field of social applications." ”

Li Zhi asked, "Do you mean Tenghua?" ”

Ye Shenxi said: "Games are not a necessity, but socialization is, or a necessity in a broad sense; The currency in the game is ingots, tokens, and game resources, but it can be real money on instant messaging software. ”

Li Zhi was speechless at this moment, imagined what role the red envelope could play on instant messaging software, glared at his nostrils and said, "Then don't you make wedding dresses for others!" ”

"Just do it, let's just do the game in a down-to-earth manner, and don't think about everything, the world is too big, there are too many people who are good at too many fields, just focus on your own field to do your best, and then ...... I have to weigh whether I have the ability in other fields. ”

Li Zhi whispered: "You don't call it anything to intervene...... Engaging in e-sports competitions, as well as the video of Barracuda, is now one of the most acclaimed features embedded in the FG platform, and the motion capture studio, is it that Huayi brothers came to rent, is it that Sao Fubao also has your share, and now it is engaged in barrage, and there are red envelopes......"

Ye Shenxi said with a smile: "It seems to be the same when I say this, but it is always related to the game, serving the main body of the game, but I also made a wedding dress for Sao Fubao first." Tenghua's words can't be inserted in a short period of time, and their own user stickiness is enough, so let's talk about it when they have their own 'quick payment'. ”