2011 is coming to an end, and for gaming devices, the eighth generation is almost on the horizon.

When it comes to portable gaming handhelds, the 3DS and PSV, which were released in March and December by Ren and Soni respectively, have brought this generation ahead of schedule. But on home aircraft, the next-generation models of Soni, Juhard and Ren Jile are still in full swing.

The launch of a new home console will definitely require a variety of debuts to escort it, with a ride all the way, and the strength of the game lineup will also affect the sales of game consoles to a considerable extent, the myth of PS2 is still vivid, and that large number of masterpieces have made it one of the most successful game consoles in history.

Therefore, for the console, in addition to its first-party and friendly second-party manufacturers, it is also time to invite powerful and appealing third-party game developers to develop their first works for them. Among these third parties there is a name that cannot be bypassed, herring.

Ren Jile was the first to send an invitation to herring, and last year, although since "The Origin of Everything", herring fish has two consecutive 3A works "Getaway" and "No One Survives" have no chance with ii, but they themselves know that those two will not perform satisfactorily on the weak ii of this generation of silent opportunities. Their next-generation ii U has been confirmed to be the first of the eighth generation of home consoles to be unveiled at the end of 2012.

Last year, E3 took over Bliss and announced the new console for the first time, and then disclosed some parameters to some important third-party manufacturers.

Here's how it works.

First of all, Ren Bliss will spend a long time researching, researching, and drafting the design, and then start looking for hardware manufacturers to further improve the design for technology and cost.

Once the hardware design is roughly determined, the internal software team will start writing some internal program code, such as drivers, for the hardware and performing various tests. Once they have a finalized plan for the hardware, development costs, and launch schedule, it's time to start introducing the machine to the developers of the first game they like.

Otherwise, people don't know how to do it?

The first person to come into contact with the console is undoubtedly the first-party manufacturer, whether it is its own internal direct team, its studio, or subsidiary. At this stage, the first-party team will also put forward some opinions on the host, and these opinions will only be sent to the third party after they are collected, and they must be some manufacturers with strong appeal, and the confidentiality agreement will definitely be signed.

At this time, all the parameters of the host have basically been determined, and there will be almost no changes.

There is no development machine that can be used for debugging and tuning, and you have to persuade people to make games for you, so you have to give some parameters so that people can evaluate them, and try to find the performance of this console.

At this time, some manufacturers will build a dedicated PC, reduce the CPU frequency, and assemble a graphics card of the same architecture to simulate the performance of the code they write on the new console, which is what the herring fish does.

This work was done by Yokoko, who had experience in the development of ii games, and the fry team, who were very impressed with the performance of the ii U.

At that time, Shan Jie found Ye Shenxi, and there was a feeling that his tears fell when he finally knew the truth.

"Mr. Ye, I didn't expect ii U to look like this...... Is this the eighth-generation machine......"

"Headache? CPU？ Ye Shenxi asked.

Shan Jie was stunned: "How do you know?" ”

Ye Shenxi said: "Guess, Ren Jile's strategy is still very clear, continue the successful blue ocean strategy on II, and basically meet the minimum requirements of players in terms of performance." ”

Shan Jie was not angry: "What are the minimum requirements, IBM's customized chipset solution for them, you know, even PS3 and XBOX360 can't compare, its machine on sale in 2012, how many years are those two, and the memory bandwidth is not as good as XBOX360, the GPU is better than 360, I never thought about comparing it with PS4 and XBOX ONE." The blue ocean can't be blue to this extent. ”

Ye Shenxi had already seen through everything anyway.

"If you can't do it, you will refuse, you can discuss this matter with the fry."

"Okay, let's talk about it."

It seems that the 3A works with the real top picture may not be able to get rid of it for a period of time after the release of this machine, and the real embarrassment is that the blue ocean has begun to shift to the mobile phone.

Although Ren Jile had been in direct contact with Ye Shenxi through Shigeru Miyamoto before, they had several face-to-face acquaintances at the exhibition award ceremony, a few greetings, and a personal friendship first. Respect for the predecessors and sages Ye Shenxi, but for the result can only express helplessness, not that the entire Qingyu will not develop games for ii U, but he himself will not, the first release will not, maybe other producers under Qingyu such as Chen Xinghan, Liang Qikun, Da Xiangjun will consider after completing the existing project.

I don't know why, the news of the herring's refusal to develop a debut game for Ren Elysium II U has spread far and wide, and the herring has a strong influence among game companies. And Ren Jile's game console itself has the saying of "three graves", except for their first-party games, third-party works are often difficult to perform well, like a grave, and Ren Jile's attitude towards many third parties has always been tough and even a little arrogant.

More third-party manufacturers should be more cautious and wait and see.

Many things seem to be predestined, and ii U is bound to be one of the most painful lessons of Ren Bliss.

……

Immediately after that, Soni and Giant Hard also took action.

THEIR PS4 AND XBOX ONE ARE EXPECTED TO BE AVAILABLE IN FALL OR WINTER OF '13.

Soni invited Ye Shenxi and Xia Qingyu to visit their Soni Building in Ginza, Tokyo, and the two happily went, at the end of the year, it was okay to take a vacation.

There, Kazuo Hirai, the representative executive officer and executive vice president of Soni Group, received the herring and his delegation, and in a friendly and warm atmosphere, the two sides had an in-depth discussion on the development of the game industry, actively exchanged views, and reached a certain consensus.

Rumors of Soni's resentment with CEO Hoard Stringer, an American and the first foreign CEO in the company's 65-year history since its founding in 1946, have long been rife.

At the beginning of his tenure, this brother had to fight against many existing powers.,09 When he finally had the power in his hands, he encountered an economic crisis.,11 years of operation just improved a little and encountered the 311 earthquake.,Anyway, Soni has been losing money every year in recent years.,Basically, now the media around the world know that Soni is looking for the next leader.。

And Kazuo Hirai is the most likely one, and he is basically optimistic that he will become Soni's next president and CEO.

Ye Shenxi and Kazuo Hirai became friends in 2008, when Soni sent an invitation to herring fish in the hope that they could port "Survival" on the FG platform to PS3. At that time, Kazuo Hirai had just taken over as the president and CEO of Soni Computer Entertainment (SCEI), a subsidiary of the Soni Group, and the sales of PS3 were not good, so he recustomized the sales strategy, so that PS3 returned to the role of a simple game console, added Blu-ray function, and had more in-depth cooperation with game companies, so that the source of games was more diversified, and gradually won back the love of consumers, and finally began to surpass the old rival XBOX360 at the end of the seventh generation.

It was at that time that the "Friends of Survival" took place.

In the past two years, Sony's entertainment department has made money, but it has basically been lost by the electronics department, especially TV.

In the reception room of the Soni Building, they had no problem speaking English, and Kazuo Hirai didn't even have the odd accent of English that is common in the Japanese, and he used to work as an interpreter for the president at the time, Maruyama, when he was at SCEA (Sony Computer Entertainment America). His smile was a little shy, that is, the kind of embarrassment but not rudeness, very affable.

"We'll make a launch game for PS4." Xia Qingyu also smiled and said.

And he added: "But it won't be exclusive." ”

Kazuo Hirai looked a little regretful, but this was also expected.

When he was "Getaway" and "Nobody Survived", he also asked the PS3 platform to monopolize the game, even if it was a limited-time exclusive on the console platform, it doesn't matter if the herring's own FG is on the console platform, first sell it on PS3 for a period of time, such as two months, and then start selling the XBOX360 version, so you can do it.

What they're willing to pay is an expensive buyout.

At the time of "Nobody Survived", they proposed two months, $20 million per month, as compensation for the loss of the xbox platform not being able to sell.

Not only that, but in those two months, Soni will definitely work hard to sell this game, and will give great promotion help in marketing, and it will be displayed on the PS3 game homepage for a long time, and there will be better display in physical retail stores.

Probably for many other manufacturers, the attraction of these conditions is fatal. But as far as herring is concerned, it doesn't seem to make a difference.

Whether exclusive or not, "Nobody Survives" will definitely be on the homepage for a long time, and it will also be in the most prominent position in the physical store, if Soni herself and retailers want to make money, these are still determined by sales, and Activision's promotion cost of nearly 200 million is not vegetarian.

For the herring fish themselves, what they prefer is that more players can play this game for the first time.

"We'll make sure that when PS4 launches, players will be able to buy our new games at the same time." Xia Qingyu said.

The herring team has already been in contact with the Soni development team, and the same is true of the giant hard team, and they have their own judgments on the skills of the two consoles, and the preparations are ready, just waiting for the producer to set up the project.

"That'...... Will it be Pasca himself who is the producer? Kazuo Hirai asked.

Xia Qingyu didn't answer, and turned his head to look at Ye Shenxi like Kazuo Hirai, the two of them had a good chat just now, after all, they were both role operators, and they had a good chat. Ye Shenxi has also met a lot of people recently, and he often comes to chat with others during this time: "I'll take you to eat chicken." ”

Including when talking to Shigeru Miyamoto, the producers themselves are gamers themselves.

I can talk to Kazuo Hirai or Xia Qingyu for a while, Ye Shenxi seems to be a little distracted, and occasionally looks out the window......

Ye Shenxi just looked at the outside of the building, the shutters on the building.

When PS3 was released in 06, Bill Gates once said: "Soni makes 80,000 bricks, and players will buy them." ”

Later this sentence became a reality.

Soni literally dismantled the metal shutters on the exterior of the Soni Building, cut them into small pieces, and sold them to the player...... Limited sale, the unit price is 5,000 yen, about 300 yuan or less, and players are still rushing like crazy.

At that time, Kazuo Hirai said that they hoped that all those who loved Soni would have some memories related to the Soni Building.

Ye Shenxi was thinking just now, if the Qingyu Industrial Park is demolished, it will really be bricks one after another, and there will probably be many players who are willing to buy them. However, it is estimated that it will be many years later, when this Soni Building is 50 years old, when it will be abandoned for use.

"I will, I'll make it myself, from the idea to the realization process, just like 'Getaway' and 'Nobody Survives', this will be another Pasca work."

"In terms of timing, there shouldn't be any problems, right?" Kazuo Hirai has never been involved in the front-line production of the game, but he is still up to the development speed of Pasca's works, everyone knows that one year is enough for him, and now there are still two years before the PS4 goes on sale, at most I am afraid of him...... It was released in advance.

EVEN IF IT'S NOT AN EXCLUSIVE, THERE IS ALWAYS A DIFFERENCE BETWEEN PS4 AND XBOX ONE, AND IF PS4 CAN BE LAUNCHED TWO MONTHS EARLIER THAN XBOX ONE, THEN IT WILL ALSO BE TWO MONTHS OF PS4 EXCLUSIVITY...... It's just that the giant hard side thinks the same way.

"No problem." Ye Shenxi also smiled.

Today, all three of them were smiling, and two of the men, one made Soni fans willing to protect it, and the other made herring fish fans both want to protect and a little scared.

Every time I see him smiling, I always feel that there are a lot of games to be smashed with all kinds of -XX% in green, a bunch of discount games in the wish list, and it's time to save money and chop your hands.

……

……

Another year is approaching.

Usually at this time, go home for the New Year, and it is often the time to urge marriage.

After the beginning of the year, Ye Shenxi was 29 years old, and Xia Qingyu was 27 years old, and the two of them have been very busy in the past few years, and they also felt that there seemed to be no difference between them and themselves.

For them, it doesn't really matter if they have that certificate or not.

However, Lao Xia and Ruan Zhu became more and more unable to sit still.

If you get married, it should be mainly designed to relieve the anxiety of the second elder.

During the Spring Festival, the two returned to Xia Yuqi and Ruan Zhu's house, with five cats and dogs, the company had a holiday and it was a long holiday, and the two brought back all the staff of the employee encouragement department under the personnel department.

Holding five people and standing at the door of the house, these two people are in a stable relationship, have a successful career, have money and beauty, have cats and dogs, and are simply winners in life.

Entering the door, unexpectedly, Ruan Zhu and Liu's mother, as well as Lao Li in sunglasses, and Lao Xia's personal bodyguard were in the living room downstairs.

"Dad went to the company?" Xia Qingyu asked.

"No, it's all on holiday." Ruan Zhu pouted.

That's even more strange, it doesn't make sense that Lao Xia is obviously at home, but Xia Qingyu and Ye Shenxi don't come up to talk about it when they go home.

Ruan Zhu pointed upstairs: "Your dad is eating chicken on the second floor." ”

"That's not it, he's not so addicted, his own daughter."

"He's going to eat chicken."

It was indeed a critical moment.

At this time, there was a roar from upstairs: "It's going to be right away!" ”

Xia Qingyu also replied loudly: "Don't worry, let's come up." ”