Ji Qinlin is not only the owner of the esports club, but also the helm of Huangpu Modern Torch Culture Development Co., Ltd.

The company was founded in February 2005 and currently focuses on the field of e-sports, including e-sports clubs, event organization, media, advertising, Internet marketing, etc.

Of course, this is not Ji Qinlin's ultimate ambition, he wants to build Modern Torch into a comprehensive pan-entertainment platform involved in various entertainment industries.

However, the road always comes out step by step, not only enterprises, but also the industry needs to develop.

This rich second generation came out with the 10 million start-up capital given by his father and went out to explore the rivers and lakes, huh? How is it so similar to Xia Qingyu.

Ji Qinlin's father is Huangpu's famous agriculture and animal husbandry king Ji Changmin, the chairman of Xiangying Agriculture and Animal Husbandry Holdings, in April 2006, the company was successfully listed on the Huangpu Stock Exchange, known as "China's first chicken stock", and Xiangying's market value has exceeded 10 billion.

Because he started in agriculture and animal husbandry, Ji Changmin is very supportive of his son's dedication to the high-tech industry such as the Internet, and he feels a little like the family has a long face.

Sometimes I will take the initiative to come and ask, if there is any money, do you want my father to give you some more, just borrow it, and then return it to me when you make money.

After all, it is very strange that China, a country with an agrarian civilization, does not know when it began to look down on agriculture and its workers.

Ye Shenxi took Xia Qingyu to find a café and met with Ji Qinlin, and it was much more casual to meet with this kind of old player, and there was no need to go to any business club. In previous Eternity player events, they also drank together.

Ji Qinlin looked at Xia Qingyu standing beside Ye Shenxi, and said with a smile: "This is Mr. Xia, who is the head and tail of the dragon, right?" ”

Qingyu Network has set up a branch in Huangpu, and the boss Qingyu crosses the Huangpu River, of course he knows this kind of thing.

Ye Shenxi introduced: "My boss and girlfriend, Xia Qingyu. "Not at all.

Ji Qinlin's expression, which was originally a little frivolous, immediately became solemn.

Xia Qingyu quietly stabbed Ye Shenxi from behind, expressing her dissatisfaction, Ye Shenxi had already mentioned to her the relationship with Ji Qinlin before, and she was a person who could be divided into the category of friends, so she also came to meet in casual clothes and casual state.

Ye Shenxi then changed his words and said: "My girlfriend and boss." ”

Now Xia Qingyu is satisfied, and it is very important to distinguish priorities.

Ji Qinlin was dumbfounded, nodded and smiled: "You are really capable, how long have you been in Funan?" He raised his hand again to introduce himself: "Hello Mr. Xia, I am Ji Qinlin." ”

"Hello Mr. Ji." Xia Qingyu also nodded in acknowledgement.

Today, Ye Shenxi came out with Ji Qinlin, mainly to talk about holding the "Eternal War" competition.

A nationwide esports event, hosted by the Blue Fish Network, intends to be entrusted to Modern Torch to host.

Ji Qinlin probably guessed something before he came over, but he didn't know too much: "Mr. Dang, when will your project come out?" ”

Ye Shenxi hadn't answered yet, but Xia Qingyu said strangely: "What? Mr. Dang? ”

Ji Qinlin explained: "Hey, Mr. Xia, this is what we used to call old players of "Eternal", Pasca, it's too troublesome to read, so let's just call Mr. Pasca." ”

Xia Qingyu looked at Ye Shenxi with a smile, this kind of thing similar to her boyfriend's black history, she still thought it was quite interesting.

Ye Shenxi said: "It should be in March, in fact, now the core content functions have been completed, mainly in adding new heroes and optimizing the novice part." ”

Ji Qinlin asked again: "When are you going to start holding the competition?" ”

This time, Xia Qingyu spoke: "Probably in April." ”

This...... Ji Qinlin couldn't understand it a little: "That is, the competition will be held immediately after it is launched?" ”

It's been a month since it was launched, so that's too fast! Not to mention how many people were playing the game at that time? How many people understand the game at a competitive level? How much popularity does this game have among players?

For a competitive game itself, it is also a question whether it can have the competitiveness to hold competitions, which are all polished by repeated tests and player feedback after the game is launched.

"Mr. Lie, will you be in a hurry?" Ji Qinlin frowned.

Ye Shenxi said calmly: "It should be fine." ”

Xia Qingyu said with a smile: "Mr. Ji, the purpose of our competition this time is very simple, that is, to simply promote "Eternal War", without any plan to make a profit. ”

In this way, Ji Qinlin's thoughts are much more accessible.

Not to mention the present, even the future e-sports competitions are basically not profitable, but the organizers have changed, before the organizers of large-scale events were usually sponsors, the purpose is to promote the company and products, and now the herring network has to host itself.

Ji Qinlin has never seen anything like this, if it is purely for promotion, the effect may be better than that of the competition if it is used for other aspects of publicity before holding the competition.

"Mr. Xia, I want to ask what kind of scale do you plan to do in this competition?" Even if it is a national competition, the scale can be large or small.

"I also learned a little bit that the total cost of the tournament will be about six times the prize money, and we plan to set the total prize money for this tournament at 1 million."

That is, the total investment is about six million, which is already a considerable number at this time, and of course, the alternative of fancy gimmicks such as the Great Wall Million Challenge does not count.

There are three main parts of investment in running an esports tournament: prize money, execution, and publicity and public relations, and the ratio of these three pieces to the cost is about 1 to 2 to 3.

The bonus is best understood, the implementation mainly includes the rental and construction of the venue, the accommodation and travel expenses of the relevant players and staff, the rental of competition equipment and even the microphone of the camera and the host, etc.; Publicity is the main thing, and various media such as print and Internet, from TV channels to subway advertisements to post-production of competition videos, are uploaded to video websites.

The total investment cost of the ESCL World Finals, which ended in 2007, was about 20 million yuan, but it was the largest comprehensive event in the world. In terms of the investment in the Chinese qualifiers, which is about 2 million, there are still six competitions.

And the first main version of the "Eternal War" competition of the Blue Fish Network directly took out 6 million, which can be described as amazing.

According to Xia Qingyu's meaning, this competition can be pulled if it can be sponsored, and if it can't be pulled, it will be pulled down, if it can be sold, the broadcast rights will be sold, and if it can't be sold, it will be given away for nothing, but it must be broadcast.

These things will need to be handed over to the organizer Modern Torch to handle.

Anyway, the blue fish network can't afford this money, and of course it won't treat the modern torch badly.

Xia Qingyu said: "This competition is just the first step in the global e-sports strategy of Qingyu Network."