In the café in the afternoon, Ji Qinlin listened to Xia Qingyu explain her strategic deployment for Qingyu Network to build a professional e-sports ecology around "Eternal War".

In the previous phone call, Ye Shenxi said that he would introduce the boss Xia Qingyu to him. Ji Qinlin originally thought that as the head of the supernova herring network, Xia Qingyu would have a high opinion in the face of partners.

It was only after coming that he found out in a more in-depth conversation that Xia Qingyu had to think much more deeply than he expected.

This is also the policy that Xia Qingyu has been thinking about for a long time.

What is Ecology?

The e-sports ecosystem that Xia Qingyu wants to build includes the following modules:

"First of all, the user." Xia Qingyu said.

Users are always the core of this ecosystem, and everything else will be built around users, and the most important thing is that the users Xia Qingyu refers to are not e-sports players in the traditional sense. In addition to the original narrow e-sports such as "Star Wars" and "Warcraft War 3", Xia Qingyu expanded the concept of generalized e-sports and pan-e-sports, including players in "Karting", "Dungeon Warriors" and even "Lianzhong Chess".

Returning to the original concept of the word "e-sports", as long as electronic devices are used as carriers, the intellectual and technological confrontation between people belongs to e-sports. The above mentioned several generalized or pan-e-sports game projects actually contain this most fundamental attribute, but the threshold is different and the upper limit of the technical strategy is different.

Ji Qinlin deeply agrees with this.

"Second, the game product, of course, our core product is Eternal War, and there is no doubt that we will launch other types of confrontational games in the future."

"Third, esports clubs and players. All the characters in this ecology are a community of interests, just like the ME club of Ji Zong, excellent and popular players can also drive the promotion of products and attract the attention of players, just like that well, Tracy. ”

Speaking of this, Xia Qingyu and Ji Qinlin both looked at Ye Shenxi, who was listening attentively.

This guy was pensive, looking up at the sky without saying a word, without squinting, without any fluctuations.

Xia Qingyu continued: "Players and clubs also need to gain continuous exposure through competitions, and attract popularity and participate in profit sharing with excellent competition results. In my opinion, the club may not only be the competition body, but also take on the functions of some agents. ”

"Leagues and clubs will package players, which is already in the category of pan-entertainment, and like other entertainment industries, they create influential stars. We also hope that more excellent e-sports clubs will emerge in China, hundreds of schools of thought will contend, and from your point of view, you should also look forward to the emergence of a game that drives the e-sports industry. ”

Ji Qinlin nodded seriously.

"Fourth, the execution of the event. This competition is just a test of the waters, and we hope to create a true esports professional league once the number of users has grown to a certain level. Each major region in the world has its own professional leagues at different levels, with a strict relegation and relegation system, just like the football leagues in Europe. An offline World Finals once a year, and even the World Cup are also in the scope of follow-up considerations. ”

"We will also communicate with government departments to establish a real e-sports association, whose functions are to study the development planning and policies of e-sports projects, guide the construction of clubs and talent training, formulate and manage personnel discipline, and train all kinds of participants in the industry. Clubs also need to fully cooperate with the esports association. ”

Xia Qingyu's mouth was like a river, but the content he said hit Ji Qinlin's mind one after another like a wave.

"Mr. Ji, I would like to say that my personal idea may be a little far away."

Ji Qinlin didn't dare to slack off, and hurriedly stretched out his hand and said, "Please speak." ”

Xia Qingyu picked up his coffee, took a sip and continued: "In this process, we hope to establish a complete athlete management system, just like the alliance system of traditional sports, so that team management can become a long-term goal." One of the natural advantages of online game confrontation is the Internet, which allows both sides to get rid of the limitations of geographical space, but this advantage is only for ordinary players. But as spectators, what they want to see is a really high-scale, high-level offline competition. ”

"Esports competitions can also have a home-and-away system, so that esports teams can run their own regional economies and attract local sponsors, so as to build a complete ecosystem."

"But it's still too early to tell, there are one billion football fans in the world, more than 300 million basketball fans, and the number of esports viewers is only about 20 million now, so there is still a long way to go."

Ji Qinlin felt as if he was a little unable to interject, so he could only nod, and then tried to digest what Xia Qingyu said.

Ye Shenxi had also heard her talk about these things in the previous "communication" with Xia Qingyu, but it was the first time he had heard many new ideas, and Xia Qingyu had been polishing it for a long time.

Xia Qingyu saw that neither of the two men spoke or asked questions, and continued: "There are three other parts, which are distribution channels, content production and cross-border. ”

The distribution channel is easy to understand, and the content production can probably be figured out, but what is cross-border? Ji Qinlin was a little puzzled.

"Content production covers a lot, news, high-quality articles, TV programs, can not only be pure e-sports game content, but also refer to the production methods of many mainstream variety shows. Some of the videos uploaded by individual players, which can also promote the game and serve as a beginner's educational content. ”

At this time, there are already a certain number of individual video writers in China who upload their short videos to online video sites like Tudou.com, gaining hundreds of thousands of hits and becoming Internet celebrities.

However, for the time being, the content of personal videos is still relatively rough, and most of them are mainly spoofs and funny, in fact, many video materials are mainly derived from various movies or games.

Moreover, the current video websites do not have a perfect video income generation plan for individual authors, and the works they upload are more simply to entertain the public and gain a sense of achievement.

But this is not a problem, sooner or later, as long as there is traffic, you can always find a way to monetize.

"Mr. Ji, do you know Just.tv?" Xia Qingyu asked suddenly.

Ji Qinlin is not a pure ticket, and he also keeps an eye on the international trend of the Internet, saying: "I know, an American video website was launched last year. ”