Chapter 80: Into a New Era
21.3 million, this number really tells all game practitioners that a new era has really arrived.
Overnight, the world changed.
More people who were originally waiting and wanted to verify whether "Immortal Dao" was a flash in the pan also quickly set up studios and started their web game projects, including some industry giants and game predators.
Needless to say, Shengda, which was the first to enter the field of web games, also established a web game studio, which belongs to the online game division, and opened three new projects at the same time.
Ding Yicheng specially called Ye Shenxi to ask for a lot of things, and in the evening, the phone chat lasted for more than three hours, so that Xia Qingyu almost rushed over to cut off the phone signal.
In fact, in Ye Shenxi's view, Huang Yi's development of the web game market is not wise, because the web game does not conform to the company's genes.
Yes, as a large enterprise that is a leader in the industry, it has its own genes, and people who come out of this company will be more or less affected by it, and Huang Yi's genes come from the turn-based terminal game "Dream Qiankun".
At the heart of everything is its community, which is guaranteed to survive through player interactions. Because you want to stimulate players by constantly adding new ways to play and launching new content, players will get tired of it over time, and the development cost and requirements for the team are also very high. But if what you're doing is interaction, so that players have feelings and bonds with each other, and get each other's approval, then they will stay in this game for a long, long time.
There's nothing wrong with that, and that's why games like Eternal and Fantasy are so enduring.
But this is a typical end-game idea.
From Ding Yicheng's description, Ye Shenxi can hear that Ding Sanshi's attitude towards web games is the same as that of the end game: to be a community, high retention, and high activity.
When the project was launched, Ding Sanshi said to Ding Yicheng: "Back then, everyone was not optimistic about us Huang Yi doing a terminal game, but we made it and it became popular." Now there are many people who are not optimistic about us doing page games, and we have to do it and make it happen. The life cycle of the page game is very short, and it is not easy to say "Immortal Dao" now, and the previous ones are at most three or five months. Other people do page games to make money and make fast food, but we are different, we have to make community-based long-life page games, we want to do long-term. ”
It's really very positive, but for the web game group, it's biased.
Ye Shenxi expressed his worries, Ding Yicheng listened to it with a heavy heart, and then hung up the phone.
I don't know if he can convince the stubborn Ding Sanshi.
Bigger than Huang Yibuzi is Tenghua.
At this time, Tenghua could only be said to be above average in the game field, and did not stand at the top of the pyramid. In the third quarter of 2007, Tenghua Games' market share was 5.9%, with five companies ahead of it: Shengda, Huangyi, Titan, Shicheng and Youjiu.
In Tenghua's hands, there are only self-developed games such as "QQ Dream", "QQ Sugar", "QQ Warring States" and "Yanhuang 2" jointly operated with Netyu, and there is no real masterpiece.
This November, Tenghua took two big steps, the first of which was to announce two distributor products at the same time: two companies from South Korea, Smile and NEOPL, who had also developed two games, were handed over to Tenghua.
These two games, called "Beyond the Fireline" and "Dungeon Warriors", will both start national server testing early next year.
The two have been launched in South Korea in May and August this year, respectively, and have achieved very bright results, and once released, they directly appeared on the game share list of Korean Internet cafes, and the popularity remains high. In Chinese mainland, they will be issued and operated by Tenghua.
At the same time, Tenghua has adjusted the company's organizational structure by drawing on the excellent experience of the industry and combining the characteristics of its own game products, and has established five studios and three product departments.
The five studios are: Photon Studio, Linlang World Studio, Phoenix Studio, Arctic Studio, and Boston Studio.
Among them, Linlang World may be the most famous one at present, and the creative inspiration of their completed product "QQ Sugar" comes from another game called "Bubble Gum", "QQ Racing" has completed internal testing, and it is also borrowed from the popular "Kart", ready to be launched at any time. In addition, there is also a "Jade Dragon in the Sky" that is under intense development.
Photon Studios has completed the development of "QQ Dream", and has now launched a new web game project "Beacon Warring States", a war strategy game that Tenghua is ready to enter the web game market.
The three major product departments are: QQ Game Product Department, which is mainly responsible for the casual game community platform "QQ Games"; QQ Pet Products Department, focusing on the development game product line, their most influential product is "QQ Pet"; The cooperative product department is responsible for the distribution and operation of games developed by other companies, including the aforementioned "Beyond Fire" and "Dungeons Warriors".
A huge gaming empire is on the rise.
The Warring States Period, in which the web game market was divided, is also about to kick off.
As Ye Shenxi expected, the first batch of followers of "Immortal Dao" have been launched one after another to start testing, and the spirit of hard work and hard-working style of Chinese gamers are fully embodied.
The five products were launched almost at the same time, all of them were side-scrolling RPGs and turn-based battles in the nine-square grid, and the themes were also Xianxia and martial arts, among which Ye Shenxi saw the name "Gods and Ghosts and Immortals" again.
The products of Yangcheng Jetstar were reworked and overhauled after the last deletion test, and then optimized in a targeted manner, and now they have been taken out again. Ye Shenxi went up to experience it, and it is indeed a great improvement compared to before, according to the current popularity of RPG page games, there should be no problem to make some money.
However, after looking at the chat channel, there were actually many players who quarreled, on the one hand, they scolded this game for plagiarizing the reputation of "Immortal Dao", and some counterattacked that they loved to play and not to play.
Didn't you come from "Immortal Dao" to scold?
In this era, players have a lot more affection for a game than they would have been in a few years, even if they were playing a web game, and at this time, the troll culture had not yet developed.
Like now, in the official forum of "Immortal Dao", just like the end game, they wrote their own strategies of more than 30,000 words and established a QQ group, Ye Shenxi also listened to them chatting non-stop every day, and even players began to organize offline parties.