THEN YE SHENXI WENT TO THE GAME TECHNOLOGY SESSION IN HALL E, ENGINEER CLARK FROM EPI GAMES IS INTRODUCING THE LATEST VERSION OF THEIR "UNREAL WORLD 3" ENGINE, YE SHENXI CAN BE DESCRIBED IN ENGLISH AS PICKING HIS FEET, FORTUNATELY, MOST OF THE DOMESTIC GAME PRACTITIONERS ARE AT THE SAME LEVEL AS HIM, AND PEOPLE HAVE ALSO TAKEN THIS INTO ACCOUNT, AND ADAPTED MEASURES TO LOCAL CONDITIONS, AND BROUGHT THEIR OWN TRANSLATIONS.

It's really time to learn English well, otherwise when the company explores overseas markets in the future, won't you have to take a translator all over the world? Ye Shenxi thought to himself, Xia Qingyu's English should be good, right? How to say it, I understand that I graduated from college, and let her teach herself.

Ye Shenxi really wants to find an engine, of course, the current name is relatively large, "Unreal 3" and "source", the former is more technologically advanced, the program is very easy to program, relatively speaking, the cost of game development is low, and the support for fine textures is currently a big cut off others.

Compared with Unreal Engine 3's multi-platform support, "source" focuses on the PC platform and is more suitable for PC-only games. And its advantages are in terms of light and shadow and physics systems, even higher than "Unreal 3", but the corresponding configuration requirements will also be higher.

But no matter these two, they are actually not suitable for Ye Shenxi's positioning of the expected MOBA project.

One factor is the price, for example, "Unreal Engine 3" is not very affordable for commercial games. For non-commercial use, it is completely free, but if the game is to be released commercially, if the revenue is less than $5,000, the license fee will be charged $99, and if the revenue is more than $5,000, 25% of the revenue over $3,000 will be charged as a licensing fee.

Of course, the price is not the main factor, but for a MOBA game, its engine does not need to be so complicated at all, and it does not need such elaborate textures and lighting, physics and rendering. For a MOBA game with a remote perspective of locking God, no matter how detailed the character players are, you can't see it, which is not only wasteful, but will increase the configuration of game requirements.

At present, for domestic online game players, most people's computer configuration does not meet the requirements of the top 3A production at the same time.

Such an approach will undoubtedly turn away a large number of players.

I went around the sponsor special session again, and the sponsors were all powerful manufacturers, bringing the highest and most sophisticated technology, and providing the coolest game support, Ye Shenxi still got nothing.

……

……

At two o'clock in the afternoon, in the web game special session in Hall B, Ye Shenxi walked onto the podium.

The entire conference hall can accommodate about 100 people, not to mention that the space is completely full, and even the aisles are full of people.

The R&D cost of terminal games is self-evident for small company teams, both the number of team members and the R&D cycle are too unbearable, so the outbreak of web games is a huge boon for them.

Not only that, some giant companies have also noticed the unparalleled explosiveness of page games, it is a fact that the life cycle of a page game is not long, like "Combining the World" after creating a 7 million monthly turnover record, it disappeared in everyone's field of vision like a flash in the pan, but the R&D cost is low enough, they can make several models into the market in a short period of time, even if only one of them can be made, then there is also money.

So the fire of page games has been burned, and manufacturers of all sizes have entered this field waving their cheque books.

Ye Shenxi swept down from the podium, but there were a few acquaintances, Shengda, Huang Yi, Tenghua all sat below, Shengda needless to say, was one of the first companies to set foot in the field of web games, and now even big companies like Huang Yi and Tenghua have to wade through the water.

Ye Shenxi clicked on the PPT, and the title of his speech today was: "How to continue to create freshness for players".

"Good afternoon, everyone, I'm Ye Shenxi, the product director of Qingyu Network, also known as Pasca." After saying a word, the applause from the audience has already sounded, which is a respect for the seniors and successful people in the industry, even if he looks so young.

Not all industries have the vice of literati to despise each other, in this circle more emphasis on success or failure, as said before, the success of "Immortal Dao" makes these page game practitioners not only envy or jealousy, but also somewhat grateful, a product can make the whole cake bigger, and everyone will benefit.

The applause lasted for about a minute, and Ye Shenxi signaled that it was useless for everyone to applaud, so he could only stand on the stage and wait for the applause to rest before Ye Shenxi continued: "Thank you, I just experienced the most difficult minute in my life. ”

There was a burst of laughter from the audience.

Ye Shenxi continued: "I don't know if you have often heard a number recently, 14.53 million, anyway, I have heard it myself recently, and it is a little annoying......

"Hahaha......"

"So what I want to share with you today is not this number, but another set." Ye Shenxi clicked the mouse, and a set of data appeared on the big screen: 54%/37%/31%/25%.

Many people immediately understood that this is the retention data of "Immortal Dao", and Cai Ping's previous announcement was all payment-related data, and the retention data of "Immortal Dao" was disclosed for the first time.

There were already exclamations and whispers of discussion in the audience.

"That's an exaggeration......

"Is this really the retention of page games......

"Lao Huang, what is the retention data of your model?" Someone was asking the person next to him.

"Don't mention it, half of it is not ......," the person next to him frowned.

Everyone was careful to control the volume of the discussion, but they could all hear the sound of something exploding in the room.

"That's right, this is the next day, the third day, the seventh day and the month retention of the Immortal Dao, this is not the data during the deletion test, that one is even higher." Ye Shenxi deliberately paused for a moment, and the audience laughed.

"Rather, it was derived after a large scale of derivation and entered a lot of pan-users. In fact, in my opinion, the importance of user retention is not lower than the paid penetration rate, because in any case, whether the player pays or not, it is under the premise that he stays, which is what I want to discuss and share with you today. ”

I have to say that Ye Shenxi's speech can always make people very interested in listening, and what he said seems to have a rhythm of freestyle that keeps you looking forward to the next sentence. There are many people in the audience who also knew Ye Shenxi before (maybe Ye Shenxi didn't know him), including the bigwigs from Shengda, Huang Yi and Tenghua, who also showed a look of listening attentively at this time.

"Most gamers are a bit bored, and this boring is not a pejorative term, but rather a desire to find something in the game that makes people concentrate to fill the time. In my opinion, there is no better way than to let him pursue what he likes, and this pursuit must be predictable, touchable, and achievable. ”

"No one likes to pursue an invisible future, which scares players, they will only see a bottomless abyss and be deterred."

"For the same value of 100, players need to pursue it for two months, so I will put these 100 in two different systems, and each system only needs to pursue one month, and open it in turn. This way, players will be stuck in a virtuous cycle of looking forward to, working hard to achieve, and then moving on to the next goal, and will not be so easily tired by opening too many systems at the same time, and not frustrated by pursuing goals that are too far away. ”

Listening to Ye Shenxi's speech, the people in the audience gradually fell into deep thought.