I chatted with Li Zhi about the idea of a new project, based on Li Zhi's research and development experience in "Swordsman 2", Ye Shenxi's idea was to hope that he would make a martial arts ARPG with the same 45-degree perspective of real-time combat.

Then Li Zhi drank more and more, both sad and happy, and the words never stopped, talking about the bits and pieces he had experienced in the "Swordsman 2" project team in the past two years, and said that he had gains and losses. Sometimes his brows are tightly locked, sometimes he sighs for a long time, and when he talks about his emotions, he can't help but scold, and the sound shocks the house.

Ye Shenxi was a good listener, without interjecting a word, he listened to him chatter all afternoon, and when he was drunk and delirious, he threw him on the sofa in the living room, and cleaned up the dining table by himself, and then said goodbye and left.

You said that this guy is not angry, obviously he is having a treat, and he sleeps unconscious, and he has to clean up the guests.

……

……

On October 22, China's first Game Developers Conference officially opened in Yangcheng, where more than 600 game development elites from all over the world gathered at the Yangcheng Convention Center.

More than 30% of the more than 600 registered listeners are from overseas, covering the Americas, Europe, Asia, Oceania and other places, making it a veritable international event.

The configuration of the keynote speakers is even more luxurious, and many senior technical officials from internationally renowned manufacturers such as Gayware, Vivendi Games, Yubi, Invida, Baoguan, AWD, IBW and other companies will also give wonderful speeches at the conference.

You may not know the names of these manufacturers, but you must have heard of their products.

For example, Gayware, a studio originally founded by two Canadian doctors, whose most famous products are called Baldur's Gate and Neverwinter Day;

Viavendi is one of the world's eight largest media multinational groups such as Disney and Time Warner, with businesses including music, television, film, publishing, telecommunications, the Internet and games.

Many players have heard of Yubi's name, its products span multiple platforms, the most well-known by Chinese players are the "Tom Clancy" and "King of Persia" series, this developer conference they brought a new series "Assassin's Faith";

As for Baoguan, they have always made casual games, and perhaps their most famous game is "Bejeweled" now, but in 2009 they will release a game called "Plant Fighting Zombies", which is popular all over the world.

The China GDS also attracted more than a dozen sponsors, the largest of which are EPI GAMES and Yubi, speaking of EPI GAMES may be unfamiliar to some people, their best-selling game "War Machines" is not very popular in China, but the game engine "Unreal Engine 3" developed by their team is prestigious and has been adopted by countless game production teams.

The fact that so many foreign manufacturers are participating shows that they are aware of the huge booming game market in China, and many people are very optimistic that this market may become the world's number one in the future in a few years.

But in fact, many of them don't know enough about the market, they don't understand these players, they don't understand Chinese online games, why games that they don't seem interesting to be so popular here, maybe it's the unprecedented success of Warcraft that has blurred their judgment, and many manufacturers have come here with their new titles that they are proud of, but most of them can only go cold.

The conference lasted for two days, a total of six conference halls were divided into stand-alone games, client online games, web games, mobile social games, game technology and sponsor special sessions, Ye Shenxi's speech was scheduled at 14:00-14:50 in the afternoon, and the web game session in Hall C, so after signing in to receive the work card, he walked around the entire conference center to listen to other people's speeches.

This is the first time that so many game development professionals in China have gathered together to exchange ideas and share experiences, so that everyone can learn about the latest ideas and technologies. For developers, this is simply a grand event in the gaming industry, and the value is far greater than that of a player-oriented trade show like CGS.

The client game session in Hall B, the keynote speaker who is now standing on the stage at this time is Ji Feng from Titan Network, the main planner and numerical planner of the most profitable project "Journey" in China, and his speech today is titled "How to Plan to Tap Players' Ability to Pay".

Of course, it will not involve the core secrets of the project, but in fact, there is nothing to hide from the visible elements in the game, and "Journey" is so popular now, it is natural that there will be a large number of game teams to study, analyze and follow the trend.

"Capturing the inner weaknesses of the players is the part we polished the most when we were working on Journey." Ji Feng said aloud from the podium.

"Planning is not only about understanding the game, but also about the players, and when you know your users well enough, you will find their inner weaknesses."

"Every player has internal weaknesses, so what exactly are those weaknesses? Let me give you a few simple examples, hatred, a gambler's mentality, and greed, which are all common emotions in human beings and are inevitable. ”

"For example, if you walk on the road and fight monsters, you don't provoke anyone. At this time, a red player suddenly came over and slashed you, are you angry? Do you want revenge? What should I do if I can't beat it? In this irrational situation, it is easy for players to go too far and do a lot of out-of-control behaviors, including impulsive payment is one of them, so of course we should encourage and even create such scenarios. ”

I definitely wouldn't say that when facing players, but the people present are all industry insiders, so there is no need to detour about a lot of words.

Ji Feng continued: "Hatred is not one-on-one, you join a group, such as a gang or a country, it has its own opposing gangs and countries, so are all the players in those gangs and countries from strangers to your enemies?" Then the people in your own country are being bullied, do you want to help fight back? If you happen to be the leader of the team, will you give more, because so many people are looking at you, can you lose face in front of them? ”

"There's also the gambler mentality. No player will really think that his luck is bad, even if you put the probability in front of him, he will feel that even if it is a 1 in 10 chance, the next time he will win the lottery may be himself, and then try again and again. ”

"Another example is greed, if you open a box of 10 taels of gold, there is a 1 in 2 chance of opening 50 taels of gold items, then the player's expectation is to use 10 yuan to buy 25 yuan props? Does he feel like he's earned? ”

"Mathematically, are we losing? But is that really the case? We also earned, the number of virtual items we sold, 50 taels of gold props is just a value called up in the game, and players need real gold and silver to charge gold. ”

The speech on the stage continued, but Ye Shenxi shook his head secretly when he heard it, of course, what Ji Feng said was the truth, and it was also the current situation, which was a very useful experience for many people present.

The game is naturally to make money, and paying is not a crooked way, but it is necessary to look good. However, if Titans, one of the current Big Three, only focus on this, and even use the weaknesses of human nature to achieve profit goals, relatively ignoring the essence of whether a game is fun, how will those new teams that have sprung up follow suit, and what kind of chaotic and dark era will be in China's online game industry in the next few years.