Ye Shenxi's speech at Shu University can be summarized into the following aspects. ~with~dream~small~say~щ~suimеng~lā

1. Nonsense, singing praises, saliva, and scene talk.

2. Draw a bright future for the freshmen present, especially the game design students. Let's talk about the vigorous development of the domestic and foreign game markets, as well as the opportunities and challenges they will face in the future.

Since the students here have chosen this major, they should have some understanding. However, it naturally feels different from the information I have consulted on the Internet and the mouths of the power centers of the game world. All of a sudden, the blood was surging and the ambition was excited.

3. Matters related to the establishment of "Blue Fish Scholarship" in Shu University. After that, there will be a signing ceremony between the special school and the company, but at that time, it will be the chairman Xia Qingyu who will attend in person, and he should have returned to Seattle himself. This is a scholarship for the School of Computer Science, but not just for game design majors.

As an outstanding alumnus, Xia Qingyu can also return to his alma mater. Shu University has cooperated with many enterprises to set up enterprise scholarships, and it is not bad for herring fish, the company is not short of money, but the bonus will not be set up too prominently, otherwise what should other companies do? There's no need to get a scholarship and blindly compare companies with each other, right?

Anyway, among all the corporate scholarships in the school, the highest amount can be used.

In fact, there is not much money, mainly for the number of people is not very large, at the beginning of a computer school, for all undergraduates, master's students and doctoral students, the number of scholarships is about 20 people, an average of 8,000 per person a year, which is 160,000.

However, the "Blue Fish Scholarship" is not just a bonus, but also includes some places to participate in related activities such as foreign programming-related or influential game developer forums, as well as room and board, company internships, etc. At least in the domestic game industry, it should be very influential,

Finally, Ye Shenxi told the students about his personal views on the game. Games are referred to as the "ninth art" in some discussions, but because of their product attributes and the commercial development of the industry, most of the works, including some of the most famous and popular works, are too difficult to afford such a title.

Ye Shenxi told the students that he wouldn't want everyone to be in awe or anything when designing, it would be too deliberate, but he hoped that everyone could retain a pure heart, or personal pride. Even if everyone recognizes the truth of this industry in the future, as the design of mass entertainment products, designers still need to have a heart of "I like this".

This mentality can not become dominant, and it may be a little arrogant, but the need exists, more or less.

The more popular something is, the more it will be "vulgar", and this vulgarity is not a derogatory term, but a popular one. There is a game between personal preferences and public preferences, which requires individuals to explore and run in in the inner struggle. He doesn't want people to go to a certain extreme, and it is not advisable to cater to them without dignity, or to abandon the popular aesthetic altogether.

Everything has a "degree", he didn't explain to everyone where this "degree" is, maybe he himself is also groping, maybe this "degree" is different for everyone.

Finally, Ye Shenxi wished everyone a beautiful and happy four-year study and life time, the kind that will feel very meaningful when recalled in a few years, and encouraged everyone to do it themselves in college and realize some of the games that they had thought of in their minds before.

"I hope that everyone will remember the sense of accomplishment that we got after turning our ideas and brains into reality for the first time and then sharing them with others, and we will have many opportunities to meet in the future, thank you."

He received the salary of the college, and how many classes did he get when he came to Shu University...... There can be 5,000 yuan per class hour, which is already considered high among visiting professors.

Probably because of the speed of speech, his speech was much more content than many leaders, but the time was much shorter......

I don't know how many young people's lives will be affected by his speech.

Looking at the young teenagers and girls in the audience who were full of vigor and exuding youthful atmosphere, and the fighting spirits on their faces, he was also quite relieved.

……

On September 14th, on the Apple App Store, in the Qingyu network area, the two games "Escape from the East China Sea" and "Dragon Sparrow Run" were officially opened for download at 9 o'clock in the morning.

iOS users all over the world can download the game as soon as possible and then enter the experience.

Ye Shenxi himself is too.

Not in his office, but with the development team, and in a state of being watched, Shan Jie and Lao Li also sat aside, each carrying an iphone4 and ipad, and they were also staring at the screen...... Maybe two years later, a reunion of classmates and friends or something, that's the scene.

Ye Shenxi also found a test machine, but it was not an iPhone4, but an older generation of 3GS, and he wanted to see the overall experience smoothness of the older models. Apple is all good, thanks to the strategy of the elite soldiers proposed by Qiao's gang leader, there are not many models. When the two games come out of the Android version,The company's special Android testing machine is estimated to have to prepare hundreds,Not to mention that in the future, it is an era when Internet companies have to make mobile phones,The configuration of each model,The system is completely different,Because of the openness of Android, everyone can DIY operating system,The performance of the game on different models must also be tested。

Android is like a PC platform, open, chaotic, and has a lot of compatibility issues to consider, while the closed Apple is like a console platform, which also saves developers a lot of trouble.

The installation package size of "Dragon Sparrow Run" is 543b, which is not large, and the download and installation were completed quickly, and the installation was smooth, and then entered the game.

Previously, Huangpu's operations department had completed advertising, as well as the details of the cooperation with Apple, including the game itself, which also appeared on the home page of the App Store.

There is also the ASO (Application Market Optimization) of these two games, just like the search engine has SEO (Search Engine Optimization), try every means to improve the sequence of their content in the search engine, and the same is true in various application markets, which will optimize the keywords including the game name, short introduction, and long introduction, so that the software has more opportunities to meet players.

The operation department of Qingyu Network Huangpu is very proficient in this aspect, and they themselves do this.

On the FG platform, their role is to set the rules, and those game manufacturers are also trying to find the rules of the FG platform. Some teams even hire a dedicated market data analysis company to do the analysis to drive their business.

Different companies and different platforms, the way of sorting is different, this is a company secret, will not be disclosed to the outside world, otherwise it is easy to be turned into a vacancy, so from time to time you have to optimize and adjust the algorithm.

Searching isn't that simple.

Like the FG platform of the herring fish network, players search for the keyword "horizontal pass", there are four games, one is called "horizontal xxx", one is called "xxx", but there is also a name called "I'm so fun" but it is a real horizontal game with a high rating, and there is also a "I'm more fun", the game content description says "This is not a side-scrolling game"......

Which one do you let come first? The premise is that it is based on an algorithm, not a human de-identification.

A good search algorithm is about really understanding what kind of game players are looking for.

Just like your girlfriend tells you that she is cold, you have to first understand whether she is really cold and dress her, or whether she needs you to give her a hug;

You're working overtime and she calls and says she's shopping, is it really asking you for money to buy a bag, or is it expressing that she needs your company;

She said that she seemed to have a cold, was she waiting for you to say "drink more hot water" or be coquettish, and wanted to enjoy your cold and warmth, so as to serve her.

Look at the essence through the phenomenon, of course, if you don't have a girlfriend, forget it.

And the blue fish network does this, they will also according to the game content that players have owned, viewed, discussed, and searched for in the past, according to the different preferences of each person's different preferences...... This is actually a bit close to the so-called "big data", customized personal DNA of the player.

How other software distribution platforms do it, Tan Xun doesn't know where the details are too detailed, but the way to deal with the Qingyu network proposed by Mr. Ye should be unique in the world so far. It's really all about allowing players to find the game they're looking for.

Many things in the FG platform, design content, not only on the PC side, it can be said that it is a pioneer in the application market of all platforms, and even in Internet products, walking in the forefront of technology and innovation, which is why this platform can quickly capture the hearts of players and then occupy the market.

……

Today is actually not an auspicious day for the zodiac, in addition to the two running games of the Blue Fish Network, there are also two "NBA Live 2010" and "Need for Speed: Shift" by EA.

The former can be said to be an old powerhouse in the EA Sports brand series, but it is slowly surpassed by the 2K basketball series under Take-2 on the PC and console side since 08 years, and on the mobile side, it is still the king of basketball games.

The latter is a critically acclaimed game that was released last fall, and it is already very difficult to find a breakthrough in a series like this that has been maintained for so many years, but the thirteenth installment in the series, "Shifting", is widely regarded as a work that "completely different from the traditional content of the series". Not only did the media score highly, but the sales also maintained the level of 5 million in "Infernal".

In addition, Konami's "Pro Evolution Soccer 2010", which was released a little earlier, was also ported to iOS, which landed on Apple's App Store last month, and has now generated more than 400,000 downloads in a month, and it is worth mentioning that it is priced at $2,999 on the App Store, which is not a free work.

Konami itself doesn't know whether to cry or laugh, and if this trend continues, the game is likely to outperform the PC and console itself.

They have been facing this opponent called "FIFA" for a long time, and the opponent's most powerful weapon was originally FIFA authorization, players and teams with real names, and the vast majority of players in football games are fans, which is fatal to their appeal. But in the early years, the Pro Evolution Soccer series had been far outpacing its rivals in terms of word-of-mouth, and people were saying that "the Pro Evolution series is more professional, and FIFA is an entertainment game." ”

But in recent years, the FIFA series has begun to overtake the Pro Evolution Soccer series not only in terms of sales, but also in terms of word of mouth, and Konami began to wonder if it should ...... Fight in the mobile gaming market......

These are all masterpieces on the iOS side that have been widely favored in recent times, and anyone may stir up the storm. In August and September this year, Apple's App Store ushered in a peak season of blockbuster productions.

Although Qingyu Network and Pasca have not been defeated since their debut, they have made great efforts on the mobile terminal very early, and set up a special mobile game department in 07, and now they are also the highest mobile revenue among global game companies.

And Konami also has a wide mass base, the Pro Evolution Soccer PES series of hundred-legged insects, dead but not stiff, this is all from the 1996 SFC on the first generation of the series of fans cultivated, out of the mobile version, they also happen to have an Apple mobile phone, how can they not download it to have a good game, even if it is nostalgic......

In addition to being more curious about the new "parkour" gameplay promoted by Qingyu Network, more people may still think that these traditional series may not be able to enjoy the thrill of dominating the list as long as a new game is launched on PC and console.

It can only be said that Pasca himself likes to tinker with new things too much, looking at the so many works developed by Qingyu Network, each of which is a new IP, a new series, and none of them have a "2" in their name. You must know that if other companies guard even the relatively weakest influence in the herring camp, they will immediately do "Survival 2", "Survival 3", "Survival Mobile Version", "Survival Special 3D Remake", and "Survival Second Anniversary Edition......

This is indeed Ye Shenxi's own reason, he wants to try those things that he has not tried, as for the excavation of the brand, it is better to leave it to Xia Qingyu's girl, anyway, she has tinkered with so many companies.

……

As soon as he entered the game, the logos of Qingyu Network and Henggong Studio had not flashed, and the game menu interface had not yet entered, when he heard a programmer from the mobile game project department of Henggong Studio roaring: "The number of downloads has exceeded 50,000!" ”

Programmers have been keeping an eye on the developer's backend provided by Apple, keeping an eye on the number of downloads of the game.

50,000 downloads,It's not been 3 minutes since the open download was opened.,It's estimated that there are still many people who haven't finished downloading.。

Because the herring fish network has invested in marketing expenses, there will be a large number of players to download at the beginning, which is also normal. The first wave of people who came in must have watched the advertisement, the herring network itself, or the Apple App Store.

"Wow!" Exclamations rang out throughout the workshop.

Although at this time, they estimate what this download volume is, and it is estimated that they have no score in their hearts......

"A player has topped up!" The programmer shouted again......

The people who eat melons are "whoo~~~~"

Ye Shenxi interjected: "Eh...... It's me. "He bought a new character first, with the purpose of experiencing the recharge system, and also wanted to see the female characters parkour and eye-catching ingredients, and wanted to buy a more advanced character...... Rush to the top of the Friends Leaderboard first.

Alas...... The current Apple recharge experience is really poor, and he is used to the recharge of his own FG platform, Ye Shenxi really feels that everything else is boring.

This time, several games can be played by tourists, or you can log in to your Qingyu account, inherit the relevant social information under the account, and try it out with your friends.

Both parkour games are free to download, and the pay point is to buy characters, as well as some power-ups and the like. As for more systems such as pets are still under development, Ye Shenxi's requirements for Shan Jie and Li Zhi are that they hope that in addition to being good-looking, they can also have some real effects, such as some special skills and the like.

"No, Mr. Ye, there are dozens of people who have recharged...... programmer said.

"Ah, that's fine...... In fact...... You don't have to refresh it a little bit to report it once, everyone calm down, don't be surprised, the number of downloads will break the record in the future, and there will be many people to recharge. Ye Shenxi said.

"Oh...... Good ......"

"But I've been paying attention to it, especially at the beginning of the launch, mainly because I'm afraid of encountering some abnormal situations."

"Okay."

"Keep following up, and let me know when you reach the leaderboard."

"Okay."

Shan Jie turned his head at this time and asked: "Mr. Ye, how often does Apple's ranking refresh?" "He really doesn't know about that.

"Not sure, anyway, it could be a random point in a cycle, sometimes quite a bit apart. On average, it is estimated that it looks like 10 times a day, and they will not publish this algorithm, otherwise the people who brush the list will have to study this carefully. ”

"Brush the list...... Is this serious situation on Apple right now? Shan Jie asked again.

"I don't know very well, your problem is too big, and you have to find someone to collect data and statistics."

The employees of Qingyu Network are no strangers to brushing the list, mainly because there is also this kind of behavior on the FG platform itself. After all, money can make ghosts grind, even the Qingyu network itself has done a lot of things to prevent the behavior of swiping the list, such as the game rating needs to own the game plus two hours of experience time.

It's already very harsh, isn't it, but there are still people who take orders, such as taking advantage of a very strong discount time in the game, buying like crazy, and then opening more like crazy, crazy reviews......

Game discounts are not opened by manufacturers if they want to, they can propose it themselves, and then the Qingyu Network will review and approve it, and there will also be a Qingyu Network to initiate it, and then notify the game manufacturer.

Anyway, it's a process of wits and courage, and some vendors and data companies still have their experiences published: the days when I was dealing with Qingyu Network......