The refresh time of Apple's App Store is very casual, and each area is different. The Chinese region was refreshed at 12:41 p.m., and at that time, the two games had not yet entered any of the rankings, and then it was refreshed again at 13:25, and then Ye Shenxi saw the two games squeezed in together.

In his office, too, he heard cheers and applause coming from the outside workshop.

The list is a free list.

There are three types of leaderboards in the App Store, each with its own algorithm for sorting. Among them, the free list and the paid list are mainly optimized according to the number of downloads, and will also assist some parameters such as the number of active people, the number of comments, and the proportion of praise, but the number of downloads is the most weighted piece.

The best-selling list is a real battleground, especially for games, which are mainly ranked according to the top-up status of players in the game. Two games are not on this list yet.

"Dragon Sparrow Run" is currently ranked 204th, while "Escape from the East Sea" is a little higher, 136th.

At this time, the App Store leaderboard display rule is that each leaderboard will display the top 300 apps, and outside the 300, such as 301, then sorry, users can't see you, you can only find it by searching.

Entering the charts has a huge exposure to an app, and it has a very strong promotion effect, and many players will choose through the charts in app stores, stations, e-commerce platforms, and even watching movie votes, buying music albums, etc. We don't expect users to be very aware of what's going on in every area, so it's safe for them to do that...... Herd.

The things that everyone chooses are not necessarily of good quality, but the probability of encountering shoddy content is always lower than just going to the point.

The higher you are on the leaderboard, the more effective the promotion will be, which is a virtuous cycle. It only took 4 hours for the two parkour games to reach the rankings, which fully shows that the promotion plan of the operation team is effective, and it also has the bonus of the fame and reputation of the company itself.

It's relatively normal for the two to rank high and low, and you can think of the reason, in the current mobile games, everyone's first sense is still more interested in 3D because...... Isn't it a novelty...... However, Ye Shenxi's expectation that the 2D horizontal version of "Dragon Sparrow Run" should make efforts later and complete the overtake of "Escape from the East China Sea". Because it's comparatively more casual and easier to operate, tapping is definitely less hassle-free than swiping.

Moreover, the horizontal perspective can also make more interesting functions in the future, relatively speaking, the perspective behind the 3D character is less extensible.

He paid attention to it for a while, and then planned to continue to work on his "Nobody Survived", if these two games could not dominate the charts...... It can only be stated ...... There's really nothing to say, at most it's the impact of his butterfly, which has changed the players' tastes a lot.

When he was about to turn off his iPad, another game on the leaderboard caught Ye Shenxi's attention, called "Gods and Ghosts and Immortals". What a familiar name...... Ye Shenxi recalled it, and was a little impressed, remembering that this was the company where Wei Cheng's friend, the original mastermind, who leaked the project proposal of "Immortal Dao" before, was based on a horizontal ARPG page game of the Immortal Dao type made according to his own project proposal.

Later, he also heard Xia Qingyu talk about this game, it seems that after returning to the furnace, some new ways to play were added and released, the product is average, but the advertisement can be done, and a promotional CG of other console games was edited to make a small pop-up advertisement, and then the turnover also exceeded 10 million.

It is this company that has brought the trend of three-type web game advertising and opened a precedent for a generation.

Ye Shenxi shook his head, and sighed to himself, his memory is really good......

He clicked on the APP and saw that it was a cloud game developer...... Huh~~~ Why is this company specifically targeting itself or what......

Cloud games are a group formed by the combination of several Yangcheng companies, Jetstar, Flying Eagle, Tang Dynasty and 4321. It seems that there are a few page games that change the soup but not the medicine.,It's either "Immortal Dao" like or "Proud Sword" like.,Well,"Dandantang" like and "Seven Heroes" like also have.。

Basically, whatever comes out of the herring network, as long as the technical threshold is not so high, they always have to try it, or several times.

The gameplay is basically the same, I changed a bunch of art resources and copywriting packaging, changed the skin and pushed it out, and took the wide-net route, just the kind of thinking that I produce 10 projects a year, because the cost of changing the skin is not high, as long as a project is completed, you can make money.

But some players nowadays are really eating this set.

They have done a good job in promotion, and several star products have also made a lot of money, and the turnover is almost around 30 million.

Ye Shenxi shook his head, why don't you concentrate on doing page games, and also come to the pool of water for mobile games?

He called Li Zhi in and asked, "Lao Li, are you familiar with cloud games?" ”

Li Zhi is in charge of all the online games of Qingyu Network except for "Eternal War", and naturally knows the domestic online game market very well, and nodded: "I know, it is now the strongest company in China to solve the development and operation of web games in one step, and it was listed on the Xiangjiang Stock Exchange at the end of last year, which is quite strong, and the revenue of web games is about 25% of ours." ”

"Have our 25%? That's pretty impressive. ”

"It's not ......"

The conversation between these two people is really owed.

"Eh, are you talking a little more lively now than you used to?" Ye Shenxi said.

"Is there one?"

"Yes."

"Is it a good thing or a bad thing?"

"It's good."

"That'll do."

"The largest shareholder of this group is surnamed Cai, who entered the Internet industry around 2000, and started investing in domain names, and is now a well-known angel investor in the game circle.

"When are you and Cao Ruoruo going to get married?"

"Lao Ye, what do you want to ask about me coming in, whether it's a business or a private matter......" Now that there is no one else in private, Li Zhi will call Ye Shenxi Lao Ye.

"Hey, why do you know so well."

"It's almost ......"

"I forgot when you lived together last year."

"Mr. Ye ......" This has changed his words.

"Let's move on to cloud games."

……

The two parkour games of "Gods and Ghosts" and Qingyu Network entered the rankings almost at the same time, but the rankings were higher than them, and they directly parachuted into the top 100, ranking 87th.

And at 3:26 p.m., the leaderboard was refreshed again. "Escape from the East China Sea" ranked 54th, "Dragon Sparrow Run" ranked 103rd, and "Gods and Ghosts Fairy Path" has directly jumped to 21st, ranking quite high.

According to this trend, it is estimated that the next update will directly enter the top 10, and maybe it will be able to enter the top three today.

Ye Shenxi himself also took some time to play this "competitor" that is not a game of the same type, after 10 minutes, he didn't have any good feelings, but he didn't dislike them, all in all, he didn't feel anything.

There is nothing brilliant about it, but the experience is quite smooth, and he himself will give a three-star evaluation, which is decent. It should also be a work that Jetstar has polished internally, so there will be no experience that is not smooth, but there are no highlights, to say that the road to domination is obviously not qualified.

Today, the two parkour games are not only available in China, but also in more than 20 mainstream countries and regions such as the United States, Europe, Japan, and South Korea. And this "Fairy Journey" belongs to the national special.

There are many things that can be easily seen by insiders as long as they are not blind.

At present, there are more than 700 user reviews for "Dragon Sparrow Run" ranked 103rd, and "Escape from the East China Sea" ranked 54th has more than 1,100.

and "The Path of Gods and Ghosts" is more than 120.

is very distracted, and he doesn't do a full set of dramas.

And Ye Shenxi's memory is not bad, I didn't see this game on the list in the morning, it was on the list together with "Escape from the East China Sea" and "Dragon Sparrow Run".

He opened a third-party App Store statistics and query website, which is now a lot of such websites, mainly for developers to compare competing products, explore trends, and analyze data.

"Gods and Ghosts" landed on the Apple App Store a week ago, and its ranking on the free list in China has been hovering around 1200, until today, on the day when the two high-profile games of Qingyu Network were launched, the ranking suddenly jumped, jumping directly from 1200 to 21 now, and it is obviously still climbing up the rhythm.

Ye Shenxi shook his head and smiled, his heart was clear.

……

At nine o'clock in the evening, twelve hours later, "Escape from the East China Sea" and "Dragon Sparrow Run" have come to the 13th and 28th places respectively, and the "Fairy Journey" has climbed to the second place.

That's all there is to the rocket taking off.

In front of it is the IOS version of Tenghua's mobile phone QQ, behind it is Weibo, Xinlang also released the client on the iPhone side a month ago. The fourth and fifth positions are both game apps, the famous "Fruit Ninja" and "Angry Birds".

At this time, Xia Qingyu's phone called.

"What are you doing~~~"

"I am having a massage in the clubhouse~"

"Yo, what technician are you ordering?"

"Six, it's a good job."

"Poof, do you have a lot of strength?"

"The thief is big."

"Is it my age?"

"Bigger than you~"

…… Xia Qingyu means hand strength, Ye Shenxi is obviously not.

"Hmph." A cold snort: "Next time, I'll let you see what hand strength is." ”

"......" Ye Shenxi didn't pull down.

"Have you seen that "Fairy Path"?" Xia Qingyu is not poor with him.

"See, you've noticed it, it's a bit interesting, the App Store China has only been open for two months, and now I've learned to brush the charts, it's very fashionable."

"I'll send you two URLs."

"Well, what's wrong?"

Whoosh~ Xia Qingyu sent two URLs: "You click on it and take a look." ”

Ye Shenxi clicked on the website, which is a press release of two game portals.

"Why Defeat the Undefeated Myth Pasca, Mobile Game Version Trial Experience. 》”

"How did I get to No. 1 on the Apple App Store charts and get my first foray into the cloud for mobile games. 》”

Ye Shenxi gasped: "What the hell, the undefeated myth Pasca, I don't cry yet." ”

"Hey, you glance at the content." Xia Qingyu said.

Ye Shenxi dragged the mouse to look down, the first one is a complete game experience report, a piece of soft article that is too hard to work, praising the game throughout, making Ye Shenxi feel like he is watching the evaluation reports of "Getaway" by other media. The second part introduces the R&D team of cloud games and Jetstar, the company's development experience, the mental journey of employees, and an exclusive interview with producer Li Ling.

In an exclusive interview, producer Li Ling said that the era of diversified and blooming games in China has come, and the characteristics of mobile games have weakened the gap between companies in terms of size and capital, and more and more talented gamers can turn the tide in this era. He also thanked Apple for providing this platform for everyone, so that the excellent work of "Gods and Ghosts and Wonderlands" can meet the majority of players.

"That's a big breath...... Ye Shenxi sighed.

One of the two articles is about games, and the other is about companies and teams, but they all have one thing in common, and neither of them has left the Qingyu network.

The former uses the two games of the herring fish network as a comparison,Obviously, this kind of advertorial written in advance,The article directly named the first place in the free list of "Gods and Ghosts Fairy Road" airborne in China,The article was sent at seven o'clock in the evening,And now it's only second...... And at that time, the creator coded the word obviously hadn't played the game yet, and it was all compared with the gameplay content announced earlier by the herring fish network, and there was still a logo watermark of the herring game on the illustrations of the article......

The latter Li Ling modestly said that Pasca is a senior in the industry with a brilliant record, and has created several works that can be written into history, from the very beginning of "Eternity" to this year's "Getaway", in fact, it is the enlightenment work of many practitioners, which is extremely valuable for research, and other game producers can learn a lot from it.

He said please don't compare him with Pasca, he still has a long way to go, and he still has to learn slowly.

This is too much gold on his face, no one except him himself compares him with Pasca, this kind of deliberate modesty, it is clear that he wants to have a wave of favorability, and others are not easy to scold him.

It's stiff.

"It's up to us to play routines, this company is really too fat." Xia Qingyu laughed angrily.

It turns out that this is really waiting for my two mobile games to be launched today, and the bundle hype is a wave.

Not to mention that this company is like chewing gum on the soles of the feet, who in China doesn't want to be involved with the herring fish network, it's just whether they want to get a way to pull their faces. The former requires some skill, and the latter, in fact, is quite a lot, and the cost is not very high for many people.

"You take a look at the instant search ranking of the ferry, as well as the hot search on Weibo."

After the rapid expansion of the number of users, Xinlang Weibo has also launched other derivative application functions, such as hot search rankings, but at this time, the influence is generally not as good as the ferry search, which can be used as a supplementary reference for hot current affairs.

On the instant search ranking of ferry, "Qingyu Online Mobile Game New Work" and ""Gods and Ghosts Immortal Journey" suppressed Pasca's new work" appeared at the same time, and there was also a similar ""Gods and Ghosts Immortal Journey" defeated Dragon Sparrow on Weibo hot search.

"The Chinese language is broad and profound, the gods and ghosts and immortals defeated the dragon sparrow and the gods and ghosts and immortals defeated the dragon sparrow, it seems to mean the same thing."

"You're off the mark." Xia Qingyu said.

"How much is the first place in the free list in China a day?" Ye Shenxi asked again.

"I asked the marketing department in the evening, and now it costs about 180,000 a day, and 80,000 for the top 10, and the prices of different types of apps will fluctuate, and the game is higher than other apps."

"Then they're really willing."

"I just visited some forums, Weibo, and other social platforms, and found that some players have started to discuss their games, and they want to rub hot spots, or create hot topics, which is more cost-effective than their own advertisements on search engines and portals."

Players can probably guess what Ye Shenxi is discussing, and there are always more people who don't know the truth than real fans. It's really good to make a name for yourself now, but maybe it's too good to make, and it is estimated that Jetstar is also fighting for it, and the loss of returning to its original shape and the income after the topic is hyped up, who is big and who is small.

After all, there are so many fans of Qingyu Network, and many people are familiar with their own company's games and some stories that happen outside of games.

It is estimated that it won't be long before the they plagiarized from the page game version of "Gods and Ghosts and Immortals" will be completely picked up.

is worthy of being the first company to do pop-up small advertisements, and he really admires them when it comes to sideball marketing.