Four months ago, not to mention compared with the first platform at that time, 77 Play, which also started as a website, and at least two other platforms surpassed Cai Ping's Jinyou in terms of revenue.

At that time, Cai Ping had just entered the page game circle, and the average monthly turnover of the first batch of three projects was only 500,000.

The Internet circle has changed dramatically, and four months later, he Jinyou has become the largest web game platform with "Immortal Dao" in one fell swoop, and the more emerging the industry, the easier it is for miracles to appear.

Cai Ping felt that he was a miracle.

At that time, Ye Shenxi first looked for fun to play, Wang Xueyou had no beads, and then went to 77 to play, Lu Yining was deaf and blind, and these two people passed by this product.

Until he met him, Cai Pinghui knew people, and at a glance he decided that this game bone Qingqi would have achievements one day, five million heroic and unique generations, and then vigorously promoted it. As a result, Qingyu Network has become a new star in R&D, and Jinyou has also become the new leader of the web game platform.

In the last month of 2007, the total monthly revenue of Jinyou's entire platform reached 50 million, which is the first time that a web game platform can reach this number.

Look at the opponents that Cai Ping looked up to at that time, Leplay was in the early 20 millions, and 77 Play was still tossing at the level of 10 million, and they are now also pushing several newly launched "Immortal Dao" follow-up projects, isn't this staining their own light?

He Cai Ping has climbed to the first person in the page tour circle, and on the wall of the rooftop of this school, below the apex of the page tour, his name is written.

And after reaching this position, he is no longer just doing it for the purpose of making money, he is thinking further about how to gain a firm foothold in the surging web game market, build a real web game empire, and then wrestle with giants such as Huang Yi and Tenghua.

……

……

Xia Qingyu checked the results of the background and showed that the result was the worst one, the click IP was distributed in various provinces across the country, and the device codes were all different, obviously from thousands of real users.

This shows the sophistication of the other party, and it also shows the vicious intentions, contacting the malicious click team to come and make trouble, and their own expenses are even higher than the marketing investment of Qingyu Network.

And you can't handle this kind of click at all, because those are real Internet users, and you can't tell the difference, even though they're not players.

"Targeted." On the phone, Ye Shenxi confirmed Xia Qingyu's thoughts.

"What should I do?" Xia Qingyu experienced this kind of vicious competition for the first time, and she couldn't make up her mind.

Yes, this young platform and its young people at the helm, this is just the first time they have promoted it, but they have encountered opponents who are well versed in the gray rules.

Ye Shenxi thought for a while: "Don't put CPC ads first, if the other party is mischievous, it won't have any effect." In fact, in addition to being particularly easy to be maliciously clicked, the shortcomings of CPC advertising are that the conversion rate is difficult to control, and the reason why it is placed is also because Ye Shenxi has a certain confidence in the current name and reputation of Qingyu Network, but it is useless to say this now.

"What's that going on?" Xia Qingyu searched her mind for several advertising models she knew, analyzing their pros and cons in the current situation.

"Let's switch to CPT first." Ye Shenxi also compared, and then gave his answer: "Don't stop the press releases, when will the CPT advertisement have a place?" ”

CPT advertising is (Cost Per Time), that is, you are paid according to the period in which the ad is displayed. For the advertising platform, their revenue is not as high as that of CPC advertising, so portals such as video games will not place this kind of advertising in the most eye-catching position, and it is relatively cost-effective for advertisers.

Since it is displayed by time, there is definitely a need to queue up.

"Add money." Xia Qingyu blurted out, this girl is used to solving urgent problems with extra money, and now is not the time to simply test the effects of various advertisements, the key is to introduce a certain number of players first, add money to plug in a team.

"Alright, I'll get in touch with the video game later, and it would be nice if we could put it until tomorrow morning."

Xia Qingdao also thought about it for a while, and now it seems that only this kind of advertisement will be safer. Even if they place CPA (Cost Per Action) ads that pay according to the number of registered players, the other party can still pour into the registered account and lose immediately, so they have no choice. ”

"I'll get in touch right now." He sighed and hung up the phone in a hurry, and immediately communicated with the video game.

In fact, in the current situation of being targeted, the other party hurts 800 enemies and loses 1,000 recklessly, almost all mainstream advertising methods will be exploited, only CPT is slightly more secure, at least it will really attract players into the game.

Ye Shenxi believed that the other party would definitely have a backhand, but now that they were hiding in the shadows, the Qingyu Network could only see the moves, and they could adapt to the situation.

……

……

A total of 187 players entered the entire "Proud Sword" test server all day today, almost all of which were natural traffic and press releases, Li Zhi has been hanging his heart since ten o'clock in the morning, he is also an old man, but after all, this is the first project of his new owner after his transformation.

Vote for the same thing. Although he has a personal relationship with his boss, as an old producer, the company's current No. 3 person in the substantive sense, he doesn't want to lose face?

At half past one in the morning, there are only two people in the company, and neither of them is a single dog, but now it is not much different from a single.

No matter how few players there are, the data also needs to be seen.

On the first day, there were 187 people on a single server, with a total recharge of 7,710 yuan, and the payment penetration rate was as high as 19%, and ARPPU reached 217 yuan.

If this data is calculated on the official server of 3,000 people, the first day payment of a single server will reach 123,690 yuan. To make a rough estimate, if the first week of recharge is 4 times that of the first day, the second week is 65% of the first week, the third week is 45%, and the fourth week is 30%, the monthly income of the server is expected to reach 1.18 million yuan. According to the strategy of opening 5 servers on the first day of the test without deletion, and then opening a server every three days, the revenue of the whole game will exceed 10 million yuan in the first month of the follow-up.

"Immortal Dao" was only 1430 yuan in the first month at that time, and if the operation is normal, "Proud Sword" will become the second web game to reach this number, and this number will not be shared by other companies.