On May 9, 2000, Guangming Daily published an article titled "Video Games, Electronic Heroin for Children", and since then video games have had such an exclusive title.

The article described the story of the reporter's unannounced visit to the game computer room, which caused great social repercussions at that time.

In the article, the reporter described that he learned the two games "Star Wars" and "Might and Magic Heroes 3" overnight, and was invincible in the computer room the next day, defeated many opponents in the Internet café, won the trust of the boss and the children, and got the information he wanted.

The owner of the Internet café told him: "The children who stay in the game room all day have grown up to become thieves, robbers, and women have become escort ladies." ”

A yellow-haired enthusiast told him: "This computer game is a drug, it's heroin No. 4, I didn't seduce him, as soon as the child gets hooked, he will become bad." ”

These are the exact words in the article.

That year, the article was awarded the second prize of the ***** Newsletter, and the author became the youngest senior reporter of Guangming Daily.

In June of the same year, the General Office of the State Council forwarded the "Notice on the Opinions on Carrying out Special Governance of Electronic Game Business Venues" issued by the Ministry of Culture and other seven departments, and "electronic heroin" became the official evaluation, and the game also began its long road to correct its name.

This is actually the product of a clash of cultures between two generations.

Just like before, similar to this, in the 80s, martial arts was called "spiritual opium" by a generation, and in the 70s, Teresa Teng's songs were also called "the sound of glamour".

Today, martial arts and pop songs have been recognized by society, Jin Yong, Gu Long, and Teresa Teng have all become a generation of cultural masters, and their works have also become cultural treasures and symbols.

And video games are going the same way that these predecessors walked.

The summit is about to start, and several leaders are about to enter the venue, Ye Shenxi can only make a long story short.

"Mr. Chen, the infamy of video games is a product of the times, and each era has its own limitations, but society is also progressing, and social value recognition and public opinion will become more and more inclusive."

Chen Qiao said: "Then let's wait slowly." ”

"Until then, we need to have games that have real cultural value, which is something that we should explore and strive for as a gamer. The game is called the "Ninth Art" because it is the same as movies and music, although the medium is different, but it can also convey the core of the creator's mind and artistic theme. ”

"You once played "Legend of Blood", how can you change the public's perception with such a game? We need to make games with real content that impact social perceptions and make a difference for everyone. ”

"With the relaxation of policies, the propaganda of the state apparatus, and even the increasing number of games combined with traditional cultural industries, such games will eventually be recognized by the society."

When Ye Shenxi said these words, he was convinced.

Chen Qiao looked at this person who really understood him in his opinion, but found that he didn't understand him at all.

Such social concepts and cognitions are deep-rooted, and it is difficult to shake them with the strength of one or two people, but he can feel Ye Shenxi's indomitable determination.

Changing social perceptions is harder than changing people's habits, and it's much harder.

How long does it take people to get used to online games, how many years does it take to get used to online shopping, how long does it take to get used to browsing news online, and it doesn't take long to communicate and share with others in forums. Because it is the natural pursuit of quality of life, convenience and diversification, which is instinctive.

But what about a deep-rooted social cognition and even public order and good customs.

"It's too hard." Chen Qiao said.

"I want to try." Ye Shen Creek Road.

He looked at the young man in front of him in a daze, remembering that he was only 25 years old, about the same age as when he founded Shengda.

It's like when he had the only remaining $300,000 in his hand, and then he acted as an agent for South Korea's "Legend of Blood" in a question.

If you pretend to be a little forced, seeing him is like seeing your former self.

He patted Ye Shenxi on the shoulder, nodded and said, "Then you can come on......" He could only say this.

Ye Shenxi said, "I will." ”

……

In fact, in recent years, the country's attitude towards video games has shown signs of breaking the ice.

Just like this CGS Summit Forum, the organizers are the General Administration of Press and Publication, the Ministry of Science and Technology, the General Administration of Sports, the Huangpu Municipal People's Government, and the Copyright Office.

The supporting units include the Ministry of Information Industry, the Ministry of Education, and the Central Committee of the Communist Youth League.

It's like the previous "National Online Game Initial Edition Project".

There is also the support of the ministry for the "Eternal War" of the Qingyu Network to go to sea.

In fact, everyone is trying to change the current situation, especially the public's cognition, which is a long process.

This requires the joint efforts of the government, manufacturers, players, and the media.

……

More than 10 leaders at all levels attended the summit today, including Wu Shulin, deputy director of the General Administration of Press and Publication, Shen Jun, vice mayor of Huangpu City, and Xu Chao, deputy director of the Management Department of the National Copyright Administration.

The host introduced the leaders and guests who were going to give speeches one by one, and when she said "Ye Shenxi, the president of Qingyu Network", Ye Shenxi also stood up and waved like other guests.

The position of president was also thrown to him by Xia Qingyu after readjusting the company's organizational structure, which sounds particularly domineering, but it is actually similar to COO (Chief Operating Officer), CTO (Chief Technology Officer) and other categories of company department bosses, and Xia Qingyu is the CEO (Chief Executive Officer), the company's top administrative official. Some companies do not have presidents, but there are many vice presidents, and the functions and powers of department directors are the same.

Many of the bigwigs of game companies here have never seen Ye Shenxi before, and they have heard of it in other people's mouths, except for Chen Qiao, who doesn't care much about the game industry.

Even in the recent public opinion, in the discussion of the core of the game "Survival", this company has become a domestic pioneer game manufacturer, focusing on quality and discussing the idea of games.

The foundation of this company is still shallow, and the ability to absorb gold is good, and these bigwigs are a little envious of the reputation and good reputation of the herring fish network among players.

Now I occasionally see some players scolding their own companies, and at the same time scolding them with a sentence such as "You see how the Qingyu network is ......", which makes them more curious.

Some people have also studied the history of the Qingyu network, and let their subordinates make a report, and after reading it, they were surprised by their bold stride, which is incompatible with the domestic game circle.

Today, when I saw the boss of this company in charge of game development, it really deserved his name, and it was indeed such a young helmsman who could have those newborn calves who were not afraid of tigers or had no heart and lungs.

……

Soon, after the speeches of leaders at all levels, mainly hoping for the good development of the game industry and wishing the success of this CGS, the bigwigs of various companies also took the stage to give speeches one after another.

The first of them is Chen Qiao.

Of course, the speeches were prepared a long time ago, and the content was also full of empty words and truths.

Chen Qiao's speech was mainly to applaud and cheer for the game industry, he said that the game industry is a hundred flowers blooming rather than vicious competition, and all online game companies, as long as they are original enterprises, should complement each other, not replace and compete with each other.

The meaning can be summarized as: online games should not only not be the non-mainstream operation in the Internet industry, but should be the mainstream of the future development of the Internet industry! Others don't understand not because we're on the wrong path, but because we're too far ahead.

As long as we endure loneliness, we will eventually succeed.

The emperor of a generation of game empires has been boosting the morale of practitioners, and his momentum and pattern are extraordinary, after all, he has just been elected as a member of the National Committee of the Chinese People's Political Consultative Conference.

But Ye Shenxi knew that this was not his true words.

In fact, with the scale of Shengda and the platform provided to him at that time, it was more suitable for him to realize his ambitions than other companies, including Huang Yi. It's just that the two of them are not all the way, maybe from the perspective of changing the world, and they are both very difficult, but the way of change is different.

He is not a lone hero, he has been looking for a partner with the same ambition and talent over the years, so he met Xia Qingyu, but there is only one Xia Qingyu in this world.

Perhaps Xia Qingyu's original ideal was just "wanting to make his own game", and it was far from the extent of changing the world, more or less accepted him first, agreed with him, and after the company's expansion of scale, this girl's ambition was slowly excavated.

Fortunately, now the herring network is walking on a road that Ye Shenxi is ideal.

At this time, facing Chen Qiao's speech, Ye Shenxi had a very strange feeling, like he was going to prove to Chen Qiao one day, "What you once said is not a lie to yourself, but true".

The second to take the stage was Ding Sanshi of Huang Yi, whose speech was "Practitioners should be responsible for their own products." ”

Ding Lei said that when the technology and capital are available, is it a kung fu panda? Or shoot chibi? It is the responsibility of manufacturers to improve our situation and re-establish the image and values of online game works in the minds of consumers. While knowing how to make money with the game, we also think about how we can give the game more upward value.

These words are more like an elder, thinking about the industry itself.

Titan's history of the imperial book has maintained his consistent personal style and consistently self-proclaimed. He said that before the implementation of the National Anti-Addiction Act, Titan himself had already implemented it, and Titan Network would never do business for minors. Good games are always a source of lingering, and if the underage family is not warm enough, the two can be a disaster together. Colleagues have called on government departments to legislate to bring back the social image of games.

With this speech, Ye Shenxi could only smile and remain silent.

Well, Ye Shenxi found that he was actually here to complain today......

Tenghua's Ren Yueqin elaborated on the theme of "openness", opening up his users to various manufacturers, so that their products can also be added to the Tenghua platform. For example, some third-party applications that have been embedded in QQ or QZone can be used directly by Tenghua users.

Ren Yueqin even mentioned the XBOXLive of Juqiang, he said that in this respect, Tenghua and Juhard are the same, this is a platform, open to all manufacturers, and you can also put your own content on this platform to distribute.

This strategy will indeed bring a lot of convenience to users, and in the future, some and many other third-party applications or websites, is it much more convenient to directly log in directly with QQ or Weixin account?

Of course, users are Tenghua's own in the final analysis.

This is very much in line with Tenghua's own positioning, based on a strong user base, starting from social networking and extending to other fields.

Later, Chen Xiaowei from Shicheng also shared a big theme, responsibility. She said that a strong sense of responsibility is to abandon unhealthy competition and create a good environment for development. At the same time, for the society and players, the sense of responsibility should be put first.

This was not only said by Ye Shenxi, but many people also felt like they were gasping.

Last year, Youjiu.com was preparing to go public for the second time, and the situation was originally very good, but at a critical moment, they fell into a lawsuit dispute with T2 Entertainment, a South Korean R&D company for their flagship product "Dance".

And then...... T2 announced that it has granted the exclusive license to "Dance" in China after August 2008 to Shicheng ......

You Jiu had to spend $45 million to snatch back the two-year agency rights of "Audition" from Shi Cheng, and Shi Cheng only spent $20 million to win "Dancing 2", which in Youjiu's opinion belongs to the company's future.

Then, earlier this year, Stone City announced a $38 million stake in T2's parent company, G10.

Even if you don't talk about this kind of off-the-field ...... When it comes to responsibility, the server is not stuck in the first place for players......

……

Then Ye Shenxi also walked onto the podium.

In the face of the leaders at all levels and the princes of all parties who really control the Chinese game industry present, Ye Shenxi did not bring any drafts like the previous bigwigs, not to pretend to be forced, but what he wanted to say was some sincere words.

"Dear Director Wu, Mayor Shen, leaders, and colleagues, good morning. Thank you very much for providing a platform for us to explore and share with you this year's Digital Interactive Entertainment Industry Forum, and for allowing me to share with you a few of my views on the gaming industry. ”

Although he still looks very young, he may be the same as many ordinary employees in the company who have just entered the company for a year or two, but Ye Shenxi is indeed battle-hardened, his light temperament, and his fierce achievements, let people know that he must have something that is not a cliché, and it is really worth listening to.

"Actually, I agree with what Mr. Chen of Shicheng just talked about, especially social responsibility. In my opinion, this social responsibility includes other companies, for the people, and for the game industry as a whole. ”

……

"I have always believed that players' gaming habits can be cultivated, and in what direction and how to cultivate them are all questions that we game manufacturers should think about. The web brings a social dimension to the game, one that can easily be confused with reality and transcends the game itself. In the game server, in this virtual world, become a hegemon, vent the negative emotions in real life, and enjoy the feeling of being in control of life and death. It's not just an experience that we can offer our players. ”

……

"It's our responsibility to guide players to really experience the charm of the game itself."

……

"What is the real charm of the game is the sense of accomplishment of solving one problem after another through thinking and manipulation, and experiencing another rare but precious life experience in the virtual world. A little deeper, it is a trace of enlightenment, understanding some truths, and comprehending many emotions, even if it is a little vague for the time being, it may be recalled many years later before I understand it. ”

"I hope you don't think I can elevate the game itself, but the game is true, it's not dogmatic, it actually bears social attributes and humanistic care."

In fact, these words are a little inappropriate to say on this occasion, in front of these bigwigs, but Ye Shenxi still wants to say it, and there is a feeling that it is difficult to calm down after all.

Many people off the field are not actually game producers or players, and they may not understand Ye Shenxi's remarks very well, but they also know that this is a big ambition.

Although these words made my face tingle a little, but among the people present, I am afraid that only this young man on the stage is qualified to say such things.

……

can't just talk about the game itself, Ye Shenxi also knows that there is always something related to the industry.

"I also want to talk about concerns about the environment in the gaming industry right now," he said. ”

Now everyone is really interested, and I want to hear what thought-provoking things to say.

"Nowadays, the success of Internet companies is sometimes too easy compared to other industries, and a single thought can create amazing wealth, especially for the gaming industry, of course, this is only what it seems, but it is not, and I think everyone here knows very well."

"Haha......" There was a burst of laughter from the audience, even at the leadership table, which was really cheering.

"In this industry, the attraction of these myths of success is fatal, more and more capital is pouring in, more and more game companies are emerging, all eager to achieve the success of the myth in a short period of time. This kind of quick success and quick profit of getting rich overnight and becoming famous once will make the industry more and more impetuous. You can complete a product in three months to half a year, if it doesn't work, modify it, modify it and optimize it and continue to take it out. ”

"This frenzied devotion is almost blind, and you can imagine what the result would be. There will be a large number of products with serious homogenization, mutual imitation and learning, but the quality is very average, in fact, there are many now. ”

"However, gaming is not an industry where quantity overrides quality, and the emergence of more and more such products will eventually cause players to lose confidence and start to get bored, and of course, there will be no more Atari crashes......

Twenty years ago, when Atari, the largest hardware and software manufacturer in North America, adopted a policy of "quantity over quality", nearly 10,000 games emerged in the North American market within a year, and a large number of homogeneous garbage North American players finally lost confidence, and until 1985, no one in the United States talked about games anymore, and the local console market almost disappeared, and the $3.2 billion market shrank to $100 million, a drop of more than 97%, and some experts predicted that it would take 20 years for the American game market to recover.

It wasn't until 1985 that Ren Tianguo landed in North America with their "Super Mario Big Brothers" and saved the American people, that they returned to the grand occasion of that year. If it weren't for the appearance of one of the greatest titles in the history of this game, I don't know how many years the American market would have been frozen.

"Video games have become more and more indispensable entertainment needs for the general public, and the current market in China is not dominated by Atari as it was in the United States. But if it has been in that state of blind rapid development, the visible impact on China's game industry is that it will not be long before the influx of game companies will disappear one by one, and the market will begin to have a monopoly, and more and more resources will be concentrated in the hands of giant companies. ”

"Even if you really want to make a good game, and you really have a good idea and idea, it's hard for a small company to get ahead."

"I don't think it was a blessing for the game industry at that time. As Mr. Chen said just now, how happy the scene of a hundred flowers blooming, there are always innovative ideas and works, and there is constantly high-quality fresh blood flowing in, which is the real game industry. ”

……

"So my opinion is that I hope that while we all do our own games well and pay attention to the essence of the game, we can also support more small and medium-sized enterprises and newcomers in the industry who are thoughtful, creative and capable, so that the industry can develop sustainably, instead of being popular for a while and cold for a while."

"We want to use our wisdom in maintaining the industry, so that the industry is sustainable, and it is used in mutual development and coordinated development, I believe that our industry is just around the corner and will be recognized by more and more people, thank you, I wish this exhibition a complete success."

Then Ye Shenxi bowed and walked off the podium.

There was a round of applause from the audience, though not as enthusiastic.

Ye Shenxi's speech did not praise virtue, and did not follow the routine at all, but raised a concern. This concern points directly to the possible monopoly of the game industry in the future.

Who will monopolize...... Aren't they just the kind of people?

Although with their knowledge, they also know that monopoly is not a healthy industrial state, and the game market is very large, who has ever thought of eating it all in one bite, including the current Shengda and Tenghua. But it's still a little weird.

This is the first time they have heard Ye Shenxi speak about the future of the entire industry, and most of their previous knowledge of Ye Shenxi is only in the field of game research and development, but they did not expect to have deep insights into the future development prospects of the industry.

Or he will also be a formidable opponent.

Relatively speaking, Ren Yueqin's experience may be deeper, he has already had a fight on the project "Beyond the Line of Fire" before, the Hundred Cities League has begun, and the investment and scale are larger than the Qingyu Cup at that time, but it has not caused such extensive dissemination and social influence.

He was also thinking about whether it was just the reason why he was taken the lead.

Before Ye Shenxi took the stage, he was still thinking about whether the kind of worry described by Ye Shenxi could possibly appear.

……

After the summit in the morning, Ye Shenxi had another greeting with some bigwigs, nothing more than some mutual praise, and then was about to leave the hotel, but was "stopped" by Wu Shulin, deputy director of the General Administration of Press and Publication, at the door.

Wu Shulin is a middle-aged man in his fifties, with tightly knit brows, and his eyebrows belong to the anti-"eight" shape, which sometimes looks very serious when he has no expression, and looks expressionless when he smiles.

"Mr. Ye, it's time to wait for you." He originally wanted to be called Xiao Ye, based on the age difference between the two, and it seems closer, but after all, he is the CEO of one of the top game companies in China.

"Hello, Director Wu." He had already said hello before the meeting, and he didn't know what Wu Shulin wanted to talk to him about now.