Chapter 224: The History of the Rise and Fall of the Empire
Chen Qiao and Shengda are the first empires in the true sense of the word in the history of the Chinese Internet and games.
He didn't seem to expect to meet Ye Shenxi here today, so he was stunned for a moment and walked over and said, "Long time no see, Xiao Ye." Then he stretched out his right hand.
Ye Shenxi also stretched out his hand to shake him: "Mr. Chen, long time no see." β
It's been four years since the two last shook hands.
2004 was the most glorious year for Chen Qiao and Shengda, and it was also a super year for China's Internet. That year, a total of 11 Internet companies landed in the overseas capital market, such as Tenghua, TO, and Sky.com, but the sum of these IPO (initial public offering) companies was not as influential as Shengda, which was listed on the NASDAQ in the United States.
Chen Qiao was so high-spirited that year, he became the richest man in China with a net worth of 9 billion.
With a lot of dollars in his hand, Chen Qiao began to buy a large number of companies like crazy, including the Haoyuan game battle platform, Wingfeng Network, the largest mobile game development company at the time, Digital Red, the Korean game company Actoz Soft (the one that made "Millennium" and "Legend of Blood"), Origin Chinese Network, and the banyan tree, with yellow sleeves adding fragrance...... He even hesitated, whether to buy Xinlang or Tenghua? Then he bought a 19.5% stake in Xinlang for 2 billion yuan, becoming the largest shareholder of China's first-generation Internet representative enterprise.
That year, Chen Qiao was only 31 years old.
In fact, Ye Shenxi and Chen Qiao couldn't talk to each other at that time, a grassroots game producer and an emperor of the empire, but Chen Qiao once really wanted to recruit him.
Chen Qiao first noticed Ye Shenxi because of the game "Eternal", and under the popularity of ARPG "Legend of Blood", "Eternal" can still have a brilliant performance as a domestic turn-based game, and has become synonymous with domestic games under the Korean wave. Chen Qiao came from a game management background, and of course he knew that it was difficult to operate a game to such a success with the scale and operational ability of the milestones, which shows the quality of the game itself.
But after really chatting with Ye Shenxi, Chen Qiao had a feeling that his opponent would meet a good material, and Ye Shenxi, who was only 21 years old at the time, revealed insights in many places not only for the game industry, but for the development direction of the entire Internet, and Chen Qiao deeply agreed.
Chen Qiao has always felt that he is lonely, and occasionally sighs that his liver and intestines are broken, and where to find a soulmate at the end of the world. Because his thinking was too advanced at the time, even if the later BAT became bigger and bigger, it was just a continuation of his thinking many years ago.
There are many things that his younger brother doesn't understand, and Tang Jun doesn't understand either.
Ye Shenxi understands, and Ye Shenxi is more advanced than Chen Qiao, and his concept is more mature.
This is a conversation between two people whose thoughts are ahead of the times, wine meets confidants, Ye Shenxi also confided a lot of things that he has never mentioned to others, Chen Qiao was secretly shocked when he heard it.
After that, he invited Ye Shenxi twice in the three parties, looking for Ye Shenxi to come out to drink tea with him, chat, play golf, etc., and then invited Ye Shenxi to Shengda to take charge of the entire game department by the way.
Ye Shenxi refused every time, the reason was that he knew that Chen Qiao, who started as an online game, really didn't like games, let alone cared about them, and even looked down on them.
"I've heard you're not at the milestone now, are you?" Chen Qiao said.
"Yes, I'm in Funan Herring Network now."
"I mean, this company has been hearing its name a lot lately. It should look pretty good. β
"It's pretty good."
"You're still making games?"
"It's still there."
Chen Qiao said such a sentence to Ye Shenxi four years ago, he said: "I think your talent is wasted only for games." β
At that time, he bluntly told Ye Shenxi that the game was just an entry point to open up the situation.
Come to Shengda, we can create a real Internet pan-entertainment industry overlord.
That is a dream in Chen Qiao's heart, a "network Disney", spanning PC, TV, mobile phone, movie, music, game, advertising, prepaid and e-commerce, the ultimate platform that integrates telecommunication network, TV network and Internet network, Shengda Box.
And it wasn't until 2013 that the TV box began to grow wildly and become popular, so how many years has Chen Qiao been ahead?
Not just the box, but the road to Disney on the Internet.
Niu Ni established Ali Pictures, bought Youku potatoes, and also established Ali Literature, and even died with the label of "death doesn't make games".
Ferry also has Ferry Literature, acquired 91 Games, and also established the Ferry Film Business Department.
Tenghua is even more exaggerated, based on games, the interactive entertainment business covers video, literature, animation, film and television and other fields, with great momentum.
These are the pioneers of Shengda.
Like all inspirational, positive stories, Chen Qiao has to do everything he can to make this dream come true.
At that time, at the high-level meeting of Shengda, his younger brother Chen Xiaonian and President Tang Jun both opposed the box project, Chen Qiao slapped the table violently and said: "Today is not a question of whether to do it, it is a question of who will not do it and who will leave." β
The media and public opinion are also not optimistic about this project, and he announced: "I will sell all the shares of Shengda, and I will make IPTV (interactive network television)!" β
In November 05, this product called [EZ Station] was finally launched. At that time, Chen Qiao proudly announced: What Bill Gates wanted to do but did not make, today, a Chinese has made it.
At this time, the Android system has not yet appeared,All kinds of hardware are not mature,Chen Qiao can only choose Intel's chip,Huge hard operating system,The TV box made is about to catch up with the size of the PC hostγ
The price of its pilot sale in Yiwu is6850element,This price can be bought todayIPhone8,Not to mention to buy a TV boxγ
In such a high-end market in Yiwu, 20 were sold a month, and everyone was still discussing what MP3 was better to use in the era, such a consumer electronic product was beyond everyone's imagination.
On February 28, 06, Shengda announced its financial report for the fourth quarter of 2005, showing that its net loss in the fourth quarter was 538.9 million yuan, which was in strong contrast with the previous quarterly net profit of about 200 million yuan, but it was not the most fatal.
In April 06, Radio and Television stopped all IPTV projects on the market. At that time, most of the video resources were still in the hands of traditional TV stations, and they were discussing with Telecom about the ownership of resources, how could they be given to Shengda. They sent letters to telecommunications and Netcom, which are not under their jurisdiction, to stop all unauthorized use of Internet content on television, taking Shengda Box as an example.
So in two years, Shengda Box was strangled in infancy, and it became Chen Qiao's eternal pain.
Running into Ye Shenxi again, Chen Qiao suddenly remembered this, for a long time before, he didn't even allow people in the company to mention Shengda Box again, which was very taboo, but today he remembered it again, he wanted to ask this bosom friend.
"Xiao Ye, do you think I would have done it if there was no radio and television?"
Suddenly, it seemed a bit abrupt to ask such a sentence.
Ye Shenxi shook his head and replied very calmly: "No." β
Chen Qiao was a little interested: "I remember that you also agreed with my concept at that time. β
Ye Shenxi said: "Mr. Chen, in addition to the policy reasons, IPTV is not a failure of the concept, but in the market, I think you want to transform Shengda's 100 million game users into 400 million TV users, but the most critical place for IPTV is the Internet, at that time there were only 30 million households in the country with broadband access. β
"There is a word called [half-step theory], innovation and business value creation is not an equal relationship, many innovations are actually a mess in business, because if you want to intervene in the market, you must combine the compatibility of the market, only half a step ahead of others."
Chen Qiao suddenly smiled: "I also thought about this, but I didn't expect it to be a little ahead." β
Ye Shenxi asked again: "Mr. Chen, can I ask why you don't like games?" β
He has also been wondering about this question.
Chen Qiao thought about it for a while: "I used to like to play games, when I was still studying in the Shuangdan Department of Economics, when I first founded Shengda. β
"In 2000, I remember, I had an all-night test of Legends and I played it one night and went up two levels. The warrior I was playing found that the knife I cut out had an extra white light, which was called the Half Moon Knife Technique. I'm wondering if I'm playing games just for this white light, I'm working hard in the virtual world, and spending an all-nighter is just adding a little more art resources? I deleted the game client when I got back. β
This...... Ye Shenxi couldn't imagine such a reason.
"Of course, it's not just this, then "Legend of Blood" became popular, it was a mess, every Internet cafΓ© is full of "Legend", and I ascended to the sky in one step. But ......"
"What followed was accusation and abuse, and I became the serious culprit of society and parents, and I was the game, as if all the games in the world were made by me alone."
"Someone who played my game until he had a heart attack, teenagers became addicted, and the front page of the People's Daily named us...... Some players broke into my office with lost equipment and pointed at my nose and cursed, and some even tried to self-immolate at our company headquarters...... I felt like I was in the clouds, and I was at the bottom, and I became a sinner in society overnight, and I didn't like that feeling. β
"I don't quite understand why Giant Hard, Sony, Ren Jile, and even glass slag can be sought after by the world, while I can only bear abuse and accusations."
Chen Qiao's voice is vicissitudes, and he seems to be many years older than his actual age.
Ye Shenxi suddenly understood that Chen Qiao wanted to become the mainstream of society, and he had the feelings of his family and country, but in China, the game could not bear his dream under the original sin of "electronic heroin".
"Mr. Chen, this situation will change."
"But I'm already sick of games." Chen Qiao finally said such words.