Although the New Year has just ended, Ye Shenxi's coming to the School of Computer Science of Shu University to give a lecture is still the same as the New Year for the students.

As a well-known institution of higher learning in China, there are still many celebrities who come to Shu University from time to time to give a speech or something, and some people are not inferior to Ye Shenxi in terms of fame, or even exceeded, but in addition to fame, popularity is also a very important thing in the youth group.

Whether the popularity score is positive or negative, it also depends on whether the general public likes it from the bottom of their hearts, appreciates, respects and worships, or with the eyes of ugliness and curiosity, watching a clown babbling in the public eye, scratching his head, dancing drunk, looking for a sense of existence, casually coaxing twice to make him dance harder, and watch the circus.

Ye Shenxi naturally belongs to the former.

At the end of last year, according to the data released by the ferry search list, in the eyes of the ferry company, Ye Shenxi and Xia Qingyu are not a bit of a problem.

Now there are not so many Internet celebrities of entrepreneurs and business elites who appear frequently in people's field of vision. It is obviously not suitable for these two people to be put on the entertainment star list, the top ten Internet celebrities list, and some sharp brothers, Sister Feng, Xiao Yueyue, Guo Xiaosi, Octopus Paul, sexy female teacher Zhu Songhua, love is not what you want to buy Murong Xiaoxiao, it is very incompatible. There are also top ten Internet fighters, and they are Yuanzhouzi, Lao Luo, and Zheng Yuanjie, the fairy tale king, who often tear apart others, is not a decent thing, and it is even more abrupt to put it here.

In the end, for the first time, Ferry simply gave a list of the top ten IT figures, which was used to list the Internet company bigwigs who paid the most attention to netizens in the whole year last year.

The number one on this list...... Naturally, it is Li Yinhong, chairman of the ferry company, and there is no suspense about this. Of course, they also state that this ranking is only based on the ranking of the number of searches of various IT people, without subjective judgment, which is completely different from Forbes or Time Magazine's comprehensive selection based on the influence of the person, the value of wealth, the number of employees in charge, and the reputation in the eyes of the public.

Anyway, the search data is known only to them.

In this list, Ye Shenxi and Xia Qingyu ranked second and third respectively. Let's be honest, even if these two people don't make those hugely influential games, they may also have a high level of attention if they are just the owners of a small company. After all, the advantages of external conditions are really prominent.

The ranking is higher than Ye Shenxi, and during the Spring Festival, Xia Qingyu was triumphant in front of Ye Shenxi, and he was proud for two whole days. It makes sense that men make up a higher percentage of users searching for products for ferries.

ranked 4th to 10th is Yang Qing of Lianxiang; Rebus of the golden cicada, Mr. Lei just announced last year that the golden cicada would enter the field of mobile phones and be the Chinese's own iPhone; followed by the big guys of the three major game companies, Hua Teng, Ding Sanshi, and Chen Qiao, the three giants of the second echelon of the domestic game industry, the former three giants were downgraded by one level and became the second echelon, and there was only one company in the first echelon.

The last two are Meihu's Zhang Xiyang and Ali's Niu Ni. Although Zhang Sunset has appeared a lot, and he has taken photos in various activities to show his male color, and he is very active, but Meihu.com has gone downhill in recent years, which is a reality. At most, Niu Ni will occasionally participate in two speeches at this time, usually encouraging various small online stores to have big dreams...... It's incitative, but it's not as frequent as it was later.

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As Ye Shenxi's first class, the school specially arranged one of the largest lecture halls in the college today, with 18 rows, an average of 20 seats per row, a total of 360 seats.

When Ye Shenxi walked into the classroom with the bell, he saw that the whole room was about 400 people, and the stairs were full of people, and there were more than a dozen people lying on the horizontal table, which was charming when he thought about it. In fact, when he squeezed in, he kept shouting: "Tired, take it." "Excuse me, let me go." "There's boiling water."

It took a lot of effort.

The current number of students in the game design department is 36, and in addition to the initial 30 people, there are 6 people who later transferred from other colleges. As a result, there is such a black and oppressive blockbuster, some of which are obviously not even from the School of Computer Science, and there are a few who should be from the Film and Television Academy when they look at the image. Who said that students from prestigious schools don't chase stars.

The first row is full of lecturers of this major, even if it is not arranged by the academy to support Mr. Ye, they have to squeeze in desperately, not to mention the students, Ye Shenxi is more than enough to give them classes. There are also some leaders of the college in the middle, and Professor Han Qinghe is also among them, fully expressing the importance of the college.

At the end of the classroom, there are several cameras pointed at the lectern, and there are also staff members fiddling with the machines, not live broadcast, but this is a precious teaching material, and the school will treasure it, and it will be translated into English and passed on to USC for a copy. Ye Shenxi's lectures are very valuable to any school, even those game companies that can be called great.

In 09, when Ye Shenxi took several professors and scholars from Shu University to visit major institutions of higher learning in North America that set up game majors, the two schools got involved and established a cooperative relationship. In the second half of the sophomore year or the first half of the junior year, some students with excellent grades will also go to USC for further study for a semester at public expense.

How much does it cost...... The sponsorship of the herring network is naturally part of the sponsorship.

Xia Qingyu must have a seat, just in the middle, next to Professor Han Qinghe, VIP position, feng shui treasure. The girl originally wanted to sit among the students, but it would not be enough to give face to the school leaders, so she gave up this idea.

Ye Shenxi didn't bring information and memos, and he didn't want to plug in the USB flash drive on the computer, he didn't want to talk about anything in books or statistics from the market in this class, he tried the microphone: "Hey, hey...... There are a lot of people today, which makes me think that Shu University has an annual meeting today...... Thank you all for your enthusiasm. ”

This is a classroom, not other press conferences and award ceremonies, no one dares to make a fuss, not to mention that so many leading teachers sit in the front row, no one knows what Mr. Ye's habits are in class, I hope everyone listens carefully and takes notes, or is actively active and enthusiastic to ask questions. So they all stood upright, not daring to make a sound, their heads were one foot away from the table, and their chests were one punch away from the edge of the table, well, this thing varies from person to person, anyway, if Xia Qingyu is sitting in this position, it is almost a punch.

The whole classroom was as quiet as a temple in the early morning.

Ye Shenxi also wanted to shake off his burden and liven up the atmosphere...... Speaking of the annual meeting, this is the chorus of his and Xia Qingyu's annual meeting not long ago, and the Internet hot word during this time is also one of the most popular videos on social media during the Spring Festival - the video of the company's annual meeting of Qingyu Network.

Of course, it is an excerpt, at last year's annual meeting, Xia Qingyu did not play any more southern boxing and northern legs, Emei martial arts, but honestly sang a song "The Love ......of My Life" with Ye Shenxi on stage. Let's say it's a chorus, basically Xia Qingyu performs alone, Ye Shenxi is not incomplete, but Cantonese cuisine has to pick his feet, except for a few ahh

Xia Qingyu: "You are wandering outside the white clouds ~~~", Ye Shenxi: "Outside the white clouds~~~"

Xia Qingyu: "Or should I believe that it is fate~~~", Ye Shenxi: "It is fate~~~"

That's it.

Xia Qingyu almost single-handedly made this performance achieve the ideal program effect, and in the evaluation of Qingyu's internal employees and external netizens, in addition to the "most beautiful female boss" and "the highest force female boss", there is also an honorary title of "the most singing female boss".

To tell the truth, Ye Shenxi sings not badly, but in comparison, everyone is silent, so don't mention it.

also has the reputation of "China's No. 1 paddling singer", and the sunglasses bald head in the Phoenix Legend Group is bright for a while.

Looking at the students under the podium listening carefully one by one, their faces were full of expressions and eyes full of thirst for knowledge...... This burden obviously failed to shake and failed to achieve the effect, which is a bit embarrassing......

"You don't have to be so restrained, I'm more easy-going, and if you want to ask a question in the middle, you can raise your hand at any time."

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The warm afternoon sun shines through the windows, the breeze blows, and the curtains swing, making it a sunny day.

Aside from knowledge and beautiful female classmates, this is probably one of the best parts of the class.

Under the gaze of more than 400 pairs of eyes, Ye Shenxi on the podium began his teaching.

"Today is the second time I have met with you, you have completed a semester of study in school, and you should also have a basic concept of game design, today I want to share two things with you, from my personal thinking and summary."

"The first one is called the essence of design, and the second one is called the expectation of planning, and these two things are very important to you."

Ye Shenxi didn't use multimedia teaching tools, and the white screen of the projector was not pulled down, so he directly picked up the whiteboard marker and wrote these ten big characters on the classroom whiteboard.

His handwriting is not bad, it is easy to say that he has been mixed with Xia Yu for so long, and the old Xia people have several major interests after middle age, Sichuan opera, collection, liquor, tea, and calligraphy. It's just that the sad family doesn't appreciate it together, and the people who can talk freely and elegantly, wives and daughters, really can't bear to force them to listen to Sichuan opera, drink, and drink tea, these old-fashioned things.

Who else could there be?

"Everyone is majoring in game design, and in the final analysis, the core of game design is design. The English word for game planning is Designer, which means designer, so have you ever wondered what the essence of design is? ”

Ye Shenxi raised his hand and made a gesture inviting everyone to speak.

Immediately, a thousand-armed Guanyin came to the class, showing their enthusiasm and desire to perform.

Deng Ziqi is also among them, although he is a real guest today...... The students of this major were squeezed into the aisle of the stairs by many seniors from other majors and faculties. This young man himself is tall, a rare one-meter-eighty-five man among the locals in Funan, with a long arm span, like Mr. Lu Xun said that the duck with the neck is lifted, literally, the neck is extended, and the right hand is also made of a standard hand knife-shaped, stretched out long, a little standing out from the crowd.

This guy has always been very confident in his image.

However, Ye Shenxi didn't order him first, because he had no impression of him, but another senior sister of his who had a relationship, Leng Mo, the code goddess nicknamed "Xiao Xia Qingyu", was the one who was the host of the hot field when he came to speak at the opening ceremony of the School of Computer Science for the first time.

She is about to graduate, and it is worth mentioning that in last year's autumn recruitment, she also submitted her resume at the Qingyu Network's publicity meeting, which was the only resume she handed out in the entire autumn recruitment, to be honest, a bit risky. Fortunately, she has real talent and learning, and later successfully passed the interviews of the three major departments of herring personnel, technology and management, got the offer, and even went into the internship, and immediately after the completion of the thesis defense, she will officially enter the herring network to become a glorious programmer.

A rare female programmer, with her image, can be said to be very maverick.

However, Ye Shenxi was still in Seattle at the time and didn't know about it, and in addition to some well-known game producers who wanted to join Qingyu, other recruitment had already been handed over to his management.

"Your name is Leng Mo, right? Leng Mo, let's talk about it. Ye Shenxi said with a pleasant face.

People, even if there are thousands of precautions, there are times when Xia Qingyu is present, and he remembers the name of a girl who has a one-sided relationship...... Hmph, a cunning flash flashed in Xia Qingyu's eyes......

Leng Mo didn't expect Ye Shenxi to remember her name, a little sorry for her name, a little excited in his heart, stood up, and bowed first: "Thank you, Teacher Ye." ”

The eyes of the other students around her were also full of envy.

This girl is very good at talking, and she doesn't talk about Mr. Ye in the classroom, and she doesn't use Professor Ye, but uses a more kind Teacher Ye. It can be regarded as a sample for the students in the back.

"The essence of design is...... There may be thousands of ways to see and feel the world, as long as we can subconsciously apply these perspectives and ways of feeling to our daily life, it is design. Leng Mo said such a sentence that sounded a little twisting at first glance.

Her voice is very good, like a warbler's cry, but she is still awkward.

Not only many students, but even some teachers did not react.

Ye Shenxi nodded: "Very good, from the Japanese designer Hara Kenya's "Design in Design". ”

In the past two years, he has not read books in vain.

Leng Mo didn't expect that Ye Shenxi had also read this book, and he still remembered the words in it, his eyes were a little surprised, and he turned into more admiration, and nodded again and again. The other students and teachers also gave a small "wow".

Pretending to be forced is also intentional and accidental, and the latter is more powerful.

Ye Shenxi didn't have anything, Xia Qingyu was beautiful in his heart.

Ye Shenxi continued: "What if you summarize it with your own understanding? ”

Leng Mo thought for a while and said, "Teacher, I think design is ...... Well, a way of interacting with the world, an artificial creation. "Even the word leaf is saved, and it is more cordial to call the teacher directly.

"Okay, please take a seat."

Leng Mo sat down upright.

"Come, this strong man." Ye Shenxi finally flipped over Deng Ziqi's sign, and this young man couldn't help but shake his arms and fists.

"Hello Mr. Ye...... My name is Deng Ziqi and I am a game design student...... I have played every one of your games, and I want to enter the herring fish network in the future! ”

"Thank you, I also hope that our company can have you like this...... Well, energetic staff. ”

"Hahaha~" There was some good-natured laughter in the classroom, although Deng Ziqi's sudden confession was a bit abrupt and seemed to be a tiger's head, but if it was them, it was estimated that it would be like this.

"So what do you think design is?"

"Mr. Ye, I believe that the essence of design is artistic creation."

"Very well, please take a seat."

Ye Shenxi asked a few more students, these lucky people have their own answers, whether it is accurate or not, this is a good thing, which shows that the students in this school know how to think.

Some say that design is a purposeful choice.

Some people say that the essence of design is mathematical calculation.

It is also said that it is a verification of inspiration.

These answers are bizarre, but they are not just unreliable nonsense, if you think about it, there is some truth to them.

After Ye Shenxi sat down with all the students, he encouraged them a little before saying: "It is indeed difficult to give an accurate definition of design itself, and there is no standard explanation for this word so far, just like asking what love is." ”

"The design itself is also diverse, there is visual communication design, in order to communicate, including posters, typography, illustrations, packaging, or stage, lighting, etc.; There are products designed for use, including furniture, clothing, shoes, backpacks, electrical appliances, daily necessities; There are also environmental designs, for residential or commercial use, indoor and outdoor, architecture, urban planning, landscape, gardening, etc...... Of course, there is also game design, the game itself is a product, so we are more inclined to product design. ”

"I just wanted to share with you my personal experience, in my opinion, the essence of design is to solve problems."

"Solve the problem!" The students were embarrassed and let out a low cry, and then the sound of turning pages could be heard below, and many of the students began to take notes.

"Yes, solve the problem." Ye Shenxi repeated.

"In order to solve the problem of not getting wet and not catching a cold and fever when going out on a rainy day, we designed an umbrella. In order to solve the problem of wanting to drink tea but not wanting to drink a mouth full of tea leaves, we have designed tea cups with filters, as well as tea bags. In order to solve the problem that mobile phones are easy to bump, scratch or break, we have designed phone cases, protective cases and films. ”

"Back to the game, no less. In order to give players the most intuitive reference and get a strong feeling about 'getting stronger' or 'their own efforts have paid off', we have designed a character level system. ”

"Or in online games, in order to let players go online in a centralized manner, feel the hot atmosphere of the game, and feel that there are a lot of people in this game, we have designed some 'punctual online' activities to attract players to log in and go online at that time through some rewards. In order to keep players sticky, go online for a while every once in a while, and in order to narrow the gap between players and facilitate their own numerical calculations, we designed a physical strength system. ”

"In the character system, in order to enrich the battle, increase the strategy, and reduce the player's understanding cost, we will make the first-level attributes that are directly displayed to distinguish the character's class, such as strength, agility, and intelligence, to describe the character, and the second-level attributes that are directly involved in the combat calculation, such as attack, defense, critical hit, critical damage, evasion, and hit, which can be placed in the lower-level menu."

"Have you ever wondered why in some games these attributes are partly on the main screen, and partly on a numerical panel? That's it. ”

"What I want to tell you is that when we do design, we need to solve a certain problem."

"I hope that people can have this kind of thinking, when you see a design, you will think about what problem the design is used to solve, and then you will think about what kind of solution he chooses to solve this problem."

"I see that many of you wear glasses, have you ever encountered sports such as playing basketball when your glasses come loose, or you sweat and slide down easily. Have you ever thought about how to solve this problem, to find a design product designed by someone else to solve this problem? ”

"Have you ever encountered an electric socket at home that obviously has two sockets and three pins, but it is too close to each other to plug in two plugs at the same time, you should have encountered it, have you ever thought about how to solve this problem, how to design?"