Chapter 392: A Letter to the Newcomer Planners (Part II)

Ye Shenxi set aside a few minutes for the students to think about it and reminisce about it.

"Use the designer's mind to think about the solutions taken by some of the software I have encountered before, and the software and the game are actually similar." Ye Shenxi said.

The first thing that Deng Ziqi thought of was the penguin that often appeared in the lower right corner of the computer. He was thinking...... Oh...... The flashing of the avatar is to remind users that there is new information content, by the way, there is also a sound prompt, using a cough sound to represent someone who wants to talk to you, which can be said to be very vivid, and we often use coughing to attract the attention of others first when we want to talk to others. From a design point of view, it's really successful, it's recognizable, it's magical.

Ah, there's also the thing called wishlist that was launched for the first time on the FG platform, players can put together games that they plan to buy but haven't bought yet, and it's clear at a glance, and when the game has a price reduction event, there will also be a push message to tell them, it's discounted!!

The teacher said that users are impulsive in many behaviors, especially some payment behaviors such as recharging and buying games. Sometimes they see a game and get a little bit of interest but not enough to buy it on the spot, or it could be something else, such as a lack of liquidity at the time.

They may forget about such a game later, even if they try to remember the name of the game, but their minds are already blank. The appearance of wishlists is a good solution to this problem.

And also...... Maybe your friend sees the game on your wishlist and gives you a set......

It's also a good design.

Just thinking about it, Deng Ziqi instantly felt that he had gained a lot from this trip.

Ye Shenxi helped his glasses, well, he brought glasses today, he was a little short-sighted, it was about 100 degrees, and it was completely OK without glasses, but today he wore it, mainly to increase the fit of the role of the teacher, an elegant learning temperament.

"I want people to develop the mindset that there are a total of 5 standard processes in a complete design: finding the problem, thinking about the problem, proposing the solution, implementing the solution, and then iterating on the version. If you take the first step crookedly, the later part of the work may be very useless. ”

Ye Shenxi wrote four more words on the whiteboard: "logic" and "divergence".

"In the past few years, I've heard that many game companies pay a lot of attention to the logical thinking skills of job seekers when they recruit people, and rightly so. But if you only value logical thinking ability, and make this the only or most important criterion, you shouldn't. ”

"There are two kinds of planning, logical and divergent. These are two ways of thinking, and they have to do with the personality of each of us. In the design step, strict logic can allow you to complete the step of 'realizing the plan', but romantic divergent thinking and unbridled brain holes are a strong guarantee to support you to 'think about the problem' and 'propose a plan'. This is also one of the reasons why this major is a combination of arts and sciences. ”

……

"Let's talk about the second point, about the expectations of planning, which is actually the same as the first point. It's about what kind of effect you want to achieve when you do something. ”

"You made a gang mutual aid system, which was designed to improve the cohesion between players in the gang and increase user stickiness. If in the end, after this system is released, we find that the cohesion between gang players has not improved through the data, but eh? Revenues have risen. Can we consider this a successful design? ”

The students were not as reserved as they were at the beginning, and they shook their heads and said, "No! ”

"Yes, of course not, and the likelihood of such magical luck in reality is not high. So how should we expect it, let me give you a more intuitive example. ”

"In the Spring Festival event that has just ended in a game, join us to design a timed scene to farm monsters, players kill monsters with a 50% chance of dropping gift packs, who will tell me, what expectations do we need to make?"

"First of all, we need to anticipate how many players are likely to participate in this event, otherwise you don't know exactly how many monsters to farm, right?"

"Yes, yes!" The students replied one after another, and even some teachers spoke up, or nodded reservedly.

"We need to look at the current number of players on the server, the data of previous similar activities, the enthusiasm of players for this kind of activity, the enthusiasm for rewards, etc. Let's assume that at 4 p.m., the average number of people online on the server is 1 million......"

When it came to this, the students were nothing, and the lecturers and old planners had mixed feelings one by one.

1 million people, that's the highest online in the top few in the gaming circle...... This top few are talking about the world......

That is to say, if you dare to say that 1 million people are online at the same time, it is easy, and it is the time point of the low peak period of the online at 4 o'clock in the afternoon.

"1 million people, the number of people online during the same holiday will be higher, except for long holidays, because many players will have their own travel arrangements during the long holidays, especially during the Spring Festival, when they visit relatives and friends and have no time to play games. So we estimate that there will be about 700,000 players by then, and I'm just casually predicting here, and if you design at that time, you will need more data to bring into the calculation. ”

"700,000 players, assuming 10 servers with 5 lines each, then an average of 14,000 players per line. And then it's important. ”

"We farm monsters on 4 maps, and we expect each player to fight 5 monsters, OK, then a total of 1.4 * 5/4 = 70,000 monsters per map will be farmed. Moving on, we expect each player to get 5 items per event, so that each monster's reward will have a chance to drop. ”

"Of course, these 70,000 monsters are not all brushed out at once.,The map can't be put down.,The specific formula for farming monsters.,How much to refresh initially.,How to add it in the future.,This is the homework left to you.。

"The number of monsters is there, is it over? The whole game, the event lasts for 3 days, 3 games per day, how much each item is worth, how many valuable gifts are produced in total, the transactions that may affect the future period of time, the game ecology, these things are all things that you need to think about clearly. ”

……

Ye Shenxi elaborated a bunch more, explaining these two points thoroughly, and the audience also heard the sound of pen scribbling on paper.

These are not the contents of the textbooks, but more from Ye Shenxi's personal experience, these are the basic contents, but they are also profound personal summaries. Ye Shenxi also has to take into account the acceptance of the students at this stage, which can be said to teach students according to their aptitude.

These students have no distinction bias in the current teaching, numerical values, copywriting, system or resource management or something, these contents are estimated to be selected in the third or fourth year, and at this stage, it is also a unified planning basic knowledge and skills education.

However, in the Qingyu network, although there is a division of labor in planning, different types of work also need to have enough understanding of each other's work content. This is to facilitate cooperation, and on the basis of understanding the work content and needs of the other party, we can better cooperate.

Ye Shenxi hopes that what he talks about can be helpful to these young people, and teaching itself is the inheritance of experience. Maybe they won't be able to understand it in class at this time, but maybe they will remember today's class after they really start designing their own content in the future.

At that time, when I look back at today's content, I will understand something.

Unknowingly, this class also came to an end, and seeing that the time was almost up, Ye Shenxi left a little time: "Everyone can ask any questions they want to ask, related to the game." ”

This time it's the Ten Thousand Hands Kannon...... He saw that some teachers also wanted to raise their hands, but because of their identity, they forcibly controlled the unicorn arm.

"This classmate, yes, this one in a black and white striped baseball shirt."

"Mr. Ye, Qingyu Network's revenue last year was the third in the world, is the statistics of Gamesales accurate?"

"Try to ...... Ask questions related to the game itself...... I don't know much about other companies, but in the case of Qingyu Network, the statistical data is not very different. ”

"~~~~~~" sighed in the audience.

……

"Mr. Ye, what you said about the 'next new project' at VGA, that ...... Can you tell us what type of project it is? ”

"Classmate...... Try to ask as many questions as possible related to the design of the game itself...... is a buyout shooter online game. ”

"Online games...... Will it be the same way it will be run like Eternal War? ”

"We're still talking about this internally."

……

"Mr. Ye, what is the background of the story of "No One Survives", is it still a real-world reference?"

“…… Classmates ......"

Forget it, Ye Shenxi didn't bother to remind: "There will be the real world as a reference, and you can also see some buildings and scenes that exist in reality." ”

"Wow~~~~" The audience is again.

"Will it be China?"

"Not really." Ye Shenxi is very frank.

In China, it is surrounded by zombies, turmoil, chaos, and all sorts of disorderly armed groups...... Isn't this looking for death?

"Oh oh oh~~~~"

Later, it almost became a press conference, and the classroom atmosphere was finally lively......

……

……

In mid-March, Qingyu Network released an announcement through its official website, official Weibo, Twitter, Facebook and other social platforms, about its studio Longjing, the upcoming video live broadcast platform, will start a small-scale trial operation with the beginning of April, and start recruiting game anchors.

Yes, the world's first online game streaming platform is coming soon.

As early as last year, the team started this project called Titch, and after it was acquired by Qingyu Network, with the technical support of the big manufacturers, the beta version of this product was released more than three months earlier than they originally planned.

The main recruitment direction is "Eternal War", of course, it also includes some other popular online games, as well as popular stand-alone games on the FG platform, and there is no live broadcast plan for home consoles and handheld platforms for the time being.

In the trial operation at the beginning of April, there will be more than 50 various game anchors on the Longyan live broadcast platform, of which 20 people are invited by the company on their own initiative, all of which are UP masters who have uploaded a large number of interesting strategies, explanations, funny, and complaining game videos in the YouTube or FG platform community, and they have accumulated a large number of fans and popularity.

This is the herring fish network is calling, it is not easy to refuse, among the 20 anchors who have received the invitation, there have been 16 people who have been invited to start broadcasting, even if they have no concept of the live broadcast of the game.

For the other 30 places, aspirants need to send their relevant video content to the recruitment mailbox of Qingyu's event, and then give an invitation after passing the company's internal screening. The selection criteria naturally include game skills, rank, and entertainment performances, and even more so the latter point.

Because it is a trial operation, there is no corresponding remuneration and salary system, and the platform itself will not have any paid or advertising content for users. But all streamers will receive gifts from the Blue Fish Network, limited edition games, virtual props of Blue Fish's games, as well as special badges on the FG platform, and even invitations to various offline events in the future.

Apply for a camera ...... Naturally, it's all trifles.

The same attraction is huge.

Within 3 hours of the announcement, the official review team had received more than 800 submissions from the streamers, including their display videos, bios, mainly game achievements and video-related production experience, and some of them were accompanied by confessions, expressing their admiration for the company and the two bosses.

The competition is quite fierce, and the players have also tried their best, and some people have attached their own FG game collection, which has nearly 800 games, which can be called a collector, and it also shows that it is indeed a loyal user of the herring network, hoping to be able to score extra points in the assessment.

It doesn't take time for these people to upload videos!

……

Live video, what the hell is it?

Many players don't understand and are curious, and the media only know the general appearance after understanding through investigation.

After the main business of game development and operation, e-sports, game motion capture technology, and CG animation, this herring has extended its hand to a new field. They also started writing articles to describe such new things and attract players and traffic.

Naturally, other game companies are also paying attention, especially many giants.

There are a lot of people who are staring at the herring network, not to mention Pasca's design and concept in the game, and in addition to the game itself, this company also has the ability to lead the fashion trend. Just like in 08, they started to focus on building esports events, and many people were not optimistic about it at that time, because all esports competitions were loss-making, not almost.

After the launch of the Qingyu network one by one, multi-level events, and achieved a huge response, people found that the competition was not a competition at all, but the promotion of their own products, which made more ordinary people know, and came into contact with the game, and then became interested, and finally turned into their loyal users.

After that, they also began to operate their own events according to the model of the Qingyu network, even if it was some MMORPG or casual games with PK battle functions, they also operated their own events with great fanfare, and increased investment, there must be failures, but there are also some successes, making their games more and more popular, and becoming a classic case that they themselves are proud of.

Therefore, it has become the consensus of many people to keep an eye on the herring network.

The herring fish network is here again, the game is live, will this be the next outlet?

A lot of people are watching.

They also know technology, what kind of effect may be achieved by this new "gameplay", and whether it can lead the trend again and make countless players addicted to it, it is still unclear how to see the prospects, but at least ...... This thing is very expensive. The biggest expense is definitely bandwidth fees, depending on the scale that the herring network intends to achieve. But if it's really going to be done, and it's on a global scale, so many users who need to receive data...... At least tens of millions of bandwidth expenditures are calculated per month, in dollars.

That's perfectly accurate, and it's not something that small companies can play around.