We live in such an age.

The development of the Internet makes it easy for us to learn all kinds of information, from astronomy to geography, and we can search it anytime and anywhere.

After the EB2.0 era, everyone has evolved from a receiver of information to a publisher.

The problem is that we are faced with so much information every day that sometimes we can't tell the truth from the false, so much so that it becomes a very time-consuming and laborious thing to verify.

The Internet is a forest full of all kinds of information, and we live in this forest, and there is no wayfinding signpost.

The world has become smaller, but the scope of our access has expanded, and in this living society, we are blinded every day by the illusory, the unreal, the false, the nothing.

The water army is such an existence.

Fans of the herring fish network rightly believe that they have found the other party's fatal weakness, and this sprinkling post will deal a blow to the other party. However, Jetstar's sailors quickly became disciplined, changed the subject to save Zhao, kept silent about the content of the evidence in the post (perhaps they themselves did not know), and still focused on the mobile game project in the post and blog post.

This gives fans the feeling of punching the air and hitting the cotton.

At this time, the players' understanding of the profession of water army was far less than later, and they even thought that they were fighting against ignorant and numb players. Because so far in this matter, there is no captain Dragonfly who represents absolute justice and does not act rashly.

The criterion for judging who is right and who is wrong can only be in people's hearts.

But if the other party doesn't admit it and keeps silent, what can they do?

The video game forum post quickly surpassed the 2,000th floor, but there was a flood of "stubborn" replies downstairs, and after the post appeared, news about Jetstar's "Ghost Fairy Path" topping the charts in China and beating the Blue Fish network continued to go viral on other forums and social media such as Weibo.

But soon, more and more people who eat melons also found clues under the guidance of fans, and the wind direction began to deflect.

"The IOS version of "Gods and Ghosts" was launched on September 7th, and before the two games of Qingyu were launched, they didn't move at all for a week. Why did they follow up after the two mobile games of Qingyu Network were launched on September 14th? Obviously, there are two different types of games. ”

"At the beginning, the number of user reviews was very small, with an average rating of only three stars, but after September 15th, there were suddenly 90% more reviews, almost all of which were five-star reviews, and now the rating of this game has stabilized at about four and a half stars, there is such a magical thing?"

"The number of posts on the ferry post bar of "Dragon Sparrow Run" is 73,000, "Escape from the East China Sea" is 85,000, and "Gods and Ghosts and Immortals"? It's just over seven hundred posts now. The three games have opened official Weibo, and the two games on the Qingyu network have 14,000 and 11,000 fans respectively, while "Gods and Ghosts and Immortals" currently only has more than 200 fans. To tell a lie is to use countless lies, but if you have the data on the App Store, can you guarantee that all the data of your game on the web can be taken into account? ”

"I also checked it when I said this, and the average daily access IP of the official website of "Gods and Ghosts and Fairy Roads" is less than 1,000, and the two models of Qingyu Network are about 40,000 respectively."

"As long as you have the heart and are willing to spend a little time to verify, it is easy to find clues, and now it can basically be asserted that Jetstar is still the same old habit, and "Gods and Ghosts and Fairy Roads" is directly brushed up."

"I'm on the subway today, I go to work for five stops, ten minutes or so, and I saw two playing "East China Sea Escape" and three playing "Dragon Sparrow Run", this is just today, recently I can basically see players playing these two games in the subway every day, but "Ghost Wonderland"? Sorry, I haven't seen it until now. ”

"Jetstar is just a leaderboard, that's their way of doing it, they're so good at it."

"I said, it turns out that dogs can't change their eating."

……

Now Li Ling is a little worried, he had a gambling mentality before, and tying up the Qingyu Network is a double-edged sword. It can be extremely profitable, but it can also bring unpredictable losses, and now it seems that there is a bit of a trend like this, and the development of events seems to be about to deviate from his expectations.

At the end of the day, he underestimated the energy of her followers. According to common sense, fans of any company cannot become the mainstream of public opinion. Especially in the era of the development of the entire entertainment industry to today's diversified aesthetics, users have their own differentiated preferences, and it is difficult to appear like the four kings of Hong Kong in the past or even earlier in the era of Tan Zhang's hegemony, and the emergence of national idols.

But the number of fans of the herring fish network is too large, and the energy is too great.

There are a lot of cheaters in this industry, and it has been since a long time ago, the core data that players and media like to see the most, the number of registered players, the number of people online at the same time, the monthly income, and the monthly turnover and the number of servers opened in the era of page games...... He has seen too many manufacturers adulterate and falsify these data, creating a peaceful and prosperous world.

There are also many that are also bundled hotspots, and even deliberately scandalous marketing to attract attention.

He has seen too much in this industry for ten years.

But in the impression that it seems to ...... Never before has there been such a wide discussion.

Just because, is the object a herring network?

It's a gaming company......

Or is it the spiritual totem of the entire Chinese game industry......

Li Ling never wanted to label himself as a "cheater", just like those users who use plug-ins and auxiliary software on the FG platform, this label will be placed in the most conspicuous place next to the avatar, everyone can see it, and he has to face the same eyes as all his peers.

If things are secretly put on the table, it is not decent.

In addition, investors will be happy because they won the first place in the ranking and defeated the herring network, and make additional investments, but if it is based on scandals, no matter what the truth is, as long as public opinion is formed, it will challenge their confidence and patience.

The impact of the event is still spreading.

On September 19th, the video game magazine portal made a big feature: "What You Didn't Know About the Game Industry: The Far Side of the Moon".

The first article in the first part of the feature was written by the editor-in-chief, Silence Lambs, detailing the dark side that many players didn't know about in the past decade. The article uses Jetstar's suspicions as an introduction to introduce many unspoken rules in the field of online games in the past decade, of course, it will not name any company, but only expose those phenomena to readers.

From brushing the list, starting from recharging, to the personal rebate of the agency game and the game point card in the early years, to the official self-development of bugs and exploiting loopholes to make money, and reaching cooperation with plug-in developers, as well as those who earn PPT to start a business, pull investment everywhere until the project is closed, when the company people go to the empty building, there is no substance, not even a line of code, only dozens of dollars bought on the treasure from other games cut out of the art and sound resource package, and a strange phenomenon of PPT for investors.

The Silence of the Lambs is also one of the oldest and most influential media people in the industry, and he is really well-informed, and this article has pushed Jetstar to a higher level.

On September 20, Southern Weekly also reported on "Gods and Ghosts", but instead of focusing on suppressing the Qingyu Network, it focused on the suspicion of swiping the App Store charts.

Even the media outside of the game began to pay attention.

Li Ling felt that it was time to take a break.

In recent days, there have been more than 100,000 new users every day, which is a very huge magnitude, and the game's revenue has increased in the user base, and the competition ecology in the game has begun to form.

The effect of the hype is also very obvious,A considerable number of the hundreds of thousands of players have heard of the work of "Defeating the Blue Fish Network",Admired,Although some people may come in and take a look at it and lose it quickly,This is also one of the reasons why the game has not been able to go up,But there are also a group of people who stayed。

Rather than losing it after coming in, the game company is more afraid that you won't come in at all, and you haven't even heard of or seen this game.

He called the operation specialist who was in charge of contacting the ranking team into his office, and clicked and swiped on his mobile phone while explaining the task. He opened the App Store charts again.

It's just, it's kind of weird.

"The Way of Gods and Ghosts", which was originally the first, is now ranked third, and the top two are occupied by the herring network.

The horizontal version of "Dragon Sparrow Run" and the 3D "Escape from the East China Sea" are ranked one and two.

"Do you still buy 150,000 times a day?" Li Ling frowned and asked.

"Yes, Mr. Li, it has been this amount since September 14th." The commissioner nodded in reply.

"Zombie users need to be active on a regular basis, do they do that?"

"It should be ......"

"What do you mean by should?" Li Ling felt that a fire was rising in his chest, and he also knew that he should not send the anger to the commissioner, but he even felt that a very absurd fact was in front of him, which made him feel an inexplicable anger, and even felt a little ...... Humiliate.

The commissioner didn't know how to answer, and cringed and said, "Our contract hasn't changed. ”

"Has Apple changed the ranking algorithm over there?"

"No, definitely not."

“…… Does the herring fish network have a list? "Okay, Li Ling regretted asking this question himself, wasting time, if the commissioner answered yes, he wouldn't believe it.

In addition to paying attention to their own products, operators also need to pay attention to competing products, especially direct competitors. Although Jetstar's games are not the same genre as herringfish, they do see the herring network as a target to surpass.

"There shouldn't be...... Their data is normal, although it rises quickly, the curve is smooth, and there is no such peak that is directly raised...... "She also realized that she said another "should", but Mr. Li didn't seem to notice it...... Fortunately.

Li Ling rubbed his temples, he had been rubbing his temples more often recently.

"Let's reduce the number of downloads per day. Try to be as flat as possible, down to about 50,000 in three days, and ...... in a week Let's stop for a moment. ”

"Mr. Li, what we negotiated with them before was 150,000 yuan for half a month......

"It's not a matter of money now, just give the money, you go and contact them first." Li Ling waved his hand and sent the commissioner out.

Then a man sat on the couch and looked out the window, his face full of anger.

After a while, he actually laughed, and he was helpless to be here in laughter...... In addition, the anger has not yet dissipated, and it is maintained on the upper half of the face, and the corners of the mouth are raised in the lower half of the face, and several kinds of herring fish look strange when they meet on one face.

"Damn, I can't even brush it." He shook his head, then lay down and leaned back on the couch.

……

……

China's smartphone share at this time is actually not high, let alone the 5,000-yuan iPhone, and in the United States, where the iPhone is more popular, the popularity of these two mobile games is not at all the same order of magnitude as in China.

"Escape from the East China Sea" topped the free list in the United States, a little later than in China...... Well, it's "Dragon Sparrow Run" in China, but that's what it means anyway. Because it is a relatively mature region, users on the App Store have far more choices than in China, and the competition will be much fiercer.

Until September 30th, "Escape from the East Sea" topped the free list in the United States for the first time, and before that, Facebook's IOS app had occupied this list for more than four consecutive weeks. This is also the first time in the past three months that Angry Birds has given up the top spot among gaming apps.

At first, some media outlets still described it as "a bird drowned by the waters of the East China Sea", because the background of "Escape from the East China Sea" is the raging waves in the East China Sea, but it soon became clear that it was not just the top of the charts that changed.

"It seemed like overnight, all my classmates around me started parkouring, not really running on their own in the playground and park, but on their phones." Kassel, a student at the University of Washington in Seattle, said this in an interview with local media.

The media have a keen sense of smell, and they are the first to capture the social impact of this game, because in subway stations, bus stops, commercial plazas, Central Park, etc., you can see young people staring at the screen of their mobile phones, swiping left and right on it, and even worse, their bodies swaying from side to side......

The storm began in Seattle, one of the most technologically advanced and educated cities in the United States.

"Why is this happening? Is it the parkour genre game defined by the Blue Fish Network, or is there some kind of magic that this company has completely drawn young people into such a trend? ”

On Oct. 4, at 7 p.m. local time in Seattle, the local K5 news channel produced a one-hour special to explore the situation.

In the show, the host and two guests are dancing and discussing, one is a sociologist, and the other is the game producer from the city's famous casual game developer Bao Kai, Gretel, his production of "Bejeweled" is also one of the products on the App Store, and "Angry Birds" has been played back and forth with you before.

"Recently there is a type of game called 'parkour' that has swept through our phones like a virus, perhaps faster than the virus. Young people are constantly posting screenshots on Facebook and Twitter to show off their latest running records, and at school they are competing for rankings among their friends. Gretel, you're an expert in gaming, especially in the field of mobile gaming, can you stand your ground and say what you think? ”

The moderator asked Gretel.