Ye Shenxi and his entourage arrived at four o'clock in the morning on June 11, Los Angeles time, and coincidentally, they were able to see the sun at four o'clock in the morning in Los Angeles.

Ye Shenxi has an impression of him, Daniel, the director of the brand promotion department in Seattle, and one of the first employees recruited when Xia Qingyu came here to set up the company last year, I remember that he was in his early thirties, and he had accumulated rich experience in brand promotion in EA before...... and his assistant Molly.

"Sir, I'm sorry because everyone is resting, so there are not many people coming to pick up the plane." Daniel apologized.

After all, Ye Shenxi is one of the two top leaders of the company, and since he has entered the Chinese company, Daniel has a little understanding of China's national conditions, and he is more pompous.

Ye Shenxi could only say: "Daniel, it would be very strange if a large group of people held up signs at the airport at four o'clock in the morning, holding flowers in their hands, and then shouting slogans to welcome welcome, warm welcome." ”

Daniel brought a minibus to send the delegation to the hotel not far from the International Convention and Exhibition Center.

On the way, he reported to Ye Shenxi about the work arrangements and progress related to the company's exhibition, as well as some interesting anecdotes related to the exhibition that happened here in recent days, and he was very enthusiastic.

After the minibus entered the city center, the number of billboards related to the game began to increase.

Recently, the hotels around the convention center have been occupied by game companies from all over the world, and E3 is more biased towards professional exchanges, media interviews and business cooperation. Most business negotiations take place not inside the pavilion, but in the hotel's private meeting room.

At the same time, most of the billboards around this area have also been attacked by advertisements related to various exhibitions, hotels, shopping malls, entertainment centers...... Posters of many game companies and masterpieces. Among them, the advertisement of Soni Play Station is particularly prominent, Ye Shenxi and they can see from afar that the huge PS Logo occupies nearly one-third of the wall of the highest building of the convention and exhibition center, the best advertising space, the largest poster, a bit of a feeling of dominating the world, as if swearing that this year is Soni's home field.

The posters of each masterpiece are stunning, and they also render a grand festival atmosphere, and the number of games in the works is still the largest in EA, and "Mass Effect 2" and "Dragon Age: Origins" are very eye-catching.

The group of people on the bus seemed a little restrained, a little bit of no fuss, maintaining the feeling that their own family is also a large company, don't think that people from Funan in the mountainous areas of western China have not seen the world~~~

Probably this is the line in their hearts.

But after passing a street corner, Xiao Han, a relatively young planner in the program group of Henggong Studio, finally couldn't continue to keep a straight face, and the first one snorted and pointed out the window: "Look there, look!" ”

The person in the car looked out in the direction of his finger and saw a hotel building painted with three posters of the herring network.

From left to right, they are "The Origin of Everything", "FG Platform" and "Eternal War", and it is worth mentioning that these three posters are all in the same style, all of which are the kind of squares in "The Origin of Everything...... Even the monkey brother and archangel in the poster of "Eternal War"? Iru is all in the shape of a block.

"That's ours!"

"Block World."

It is estimated that it is also Xia Qingyu's idea, and Ye Shenxi is also very good, but it is indeed distinctive, and it is also quite magical. Xia Qingyu seems to want to make the square pixel synonymous and exclusive trait of the herring network, and monopolize it, at least at the psychological level of players.

In the future, whenever this kind of square and pixel style works appear, everyone's first reaction may be: "Is there a new work on the Qingyu Network?" ”

It is estimated that in the various versions of the follow-up ProjectB promotional video, there will be a version of the "Origin of Everything" version of the ...... In the game, you build the scene and characters of the game itself, and then play a block fairy.

Even as a reserved program, all the games of Qingyu Network in the future will have such a version of the promotional video, and Ye Shenxi will not object, it's quite interesting to think about.

Another building next to the three posters of the herring network now belongs to Activision, but it is still only Activision and there is no glass slag. Activision and Glass Slag are the second largest shareholder of the company, but they are not interfering with the Slag Glass's own operations.

And glass slag has its own carnival and insists that E3 is not the best way to attract the attention of investors and the media. The main thing is that the glass slag itself started with the PC, while the focus of E3 is on the console platform.

The atmosphere on the bus was only a little more lively at this time, and the members of the group, who had been closed their eyes and recuperated, also exchanged enthusiastically.

Because ProjectB is a collaborative development project between Henggong and Salmon, Shan Jie and Daniel have also communicated online before, so they are relatively familiar.

Shan Jie asked Daniel: "Daniel, we heard that Guinness will also come over this year, is it true?" ”

Daniel laughs, "Indeed, this year's E3 will have a Guinness Book of Records certification ceremony, and the annual Gamer Edition will be released in the 2009 Annual Edition. ”

"The world's best-selling video game must have gone to Shigeru Miyamoto and his ii Sports, right?" Shan Jie sometimes sees the news of Shigeru Miyamoto and the ii host in China, and remembers that the sales are very terrifying.

"Yes, their ii Sports has sold 45.7 million units so far, which is by far the best-selling game on a single platform in the world."

"It's horrible." Xiao Han was surprised. At present, a game can sell close to 50 million, which is a refreshing thing to understand. He originally thought that his family's "The Origin of All Things" would definitely hit the first place in history, but now when he heard this number, he felt that the gap was really big.

"It's okay, the bundle II host is sold." Ye Shenxi smiled.

There is no doubt that II and II Sports have made each other better, and even the II console itself has the definition of a sports console. And in the past two years, in the household machine, it is the time when the heat of this craze is the highest. One of the highlights of this year's E3 media is the launch of the new somatosensory kit from the three major OEMs.

Warcraft, which also has glass slag, will win the Most Popular MMORPG award, with 11.6 million paying users. and StarCraft's highest-selling PC strategy game with 10 million units. ”

After all...... the difference between the number of paid users of "Eternal War" and "Warcraft" is larger than the gap between the sales of "The Origin of Everything" and "ii Sports", which is currently 610,000, a gap of nearly 20 times, but it is still more than a fraction of others.

"Will the glass slag people come too?" Shan Jie asked.

"Yes, they're not interested in E3, but Guinness's invitation will still be there." Daniel explains, "There's also one of the fastest-selling multi-platform RPGs in Fallout 3...... You know, the Guinness Book of Categories is always so detailed...... They sold 4.7 million points in the first week. ”

Daniel smiled and said: "In fact, the cumulative sales volume is not as good as our "Origin of Everything", which should be around 8 million in total by now, mainly distributed on console platforms. ”

"Guinness still plays." Ye Shenxi said.

……

In the midst of small talk, the minibus drove into the hotel gate.

After getting out of the car, Daniel's assistant Molly handed out the room cards to everyone. Ye Shenxi casually explained two sentences, such as being light-hearted, not affecting others' rest, and the noon meeting time and the like, and then disbanded on the spot.

Most of the people in this hotel are now from all over the world, and they are all peers.

In the past few days, this group of people is led by Shan Jie, Ye Shenxi will not run with everyone, he has his own affairs.

Molly handed another room card that was obviously different from the one that was distributed to everyone just now to Ye Shenxi and said, "Sir, this is the room card for Ms. Xia's room, she asked me to hand it over to you." ”

Employees of the Huangpu and Seattle branches of the Blue Fish Network also live in this hotel.

"Okay, thanks." Ye Shenxi was also a little tired: "You guys should rest for a while, you should be quite busy recently." ”

Then I checked in at the front desk and took the elevator directly to the top floor.

Directly opened the door of the suite, he deliberately lightened his hands and feet, and as soon as he walked to the living room, a voice came from the bedroom: "Who?" ”

Sure enough, he was still as sensitive to movement as ever.

"Captain, don't shoot, it's me." Ye Shen Creek Road.

"Come in." The voice in the room said.

Ye Shenxi threw away the suitcase casually, opened the door and entered the house, and the room was opened, which was a little dim, and Xia Qingyu was still lying on the big bed, squinting and asking, "It's here?" What time is it? ”

"Five-fifteen, it's still early."

Xia Qingyu moved lazily, and then patted the position next to him: "Come up, it's warm." ”

Ye Shenxi said: "You continue to sleep for a while, I'll take a bath first." ”

"Let's go to sleep first, I'm still sleepy."

"It's been a 17-hour journey, and I'm dirty."

"Ink, I don't dislike you. Sleep first...... Let's get up and wash together. ”

……

……

At noon on the 11th, Ye Shenxi and Xia Qingyu met the long-lost Activision Operations Director Dawson in the hotel's private living room? Smith, who also traveled from Santa Monica to participate in this year's E3, brought another year of calling.

It has been half a year since they last met, and the two have also been in contact with each other for half a year, reporting good news, congratulating, discussing development trends, and sometimes gossiping and establishing some friendships.

Of course, the establishment of friendships must have been based on the sales of "The Origin of Everything".

Before the merger with Blizzard in 2008, Activision was actually not profitable, but last year, with the outbreak of "Guitar Hero", "New Year's Call" and the Warcraft expansion "Wrath of the Lich King", the turnover almost doubled from 1.5 billion US dollars in 2007 to 2.8 billion, and the profit went from a loss of 13 million to a profit of 300 million.

And this year, with the outbreak of "The Origin of Everything", the company's financial data has shown stronger growth on the basis of last year, and it has been less than six months so far this year, but the company's receivables have reached 2 billion US dollars, and profits have reached 330 million.

At the end of last year, when the dividends were paid, the shareholders smiled, thinking that most of them were the peak of their lives in recent years, but this year they went further.

Now they have enough money to start operating to buy back shares from Vivendi and become the boss themselves.

Most of the other companies are laying off employees and are suffering from the cold winter brought by the subprime mortgage crisis, but Activision glass slag feels that the spring breeze is blowing in the face, and it has never been so warm.

Smith enthusiastically gave Ye Shenxi a standard American-style bear hug, patted him on the back, and said with a hearty smile: "You finally came to the United States again, Ye." ”

"Long time no see, Dawson."

Xia Qingyu also dealt with Smith, only by email, but did not meet in person.

She looked very good today and looked moisturized, but she still maintained her ability in the mall and said, "Mr. Smith, we finally met." ”

Smith was also curious about the woman at the helm of Fisoa's famous company, and reached out: "It's a pleasure to meet you, Ms. Xia. ”

Xia Qingyu also reached out politely: "Me too." ”

In fact, Americans basically don't use any hand kisses and the like, which is from the understanding of the old European aristocracy and high society, and they are relatively easy-going.

The three of them sat on the couch, and Smith asked, "I heard that you announced a brand new project at this show, and now you can basically reveal it, right?" "Ever since he asked the Internet to publish this matter, he has always wanted to ask, even if it is out of personal curiosity.

There is really nothing to keep secret about Smith, there are still two days to be officially announced, and Smith is also an old fritter in the industry, and he has handled too many masterpieces, so he naturally will not reveal them everywhere.

"It's a 3DARPG." Ye Shenxi and Xia Qingyu glanced at each other, and then said.

"Huh?" Smith was also a little stunned.

There are all kinds of speculations about the next work of the herring fish network, such as gamefaq, someone launched a vote about the type of new project.

Among them, in terms of game genres, 57.1% of netizens chose adventure, and online games ranked second, with 21% of players choosing. Of course, both of these are the strengths of the herring network, and even the latter is the cornerstone of the fortune, but players also know that this company has spared no effort to promote their digital platform FG, so it will most likely be a single-player game. (However, the FG platform and online games are not contradictory...... ）

The RPG genre is ranked 5th out of all options, and it's even lower than Sim Management, only higher than racing, sports, and puzzle solving......

This shows that in the minds of players, the core competitiveness of this company is still unexpected creativity and the experience accumulated in the field of multiplayer online games......

This is the company's current logo on the world gaming map, and in fact many people in the industry think so, including Dawson? Smith.

"Are you going to do something like The Elder Scrolls and Fallout? Or Diablo like that? ”

"It's the former, Mr. Smith." Xia herring road.

"Wow...... What amazing news. What kind of subject matter is that? Smith touched his forehead, the news did take him by surprise.

"It's a unique genre from our China, called Xianxia, which you can understand as history and then add ...... Superhero bar. ”

I guess that's how it can be understood......

"Oh my God, aren't you going to release it worldwide?" If the genre of the game only surprised Smith, when it came to the subject matter, he was a little instinctively afraid.

Yes, it's fear.

The last game he had seen was called "Jade Empire", from the famous Gayare, and it continued the "Neverwinter Day" and "Win the Gate" that they were good at, with a rich plot and high degree of freedom, allowing players to explore the Chinese martial arts world as they understood it according to their preferences.

The graphics of this game were also at the forefront of the world when they were released in '05, and Gayare was full of ambitions.

Then, a fiasco.

At that time, China's stand-alone market was like that, and it couldn't be sold at all, and after downloading the hard disk version and playing it, domestic players still felt that this kind of martial arts was nondescript and quite twisted...... And European and American players don't buy this kind of theme.

As a direct result, the capital chain was broken, and in the end it failed to escape the fate of being acquired by the "studio crusher" EA.

It can only be said that they are very lucky, they are now developing very well under EA, and they have become a golden signboard, and they cannot see the fate of disbanding like many "predecessors" for the time being. Mass Effect 2 and Dragon Age: Origins that they will bring out at E3 this year are also one of EA's main products this year.

"No, we're going to release it globally, and this game means even more to us than Origin of Everything."

Ye Shenxi didn't care about Dawson's frown, and said lightly.