Chapter 296: Before the Opening
"I think...... Actually, you don't have to care so much about what some players think, it's normal, and no one can please everyone. Smith said.
He was talking about the evaluation of the herring fish network on the Internet.
Even though "The Origin of Everything" has created a sales myth and "Eternal War" continues to grow in popularity, Fisoa is still a dark horse in the minds of many people.
It is a company that is driven by pioneering and user-oriented, continuous innovation and optimization.
The implicit meaning is that in terms of hard power, there is still a big gap with the traditional giants.
Kuroko and the water army are an important part of the online world, and this is also their most powerful weapon to attack the herring network.
"Herring Fish Network? Oh...... The company that makes small games? ”
It is also the cognition of many ordinary players. They love the company and expect the same new and fun gameplay with his next product, but not an epic one.
In Smith's view, the two young gamers in front of him should be tired of this kind of label attached to their bodies, and they are no longer satisfied with being a dark horse, but want to be giants.
But isn't it a bit of a rush?
Ye Shenxi could hear the kindness of Smith's reminder, and said with a smile: "Dawson, this is not because of the comments of some players to change the policy, our company was decided from the beginning of its creation, as early as two years ago. ”
"But two years is still too short for a company...... Smith said.
"Maybe, but Dawson, the times are different, it only took 4 years for Yafu to go from its inception to its market value of 100 billion US dollars, and the Internet is the best gift of this era."
"You might say that Ya Yu is also starting to go downhill." This sentence was said by Xia Qingyu, and the two sang as if they were singing a double reed: "But the decline of Yafu is because they have given up their core search business, and we only make games." ”
Xia Qingyu continued: "Of course, we can't just look at the time, we already have the accumulation of seven games, and this is our eighth project. Mr. Smith, do you think about what the eighth project of glass slag is already doing? It just so happened to be "Star Wars" that brought them to the altar. ”
Smith had nothing to say.
"Well, I know it's something you've decided and you're ready to announce, and I'm not here to spoil the fun today. Although we haven't known each other for a long time, I think you are a very stubborn person who will not easily change your mind, which is also a quality that you should have if you want to succeed. ”
"We all are."
"Have you started working on it? Or is it just a concept? ”
"We've done a fairly full-featured build, and objectively speaking, I think it's pretty cool, and there's a lot of stuff that people can't imagine. We've got a promotional animation for this year's E3, and I think you'll find it cool when you see it. ”
"Really...... I'm looking forward to that. ”
Originally, Dawson? Smith came today to learn more about the project, and by the way, to talk about agency distribution. He believes that there should have been other companies in contact with the herring network, but it is still too early to reach a verbal agreement at most.
Moreover, with the relationship between Activision and Qingyu, the tacit understanding and friendship established on "The Origin of Everything", it should not be a problem to really win this project.
From a personal point of view, he admires and believes in Ye Shenxi, believes in his control of the game, his understanding of players, and his sensitivity to the market, and believes that he will not come up with a mediocre work.
But from the company's standpoint, there are still risks to consider, and as far as the information is known, the risks of this project are far greater than he previously imagined......
"Is this game going to be a multi-million dollar project?"
"Yes." Xia Qingyu is very honest.
This so-called "Xianxia" theme, games like "The Elder Scrolls" and "Fallout" means a super high investment, which is really a big gamble......
The decision may have to be delayed, at least until the trailer is released...... Even more game content is revealed, and the more complete the degree of completion will follow......
Smith came over today, and a lot of the rhetoric he had prepared was useless.
"I shouldn't disappoint you and the audience." Xia Qingyu said confidently.
……
……
Before the official opening of E3, Ye Shenxi met many people again.
The good news is that you don't have to go to many places, it's basically in the living room of this hotel.
In the past few days, it seems that people from all over the world who are related to games have gathered in this city, and their every move has also affected the hearts of players around the world.
Hundreds of media outlets are broadcasting to the world what is happening and what is going to happen here through the Internet, television, newspapers, and other news media.
The CCTV delegation arrived here a day before Ye Shenxi, and they had already completed their press qualifications, the construction of the venue, the preview of the press conference, and other homework, which were recorded in their material videotape. The media card has been processed, so that they can come and go as they like in various venues these days.
This is the first time that CCTV has shaken hands with a global comprehensive interactive entertainment exhibition like E3, and opened its arms to the game field with an open attitude. The team was led by Han Dong, an experienced journalist with in-depth knowledge of the internet, digital and video games.
At the age of forty, he has been in the industry for 18 years, with excellent professional quality, and has been working hard in the CCTV system, with an eye-catching resume. He has participated in domestic CGS many times, as well as tracking reports on activities such as the China Internet Conference, which should be the best candidate that CCTV can select.
With the change of attitude of China's largest TV station, Ye Shenxi felt that he might have to deal with him in the future.
Han Dong also met Ye Shenxi for the first time, and he had long wanted to meet this young man who could afford to be the first person in domestic games in terms of media publicity, the quality of his works, or the reputation of players.
Almost all the media that interviewed Ye Shenxi for the first time opened the repertoire program to let him describe a mental journey of making a fortune on the Qingyu Network...... Even if fans of the company's history have already treasured it, there are all kinds of posts and features on the Internet, and even the details of the love history of the two bosses have been dug up. There are also interviews with teachers at Ye Shenxi Middle School and memoirs of Xia Qingyu's college classmates on the Internet...... You have to feel the power of the network.
Ye Shenxi feels as if he is receiving the company's historical and cultural education every time, from the initial time of talking while reminiscing, to now mechanically reciting like a stream, and he also comes casually.
During the interview, Ye Shenxi found that the other party was really prepared, and the other party could echo the Tao in every experience, and even some gossip that he had never heard of himself was taken out for verification......
For example, Ye Shenxi talked about the most difficult period of the development of "Immortal Dao", Han Dong also said: "The Jetstar that copied your "Immortal Dao" back then, and later with several other companies that also started as page games, have the same major shareholder behind them, and several bosses are also friends, and now they have formed a group called [Cloud Game], which was established at the end of last year, and has now begun to operate and be listed on the Hong Kong Stock Exchange." ”
Ye Shenxi hadn't heard of this news, and he didn't pay much attention to the things in the page tour circle.
"And with which ones?"
"There are currently Jetstar, Flying Eagle, Tang Dynasty Network, 4321 Games."
"It's all local companies in Yangcheng."
"Indeed, after all, Yangcheng is now the number one city in China's web games, even more than Huangpu."
……
This year's Qingyu Network's expedition to E3 in the United States is indeed the hope of the whole village, which is also one of the biggest reasons why CCTV will send a team to report E3 for the first time.
Even some black fans have to face up to the fact that in the international game market, Qingyu Network has become synonymous with Chinese game companies.
This is an honor, and it also allows it to get more attention and support in China.
Han Dong personally appreciates this company the most is that when they became a symbol in the field of domestic independent research and development, this huge advantage made it invincible in China, but then they set their sights overseas and chose a more difficult road to go and overcome obstacles.
In fact, for many domestic manufacturers, with the development speed of the Chinese market, if they operate well, they may be able to become EA in terms of revenue in the future.
But it's clear that the herring network isn't just about commercial success.
This interview lasted for more than three hours, as if Han Dong was going to finish asking the questions that had been piled up for so long at one time, and I don't know if there were some questions that the bigwigs above wanted to ask by the way. When a company shows such momentum in an area that has been weak for a long time, many policies are not inflexible, and there are many other things in the rules that are about the bottom line.
Therefore, Ye Shenxi will be more rigorous in wording compared to the previous chats with other media.
At the end of the interview, Han Dong said meaningfully: "Mr. Ye, come on, everyone is looking at you." ”
This "everyone" certainly refers not only to players, but also to the media and peers.
Ye Shenxi could only say: "Reporter Han, you have put a lot of pressure on me." ”
Han Dong said with a smile: "Spider-Man once said that the greater the responsibility, the greater the ability." ”
This reporter is still a little funny.
……
Then there was the female reporter for Time magazine, Iver Hart.
The results of her trip to China were published in Time magazine in early April this year.
In the article, titled "The Rise of Great Powers," Everhart elaborated on the history of China's gaming industry, its development, the ban on consoles, the decline of the stand-alone market, the boom of online games, and the popularity of the free-to-play model...... All of these, supported by detailed data, basically touched the Chinese game circle from 95 to the end of 08.
And since the launch of the FG platform last year, it will have a far-reaching impact on the stand-alone market, which may not be so easy to see now.
It took Everhart two months to interview a number of gamers in China and look up quite a bit of data and stuff to complete that article.
Economics experts had expected China to overtake the United States as the world's number one gaming market within a decade, but in her article, Everhart boldly predicts that this point in time may need to be cut in half.
She believes that the emergence of the Blue Fish Network and the FG platform has given Chinese players more opportunities to enjoy the works developed by themselves and other more advanced companies in the world, and even led to the upgrading of computer hardware equipment and even the popularization of Internet broadband.
Connecting with the world is not just a sign of the rise of the gaming industry.
And those manufacturers who originally abandoned that market for various reasons began to be eager to move and salivate at her, and more manufacturers began to consider the "Chinese Simplified Chinese version" on the PC.
Perhaps it was because I had an in-depth understanding of the gaming environment in China at that time, and I felt up close that in that environment, players who were addicted to free-to-play games were desperately trying to cater to these players...... What kind of pressure and players' incomprehension have to face, and what kind of courage and determination can Qingyu Network "insist on going its own way" to promote an FG platform.
However, this is the opinion of Time Magazine, and the vast majority of mainstream game media still believe that the rise of Chinese games is far from coming.
They also felt that Everhart had overlifted the Blue Fish Network and The Origin of Everything, putting the game on one of the best games of all time, on the same level as Pac-Man, Tetris, Zelda: Ocarina of Time, and Super Mario 64, which are considered to be the best games of all time.
This incident even attracted some criticism from some radical fans of the game on the Internet.
In addition, for a market, the herring network is one of the representatives, but it is only that.
The rise of this market is difficult for a company to decide, and the company itself needs to prove itself with more follow-up works, more weight and quality......
It still has a long way to go.
Ye Shenxi expressed his personal gratitude to Everhart for the importance she attaches to the herring network.
Everhart said that she is only restoring her true feelings through words, and she is also very much looking forward to the mysterious new project that will be announced soon.
Later, Everhart asked Ye Shenxi about his expectations for this E3 exhibition, some official Game Critics Aards award predictions, and so on.
This is an award that is nominated by a number of media outlets in the United States to announce and showcase games at E3 each year, including various game consoles and related hardware, and the results of the selection will be announced after the end of E3.
"Which game do you think will be the best showcase this year?" Everhart asked.
Ye Shenxi thought for a while: "I think it will appear in "New Year's Call 6: Modern Warfare 2", "Mass Effect 2" and "Uncharted 2". ”
It's a very popular answer, and I guess anyone who asks will say that......
"Where's the best hardware?"
"Tony Hak Ride Skateboard."
"Huh? Why? The answer was unexpected.
"Because I think it's funny."
"Why not Soni's [PSP Go], or the giant [Project Natal] and Ren Jile's [ii MotionPlus] somatosensory kit, these three are very popular."
"It's too expensive...... Well, I'm kidding, I think the trend of mobile games in the future should be on mobile phones, and I don't think we have yet to find the most suitable way to interact based on somatosensory, and this trend will calm down after the freshness of the moment passes. ”
"You're not optimistic about the future of motion games?"
"Perhaps, more players play games to relax and feel ...... It's so tiring. ”
Actually, I think so too...... So what about the most anticipated new games? Who do you think it will be? ”
"Ha, this question is very simple, I think it should be the one we are going to announce."
"Poof......" Everhart grinned, "You seem to be a little ...... than you were four months ago." Lively a bit. ”
"That's the way I treat my friends."
"So this answer is not a joke?"
"Of course, I'm serious."
……
Ye Shenxi met with more senior executives of game development and publishing companies, and in such a busy state, the 2009 E3 exhibition also officially kicked off.