At the U.S. branch of the Blue Fish Network in Seattle, Ye Shenxi met with his U.S. team. The people in the operation department belong to Xia Qingyu, and the R&D department belongs to him.

Now the territory of the herring network is relatively clear, the R&D headquarters in Funan in China, the operation headquarters in Huangpu, Seoul in South Korea is responsible for South Korean operations, the London business in the United Kingdom is European distribution and promotion, and then the functions of Seattle in the United States cover the entire United States operations and R&D.

Globally, it also has R&D capabilities at the Funan headquarters and the U.S. branch.

This is the fifth subordinate R&D studio of the hermon network in the world, and the two named it, in fact, it was named by Xia herring herself, Salmon Studio, which is the most representative fish in the United States...... After all, smoked salmon is a common delicacy in the United States, and it's a natural fit.

The original P01, P0-P05 web game project teams of Funan headquarters were merged into Shark Studio, and Li Zhi coordinated the overall situation.

Li Zhi is now fully responsible for the online game business of Qingyu Network in addition to "Eternal War", the title is the executive vice president, mainly web games and MMORPG, this brother went back to Zhujiang and his ex-wife Zhang Huaiyu after the divorce procedures, almost out of the house, 5 years old "advanced age", feelings and family life suddenly turned into nothingness, and the blow to him was also quite big.

Xia Qingyu took the initiative to approve him for a month's vacation, so that he could recuperate and adjust his state. Li Zhi didn't accept it, so he went back to his hometown in the northeast to explain a few words to the second elder, and three days later, he returned to Funan and immediately devoted himself to busy and intensive work.

Recently, Shark is also planning to re-establish the project and start the studio's new end-game MMO project, the strategic purpose is to enter the traditional end-game ARPG market, this project Ye Shenxi is not going to be involved, Li Zhi also has experience in leading the development of "Swordsman 2" before, he can at most collide ideas and give some opinions or something.

Li Zhi now looks like he only has work left in his life, the first to come in the morning and the last to leave at night, if it weren't for the company's lack of a mature washing environment, he could sleep here. The enthusiasm for work is quite saturated, and the attitude towards the subordinates of the employees is not unusual, at most, during the afternoon break, occasionally smoking in a daze, as if the lunch box is an onion, and the restaurant adds onions.

But Ye Shenxi and Xia Qingyu obviously felt that he was in a state of high pressure and above the cordon, and he put all his energy away from work, so as not to think crankily.

Xia Qingyu talked to him before going to the United States, and mentioned Cao Ruoruo by the way, which she wanted to do a long time ago.

Li Zhi had already expected it, and he waved his hand again and again like a great enemy and said no, no, now he has no intention of anything other than work, and he doesn't think about it.

To say that these two people are also second marriages, one is 5 and the other is 1, and their age is quite equal.

One is in charge of online game research and development, and the other is in charge of the whole company's art, all of whom make games, so they are like-minded after all, and if they can succeed, at least there is nothing wrong with mutual understanding and communication.

Xia Qingyu said, do you think he is a drag oil bottle with a bear child?

Cao Ruoruo has a five-year-old son, almost everyone in the company has seen it, and some employees will organize some outdoor activities to bring it.

Li Zhi shook his head and said, "Then I am no more bearish than a bear child."

Xia Qingyu laughed, and asked again, do you think she looks good?

Cao Ruoruo's facial features can only be said to be decent, without merit or fault, but the figure of a mature woman, the small appearance of convex and backward Xia Qingyu sometimes sees it with envy. Moreover, he has been in a management position for many years, and he is not only gentle and elegant in dealing with people, but also able to speak uprightly and righteously, which can be described as relaxed.

Li Zhi continued to shake his head, saying that his intellect was decent and his charm still existed.

Burst...... It doesn't seem like a word to describe a colleague.

Xia Qingyu asked, then what are you doing, what do you want?

Li Zhi said, Mr. Xia, shouldn't you be happy because of my career...... I want to do a good job right now.

looks like he was once in the sea and finally realized the red dust, as if the emotional world has become boring for him.

This state of mind Xia Qingyu naturally couldn't understand it at all, and he also felt that it was better to let him figure it out slowly, what is the use of other people's explanations in this situation, and said that you should treat the project as a daughter-in-law.

……

The "Eternal War" project team has now become an independent studio, named He Luo, taken from the Classic of Mountains and Seas "He Luo's Fish, Ten Bodies and One Song", although the original text means that this fish has another head and ten bodies, but it seems that it can be understood as ten heads, a proper supermodel supermodel body.

The function of this studio is that all e-sports projects related to Qingyu Network will be produced by this studio in the future, and Lu Liang will be fully responsible, nominally no longer controlled by Ye Shenxi personally, of course, Ye Shenxi will pay more attention to the online game project on Li Zhi's side.

Including the new image specially designed for the king Jay Chou, he is also eye-catching, it's a bit like a hero specially designed for Jay Chou, the biggest feature is that the operation is simple and suitable for novices, such as Jay Chou, and his fans who poured into the game because of him.

The image is somewhat similar to Jay Chou, such as single eyelid and small eyes, and there are two forms of distinction in skills, that is to say, in addition to one switching professional skills, the other three skills actually have two effects, that is, six.

is worthy of Jay Chou.

There are two forms, one is the bard, the magic output, and the special effects are also notes, and the other form is the magician, which is unpredictable and suitable for wandering and jungle.

In addition, the sound effect of this hero is indeed invited to be dubbed by Jay Chou himself, which contains some of his most well-known personality mantras.

and one of the skill sound effects, which is a demo sample that has been invalidated composed by Jay Chou himself, and one of them was intercepted and reused.

This hero is now confirmed to be launched during the Spring Festival, with large-scale Spring Festival special activities, of course, it will be warmed up in advance, and the newly signed spokesperson will also be officially announced at that time, although it has now been spread on the Internet.

……

The original P06 "Survival" project team and platform team were renamed as Heng Gong and Jiang Gong respectively, led by Shan Jie and Tan Xun, who are also two kinds of fish.

The former is invulnerable and cannot be cooked, and the latter is transformed by Jiang Taigong's fishing needle. What does it mean? Jiang Taigong fishes the wisher to take the bait, herring FG platform, love to buy or not......

Tsk tsk.

Of course, this kind of thing will definitely not be announced, only the person who named it knows, where can others guess that it means this.

Ye Shenxi looked at Xia Qingyu's name, shook his head and said You are really angry about those scoldings on the Internet.

Xia Qingyu said of course.

Qingyu Network is now one of the world's five largest R&D studios, in chronological order, Shark, He Luo, Henggong, Jiang Gong, Salmon, and the whole marine world.

With the rapid expansion of the company and the increasing volume, Ye Shenxi can not take care of each project himself, and delegate power to the boss of each studio, including the project will be proposed by each studio itself, including the development cycle, estimated investment (financial and human resources), project framework (planning, program, art), a series of relevant instructions for the business plan, and then the leadership of the R&D department will review it, and the project can be started after it is passed.

Of course, Ye Shenxi still has a veto.

……

In late November, Ye Shenxi came to Seattle after running around the United States again.

During this period, FG has obtained game licenses from several other publishers, including Take-2, Bescard, Rokstar Games, and negotiations with Eidos in the UK, Square Enix and Homco are also underway through the network.

And the first promotional G animation of "Eternal War" finally met players, this G animation is a minute long, and after being uploaded to ouTube, it has been viewed 10,000 times within a week.

Xia Qingyu was a little disappointed when he saw this number, although the publicity of "Eternal War" had not yet been rolled out.

To be reasonable, this promotional animation is listed simultaneously in the world, China is the base camp of herring, and it is also the place with the largest number of players in "Eternal War", the influence of this game in China is self-evident, only on Youku video, under the official account of Qingyu Network, the number of plays has exceeded 6 million times in the same time.

, also reached 750,000 clicks.

That is, it is still not well-known in the world.

Gaming videos are now one of the most popular categories on ouTube, which actually represents how important games are in mainstream pop culture right now.

It is also an opportunity for many game manufacturers, and game promotion through ouTube is a very important marketing tool.

Game videos are mainly divided into several types above, e-sports competitions, game strategy tips, spit commentary, new game unboxing, as well as official promotional videos and various G animations.

ouTube drainage is one of the key goals of the North American branch of Qingyu Network.

This is the third most trafficked website in the world, and in the Internet era, it is a battleground for the promotion of any product.

Compared with some other promotion methods, this kind of promotion method is very low-cost, many players and patters are making game-related videos out of interest, and even some high-profile big paikes with a large number of fans and supporters, your new game is provided to him for free, and he also helps you make videos, and his opinions will be affected by many viewers and viewers.

And unlike traditional SNS (social network) promotion, ouTube lasts for a long time. For example, if you post a post on Facebook, the popularity may not last long, the effect will be obvious for a short period of time, but it will be covered quickly, simply put, the timeliness is relatively poor.

ouTube is different, it has a related video recommendation mechanism, as well as a powerful keyword search function, which is not available in traditional SNS promotion, sometimes a video has been sent out for a year or two, and users can still see it on the website.

Moreover, video is a very intuitive way to display, which is more intuitive for the game than the store and looking at the poster, including the promotion after the rise of live broadcasting, every detail, function, gameplay, and art features will be completely displayed to players.

Players will have a lot of concerns about a product like a game before buying it, whether it is fun or not? Is it right for you? Through the video, they can get the clearest answers, fully understand the game, dispel concerns, and convert them into orders.

If it's a shoddy game, it's definitely the opposite.

Another point is that ouTube is a product of Brother Gu's own, and in October 2006, Brother Gu spent $1.65 billion to acquire ouTube, which means ...... On Brother Gu, the world's largest search engine, the same keywords, ouTube-related content, the search ranking will be even higher! It's even possible to get to the front page!

This is an invaluable resource for any company to promote.

Under the official channel of Qingyu Network, although this promotional video has only been played more than 30,000 times, there have been more than 600 comments and more than 1,300 thumbs, because it is a new game for most international players, so players are relatively enthusiastic about the discussion, and the ratio of clicks to leave messages and clicks to likes is also relatively high.

A search for "Offense Never End" on ouTube now yields more than 5,000 results, but the vast majority are other types of videos that are not very relevant. In fact, there are probably more than 300 game-related videos of "Eternal War", some of which were uploaded by Chinese players themselves, and the number of clicks is pitiful.

However, since November 27, local time in the United States, their traditional Thanksgiving Day, this situation no longer exists.

Two TV commercials launched by the Blue Fish Network in the United States began to be broadcast on major TV stations.

Both of them did not appear in real people, nor were they commissioned to third-party advertising companies to produce, and they were completely completed in-house by the North American branch of Qingyu Network.

One focuses on the game itself, purely from the editing of the game's actual battle screen and promotional G, and the other is biased towards the company and platform of Qingyu Network, spending most of its time on FG.

The duration of both advertisements is 0 seconds, and the logo of Qingyu Network takes up 2 seconds.

The production budget is almost negligible, but in terms of launching, Xia Qingyu spent 2.1 million US dollars in a week, and it was ...... 1,000,000 RMB!

Advertising burns money, and this is just a TV commercial.

Can you imagine how much do those really big distributors, both online and offline, in front of and off the screen, spend on this advertisement every year? Their advertisements will also invite many celebrities to appear on camera, which is also money.

This is the capital game of a really large company, strictly speaking, the herring fish network does not actually belong to this class, this belongs to the real gods.

And don't forget Europe! Yang Wei's expenses there are not weaker than those in North America, and Europe is much more complicated than North America, where there are so many countries. At most, Yang Wei spends money a little more modestly than Xia Qingyu, after all, it is not her own money......

Sometimes high investment does not necessarily mean high returns, and the frenzied publicity costs have dragged down countless game manufacturers, but they still go forward and invest in it, no one knows if they don't promote the game, and everything will be closed if they can't be sold. Even those well-known series, popular works that have a strong player base in their own right, also need to be invested in it, and even more expensive.

These two 0-second commercials were broadcast 850 times on TV stations across the United States in one week, reaching more than 90 million people according to the TV station's ratings!

In June this year, the average number of viewers of the NBA07~08 season finals of the Los Angeles Lakers and the Boston Celtics was 14 million, although it is not the same algorithm, it is difficult to really compare.

But many North American players have noticed that a company called Fisoa has come from China.