Yangcheng, 37th Floor, Renfeng Building, Tianhe District, inside Jetstar.

Li Ling didn't arrive at the company until half past ten in the morning, not because he was late, in fact, he didn't leave the company until five o'clock in the morning this morning, in addition to flowering on the road, there was also time for washing, and he only slept for more than 4 hours in total. For him, this is already the norm.

It's been more than three years since he started this company, and this kind of hard work has been going on for three years, no, maybe it was from the time when he was still working hard in the field of terminal games. From a small team of only five people at the beginning, to more than 150 employees in the company, the company has grown, found angel investors to successfully raise funds, launched several successful projects one after another, and now has become the core team of a listed game group.

Although he now owns less than 15% of the shares as the founder, his personal wealth is far from what it used to be.

This is not the point, he now has some fame and status in the Chinese game circle, relative to the accumulation of wealth, which is also what he values very much.

At the beginning of this year, there was an article posted on the Demon Mountain game portal: "In the era of page games where a hundred flowers are blooming, the top ten page game gold medal producers are in stock". In the evaluation of the editorial department of Demon Qi Mountain, he occupied one of the positions and ranked sixth.

The top four are all from Qingyu Network, "Immortal Dao" is a product that really opened the era of page games, or a button that accelerated the transformation of the entire game industry, so although Ye Shenxi has been out of the field of page games for a long time, he is still ranked first.

In fact, almost as long as there is a game-related list in China, on the positive side, Ye Shenxi can undoubtedly get the first place.

The 2nd to 4th are the producers of the three later page games of the Blue Fish Network, Li Zhi, Ji Zhe and Cao Kai.

Although the herring network has not officially stated, their subsequent behavior has been clearly conveyed that they have given up the hot and expanding market and will not launch new browser games. The outside world can't understand it, can't figure it out, but this doesn't prevent the four from continuing to create history and breaking everyone's conventional cognition, the three-year-old "Immortal Dao", the two-and-a-half-year-old "Dandantang", "Seven Heroes" and "Proud Sword", are still as tenacious as a new life, even if many end games are at this age, they will begin to germinate old state.

Last year, the blue fish network brought several browser games out of the country, and it is obvious that Japan and South Korea are not suitable countries for this type of export in Asia, so the first choice in Asia is Southeast Asia, especially the per capita income of Singapore, Malaysia and Thailand is not low. It also quickly ignited the market there, even more so than when they were just launched in China.

They were then exported to the Middle East...... Needless to say, the players there are too rich. There's also Europe, especially Russia, where people are crazy about war strategy games like Heroes of Seven.

At the end of last year, "Immortal Dao" became the first project in the history of web games to exceed 100 million yuan per month, and then three other games also joined the ranks. This year, "Proud Sword" completed the overtake, taking the lead in breaking through 200 million flows, and Qingyu Network did not publish a big article to tell each other, but when insiders heard the news, they didn't know how to describe the shock at that time.

When many people are still racking their brains for tens of millions of flowing water, it has already shown that the herring fish network that buddies don't play with you anymore has to be measured with "100 million".

Up to now, these four web games alone have brought more than 700 million monthly revenue to Qingyu Network every month. It also made the domestic web game industry practitioners realize for the first time the preference of overseas regions in web games and their strong market explosiveness. Other works have entered Southeast Asia one after another, and the results are also gratifying.

Li Ling was very envious, and he was also studying.

"Mobile game group, conference room." Li Ling said to the master planner of the mobile game version of "Gods and Ghosts", which was also his first sentence after arriving at the company today, he is now full of this mobile game project, and he can't fit anything else at all.

When a dozen or so people gathered in the conference room, Li Ling turned on his laptop: "Let me tell you about our results yesterday." Yesterday, "Fairy Path" was downloaded about 175,000 times on the Apple App Store, with 149,000 new users (not that downloading it will enter the game or even register an account), which is real data in addition to our own marketing. A total of 236,000 yuan was recharged, and it also squeezed into the best-selling list in China, currently ranking 137th. ”

A total of 236,000 were recharged, and there were 165,200 after Apple's 30% cut, in addition to advertising and marketing expenses, they also had to deduct 185,000 of the brush fees, and they directly swiped the first place on the free list...... It's definitely losing money at the moment.

Many employees know that the game has a list, but they don't know the specific price, so they don't have any concept yet, and they are even a little happy with their expressions, and they feel that they have entered the best-selling list......

However, Li Ling didn't care very much, the data on the first day could be used as a reference, but it couldn't completely decide anything. What they need is for users to come in through the promotion of the leaderboard, and then retain them, and generate the urge to pay in the subsequent gameplay.

"I looked at the data and had a couple of questions that I wanted to optimize as soon as possible. The first is that players have a peak churn at level 5, with a churn rate of more than 15%, which is only in the range of levels 5 to 7...... This plan needs to be introspected and find out why, Han Zhi, tell me what the possibilities are. ”

Han Zhi is the planning of the novice process in charge of this project, and he was shocked by such a sudden name, and then quickly sorted out his thoughts.

"There was a plot at level 5, and the length was about 25 seconds, maybe the player was impatient, so he just closed the game." Han Zhi quickly thought of what he thought was the most likely, and he was still a little anxious.

Li Ling frowned, there was no response, there was a short silence in the conference room, Han Zhi was even more empty in his heart, and he didn't know if what he said satisfied Mr. Li, in Yangcheng in September, he couldn't stop sweating even when the air conditioner was on.

"It's been so long and I haven't understood, I'm not just a problem, you ask the problem, and at the same time you want to give me a solution, I hope this is the last time to remind everyone of this."

"Understood." Han Zhi nodded hurriedly, a few drops of sweat were thrown off, and then continued non-stop: "Hmm...... There are two directions of optimization, the first is to reduce the time of the plot animation, but our demo plot will appear more frequently, and the cost will be higher if each paragraph has to be changed. The second is to directly add the skip function, but we also hope to make high-quality games, or do we want players to feel the world view of the game, which will affect long-term retention. ”

Li Ling thought about it and made a decision directly: "Let's add a skip function first, the marketing cost in the past few days is relatively high, the number of players is very large, and we can't afford the loss of 20%." ”

15% of the loss of more than 100,000 people is imported every day, and 15% of the 1,000 people are imported, and the loss is very different.

"Okay."

"And the payment rate was 5% yesterday, I can only say that it is not ideal, maybe the first charge package needs to be adjusted, Korean Tiger, you think about it later, give me a plan before the lunch break, written and verbal, pay attention to efficiency."

"Okay." Another employee who specializes in the paid top-up module nodded yes.

"I need a complete analysis, from whether the content of the package is attractive enough for players, the interface, special effects and text packaging, the time point of appearance, the location of the pop-up, and the price of the package."

"Understood."

One by one, the rest of the people were silent, praying that there would be no problems with the modules they were responsible for.

Li Ling's style has always been like this, with a somewhat militarized feeling.

……

Li Ling then asked seven or eight more questions, all of which were uncomfortable points that he subjectively felt through background data analysis and his experience last night.

The whole meeting was fast-paced, only about 20 minutes, and he added: "This is our company's first mobile game project, and I hope everyone can pay a little attention, very attentively." We have achieved very impressive results in the field of web games, which shows that our team is strong. We are one of the top teams in China, and we must have this awareness, and the content produced must also be worthy of the status of the team. Don't make a really frustrating design that the rest of your peers see and say, 'Look, this is what the team at Jetstar made.'" ’”

"In fact, when the project was officially launched, I was not satisfied with the quality, why did I rush to go online, the reason is known to everyone. The two parkour games made by Qingyu Network only took more than two months, and Pasca is still doing another terminal game project he said, just doing a mobile game by the way. In terms of quality, we may have a gap with others, but efficiency, attitude, you have to keep up with the best team and take them as your own goals, understand? ”

"Understood!" Very neat and responsive.

"Let's go down and get busy, Lao Zhu, you stay for a while."

Lao Zhu is the mastermind.

When everyone went out to work, there were two people in the conference room, Li Ling and Lao Zhu, Li Ling rubbed his temples, then his eyes, and then his whole face, and put his black-framed glasses on the table.

Lao Zhu opened his mouth first: "Mr. Li, you look a little tired. ”

"It's fine." Li Ling shook his head.

Lao Zhu said: "We ignored the number of comments before, and that team is also a new team that is not very professional, do you want them to make up for it?" It's too easy to see now. ”

"There's no need to ......," Li Ling said: "Players don't care at all, not so many people care if you swipe it or not, as long as you are at the top of the leaderboard, they will download it...... Forget it, let's make it up. ”

Li Ling paused, and quickly changed his attention, he is actually a little contradictory, if players and even public opinion widely discuss a game that brushes the list, it may not be a bad thing for his side, this is going to be famous, whether it is good or bad, even if it is driven by curiosity, there will be many players to explore "Gods and Ghosts".

But he cares about what his peers think of him, and that's face.

"Has the herring fish network contacted us?" If you tie up other companies to hype, it's nothing, it has nothing to do with the company's status and magnitude, the bigger the company sometimes the lazier it is to worry about others, to tear the skin and delay the effort, the loss is much greater than the gain of tearing and winning.

And if the herring fish network is willing to tear them up, they will be happier to see it, this is the meaning of hype.

The only problem is that the boss over there is not very good at playing cards according to common sense, Li Ling has nothing to do with her, but I have heard some rumors in the market, domineering, so strong, with strength and background. I'm afraid that she will use other ways to fight with her side.

"Let's continue to follow up, and the best-selling list can also be operated."

"Is the best-selling list also brushed? Do we top up ourselves? Apple has to take 30% of it......"

If you charge 100 yuan yourself, you can get back 70 yuan, which is equivalent to spending 30 yuan to buy rankings, but the best-selling list is definitely not 30 yuan that can be done by rushing to the front, it may be 300,000 yuan, a day.

Li Ling shook his head and said with a smile: "You haven't changed your mind yet, Lao Zhu." ”

When he smiled, the wrinkles at the corners of his eyes were actually a little obvious, he was only 32 years old, and with a tired face, he looked like he was forty years old.

"We are a listed company, and we need to make money from players, investors, and shareholders."

"Shareholders' money...... How to earn? Aren't they penalizing? ”

"Forget it, you'd better concentrate on the game...... Let's get busy first. Li Ling felt that there was no need to explain.

"Do I have more gray hair?" He had noticed that his gray hair had suddenly increased, and he had seen one or two once in a while, but now he felt a small patch.

Lao Zhu nodded: "It's a little." ”

……

……

In the canteen of Jinling New Town Science and Technology Park, Xie Jiaming is having lunch with two colleagues. On the one hand, he eats relatively quickly, and there are also reasons why the other two eat too much, these two fat people...... He couldn't just run away after eating alone, so he sat in his seat and took out his mobile phone to tinker, and then waited.

There are more than a dozen office buildings, hundreds of companies, and as many as three employee canteens in this science and technology park, which are available to all employees working in this science and technology park. In the era when the food delivery industry has not yet reached the level of Meituan Ele.me, there are still many small white-collar workers who choose to go to the canteen at noon and afternoon, which is good and cheap, and provides free soup, although there are two green vegetable leaves floating on top of a bowl of water, and there are no green onions. The only problem may be that there are too many people, and you have to wait in line for about ten minutes.

"Show off your new phone again." Colleagues asked, Xie Jiaming was one of the first few people in the company to buy an iPhone, although their company is a foreign company, but the grassroots employees are all Chinese...... And they are only a small branch in Jinling.

The iPhone 4 officially landed in the Chinese mainland market on September 1, and a month ago on August 1, Unicom opened pre-orders for the contract version of the mobile phone. More than 60,000 units were sold on the first day, and more than 780,000 units were sold in a month alone, although it certainly cannot be compared with the United States, which exceeded 600,000 units on the first day of pre-ordering...... But this is close to the total sales of the iPhone 1 to 3GS in China, which shows its popularity in the consumer market.

It can be said that this mobile phone has made many Chinese consumers recognize Apple as a company.

Xie Jiaming booked one at Unicom last month, and he just got it three days ago.

For salaried people like them, the price is really not cheap.

His is the 16G version, black, with a total price of 5880 yuan, including 3899 for the machine, and the rest, of course, is the cost of mandatory pre-storage, which will be returned on a monthly basis...... However, a minimum spend applies.

The news that Xie Jiaming bought an iPhone spread in the company, and other colleagues always had to look back and look around whenever they walked by him, and there were even a lot of them, who would ask to have a little fun, which was nothing more than clicking on the settings system to take a look, and then turning on the camera to shake, and they were actually happy.

At first, Xie Jiaming was very generous, although he was distressed, but he also had a sense of satisfaction of pretending to be forced, but it was not a taste if he had more times, the mobile phone was like his wife, and he was going to come over and play with it twice, what kind of system.

But what's the solution......

He didn't respond to his colleague's words, holding his phone, his fingers swiping sensitively on it, concentrating.

"What's going on?" The colleague asked again.

"A new game for the herring network."

"There is a new game on the herring network? Didn't see the advertisement on FG? ”

"Purely mobile, not on PC."

The colleague dropped the dinner plate, turned his head over, and saw Xie Jiaming manipulating a villain, turning left and right, jumping up and down, flipping through the obstacles he was avoiding, and at the same time escaping the surging flood behind him: "Fuck! Isn't this a dragon sparrow! ”

He also played "Getaway" and contributed to a sales on the FG platform.

"It's the dragon sparrow, and Qingluan, Yu Niang (the mermaid of one of the heroines) and Shun Jiuwei (the nine-tailed fox of one of the heroines), but I still have to save some game currency to unlock the others."

"Can't you just top up your money?"

"Of course you can, but you know that I just bought my phone last month and I still owe money on my credit card......"

"Huh? What kind of game is this, how is it like Need for Speed. ”

"Parkour."

"Parkour?"

"That's what the official announcement of the herring fish says."

"Huh?" My colleague seemed to suddenly remember something: "This, this, this...... Antarctic Adventure! ”

In 1985, the penguin parkour game on FC will be a little impressed by many old players. The player controls a penguin as it circles the South Pole, maneuvering or jumping to avoid ice holes and smiling seals.

If you say that the originator of this kind of parkour game, it should be the one made by Konami.

"Hey, that's really ...... for you to say that But there is a lot more space for this operation than that, and the rhythm is very tense, a few minutes a game, addictive. ”

Xie Jiaming said while playing, and a girl came over behind him, a colleague of their company, one of the rare beautiful girls in the company, Ji Lan, should also be the fantasy object of many male employees, according to the cheapness of the later word, it can be regarded as the goddess of the company.

The family is well-off, and he doesn't smile on weekdays, although he works in a company, he really hasn't spoken much.

"What game are you?" Ji Lan stood behind Xie Jiaming and asked, exhaling like an orchid.

Xie Jiaming shuddered, piaji, and the dragon bird directly hit a protruding reef and hit the street.